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The Big Picture San Diego Blog


Innovative Commercial Environments

June 16, 2015

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This week we sat down with CEO and founder of Innovative Commercial Environments (ICE), DeLinda Forsythe to learn more about their full service capabilities providing office and hospitality furniture. ICE provides their customers with the ideal furniture solutions. 

1)Tell us about Innovative Commercial Environments (ICE).

ICE is a full service hospitality and office furniture dealership.  We help organizations consciously build their corporate culture.  Furniture design has truly evolved and is an unconventional effective way to build your business culture. ICE plans furniture solutions that encourage a company’s staff to connect, play, solve problems together, fail, learn, grow; and ultimately “create magic.”   We use furniture as a tool to build an empowered corporate culture.

Inspired by “The Rainforest” book a rainforest corporate culture is not a mere business theory; it provides a new paradigm for policies and strategies that transcend the way businesses have traditionally worked.  A rainforest environment in an office eliminates hierarchy and encourages teamwork.  The mechanisms of a rainforest touch the heart of a company, making it more efficient and innovative.  It creates an interior environment where vibrant engagement makes it possible to build a culture of inspiration.  Employees working for a common goal will build an inspired company.

Why ICE chose San Diego Final

2) What are some advantages to being located and doing business in San Diego?

I’ve been in the furniture business for 30 years, starting the first 7 years in Phoenix then San Ramon.  I know how it feels to work in other cities.  There is an amazing camaraderie, warmth and authenticity about San Diego.  We are an intimate 1.3 million!  People genuinely care and want to support each other, our charities and our homegrown companies.  There is no other city I’d rather work, play and live in because of our inclusive community spirit.  I started ICE from a spare bedroom 9 years ago.  From those humble beginnings we’ve made the SDBJ 100 Fastest Growing Companies in San Diego the last 3 years!  It is this inclusiveness that has led to our successful growth.

3) San Diego is full of dynamic companies, firms and service providers influencing global trends and innovation. Pick another San Diego company that is at the top of its game.

Cybersecurity is one of the fastest growing industries and iboss Cybersecurity is one of San Diego’s fastest growing companies.  According to the Deloitte Fast 500, iboss is the #3 security company with over 60+ patents and patents pending. They also have an industry-leading customer retention rate of over 98.5%. iboss’ rapid growth has fueled both domestic and international expansion.  Its North American headquarters is in San Diego and they’re one to watch!

4) What do you anticipate for your company in five years? What do you anticipate for San Diego?

I believe San Diego, along with our neighbor to the south in Tijuana, is poised for explosive growth.  It is vital that we are all politically knowledgeable and engaged. It is our politicians that will lead us legislatively to grow intelligently and protect our environment.  Mixed-use urban and suburban development, which reduces the need to travel, serves every demographic from our seniors to our young families and we must support these projects and adequately plan for this essential, smart growth. 

Everyone now knows what we’ve all known. We are one of the world’s smartest cities and we should be very proud of what we’ve created.