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The Big Picture San Diego Blog


Economic Development 101

June 30, 2016
By Sean Barr, Senior Vice President of Economic Development and only in-office Canadian
 
EDC traveled to Toronto last week with our peers from Atlanta and Minneapolis to meet with metro leaders from across Canada. Facilitated by the Brookings Global Cities Initiative, the conversations proved to be a great opportunity for EDC and WTC San Diego to continue to build bridges with key cities such as Vancouver, Toronto, Calgary and of course, my native Winnipeg. 
 
There are a number of international markets that many San Diegans might not consider to be at the top of our list. Canada is just one of those markets that surprises many. Canadian cities, in particular, continue to drive a large share of San Diego's trade and investment interests. 
 
Canada purchased more than $2.8 billion worth of goods and services from San Diego in 2013. Inward investment from Canada supports more than 4,300 jobs in San Diego’s local economy. Bottom line, Canada is San Diego's fourth largest trading partner. But still, there is room to grow and expand the depth of the relationship with our Neighbor to the North. For instance, Vancouver shares our pacific, bi-national orientation and smart cities, life sciences and research-driven strengths – a metro market EDC and WTC San Diego intend on growing as we move into 2017. 
 
With Canada’s birthday on July 1, we wish all our Canadian friends, investors and partners a very Happy Canada Day!
 
June 21, 2016

This week, the San Diego County Regional Airport Authority announced a new seasonal service between San Diego and Frankfurt, Germany. The new flight – operated by Condor Airlines – will provide the only nonstop connection between San Diego and Continental Europe.

EDC and World Trade Center San Diego (WTCSD) worked in partnership with the San Diego Tourism Authority to support the efforts of the San Diego County Regional Airport Authority to bring Condor Airlines’ direct daily service to Frankfurt.

New international route service is a core priority of the newly relaunched WTCSD and EDC’s global competitiveness interests. Making the business case, the EDC and WTCSD team prepared a package of materials, including research related to economic ties between both Germany and San Diego, and a series of case studies of German-owned firms operating in the San Diego region and a compilation of San Diego-based companies operating in Germany.

Key economic figures include:

  • In 2015, Germany ranked as the 4th largest source of foreign employment in San Diego, with more than 4,368 jobs in San Diego tied to German-owned businesses.
  • German companies such as Taylormade (Adidas), Kontron and Siemens all have locations in San Diego.
  • Germany is a top destination for San Diego exports, especially in the machinery, electronics and precision instruments industries.
  • Over the last decade, German companies have invested more than 300 million in new projects in our region, making Germany one of our top three largest greenfield investors.  
  • San Diego companies across diverse industries are targeting Germany, as seen with Stone Brewing Co.’s brewery in Berlin opening in late 2016.

Upon meeting with the Condor team, EDC prepared and delivered a presentation outlining the growing interests between Germany and San Diego. In the weeks following the presentation, EDC answered a series of follow up questions and requests from the Condor Airlines route planning division to help secure its commitment to San Diego.

“As one of San Diego’s top partners for exports and foreign investment, Germany is fast becoming one of our economy’s most important international markets,” said Mark Cafferty, president and CEO of San Diego Regional EDC. “Condor’s new direct flight will now link San Diego to one of Europe’s most important economic and cultural hubs.”

 

Condor will begin service in May 2017 with up to three weekly flights on Mondays, Thursdays, and Saturdays. The route will operate on a Boeing 767-300ER aircraft and offer three classes of service: Business Class, Premium Class and Economy Class. Flights can now be booked online at http://www.condor.com/

June 21, 2016

First, Germany. Now, Switzerland. Q2 was chock-full of global wins for San Diego. The San Diego International Airport recently announced a new nonstop service to Zurich, Switzerland. Edelweiss, a Swiss leisure carrier owned by the German airline Lufthansa, will operate flights between the two cities on Mondays and Fridays starting in 2017.

As part of EDC’s efforts to increase San Diego’s global competitiveness, EDC and World Trade Center San Diego (WTC San Diego) worked in partnership with the San Diego Tourism Authority to support the San Diego County Regional Airport Authority in bringing Edelweiss’ nonstop seasonal service to Switzerland. Making the case for San Diego, WTC San Diego provided data and research on economic ties to the European innovation hub.

 Why Switzerland matters to San Diego:

  • Switzerland ranks third among all nations for the most foreign employment in San Diego.
  • Swiss companies such as Novartis and Genentech call San Diego their home.
  • In 2011, more than 50 percent of all Swiss employment entered San Diego through M&A activity.

Airport Authority CEO Thella Bowens said that with the addition of the flight, San Diego will have direct service to six countries and add to the list of foreign airlines operating out of Lindbergh Field.

June 14, 2016
This week, the Worth Group announced that San Diego has been named as a 2016 “Worth Destination.” Featured in the June/July issue of Worth magazine, San Diego is among 15 cities lauded for civic leadership, quality of life, business climate, sustainability, entrepreneurial community, cultural offerings and urban innovation.
 
After months of deliberation and research by Worth's editorial team, San Diego was chosen for its burgeoning technology and life sciences ecosystems, powerful cross-border manufacturing economy, unparalleled infrastructure and world-class cultural institutions.
 
“San Diego has long been famous for its incredible natural beauty and beautiful weather,” says Richard Bradley, Worth’s editor in chief and chief content officer. “But thanks to its close and mutually beneficial relationship with Mexico, its status as a global hub with a particular emphasis on Asia, and its world-class scientific community, San Diego is also an economic powerhouse.” “Recognition like this from a magazine as prestigious as Worth shows that San Diego’s reputation is shifting,” says Joe Terzi, President and CEO of the San Diego Tourism Authority. “The city is becoming known for more than beautiful scenery. Showcasing San Diego’s innovation, creativity and strong business sector is vital not only for attracting new companies and talent to the marketplace, but it is also key for attracting top conferences and business travelers, which are a critical part of the local tourism economy.”
 
“From advancing the human genome to developing cutting-edge military technologies, San Diego is a leader in global innovation,” said Mark Cafferty, president and CEO at San Diego Regional EDC. “Worth provides San diego with a powerful platform to tell our story to important audiences around the world.” Focused on entrepreneurship, wealth management, philanthropy, travel and lifestyle, the Worth media brand includes print, digital, broadcast and radio channels as well as the bimonthly magazine Worth. The full list of Worth Destination cities will be announced on June 21. The June/July issue of the magazine featuring San Diego will be available on newsstands beginning June 28, 2016.
May 25, 2016

In collaboration with San Diego County College and Career Readiness Consortium and Mayor Faulconer’s One San Diego 100 initiative, EDC is working to create and provide work-based learning opportunities across the region to help develop and retain San Diego’s talent. With opportunities including job shadows, company tours, industry panels and access to internships, students gain exposure to our region’s diverse career opportunities.  

This quarter, EDC coordinated day-long job shadows at various organizations throughout San Diego including The Control Group, San Diego Union Tribune, Cox Communications, SAIC, Ethertronics Inc. and the FBI.

Check out the students’ experience at video production company Scratch Media and broadcast news station CW6:

Thank You CW6! from Westview DMP on Vimeo.

Together, in collaboration with East County EDC, Junior Achievement and Cleantech San Diego, more than 1,600 young people have been provided industry exposure experience through job shadowing. 

May 24, 2016

Adding to the region’s influx of startups relocating and expanding from the Bay Area, EDC and San Diego Mayor Kevin Faulconer welcomed mobile app publishing platform Bizness Apps to San Diego. The newest addition to the region’s growing entrepreneurial ecosystem, Bizness Apps opened its downtown La Jolla headquarters, and will be adding more than 100 jobs in San Diego over the next year.

Growing pressures in the Bay Area, as referenced by the Bay Area Council, have led businesses to consider expansion elsewhere. Companies like Bizness Apps found that San Diego to be a reasonable alternative to the Bay Area, with the necessary talent to fuel growth, lowest average commute time among peer metros, lowest employee turnover rate in tech and scientific R&D and an 18.1 percent employer-projected growth in software jobs.

Consistently ranked as an Inc. 500 fastest-growing company, Bizness Apps has quickly grown out of a college-dorm room, and is now becoming one of the leading mobile app publishing platform in the world. Serving more than 40 countries, its “do-it-yourself” app maker platform reaches 26 million users each month. 

April 28, 2016

It’s clear that despite a healthy economy, not every part of San Diego is enjoying economic prosperity. This week, GlobeSt.com sat down with Jim Zortman, sector VP, strategic operations of Northrop Grumman and newly appointed chairman of EDC, for a chat about what he hopes to do about this issue and others. 

What are your goals in your new role as chairman of the San Diego Regional EDC?

Zortman: Over the past four years, EDC has introduced a number of important initiatives to expand our regional economy with and through a broad base of partners. For example, in partnership with the Brookings Institution and JPMorgan Chase, the “Go Global Initiative” aims to attract foreign direct investment, grow regional exports and strengthen economic ties in strategic international markets, as well as position San Diego’s unique global identity.

As chairman, I am committed to championing these initiatives, but it’s clear that despite a healthy economy, not every part of San Diego is enjoying economic prosperity. I hope to broaden our agenda to focus on economic development issues in communities that have not yet benefited from the region’s development. It is my vision that the broad-based coalition of partners that catalyzed the region’s life-sciences, technology, R&D, defense and aerospace sectors can also come together to develop job opportunities and prosperity for more San Diegans.

What do you feel are the biggest economic development challenges in the San Diego market?

Zortman: We have all heard the comment that businesses should operate “anywhere but California.”  We know it is not cheap to do business here. But it is our job as economic developers to understand and leverage our assets and competitive advantages—just as your readers often have to do as real estate professionals. California is number one in economic categories like foreign investment, venture capital and job growth; we rank first in sectors like agriculture, defense, biotechnology and life sciences; our public universities are nationally ranked and produce top-tier talent—the list goes on and on. San Diego plays an important role in each of these fields.

San Diego is home to the largest concentration of military anywhere in the world. It is the underpinning of defense sectors where we have unmatched dominance: cybersecurity, defense, communications, unmanned systems and maritime. San Diego is the epicenter of the future of biotechnology—specifically genomics. We are home to Craig Venter, who was the first person to sequence the human genome, and to Illumina, the company that can now sequence the genome in just over 24 hours for under $1,000. San Diego has more than 80 research institutions, more than any other region in the country.

Not only are we home to a diversity of thriving industries, but we are also a top-tier talent pool driving our region’s growth. Specifically, San Diego gained 72,000 degree holders in 2014 alone, more than any other major metro area in the country. Also, San Diego has the lowest turnover rate in tech and scientific R&D jobs, which is attracting the attention of technology companies across the country.

Continually, we have what talent wants: the lowest average commute time of any major metro area in the country; an influx of creative-office space as seen with iboss Cybersecurity’s space in UTC; competitive wages—ranking second average annual pay for R&D employees—and more.

And if that’s not enough, let me point out that the economy of Texas could pretty much double overnight and still not match the strength of California’s economy. In the end, dispelling myths about doing business here and telling San Diego’s story is our collective responsibility.

What do you feel are the biggest economic-development opportunities that are perhaps not being taken advantage of in the San Diego market?

Zortman: One of the biggest opportunities we have as a region is to help companies export their products and services. In 2013, San Diego ranked 18th of the 100 largest metro areas in total export value, export-supported jobs, GDP and population size. But the region was only 61st in terms of export intensity—total export value as a share of the region’s GDP. According to the Institute for International Economics, companies that export not only grow faster, but are less likely to go out of business than non-exporting companies.

World Trade Center San Diego – now housed within EDC – has introduced the MetroConnect Program to provide small- and medium-sized enterprises with resources and funding to help open new markets abroad. The Go Global Initiative and programs like MetroConnect help San Diego maximize its global competitiveness.

What else should our readers know about San Diego Regional EDC?

Zortman: The real estate industry is a key partner to EDC. Every day our team works with brokers and developers to help enable and encourage companies to grow here. Using data on the region’s industry clusters, workforce talent and network of partners, EDC is able to assist companies with expansions throughout the mega region. Some of San Diego’s recent wins include the attraction of tech companies such as Bizness Apps and Wrike.

Real estate professionals should also use the research EDC produces to better understand industry sectors poised for growth. For example, EDC recently released a study on San Diego’s software development industry. The study showed the region’s software ecosystem impacts more than 100,000 jobs in the regional economy, with an economic impact totaling $12.2 billion annually; venture-capital investment in software was up by 38 percent in 2015; and the industry has an anticipated employment growth of 18.1 percent in the next year—all signs that the region’s tech ecosystem is gaining national visibility.

 

Click here for the full story.

April 27, 2016

By Nikia Clarke, Director, World Trade Center San Diego

WTC San Diego is on the road again, with a focus on deepening channels of connectivity between global cities around trade, investment, innovation and thought leadership (as well as herring, it turns out).

I spent last week in Stockholm, Sweden, participating in a Brookings/JPMorgan Chase Global Cities Forum. San Diego joined the Global Cities Initiative (GCI) almost four years ago, led by WTC San Diego founding partners—the City of San Diego, San Diego International Airport and the Port of San Diego—and followed by more than 30 other metros. Stockholm is now joining the GCI and drafting its own internationalization strategy. Together with four other GCI representatives, I spoke on panels and participated in working groups convened by Brookings, the Stockholm Chamber of Commerce and CONNECT Sweden to share San Diego’s experience of building a data-driven trade and investment strategy backed by a regional coalition of partners.

And, as is always the case with these Brookings Metro Exchanges, it’s a wonderful opportunity to learn from our peer cities. Philadelphia’s Economy League, together with their very active WTC, just launched a regional export plan, leveraging service provider networks to reach exporting firms. In London, the Mayor’s office and London & Partners are linking with private sector multinationals to create opportunities for 800 SMEs in new markets. Minneapolis-St. Paul has built strong regional economic development infrastructure that drives significant foreign investment to their bi-city region. World Business Chicago has been leading an effort among dozens of counties to move from competition to collaboration in a metro region that is one of the country’s largest foreign investment destinations.

At the close of the forum, the Chamber—along with the Mayor, Governor, Airport Authority and other public and private sector senior leadership from the region—launched Team Stockholm to drive the effort forward. As the CEO of AstraZeneca—an English-Swedish firm that is the seventh largest pharmaceutical company in the world—spoke to the group about the importance of global connectivity, on the other side of the world, his company inked a deal with San Diego’s Human Longevity Inc. to sequence more than 500,000 genomes and analyze samples from clinical trials. Indeed, competitiveness is all about connectivity.

So how do we continue to grow this kind of connectivity here in San Diego? Turns out Stockholm is the perfect place to reflect on this question, which is why innovation economy experts, like our own Mary Walshok, have been building linkages between our two regions for decades. Stockholm and San Diego have a lot in common: we are both metro regions of 2-3 million with world-class research ecosystems, strong life sciences, telecomm and technology sectors and we happen to be two of the top three most patent intense regions in the world. It is why as you drive down the road you see big names in our region that are also big names in Sweden: Thermo Fisher, Kyocera, Trinity Biotech, Ericsson, JLabs among others.

And in both our cities, so much of the innovation ecosystem is driven by SMEs—which in both San Diego and Stockholm make up around 95 percent of all companies—and the ways in which they are able to engage with large firms and global networks. I visited a number of the institutions that incubate, accelerate and commercialize technology in the region and there is much we can learn from Stockholm.

The Karolinska Innovation Institute spins life sciences and pharmaceutical discoveries out of the university research hospital. Sting—a city-university-private sector collaboration that runs a network of incubators, accelerators and co-working spaces in the region—is launching a new digital health accelerator program that will launch firms into international markets.

EpiCentre is an innovation house founded as a temporary experiment in a downtown high rise awaiting redevelopment last year. Now it has 600 members—large tech corporates, entrepreneurs and everything in between—who run incubators, accelerators, hackathons and labs. As companies grow and scale they move through the flexible, diverse office spaces throughout the building. It will anchor plans for an expansive downtown redevelopment with hotels, restaurants and office space all linked by aerial walkways. Too cool, right?

I had the opportunity to continue these conversations with a brief stopover in London on the way home to visit co-working spaces, tech hubs and San Diego company Cubic’s new transit innovation centre. Cubic already moves 10 million people around London every day as the operator of the Underground’s oyster card payment system. But here they are working with universities, transport providers and entrepreneurs on what’s next for the ever smarter, safer cities of tomorrow? (hint: it might involve talking holograms and buying your ticket with the veins in your hand

One of WTC San Diego’s primary mandates is to grow opportunities both for local firms in overseas markets, and for foreign ones investing in our region. To this end we’ve spoken with more than 400 investors in Japan, taken a group of water tech companies to England and France and are about to select our 2016 cohort of MetroConnect firms. As we reflect on what’s next for our region in terms of boosting our global competitiveness, it is clear that international innovation networks are critical. Certainly some great lessons were taken from this trip: creating great spaces, collaborating with diverse partners and being a little wild and very flexible.

As always, at each stop we were sure to leave behind one of San Diego’s best exports: Stone Brewing Co. craft beer—this time the Bitter Chocolate Oatmeal Stout. No wonder they like us.

Cheers to Stockholm and London, and see you soon, San Diego. 

April 15, 2016

The California Competes Tax Credit is an income tax credit available to businesses that want to locate in or expand in California. Since its launch in 2014 as part of Governor Jerry Brown’s economic development initiative, the California Competes Tax Credit will award close to $380 million in credits to California companies.

On April 14, 103 companies were awarded more than $68 million in tax credits, creating close to 9,370 jobs over the next five years. In total, these companies will invest more than $1.3 billion over the next five years, aiding the state’s long term growth.  

San Diego boded especially well in this round. Eighteen San Diego companies are receiving more than $11.2 million in tax credits, ranking second among all metropolitan regions in the state. San Diego also ranked second in the amount of jobs created among all metros, with more than 1,330 jobs. Some of the companies that will be will awarded the credits include: Hunter Industries and Sentek Global, and many more. These funds will help the 18 San Diego companies invest more than $139.7 million into the community and pay more than $252.8 million in wages over the next five years.

 

April 15, 2016

Over the past year, EDC has partnered with the Brookings Institute’s Bilateral Cities Exchange to refine the economic development approach between Tijuana and San Diego. In parallel, EDC’s recent engagement with the site selection industry through Explore San Diego – a tour hosted for 12 site selector consultants earlier this year – enabled our facilitation of a cross-border business attraction project that will provide jobs and investment on both sides of the border. Per terms of confidentiality, this project is being referred to as Project Scout.

During EDC’s inaugural Explore San Diego tour, we focused not only on success stories in San Diego, but highlighted companies who had set up operations on both sides of the border, including Thermo Fisher and BD. Although we frequently hear about cross-border collaboration in San Diego, we soon realized that it was a story that many outside the region – including these site selectors – hadn’t thought about; companies can easily do business on both sides of the border.

In early March, EDC received a request from an Explore San Diego attendee whose client was looking to scale manufacturing operations outside of its current high-cost pilot facility. Given the consultants’ recent exposure to the bi-national mega region, San Diego-Tijuana made the long list of 20 potential sites. In response, EDC provided data, real estate market figures and other strengths regarding our cross-border economy. Just two weeks later, a call came in that San Diego-Tijuana had made the top three, alongside North Carolina and Texas.

In a tour on behalf of Project Scout, EDC rallied the necessary business and political partners in order to put the region’s best foot forward – making the case for a cross-border operation. With partners including CaliBaja, city of San Diego, city of Tijuana, San Diego Mayor Faulconer, Tijuana EDC and UC San Diego, EDC showcased Tijuana’s dynamic manufacturing facilities. Here, the group shattered stereotypes by exposing not only the quality and efficiency of Tijuana manufacturing, but also the cross-border collaboration that makes our region so unique.

Project Scout ultimately chose to scale 80,000 square feet of manufacturing operations in San Diego-Tijuana – beating out North Carolina, Texas and other competitors. The local operation will provide jobs on both sides of the border beginning in August.

Stay tuned for more as Project Scout develops.