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The Big Picture San Diego Blog


MetroConnect Prize Company Profile: Aurora Spine

September 15, 2016

This is part of a weekly series featuring a profile on one of the 2016 MetroConnect Program companies. MetroConnect is dedicated to helping local San Diego businesses go global and is presented by JPMorgan Chase.

With a background in manufacturing engineering and nine patents to his name, Laszlo Garamszegi of Aurora Spine treats the development of medical devices as both art and as science.

I’ve been fascinated with designing and building devices in this space for a long time”, states Garamszegi, originally from Hungary. “Through a blend of engineering, raw materials and a sense of aesthetic, it’s possible to make something that will truly improve a life. In fact, many lives.

It’s with this sense of focus and aspiration that Garamszegi co-founded Aurora Spine in 2012, after working at a number of other medical device companies throughout the San Diego region. With spinal fusion technologies necessitating highly invasive procedures and long, painful recovery times, the company saw an opportunity for improvement. Aurora’s technologies aimed to simplify the process and allow for effective spinal fusion that streamlined surgical procedures and contoured to a patient’s unique anatomy.

The company has experienced impressive growth with a full product suite of interspinous fusion devices, biologics and surgical tools. With product currently in fifteen countries around the world, the Aurora team is working hard to expand its presence in other global regions, including South Korea and Australia, among others. Devices are manufactured right here in the U.S. with supply chain operations in California and Ohio. With the company’s core ZIP® product line receiving U.S. patent approval in April of this year, Aurora is well positioned to continue to bring its sleek, futuristic looking product line to the international market.

 

Speaking of aesthetics, what of the brand’s signature royal purple color? Any special significance there?

Laszlo laughs at the question. “Trent (CEO and one of Aurora’s co-founders), attended Carlsbad High School and that was the school’s team color. We have international reach, but that strong tie-in to San Diego won’t be going away any time soon.”

 

The success of small- and medium-sized businesses is critical to the region’s future, and increasing their global reach is crucial to that success. Through the MetroConnect Program, companies such as Aurora Spine are to be awarded a $10,000 grant provided by JPMorgan Chase to assist with their international efforts, as well as additional support services including: a dedicated trade and investment manager at WTC San Diego to support company participants in deploying overseas strategies during the grant period; access to workshops that address export compliance, financing and fundraising and global marketing; reduced airfare on Japan Airlines direct flights from San Diego to Tokyo; free access to SYSTRAN software for website translation and customer service needs; and consideration to compete for an additional $35,000 during the MetroConnect Grand Prize Pitchfest in November 2016.