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The Big Picture San Diego Blog


WTC San Diego

September 30, 2016

As part of the 2016 MetroConnect Program, WTC San Diego hosted two workshops to help the current cohort of 15 companies learn the ins and outs of going global.

The first workshop was hosted by East County-based Taylor Guitars. Leadership from the company spent time discussing topics related to exporting: how to choose export markets, compliance, export basics, how to get paid and more. Here are a few things we heard and learned along the way:

It’s not all about widgets! Technically, there are actually two types of exports:

  • Physical Export – goods physically go out of country
  • Deemed Export – release of controlled technology to foreign persons in the U.S. are "deemed" to be an export to the person’s country or countries of nationality

Your responsibilities as an exporter can seem daunting. Two core things to keep in mind:

  • Know your foreign buyers – end users/uses; screening lists (parties of concern); Foreign Corrupt Practices Act
  • Know your products – restrictions for transport; country restrictions by tariff or sanction; permit or licensing requirements; controlled or prohibited items

The second workshop was hosted by Qualcomm Ventures (QCV). Representatives from QCV discussed ways participants can seek funding to expand their international presence and capabilities. In addition, individuals from the Export-Import Bank and Silicon Valley Bank were in attendance to discuss other creative ways to finance export opportunities.

Key insights from the Qualcomm Ventures workshop:

  • Whether you’re asking for a loan or pitching for venture capital, be confident, skip the nebulous marketing-speak and “don’t be weird." Metrics matter when banks and funds make choices on who to finance, but personality can (and often is) a factor.
  • Small businesses that are having difficulty finding sales insurance through a traditional channel should consider the EXIM Bank. EXIM’s specialized credit and loan programs help ensure that SME’s looking to go global have access to the resources they need in order to confidently kickstart their export activities.

Another major takeaway from these efforts was just how incredibly supportive the local business community is. Taylor Guitars and Qualcomm Ventures have given a significant amount of time and energy to these MetroConnect activities, and we are thankful for their stellar efforts.

September 30, 2016

Understanding any economy starts with strong data. At EDC, we pour significant resources into research, so we can better understand San Diego's economic strengths, and even more importantly, our weaknesses.

Finding the right data to quantify our economy and understand where San Diego’s stack up with other regions is where it becomes more difficult. Many regions – including San Diego – call themselves innovative, but measuring it becomes more complicated.

In 2012, EDC joined the Global Cities Initiative (GCI), a joint project between Brookings and JPMorgan Chase, which helps metropolitan leaders grow their regional economies by strengthening international connections and competitiveness. Conducting independent research has been a cornerstone of the GCI since its launch.

This week, EDC/World Trade Center San Diego staff traveled to Washington, D.C. to take part in the Brookings Global Cities Summit – a culmination of five years of research and exchanges to help metros grow their economy.

Based on five years of research, Redefining Global Cities," the latest Brookings report, found that there were seven types of global cities. 

There are the Global Giants – regions like London, New York and Paris; these cities are financial hubs and serve as the control center for the world’s largest economies. Then there are the American Middleweights (Cincinnati, Indianapolis, Phoenix, Saint Louis, etc.) and the International Middleweights (Frankfurt, Munich, Rome, Barcelona, Toronto, etc.): connected and important mid-sized cities where post-recession growth has lagged. And then there are the Knowledge Capitals – 19 mid-sized cities throughout the U.S. and Europe that are home to talented workforces and elite research universities.

San Diego is in good company as a Knowledge Capital with Boston, Chicago, San Francisco, Stockholm, Zurich and others.

Turns out, when it comes to patent intensity, San Diego is second out of 123 global cities. When we say that San Diego is innovative, it’s not just boosterism – we have the data to back it up.

As a Knowledge Capital, San Diego may attract a highly-educated workforce and high-levels of entrepreneurship, but one area where it lags is foreign direct investment. Nearly 98 percent of our economic growth is going to come from growing small and medium-sized enterprises and startups already present in the region. San Diego’s participation in the Global Cities Initiative is not just an opportunity to connect with likeminded cities; it’s an opportunity to connect with and better understand our customers. After all, our SMEs will not reach peak growth rates without expanding their businesses and finding customers outside the region. As a response to this insight, we founded the MetroConnect Initiative, a comprehensive export assistance program now in its second year.  

As a region, we’re proud to be known as a Knowledge Capital, but our work is still cut out for us. By connecting with other GCI cities, we can expedite our economic growth through careful understanding and analysis of best practices. And through insightful data and programs like MetroConnect, we’re hopeful that we’re well on our way.

September 27, 2016

This week we sat down with Ken Behan, vice president of sales and marketing at SYSTRAN Group. With operations in San Diego and as a program sponsor of WTC San Diego's MetroConnect Program, the language technology company is helping local SMEs connect with international markets - driving economic and innovative growth for the region.

1) Please tell us what your company/organization does. 

With 48 years in the language technology industry, SYSTRAN Software has been in business long enough to witness sweeping changes in the way people communicate globally. Over recent years, large amounts of data have become more accessible to anyone with an Internet connection, enabling businesses of all sizes to better compete on the world stage. Small- and medium-sized enterprises (SMEs) are now able to branch into global markets that were previously reserved only for large corporations due to more affordable technology tools. However, SMEs are often slowed down by their inability to understand their customers in other countries or benefit from valuable data if it is in a language other than their own.

Through our enterprise software, SYSRAN provides advanced machine-based translation of 130 languages to global companies like Apple, Adobe, Cisco, Toyota and Symantec, among others. Now SMEs can leverage the same enterprise-level language technology with SYSTRAN.io, a new API platform that provides a hosted 50-language translation toolkit with customization capabilities. SYSTRAN.io allows software developers, customer experience (CX) companies, marketing departments, social media and marketing technology companies, and online gaming developers to easily and cost-effectively develop multilingual applications that were once only available to large, international companies. 

2) What are some advantages to being located/doing business in San Diego?

San Diego is a hub for technology innovation and talented software developers who want a lifestyle that only San Diego can provide. As a global language technology software company with offices in San Diego (as well as Seoul and Paris), we leverage our location to attract the best technicians and software developers on the market.

Software contributes billions of dollars to San Diego’s economy, and the region consistently ranks in the top 10 cities for VC funding nationally and globally. With such a strong investment market, both large and small businesses have more opportunities to invent and thrive. We believe San Diego will continue its growth in software development, life sciences, biotech, cleantech, medical devices, and information and communications technologies.

3) San Diego is full of dynamic companies, firms and service providers influencing global trends and innovation. Pick another San Diego company that is at the top of its game.

Semantic Research is a privately held San Diego software firm that is extending its reach into global markets. Its primary software, Semantica, provides a solution for data organization from multiple channels and is constantly evolving.

Semantica iDEA™ is a unique Intelligent Decision Enterprise Analytics platform from Semantic that provides a single, holistic view of all layers of your data regardless of source or format and without the need for a data warehouse or an integration platform. Advanced analytics add a layer of intelligence on top of data to identify patterns of behavior and links among people, things, places and events. Cool stuff!

4) What do you anticipate for your company in five years?

With the growing need for seamless communication across borders and language intelligence technology, we anticipate a steady incline for SYSTRAN’s growth. We are seeing SYSTRAN software being used by Fortune 100 companies and startups alike. SYSTRAN has made a significant investment in its API platform – SYSTRAN.io.  We anticipate that by opening the SYSTRAN language intelligence technology to multi-national companies of all sizes with a cloud-based application, we will see a ground swell of integration between automated language translation and natural language processing in web, mobile and enterprise applications.

SYSTRAN.io is becoming a preferred solution for collaboration bots used on platforms and team messaging apps such as Slack, which offer simplified communication with team members around the world. In today’s need-it-now environments, there's simply no time to click a drop-down box to choose a language or cut and paste. To solve these challenges, SYSTRAN.io is being integrated for real-time translation into collaboration platforms.

SYSTRAN is also seeing wide use among customer support teams to handle real-time translation of complaints, customer feedback or service outages. We see this as a huge market for SYSTRAN’s machine-based translation technology moving forward. E-discovery is another area where automated language technology is greatly needed and we have many law firms and compliance officers using our software daily.

Today, millions of users around the world interface with SYSTRAN multilanguage technology daily. Platform customers include ADP, Adobe and Apple, which integrates a language translation widget on the dashboard of its MacBook. We see opportunities for text and audio language translation software integration growing daily. 

September 15, 2016

This is part of a weekly series featuring a profile on one of the 2016 MetroConnect Program companies. MetroConnect is dedicated to helping local San Diego businesses go global and is presented by JPMorgan Chase.

With a background in manufacturing engineering and nine patents to his name, Laszlo Garamszegi of Aurora Spine treats the development of medical devices as both art and as science.

I’ve been fascinated with designing and building devices in this space for a long time”, states Garamszegi, originally from Hungary. “Through a blend of engineering, raw materials and a sense of aesthetic, it’s possible to make something that will truly improve a life. In fact, many lives.

It’s with this sense of focus and aspiration that Garamszegi co-founded Aurora Spine in 2012, after working at a number of other medical device companies throughout the San Diego region. With spinal fusion technologies necessitating highly invasive procedures and long, painful recovery times, the company saw an opportunity for improvement. Aurora’s technologies aimed to simplify the process and allow for effective spinal fusion that streamlined surgical procedures and contoured to a patient’s unique anatomy.

The company has experienced impressive growth with a full product suite of interspinous fusion devices, biologics and surgical tools. With product currently in fifteen countries around the world, the Aurora team is working hard to expand its presence in other global regions, including South Korea and Australia, among others. Devices are manufactured right here in the U.S. with supply chain operations in California and Ohio. With the company’s core ZIP® product line receiving U.S. patent approval in April of this year, Aurora is well positioned to continue to bring its sleek, futuristic looking product line to the international market.

 

Speaking of aesthetics, what of the brand’s signature royal purple color? Any special significance there?

Laszlo laughs at the question. “Trent (CEO and one of Aurora’s co-founders), attended Carlsbad High School and that was the school’s team color. We have international reach, but that strong tie-in to San Diego won’t be going away any time soon.”

 

The success of small- and medium-sized businesses is critical to the region’s future, and increasing their global reach is crucial to that success. Through the MetroConnect Program, companies such as Aurora Spine are to be awarded a $10,000 grant provided by JPMorgan Chase to assist with their international efforts, as well as additional support services including: a dedicated trade and investment manager at WTC San Diego to support company participants in deploying overseas strategies during the grant period; access to workshops that address export compliance, financing and fundraising and global marketing; reduced airfare on Japan Airlines direct flights from San Diego to Tokyo; free access to SYSTRAN software for website translation and customer service needs; and consideration to compete for an additional $35,000 during the MetroConnect Grand Prize Pitchfest in November 2016.

August 5, 2016

This week, U.S. Secretary of Commerce Penny Pritzker and Qualcomm CEO Steve Mollenkopf joined a panel of local business leaders from Solar Turbines, Solatube and Northrop Grumman to unveil UC San Diego School of Global Policy and Strategy’s new study on the importance of the Trans-Pacific Partnership (TPP) to the nation and San Diego. The summary, “San Diego and the Trans-Pacific Partnership,” produced by World Trade Center San Diego, explains how San Diego’s unique economic assets position the region to realize relatively greater benefits from TPP than the U.S. as a whole.

TPP, an international trade deal negotiated by the Obama administration and 11 other Pacific Rim countries, seeks to lower trade barriers for exporters and increase intellectual property protections for multinational companies.

San Diego’s prime location on the edge of the Pacific Rim, as well its specialization in advanced manufacturing and other key industries tied to the innovation economy – including scientific R&D, engineering, software and cybersecurity – position the region to benefit disproportionately from TPP.

Key findings include:

  • When compared to other TPP member countries, the U.S. has one of the least restrictive markets – it is easier for foreign markets to export to the U.S. than it is for U.S. companies to send their products abroad.
  • More than 97 percent of San Diego’s exports – primarily high-value advanced manufacturing products – are sold in TPP markets and are collectively worth $22 billion.
  • Enhanced IP protections would benefit San Diego’s innovation economy; San Diego is the third most patent intensive region in the world and five times more specialized in scientific R&D than the nation as a whole.
  • Increased export growth could produce real rising wages for 150,000 high-wage jobs in the region’s manufacturing and innovation sectors.
  • San Diego’s service-providing sector – generally non-traded industries accounting for 87 percent of total employment – is largely insulated from foreign competition. 
August 4, 2016

This is part of a weekly series featuring a profile on one of the 2016 MetroConnect Program companies. MetroConnect is dedicated to helping local San Diego businesses go global and is presented by JPMorgan Chase.

With a metro ranking of #3 for cleantech leadership and one of the few cities in the world aiming for 100 percent clean energy utilization by 2035, it’s no surprise that San Diego is a hotbed of green and sustainable tech innovation. And with this year’s MetroConnect cohort representing an impressive cross-section of the region’s burgeoning industries, we’ve found a strong example of said innovation in LED lighting company Hyperikon.

Sorrento Valley-based Hyperikon’s mission statement is a simple one – Greener. Cheaper. Smarter. When creating their sustainable lighting solutions for both home and office, quality is the company’s top consideration. Distributed primarily via Amazon’s online channels, Hyperikon’s products have been met with rave reviews – so much so, that Hyperikon’s products were the online giant’s top seller under the “Tools & Home Improvement” department earlier this year.

Jeppe Lisdorf, the company’s VP of finance, didn’t always envision a career in the cleantech sector. Hailing from Denmark, Lisdorf was originally trained as a journalist and later made the switch to banking on Wall Street. With an infectious smile and overwhelmingly positive attitude that makes one think he’d probably succeed in any industry he put his mind to, Lisdorf notes that his Danish roots were a deciding factor in his move into the green lighting space.

Lisdorf explains, “Many people here don’t know it, but Denmark has a huge cleantech cluster. When I was considering putting down roots in San Diego, I met with a fellow Dane who happened to be one of the founders of Hyperikon. Considering our shared experiences and the fact that sustainability has always been top of mind for me, it seemed like an interesting opportunity to help grow a unique and important technology.

Considering its success with Amazon domestically, Hyperikon plans to utilize the MetroConnect grant, in part, to help boost its activities with the online retailers in other countries, including Mexico, Canada and eventually Japan. And with sales activity strong, Hyperikon is beginning to think about capacity expansion, both from a customer service and warehousing perspective. With the market for LED lighting showing no signs of slowing down, Hyperikon is well positioned to continue its impressive growth streak and be a valued example of San Diego’s cleantech scene.

 

The success of small- and medium-sized businesses is critical to the region’s future, and increasing their global reach is crucial to that success. Through the MetroConnect Program, companies such as Hyperikon are to be awarded a $10,000 grant provided by JPMorgan Chase to assist with their international efforts, as well as additional support services including: a dedicated trade and investment manager at WTC San Diego to support company participants in deploying overseas strategies during the grant period; access to workshops that address export compliance, financing and fundraising and global marketing; reduced airfare on Japan Airlines direct flights from San Diego to Tokyo; free access to SYSTRAN software for website translation and customer service needs; and consideration to compete for an additional $35,000 during the MetroConnect Grand Prize Pitchfest in November 2016.

July 28, 2016

By Nikia Clarke, Director, World Trade Center San Diego

This week, World Trade Center San Diego spent a whirlwind few days in Tokyo celebrating the launch of a UC San Diego office and workspace in the heart of the life sciences hub in downtown Tokyo, Japan. The workspace will promote collaborations between UC San Diego researchers – and the larger San Diego business ecosystem – and research, education and industry partners in Japan.

Located in the region’s largest trade and investment market, the facility represents how San Diego continues to lead with its research and innovation in building global connectivity and competitiveness.

As a collaboration between the UC San Diego Jacobs School of Engineering and the UC San Diego Office of Research Affairs, the Tokyo facility will serve as a home base for university faculty whose research brings them to Japan and as a venue for research symposia, networking events and alumni functions.

As is always the case in San Diego, the opening was founded in regional collaboration. I was proud to celebrate the opening alongside Sandra Brown, UC San Diego vice chancellor for research, dean of UC San Diego Jacobs School of Engineering Al Pisano and Robert Sullivan, dean of UC San Diego’s Rady School of Management. It was also a wonderful opportunity to meet so many UC San Diego alumni, who are now in positions of influence throughout Japan’s major industries, and all are eager to build bridges back to San Diego.

“We are very pleased the office is located at the heart of the life sciences hub in Tokyo, a perfect fit for UC San Diego as our two cities are seen as world leaders in life sciences and biotechnology,” said Sandra Brown, UC San Diego Vice Chancellor for Research.

A big thank you to Rough Draft Brewing, one of this year’s MetroConnect companies, who provided some of San Diego’s finest craft beer for giveaway at the event. That’s the San Diego story: world-class research and innovation, paired with first-class enjoyment.

For more information, visit UC San Diego’s news release.

July 27, 2016

This is part of a weekly series featuring a profile on one of the 2016 MetroConnect Program companies. MetroConnect is dedicated to helping local San Diego businesses go global and is presented by JPMorgan Chase.

In a recent report released by California Life Sciences Association, $23 billion in California’s 2015 exports came from life sciences. With more than 1,100 companies and a total economic impact of more than $31.8 billion, it is no surprise that San Diego’s life science sector ranks 4th in the nation. Our next MetroConnect company profile features an innovative medical device company that plans to advance San Diego’s life science reputation abroad, AVACEN Medical.

In 2009, Tom Muehlbauer founded AVACEN Medical, a company that produces a medical device initially developed for his sister-in-law who suffered from chronic migraines. Through a micro-circulation mechanism, the AVACEN 100 provides non-invasive, temporary arthritis and muscle pain relief and relaxation. Cleared by the FDA, the device is an over the counter option that’s can be self-administered from the comfort of one’s own home.

Recognizing an opportunity to expand into the EU, AVACEN Medical plans to leverage the MetroConnect Grant Prize to help in obtaining their CE mark, as well as developing better ways of delivering their products to international markets. The company also plans to use the MetroConnect Program to expand their patent portfolio, particularly across Japan, Europe and South Korea.

Muehlbauer states, “Based on the early interest and success we’ve seen in the launch of the AVACEN 100, we’re excited to scale up and bring our product to an international customer base. Arthritis and muscle pain is something that affects millions around the world, and our participation in MetroConnect will allow our at-home solution to help more of those patients in need of relief.

The success of small- and medium-sized businesses is critical to the region’s future, and increasing their global reach is crucial to that success. Through the MetroConnect Program, companies such as AVACEN Medical are to be awarded a $10,000 grant provided by JPMorgan Chase to assist with their international efforts, as well as additional support services including: a dedicated trade and investment manager at WTC San Diego to support company participants in deploying overseas strategies during the grant period; access to workshops that address export compliance, financing and fundraising and global marketing; reduced airfare on Japan Airlines direct flights from San Diego to Tokyo; free access to SYSTRAN software for website translation and customer service needs; and consideration to compete for an additional $35,000 during the MetroConnect Grand Prize Pitchfest in November 2016.

July 22, 2016

By Mark Cafferty, president & CEO, San Diego Regional EDC

Each time I have the opportunity to travel and represent our binational economy in foreign markets, I leave with new ideas, opportunities and connections that I see pay off for our region. My trip to London this past week will no doubt yield similar results. But I also can't help but feel like I was part of something bigger this time.

I began the trip as a proud member of the ProMexico Pavilion at the Farnborough International Airshow and Trade Show. Reminding the world's aerospace community of how actively San Diego supports Baja's robust aerospace/manufacturing economy is a role I am always excited to play. And while the legendary English rains put quite a damper on the first day of the show (flooding the trade show floors and completely knocking out electrical power), we still managed to pack in a lot of important meetings.

Returning bright and early for day two, we started off meeting with global manufacturer, Esterline to get an update on the status of their expansion efforts within Baja. Our mega region was out in full force as Baja Governor Francisco A. Vega de Lamadrid brought the newly elected mayors from Tijuana, Mexicali and Tecate together, along with Cristina Hermosillo (President of the Tijuana EDC) and I to talk about how we can continue to support the company from both sides of the border. The respect and support the delegation was able to convey to Esterline, and the company's clear appreciation and enthusiasm were worth the cost of the trip.

After this meeting, Cristina and I were able to get additional time with mayor-elect, Juan Manuel Gastelum of Tijuana, to develop a strategy to position the city as a software support hub and a key asset for San Diego's innovation economy. This meeting proved to be timely and important as well.

Between meetings and ceremonies at the Mexico Pavilion, I ventured out through the acres of trade show space to link up with representatives from the U.S. Department of Commerce, economic development colleagues from the State of Washington and local industry giants, Cubic and General Atomics. And as is often the case at Farnborough, a chance encounter on the ride back to London led to a new business relationship between an Italian-based supplier who Cristina and I stood next to on the train and a Baja-based manufacturer who was part of our delegation. Tri-national economic development at its best!

Days three and four were a whirlwind of walks, black cabs and tube rides through London. We were meeting with and feeling out various businesses and political leaders for the potential of a San Diego trade and investment mission in early 2017, led by Mayor Kevin Faulconer. The reception and feedback was overwhelmingly positive.

Despite the rather historic backdrop of both the Brexit and the appointment of a new female Prime Minister, the political and economic leadership in London is clearly not breaking stride. We met with representatives from Mayor Sadiq Khan's office and learned that climate change, economic inclusion and cross-border relationships—all hallmarks of our Mayor's administration in San Diego—are at the top of their London agenda. These items combined with a broader dialogue around data, open government and other "smart cities" topics will clearly make for a strong and timely series of meetings between the mayors.

The leaders at super-agency, London and Partners, pledged to work closely with our team at EDC to ensure that a potential visit in 2017 is mutually beneficial and showcases both long-term opportunities and measurable results. Additional meetings with Tech London Advocates (a large Connect-like network that supports London's start-up community), OneNucleus (a small BIOCOM-like entity that brings together London's life sciences companies) and MedCity London (a large network of well-funded life sciences incubators that have been spinning out new biotechnology and medical technology companies for almost a decade) confirmed that the interest in San Diego's biotech, high-tech and startup communities has never been higher.

We had a final meeting with a fascinating NGO called Nesta, where we explored the opportunity for San Diego to be included in some of their research and benchmarking efforts with other major global cities. It turns out they have been looking to engage more with cities in North America...sometimes timing is everything.

Looking back at my week overseas, my key takeaway is just how much our geographic proximity to Mexico and our strong regional collaboration with our partners in Tijuana/Baja have become key to our global identity. And at a time when the world is hearing international news reports of divisive and hateful rhetoric coming from one of our nation's Presidential candidates, the realities of Tijuana and San Diego working together and supporting each other have never meant more to our region and our nation's reputation abroad. We were told as much at the end of just about every meeting we had.

So I truly hope we will be returning to London in 2017 to see our two mayors open up a new connectedness between our highly innovative cities. I hope that business and university leaders from throughout our region will be there with us to generate new investment, trade and strategic partnerships. And I also hope that our partners and friends from Mexico will be right there by our sides—as always—continuing to show the world what binational leadership and collaboration looks like. I believe this can be one of the most important overseas missions our region will ever embark on. And I am certain that the results will pay off in more ways than we can possibly measure.

So as our #GlobalSD campaign marches on, we want to once again thank all of our partners and investors who are continuing to make it all possible. And if you see Mayor Faulconer, don't forget to remind him how much you appreciate, support and encourage his leadership in these efforts.

July 20, 2016

This is part of a weekly series featuring a profile on one of the 2016 MetroConnect Program companies. MetroConnect is dedicated to helping local San Diego businesses go global and is presented by JPMorgan Chase.

According to a policy brief released by National University System Institute for Policy Research, 114 San Diego-based breweries and brewpubs generated $851 million in sales last year and employed more than 4,500 workers. Ranking second Best Beer Cities in America and taking home big wins at Del Mar’s 10th Annual International Beer Festival, San Diego is clearly making strides in the craft brewing scene. Aptly, our next MetroConnect company profile highlights a successful local brewery that hopes to take their San Diego story (and beer) abroad.

After making the switch from insurance to craft brewing, UC San Diego alum Jeff Silver opened Rough Draft Brewing Company in 2011. The company’s mission is to create innovative, high-quality craft beers worth sharing with those who love beer as much as they do. Rough Draft now has more than a dozen options on constant rotation available in their tasting room, from the Freudian Sip Strong Ale to the Barrel-aged Emboozlement Tripel.

Having recently expanded capacity into the facility next door, Rough Draft is well-prepared to grow its global reach beyond its current exports to Canada and Australia, with a new focus on Mexico, Spain, Japan and Korea. The company plans to leverage the MetroConnect Program to make distributor connections and comply with label regulations, as well as support travel necessary to promote its product internationally.

Silver states, “In manufacturing, there are typically two problems you always face: not making enough and not selling enough. With our capacity expansion, we have ‘making enough’ covered. Now, with the support of the World Trade Center San Diego and MetroConnect, we look forward to   seizing opportunities that come with expanding to new global markets.

Silver and his team remain committed to the growth of the business while still retaining the quality and creativity Rough Draft has become known for. Beer tip: Keep on the lookout for a special raspberry infused ale aged in chardonnay barrels coming out this summer (certain members of the EDC team will definitely be heading over for a tasting).

The success of small- and medium-sized businesses is critical to the region’s future, and increasing their global reach is crucial to that success. Through the MetroConnect Program, companies such as Rough Draft Brewing Company are to be awarded a $10,000 grant provided by JPMorgan Chase to assist with their international efforts, as well as additional support services including: a dedicated trade and investment manager at WTC San Diego to support company participants in deploying overseas strategies during the grant period; access to workshops that address export compliance, financing and fundraising and global marketing; reduced airfare on Japan Airlines direct flights from San Diego to Tokyo; free access to SYSTRAN software for website translation and customer service needs; and consideration to compete for an additional $35,000 during the MetroConnect Grand Prize Pitchfest in November 2016.