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The Big Picture San Diego Blog


Munich

December 10, 2015

 

A taste of San Diego.  During a Nov. 2014 trip to Munich, Mark Cafferty(L) and Ian Wendlandt (R- Chief of Staff, Stone) present Stone Beer to Munich Mayor Dieter Reiter. 

On tap this week: Another ‘first’ for San Diego. At a time when many San Diego breweries are going through acquisitions, Stone Brewing Co. is going global.

In 2014, EDC Investor Stone announced it would be the first American craft brewer to independently build, own and operate a brewery in Europe. And they chose Berlin, arguably the beer capital of the world (pre-San Diego beer reign, that is), as the place to do this. This week, Europeans got their first taste of these San Diego-influenced, Berlin-brewed Stone craft beers. The hop-centric craft beers made their debut at more than 40 locations throughout Germany, Belgium, Italy, Netherlands, Poland, Spain and the United Kingdom.

This is a significant moment for craft beer internationally,” said Stone CEO & co-founder Greg Koch in a company statement. “We’ve worked long and hard to introduce our vision of bold, innovative craft beer to Europeans and that day has finally arrived.”

Stone is not just introducing great beer to the masses, but with it, is also giving foreign audiences a taste of San Diego. San Diego will benefit if more companies, not just in the beer industry, but in medical devices, software and other high impact industries, follow suite.  Global companies pay higher wages, are less likely to go out of business, increase productivity of the domestic market, and spur more efficient development of technology and R&D. In 2015, EDC launched its Go Global San Diego initiative to enable other San Diego companies to engage in global markets. And every time EDC travels internationally, it always brings Stone beer with it.

As Bruce Katz, a key EDC partner at the Brookings Institution, said, “You don’t export unless you are making a high-quality product that the rest of the world wants…And that’s the San Diego story.” Global interest has sparked a demand for San Diego beer and Stone is capitalizing on it. It’s our hope that other companies do the same. 

November 14, 2014

GlobalCitiesInitiative

As part of San Diego Regional EDC’s work to increase the region’s global competitiveness, a delegation of San Diegans will head to Munich, Germany next week to explore innovation strategies to strengthen advanced manufacturing. Representing a mix of academia, industry, and business organizations, the delegation will tour some of Munich’s most innovative companies, including BMW and Siemens, and meet with German leaders including the Honorable Dieter Reiter, Mayor of Munich.

Germany – where manufacturing represents nearly twice the share of employment as in the United States – offers an illustrative model for industry growth and workforce development. Its manufacturing firms rely on a robust dual model of vocational education and on-the-job training to sustain a highly-trained workforce and powerful public-private collaborations to support continuous innovation.

San Diego – much like Munich – has the talent, innovation and vision to compete and lead in the global marketplace,” said Mark Cafferty, president and CEO of San Diego Regional EDC, one of the delegates on the trip. “Both San Diego and Munich have harnessed the power of public/private collaboration to fuel economic growth. Our trip to Munich will help us advance our local innovation economy.

Cafferty will be joined by Monique Rodriguez, director of government affairs, Qualcomm, Inc.; Ian Wendlandt, chief of staff, Stone Brewing Company; and Mary Walshok, associate vice chancellor for public programs and dean of extension at UC San Diego.

In addition to stops at BMW and Siemens, the agenda also includes tours at small and medium-sized manufacturers. Delegates will also engage in panel discussions centered around manufacturing and innovation featuring the Hon. John Emerson, U.S. Ambassador to Germany and Bruce Katz, co-director of the Global Cities Initiative among others. Representatives from Chicago, Louisville-Lexington, Nashville, Phoenix and Portland will also be joining the trip.

The City of Munich plays an important role in San Diego’s global competitiveness. Munich is the region’s sixth largest source of foreign investment; companies with Munich-based operations employ 1,222 people in San Diego. From an industry standpoint, Munich and San Diego excel in cleantech, advanced manufacturing, life sciences, information and communication technologies and other innovative fields.

The trip is part of San Diego’s participation in the Global Cities Initiative (GCI), a joint effort between the Brookings Institution and JPMorgan Chase that aims to help cities and metropolitans enhance their global competitiveness. San Diego joined GCI in 2012.

JPMorgan Chase has a longstanding commitment to helping cities thrive,” said Peter Kaldes, head of the Global Cities Initiative at JPMorgan Chase, who will be joining the trip. “We are thrilled to bring together U.S. and German city leaders who we hope will forge new economic bonds and, in the process, help their cities grow.”

In April 2014, as part of the GCI, San Diego was one of six U.S. cities selected to participate in a pilot program to develop a foreign direct investment (FDI) plan. A jobs generator, foreign-owned companies employ nearly 50,000 workers in San Diego, paying above average U.S. wages.                                                                                

In early 2015, the GCI will convene in San Diego to launch a comprehensive global trade and investment plan.