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The Big Picture San Diego Blog


MetroConnect

July 18, 2016

This is part of a weekly series featuring a profile on one of the 2016 MetroConnect Program companies. MetroConnect is dedicated to helping local San Diego businesses go global and is presented by JPMorgan Chase.

A pioneer in renewable energy, San Diego is home to some of the world’s most innovative companies in cleantech research and development. The region’s cleantech industry includes the innovation and deployment of technologies in clean transportation, energy storage, energy efficiency, biorenewables and solar and wind power. Solatube Worldwide Sales, a company owned by North County-based Solatube International, Inc. is an excellent example of how a San Diego company combines innovation in both harvesting solar energy and energy efficiency. 

Solatube tubular daylighting devices (TDDs) are affordable, high-performance lighting solutions that bring daylight into interior spaces where traditional skylights and windows simply can’t reach. Sometimes called “light tubes,” TDDs have become the ideal solution for lighting interiors in a cost-effective, energy-efficient and eco-friendly way because they significantly reduce the need for electricity while keeping people connected to the outdoor environment. Solatube products are used in commercial and residential settings in over 120 countries around the world.

Solatube Worldwide Sales acts as the international division that handles all areas outside the U.S. and Canada. Impressively, the team of three employees currently markets and sells Solatube Daylighting Systems and Solar Star Attic Fans into Southeast Asia, Korea and Africa, on top of managing in-country sales reps and distributor networks.

With a new focus on India’s market, Solatube Worldwide Sales plans to use MetroConnect Program support for import tariff reduction projects, exhibitor presence at key trade shows, travel to meetings with Bureau of Energy Efficiency and other tariff reducing entities, as well as market research and workforce growth strategy.  

Todd Maerowitz, Director of International Sales states, “We’re looking forward to working closely with the San Diego World Trade Center on our expansion of Solatube’s products into emerging markets. As we move into places like India and Sub-Saharan Africa, the relationships and financial support we’ll be privy to as part of the program, are sure to prove beneficial to our growth plans."

 

The success of small- and medium-sized businesses is critical to the region’s future, and increasing their global reach is crucial to that success. Through the MetroConnect Program, companies such as Solatube Worldwide Sales are be awarded a $10,000 grant provided by JPMorgan Chase to assist with their international efforts, as well as additional support services including: a dedicated trade and investment manager at WTC San Diego to support company participants in deploying overseas strategies during the grant period; access to workshops that address export compliance, financing and fundraising and global marketing; reduced airfare on Japan Airlines direct flights from San Diego to Tokyo; free access to SYSTRAN software for website translation and customer service needs; and consideration to compete for an additional $35,000 during the MetroConnect Grand Prize Pitchfest in November 2016.

June 30, 2016
San Diego Mayor Kevin L. Faulconer, World Trade Center San Diego, JPMorgan Chase & Co. and business and civic leaders unveiled the 15 companies selected to participate in the MetroConnect Program, a comprehensive support program to help local companies accelerate their global growth.
 
“The MetroConnect Program helps us to foster our startup community to provide phenomenal opportunities for San Diego entrepreneurs abroad,” said Mayor Kevin L. Faulconer, who announced the program participants. “I am proud of the 15 companies selected by MetroConnect, which represent virtually every sector of our region’s innovation economy, from life sciences to maritime tech and wireless analytics. It is my hope that they will use our MetroConnect Program to write new chapters in San Diego’s success story.”

 
From Deering Banjo, the largest banjo manufacturing company in the U.S., to Ocean Aero, an autonomous underwater unmanned systems company, the 2016 MetroConnect companies represent a diverse cross section of San Diego’s innovation economy.
 
Each MetroConnect participant will be awarded a $10,000 grant provided by JPMorgan Chase to assist with their international efforts.
 
Building on the success of the pilot round, the MetroConnect Program is creating additional support services in 2016 to directly help San Diego companies. These services include:
 
  • A dedicated trade and investment manager at WTC San Diego to support company participants in deploying overseas strategies during the grant period
  • Access to workshops that address export compliance, financing and fundraising and global marketing
  • Reduced airfare on the Japan Airlines direct flight from San Diego to Tokyo
  • Free access to SYSTRAN software for website translation and customer service needs
  • Consideration to compete for an additional $35,000 during the MetroConnect Grand Prize Pitchfest in November 2016

The expanded MetroConnect Program is made possible by JPMorgan Chase, a company committed to helping San Diego reach its full economic potential.

MetroConnect funds can be used for a variety for global services including travel (to and from target markets), participation in trade shows, establishment of a foreign subsidiary, foreign language translation of marketing materials and more. In 2015, MetroConnect Grand Prize Winner Cypher Genomics was acquired by San Diego-based Human Longevity Inc. after using the money to fund a partnership with Genomics England. Pharmaceutical company IriSys – another 2015 participant – opened a business development office in Shanghai.
 
“Global connectivity is crucial to San Diego’s economic future, and SMEs are increasingly its driver,“ said Nikia Clarke, executive director of World Trade Center San Diego. “Thanks to JPMorgan Chase, we are continuing to build out a comprehensive export support program to ensure that San Diego’s goods, services and technologies are competing overseas.”

 
According to the Brookings Institution, companies that are global pay their employees higher wages, are less likely to go out of business and spur more efficient development of technology and R&D.
 
In total, 73 San Diego companies applied to the MetroConnect Program. Companies were selected based on criteria including potential for export growth, development of an international strategy and potential benefit the company would receive from international expansion. Judges included representatives from Applied Membranes, Biocom, Qualcomm Ventures, U.S. Department of Commerce, San Diego Regional EDC, San Diego State University’s CIBER, Tech San Diego, Taylor Guitars and UC San Diego.
 
The MetroConnect Program is administered by WTC San Diego, an affiliate of San Diego Regional EDC. The program is made possible through JPMorgan Chase, with additional support from Japan Airlines, Qualcomm Ventures, SYSTRAN and Taylor Guitars.
 
For more information about MetroConnect, please go to MetroConnectsd.org
 
The 15 program participants:
  1. Aurora Spine
  2. AVACEN Medical
  3. Calbiotech
  4. Deering Banjo Company
  5. ElliptiGO, Inc.
  6. GroundMetrics
  7. Hyperikon
  8. INOVA Drone
  9. MANTA Instruments Inc.
  10. Ocean Aero
  11. Ocean Reef
  12. Rough Draft Brewing Company
  13. Solatube Worldwide Sales
  14. VaultRMS
  15. Whova
November 18, 2015

In an effort to cement San Diego’s reputation as a world class innovation hub and help SMEs expand their global reach, Mayor Kevin L. Faulconer, San Diego Regional EDC and JPMorgan Chase & Co. awarded the MetroConnect Grand Prize to San Diego-based genomics startup Cypher Genomics. The Grand Prize winner was voted on by an audience of more than 100 people at the MetroConnect PitchFest. 

Mayor Kevin L. Faulconer said, “San Diego’s world-class economy grows from local ideas, startups and businesses that sprout into global companies. I’m proud to host MetroConnect, which not only helps strengthen our overall economy at its roots, but fosters and supports startups like Cypher Genomics at the local level. I hope that Cypher Genomics will continue captivate investment abroad in the same way that they’ve found success here at home. ”

Ashley Van Zeeland, co-founder & CEO, Cypher Genomics said, “Cypher is grateful to win the MetroConnect Grand Prize and to participate in the vibrant and innovative San Diego entrepreneurial community. This award will help us build collaborations around the globe with countries who can use our genome interpretation technology to uncover the genetic causes of rare diseases and cancer, which can inform new therapeutics and improve healthcare around the world.”

Mayor Kevin L. Faulconer said, “San Diego’s world-class economy grows from local ideas, startups and businesses that sprout into global companies. I’m proud to host MetroConnect, which not only helps strengthen our overall economy at its roots, but fosters and supports startups like Cypher Genomics at the local level. I hope that Cypher Genomics will continue captivate investment abroad in the same way that they’ve found success here at home. ”

Pharmaceutical manufacturer IriSys also took home the runner-up prize.

Brennon Crist, head of JPMorgan Chase’s Middle Market Commercial Banking Group in San Diego said, “JPMorgan Chase is delighted to recognize all of these outstanding San Diego businesses that have thoroughly embraced the region’s go-global vision. We hope the MetroConnect Prize Program will enable Cypher Genomics and IriSys to continue advancing their global strategy by connecting with potential customers in target international markets. Over time, this outreach can be a win not only for these companies, but for economic growth and job creation for the region.

Nikia Clarke, direct of World Trade Center San Diego said, “MetroConnect targets small and medium sized businesses like Cypher and Irisys because they are really the drivers of the regional economy. The more they export their products and technology, the more connected, competitive, and resilient San Diego becomes.”

Managed by San Diego Regional EDC, and presented by JPMorgan Chase, the MetroConnect Grand Prize offers $50,000 – $35,000 for the winner and $15,000 for the runner-up – to further aid these companies in foreign market expansion. In June, 15 San Diego companies were selected as finalists for the MetroConnect prize, and given $10,000 to pursue strategies to export in foreign markets. Over the course of four months, the 15 companies demonstrated their ability to export to foreign markets. A panel of judges consisting of representatives from  Biocom, CONNECT, Qualcomm Ventures, Quantum Designs, San Diego Regional EDC, Tech San Diego and Wireless Life Sciences Alliance reviewed companies’ accomplishments and goals as a means of selecting the top four finalists to present at the PitchFest: Applied Membranes, Aventyn, Cypher Genomics and IriSys.

A spin-out of the Scripps Research Institute, San Diego-based Cypher Genomics is a 13 person startup that’s revolutionizing the way we understand and deliver personalized healthcare. Through its technology, Cypher Genomics is able to rapidly sequence the human genome, enabling scientists and medical professionals to find individualized therapies to combat rare diseases. With the MetroConnect Prize, Cypher was able to partner with Genome England on its large-scale study to sequence 100,000 human genomes. 

With the $35,000 Grand Prize, Cypher will be exploring additional foreign markets, such as Saudi Arabia and Sweden, that are investing in population-scale genomics.  Because of this foreign activity, Cypher is able to boost product innovation, translating into further job creation and capital investment in the San Diego market.

Global engagement is essential if San Diego wants to catalyze its economy and workforce. The benefits of companies going global and engaging foreign markets are well-documented. According to the Brookings Institution, companies that are global pay their employees higher wages, are less likely to go out of business and spur more efficient development of technology and R&D.

October 29, 2015

This is part of an ongoing series which will feature one company every week that received the MetroConnect Prize, presented by JPMorgan Chase


The digital health industry is on the brink of rapid growth.

One in five people in the world now own a smartphone. By 2016, the number of smartphone users worldwide will surpass 2 billion. Although most people are familiar with using smart phones to text message, check emails, or play games, the ubiquity of smartphone technology has allowed for transformative advances in many fields, not the least in healthcare and medicine. 

Entra Health, a San Diego-based mobile health IT company, capitalizes on smartphone technology to bring to patients and healthcare providers a system to monitor and communicate about patients’ health.

“We provide a suite of technology solutions and services,” said Richard C. Strobridge, CEO and co-founder of Entra Health, “[Our services] range from our own FDA Class II software platform through to our comprehensive one-stop shopping for remote patient monitoring, telemedicine and mobile health devices.”

Entra Health integrates wireless technology with healthcare needs. The company’s expertise in worldwide medical device regulations have also propelled their devices into an international standard.

“Foreign markets have always posed a unique strategic advantage for Entra Health,” said Strobridge. “Our strategy from the beginning was to get as many international regulatory approvals for our medical device product as possible.  This strategy has allowed us to become the de facto glucose meter for clinical trials worldwide.”

With the MetroConnect prize, Entra Health used the funds for sales development, regulatory submissions, patent development, and travel to develop business partnerships in South Korea, China, Australia, and Germany.

“We plan to continue with our strategy of strengthening our intellectual property position, complete platform licensing strategy in Australia, and complete regulatory submissions […] in Australia, Europe, and Mexico,” said Strobridge. “The MetroConnect prize has given us an added sense of pride and affirmation of Entra Health's core mission of keeping people healthier while decreasing the financial burden of chronic disease.”

The success of small- and medium-sized businesses is critical to the region’s future, and increasing their global reach is crucial to that success. Through the MetroConnect Prize, companies such as Entra Health received $10,000 grants to assist with their next step in going global.


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October 23, 2015

This is part of an ongoing series on the recipients of the MetroConnect Prize, presented by JPMorgan Chase, a grant awarded to 15 companies looking to expand into new foreign markets.


Over the past two decades, Asia has risen dramatically as a global economic powerhouse. With increased economic power, many Asian countries have also experienced increased population growth, increased household income, and higher life expectancy. 

Global companies are investing heavily in Asia in research and manufacturing, and while Asia was once seen as a place to outsource manufacturing and production, it is increasingly becoming a major R&D hub in its own right. Asia’s pharmaceutical industry is estimated to be worth hundreds of billions of dollars. A recent report by the Economic Intelligence Unit noted that regional pharmaceutical sales have reached $214 billion in 2010, and is expected to hit $386 billion in 2016.

The number of players in the global pharmaceutical industry is rising. However, there are still several barriers that prevent the industry from truly coming together.

IriSys, LLC, a San Diego-based contract pharmaceutical research and development and manufacturing company, aims to bridge the gap between Asia’s pharmaceutical firms and the U.S. market.

“We see the Asian markets, especially China and Japan, as areas where we can find new companies needing our services here in the U.S.,” said Gerald J. Yakatan, chairman and CEO of IriSys. “We are an important provider of services to biotech and pharmaceutical companies wishing to develop products to meet FDA standards in the United States. It is our view that drug discovery is becoming a world-wide effort, and that new drugs will emerge from improved basic drug discovery research occurring in Asia.”

With the richness of R&D efforts of Asian pharmaceutical companies, it is no wonder that the U.S. has now become the untapped market. IriSys is part of a globally collaborative movement that will expand access to pharmaceutical developments and enable companies to fulfill regulatory requirements in the U.S..

With the MetroConnect funds, IriSys plans to augment business development efforts in China and Japan.

“IriSys will be using the funds from the MetroConnect Award to further our on-going efforts to develop business in Asia,” said Yakatan.  “We have already translated our website into Mandarin, attended scientific conferences in both Japan and China, and will try to set up a business development office in Shanghai, China in 2016 to help create awareness of our capabilities.”

The success of small- and medium-sized businesses is critical to the region’s future, and increasing their global reach is crucial to that success. Through the MetroConnect Prize, companies such as IriSys received $10,000 in grants to assist with their next step going global.

 


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October 16, 2015

This is part of an ongoing series on the recipients of the MetroConnect Prize, presented by JPMorgan Chase, a grant awarded to 15 companies looking to expand into new foreign markets.


Earlier this week, EDC released the Economic Impact of San Diego’s Research Institutions. The study found that the region’s non-profit research institutions impact roughly 37,000 jobs and have a combined economic impact of $4.6 billion. This equates to hosting 34 Comic-Cons or 33 U.S. Open Golf Championships every year.

 “When it comes to the strength of the region’s life sciences cluster, San Diego has long been a top competitor with other cities across the globe,” said Mark Cafferty, president and CEO of San Diego Regional EDC. “However, no other region has the strength and depth of San Diego's research institutions. As our recent study shows, San Diego-based research is not only leading the way in terms of scientific discovery, but it is also driving company growth and creating jobs.”

Although the industry affects jobs and provides a significant economic impact, it does not tell the whole story. The tech transfer and commercialization of the research produced at these institutions is significant to region’s strong life sciences cluster, ranking 4th as a global life sciences hub by Jones Lang LaSalle.

One prime example of this commercialization of technology is MetroConnect winner AirStrip’s wireless heart rate monitor system for babies and their mothers – Sense4Baby. The Sense4Baby platform was originally researched at the West Health Institute, who then licensed the technology to Sense4Baby, Inc. Then, in 2014, AirStrip acquired the assets of Sense4Baby and has since been featured in the Apple product launch to showcase how wireless devices like the Apple Watch can utilize AirStrip-developed platforms to enable doctors to remotely monitor patients.

“San Diego provides a perfect location to easily connect globally, and is known for many biotech startup companies,” said Alan Portela, CEO at AirStrip. “The region provides access to a number of world-class research institutes.”

The success of small businesses is critical to the region’s future, and increasing their global reach is crucial to that success. Through the MetroConnect Prize, companies such as AirStrip received $10,000 grants to assist with their next step in going global.

“The MetroConnect prize funds provided to date are now being used by the AirStrip Sense4Baby team to help identify supply chain cost savings, and will be applied to raise the international profile of Sense4Baby over the long term,” said Portela. “The resulting economic effect was immediate, lowering the cost of assembling, packaging and shipping the final product by 90%. In addition, the funds have been earmarked for language translation of the Sense4Baby page on the AirStrip website and of funding the translation of its Sense4Baby collateral into Dutch, French and Chinese for use by its international sales and distribution partners.

Since the acquisition of Sense4Baby, AirStrip has announced distribution agreements with partners in the U.S., Europe, Africa, Australia, and New Zealand. It is further targeting China and the Netherlands.


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October 2, 2015

This is part of an ongoing series on the recipients of the MetroConnect Prize, presented by JPMorgan Chase, a grant awarded to 15 companies looking to expand into new foreign markets.


Surgeons carving and printing replica human ears. Bakers building edible delicacies from their computer. Doctors deploying printed materials to replace a man’s skull.

This isn’t science fiction anymore. These are actual examples of the capabilities of 3D printing.

According to Wohlers Report 2015, the 3D printing industry grew at a compound annual rate of 35.2 percent to $4.1 billion in 2014. Additionally, the industry is expected to grow to $12.8 billion by 2018, and exceed $21 billion in worldwide revenue by 2020.

However, due to the high priced systems, not many students or entrepreneurs have access to these systems.

“Back in 2011, we looked around and instead of forking up $2000 for a personal 3d printing machine, we decided to build one ourselves,” said Braydon Moreno, CEO at ROBO 3D, in an interview.

The idea that he and his team can create a more affordable 3D printer spawned the creation of ROBO 3D. With support from the region’s strong robotics and tech industries, ROBO 3D has experienced major growth over the last few years.

“San Diego is the foundation by which we began building this company,” said Moreno. “We engaged with numerous San Diego based companies early on such as CONNECT and the Qualcomm Robotics Accelerator program to help us gain traction and further boost the credibility of our company and brand.”

Having a globally recognized brand has opened many doors for ROBO 3D – targeting Germany, the United Kingdom, and France for its international expansion. In using the funds from the MetroConnect Prize, ROBO 3D is establishing a beachhead operation in Europe, opening a new division to gain a larger share of the market.  

The success of small businesses is critical to the region’s future, and increasing their global reach is crucial to that success. Through the MetroConnect Prize, companies such as ROBO 3D received $10,000 grants to assist with their next step in going global.


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September 24, 2015

This is part of an ongoing series on the recipients of the MetroConnect Prize, presented by JPMorgan Chase, a grant awarded to 15 companies looking to expand into new foreign markets.


Living in San Diego, businesses and its employees are fortunate to have the highest quality of life – with more than 3,055 hours of year round sunshine, access to nationally recognized beaches, and touted as one of the healthiest cities in the nation. San Diegans are able to go surfing in morning, go to work during the day, and make a tee time just before dinner.

Due in part because of the region’s high quality of life, San Diego’s Sports and Active Lifestyle (SAL) industry cluster is one of the most concentrated among major metropolitan regions in the U.S. In the economic impact study released by EDC in 2013, SAL in San Diego represented more than 1,200 businesses and approximately 23,000 employees.

No wonder that VAVi Sport & Social is quickly becoming one of the most prominent sport league and social event organizers in the nation. VAVi’s beginnings were in creating and carrying out sports leagues around the county – from kickball to dodgeball to soccer. Soon VAVi began to organize large scale events – like the Del Mar Mud Run, taking place this weekend for its 6th consecutive year, and the Ridiculous Obstacle Course (ROC) race.

In February of this year, VAVi announced it would be partnering with Endemol, the producers of “Wipeout”, to organize and promote the WIPEOUT Run. Now the new ROC race, WIPEOUT Run has more than quadrupled the size of VAVi in the last two years.

“In terms of size, WIPEOUT Run is 80 percent of our business,” said Steve Stoloff, CEO of VAVi, in an interview with ABC 10.

And the next step for VAVi?

“VAVi is bringing its hit 5k obstacle series, ROC Race, to Australia,” said Stoloff. “The funds from MetroConnect will support our marketing and business development efforts in Melbourne and Sydney.”

Demand in Australia for the ROC race has been off the charts. According to Stoloff, “…the race sold out in less than 72 hours and we are getting ready to launch an additional day.”

The success of region’s small- and medium-sized businesses is critical to the region’s future, and increasing their global reach is crucial to that success. Through the MetroConnect Prize, companies such as VAVi Sport & Social received $10,000 grants to assist with their next step in going global.

 


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September 18, 2015


This is part of an ongoing series on the recipients of the MetroConnect Prize, presented by JPMorgan Chase, a grant awarded to 15 companies looking to expand into new foreign markets.


The wireless broadband industry contributed more than $146 billion to the U.S. GDP in 2011. It was responsible for 2.8 percent of all U.S. employment – 3.8 million jobs, directly and indirectly. When ranked among the largest industries in the world, wireless broadband would rank 46th, as measured by GDP – larger than publishing, agriculture, and motor vehicle manufacturing.

San Diego’s longstanding strength in the wireless and information technologies makes it the ideal place for the convergence of the healthcare and wireless industries. Aventyn, a digital health company specializing in cloud connected clinical information, is a company that represents this convergence. Its technology provides many solutions through medical imaging, analytics and genome reporting for health providers, pharma-life sciences, pharmacogenetics, and population health management.

“San Diego has been at the forefront of innovations in wireless technology, genomics, and biotech for decades,” said Michael LoVullo, vice president of integrated health solutions at Aventyn. “With the convergence of these significant industries, expertise and knowledge, in collaboration with our health systems, we are able to accelerate the innovation cycle in personalized medicine.”

It is because of small- and medium-sized companies that San Diego’s life sciences industry ranks fourth in the U.S. The success of these firms is critical to the region’s future, and increasing their global reach is crucial to that success. Through the MetroConnect Prize, companies such as Aventyn received $10,000 grants to assist with their next step in going global.

Aventyn plans to target the European market for its international expansion – specifically Germany, Sweden, and the United Kingdom. These are important markets for the wireless health industry since, according to Recon Analytics, the European Union (EU) “…wireless penetration continues to outpace the U.S., with the EU reaching 126.2 percent at the end of 2009 and the U.S. reaching 102.4 percent penetration in June 2011.”

“Currently, our remote monitoring and integrated disease management platform serves several thousands of patients in the U.S., Sweden, and India,” said LoVullo. “We continue to expand in Europe and the Middle East with strategic regional health system partners and globally recognized distributors.”

September 11, 2015

This is part of an ongoing series on the recipients of the MetroConnect Prize, presented by JPMorgan Chase, a grant awarded to 15 companies looking to expand into new foreign markets. Subscribe here to receive new posts every Wednesday on this topic.


“San Diego is every sports and active lifestyle company’s ideal location,” said Lisa Freedman, former executive director of SD Sport Innovators. “While there are other important and larger verticals in San Diego, the sports and active lifestyle cluster is a very strong community where authenticity goes hand in hand with innovation. As a result, people around the globe not only purchase and use, but they also rely on products developed and manufactured right here in Southern California.”

San Diego’s sports and active lifestyle (SAL) manufacturing is the most concentrated industry among major metropolitan regions in the U.S. In an economic impact study released by EDC in 2013, the sports and active lifestyle industry in San Diego represented more than 1,200 business and approximately 23,000 employees. These companies had a direct economic impact of $1.35 billion and accounted for 1.3 percent of San Diego’s 2011 economyequivalent to hosting four Super Bowls every year.

Bounce Composites, an Oceanside-based company, is one of these 1,200 businesses that capitalize on San Diego’s strong SAL industry.

“First of all, we really like living here. It's pretty hard to beat it,” said James Hedgecock, founder & general manager at Bounce Composites. “On a more business-oriented note, San Diego is an amazing area for composites manufacturing as well as the sporting goods market, two industries in which Bounce is deeply invested. In addition, the proximity of Baja California's manufacturing community for the production of some products and applications cannot be ignored.”

Bounce Composites designs, engineers, and manufactures high-quality and durable composite goods for multiple industries including wind energy, automotive, aerospace, and sporting goods. Its stand up paddleboards (SUPs), produced under the brand Bounce SUP, is its largest revenue generator. Bounce SUP’s patented design allows for serious performance and usage while maintaining a minimal environmental footprint. 

Driven by startup activity, the success of San Diego’s small- and medium-sized SAL companies is critical to the region’s future, and increasing their global reach is crucial to that success. Through the MetroConnect Prize, made possible by JPMorgan Chase, companies such as Bounce Composites received $10,000 grants to assist with their next step in going global.

“The recent grant money we were awarded assisted in the implementation of outreach programs within social media websites for domestic and foreign export growth,” said Hedgecock. "Encouragingly, we are experiencing a high return on the international targets within our current marketing plan.”


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