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The Big Picture San Diego Blog


ESET

February 8, 2016

By Shea Benton, economic development manager 

Late January, EDC ventured into new territory by hosting ExploreSD, a three-day showcase of San Diego’s economy and talented workforce for site selection consultants from all over the country. Our goals were twofold: 1) pilot a replicable multi-day tour of the best companies our region has to offer to tell the San Diego story; and 2) proactively promote our region’s unique economy in an effort to generate new business attraction opportunities.

Over the past year, our team has engaged with a select group of consultants whose business is to compare and contrast regions for their clients, based on a gamut of criteria from real estate and utility costs to talent and quality of life, in order to help companies decide where to expand or relocate. As you can imagine, many in this industry have an aversion to California due to perceived and real barriers to doing business in the state. EDC’s strategy was to sell the San Diego region based on our thriving innovation economy, talented workforce, collaborative relationship with local and state government and unmatched quality of life.

Day 1: Joined by Mark Field, CTO of Thermo Fisher Scientific, Melissa Floca, director of the Center for US-Mexican Studies at UCSD, and Erik Caldwell, director of economic development for the City of San Diego, we kicked off day 1 with an overview of our mega-region. The conversation turned quickly to cross-border manufacturing and our proximity to Mexico, an asset previously overlooked by this group. After a multi-hour discussion, the stage was set for the next two days of company tours.

Day 2: Starting with a visual overview of downtown from the top of Diamondview Tower, our morning featured tours of Red Door Interactive, ESET and EvoNexus incubator. This portion of the event showcased San Diego’s downtown, with visit to both tech startups and established companies. The afternoon included trips to three companies with some of the most unique stories in San Diego: Illumina, iBoss Cybersecurity and BD/Carefusion. Not only are these three of the most recognizable names in the region, but they also have something else in common: they all explored expanding or relocating to other regions, only to increase their presence in San Diego.

Day 3: We began our final day in North County with tours of General Atomics and D&K Engineering to help these individuals better asses our advanced manufacturing industry. After a quick lunch at Stone Brewing Bistro & Gardens - a necessary stop for anyone visiting the region that doubled as a highlight of our craft beer industry - we explored all 5 cities along the 78 corridor. With stops at CSU San Marcos, a drive through Ocean Ranch Business Park and Carlsbad giants ViaSat and Thermo Fisher Scientific, we finished out our tour strong.

One thing was clear throughout the tour – our region’s innovation economy, talented workforce, and quality of life permeated every discussion in an organic way. With the help of an articulate group of business leaders and San Diego’s leading industry and real estate experts, we effectively articulated the benefits of business location in our region over peer metros including Austin, Denver and San Francisco. Moving forward, we intend to replicate and use this style of tour as an effective method to tell the San Diego story. 

March 20, 2014

Projected employment growth for Cyber industry

A report released today found that international criminal enterprises are increasingly focusing on California because of its wealth and innovation.

While this information can be off-putting at first, it’s good thing that San Diego is doing something about it. And it’s happening right now.

This morning, in an unprecedented show of collaboration, the San Diego business community came together to grow the region’s cyber footprint. Released today, “Cybersecurity in San Diego: an economic impact and industry assessment” found that the cyber industry impacts more than 13,000 jobs and has a total economic impact of $1.5 billion, which is more than the impact of hosting three Super Bowls every year. San Diego, with its culture of innovation and military footprint, is in a position to lead the industry nationally.

Cyber can be San Diego's next big jobs generator,” said Mark Cafferty, president and CEO of San Diego Regional EDC. "Like biotech was 30 years ago, cyber has the potential to be a driving force for growth in both our innovation and military economies."

City of San Diego Mayor Kevin Faulconer and Representatives Scott Peters (D- 52) and Susan Davis (D–53) joined us for the release. City of San Diego Councilmember Mark Kersey (D -5) and Council President Pro Tem Sherri Lightner (D -1) also were in attendance at both an industry event and press conference at The Lodge at Torrey Pines.

Mayor Faulconer addresses crowd at CCOE launch

“San Diego’s robust culture of innovation and strong ties to America’s military forces uniquely positions our City to lead the cybersecurity industry,” said City of San Diego Mayor Kevin Faulconer. “I look forward to working with the San Diego Regional Economic Development Corporation and all of San Diego’s entrepreneurs and tech leaders to make sure that San Diego is a global pioneer in cybersecurity.”

Cybersecurity firms are expected to experience rapid employment growth. While the entire San Diego County employment base is expected to grow 2.2 percent from 2013-2014, cybersecurity firms are expected to grow by 13 percent. Overall, cybersecurity-centric jobs, such as software developers and information security analysts, are expected to grow by 25 percent.

"If we care about creating jobs and growing our economy, than we need to support the cybersecurity industry," said Congressman Scott Peters (D). "I have supported specific cyber legislation in the past and remain committed to working together to advocate for an industry that not only protects San Diego's jobs, but also safeguards American companies."

CCOE Logo

In an effort to accelerate this job growth strategy, the Cyber Center of Excellence (CCOE) – a partnership dedicated to accelerating the cyber innovation economy – has formed.  Its powerfully diverse platform of leading cyber-related companies, military leaders and world-class academic partners are uniting in pursuit of a common economic-driven agenda to promote the region’s cyber strengths. Currently, the CCOE is comprised of an executive committee and is overseen by Holly Smithson of Sentek.

Nationally, cybersecurity has emerged as a priority as global retailers, medical providers, and critical infrastructure fall prey to significant data breaches and cyber theft. Cyber has evolved to become more than just an issue of the government, and now is a potential threat to all businesses and individuals.  In San Diego, more than 100 core cyber firms create a strong opportunity for the region to lead.

“We’re extremely excited about the launch of the CCOE and the opportunity for San Diego to capitalize on the national leadership of our cyber security sector,” said Andrew Lee CEO, ESET North America. “From supporting more cyber infrastructure growth, to attracting and developing IT talent, ESET is proud to contribute our resources and 25 years of experience in the cyber security space to this unique partnership of community and business leaders.”

On the heels of another round of sequestration, the cyber industry has even greater significance in both the national and local dialogue. Cybersecurity is one of two areas where the Department of Defense is adding resources. Locally, the cybersecurity industry is anchored by the U.S. Navy Space & Naval Warfare Systems Command (SPAWAR). SPAWAR alone impacts more than 6,100 jobs in San Diego and generates more than $705 million in total economic impact locally. U-T’s editorial board penned a great op-ed on the importance of SPAWAR to advancing San Diego’s cybersecurity cluster.

“SPAWAR's ability to accomplish our mission is strengthened by our public-private partnerships in this community.  These partnerships range from cooperative research initiatives with local industry or universities, to the more traditional contractual relationships for development, procurement and sustainment of advanced capabilities,” said Rear Admiral Patrick Brady, SPAWAR commander. “We rely heavily on the expertise of local businesses to build the tools our Fleet needs. In fiscal year 2013 alone, SPAWAR obligated more than $1 billion on contracts for worked performed in San Diego County.”

SPAWAR is central source of innovation for cybersecurity.  More than 90 percent of SPAWAR’s $7.3B budget is put on contract with private industry.

As a private-sector company, the military and government are important customers and are vital to our decision to be headquartered here, ” said Eric Basu, president and CEO of Sentek. “Sentek is proud to be in San Diego and we’re proud to be working with the CCOE to push the cyber cluster forward.”

As the study suggests, The Cyber Center of Excellence will be partnering with San Diego’s prestigious universities to attract and train entry- to mid-level cybersecurity workers.  As part of this commitment, EDC will continue its “iTrends @ UCSD” series, which will focus on cybersecurity. Open to individuals across all majors and schools, the program works to educate students about industries with growth opportunities throughout the San Diego region.

“UC San Diego has always worked hand-in-hand with the community to refine our curriculum and prepare our top-notch graduates for in-demand jobs,” said Pradeep K. Khosla, Chancellor of UC San Diego. “Our graduates go on to hold positions in some of the most competitive companies around the globe. As home to the San Diego Supercomputer Center, we will continue to produce the talent to ensure San Diego remains a cyber center of excellence.”

Tom Clancy, Chair of Software San Diego said: “San Diego is very compelling to cybersecurity companies due to its incredible technical talent pool, and the close collaboration between industry and academia. We have an abundance of individuals with security clearances, universities with cutting-edge research and workforce training programs, and direct access to customers in healthcare, defense, mobile, finance and energy.

Bank of America

The study was underwritten by Bank of America Merrill Lynch and Sentek Global.  National University System Institute for Policy Research – under the leadership of president Erik Bruvold – authored the study.

For a complete copy of the executive summary and full study, please visit http://www.sandiegobusiness.org/research/lvltw  and look under the report section.

Below, Chad Nelley of ESET on KPBS’ Midday Edition

 

Media coverage so far: