The San Diego region has been studied to determine what drives
the business and civic entrepreneurs who are building one of the
most diversified and innovative regional economies in the country.
What do we know? We know that San Diego's leaders made a commitment
in the 1980s to diversify the economy and encourage the growth
of technology companies. They were motivated by the desire to
move away from the boom or bust cycles that dependency on narrow
core industries had created.
No one could have predicted the success with which the region
has developed key industries. Developing in parallel - and in
today's technology environment, finding more and more cross-fertilization
opportunities - San Diego's core industry sectors have become
leading centers for biotechnology, communications and software
development.
Fueled by the research being done at San Diego's world-class
universities and institutes, and supported by a business-friendly
public sector, the San Diego region's economy is recognized as
one of the best for starting a business or pursuing a career.
In fact, Forbes magazine ranks San Diego number one on its annual
"Best Places" list for 2002.
What makes the region thrive? Clearly, one of the world's best
climates is conducive to innovation and entrepreneurship. Constant
sunshine, the serenity of the Pacific Ocean, and the ability to
move from beach to mountains to desert within a few hours provides
ample inspiration for the thousands of scientists, engineers and
researchers who call San Diego home.
They surf in the early morning and
conduct "board" meetings at the beach. They run in elite
racing events and hike the desert trails in Borrego. They enjoy
the seasons in the mountainside town of Julian. (It's hard to
believe there can be snow in the pine trees in Southern California.)
They sail under the Coronado Bridge and see the distinctive skyline
of San Diego's downtown, home to many of the nationally known
service providers who support the technology community.
The San Diego region provides a wide range of lifestyle choices,
from urban chic to rural peace. There are few areas that offer
as many possibilities within a reasonable distance of major employment
centers.
The combination of a thriving economy, a legendary lifestyle
and inviting communities truly makes San Diego the "best
place for business and careers."
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