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September 19, 2018

Originally published in The Wall Street Journal.
 
Among the 50 largest metros in the U.S., San Diego ranked the highest in the nation for median household income growth. This is largely due to its abundant supply of booming tech and biotech companies, like Amazon and Sony, willing to pay big bucks for top talent. Read more in The Wall Street Journal article below.
 
If the U.S. economy is on fire, California is its white hot center.
 
Of the 50 largest metros, five of the 10 with the biggest income gains are located in California, where a diverse economy has been adding jobs across industries including construction, tourism and technology. No other state had more than one region in the top ten.
 
According to census data, the San Diego area, fueled by high-paying job growth in telecoms and biotech, gained most among the 50. Median annual household income rose 5.4% in 2017 to $76,207. The Silicon Valley area, including San Jose, Sunnyvale and Santa Clara, followed closely with a 4.6% rise in median income to $117,474.
 
With most of California’s major cities at or near full employment, there are more jobs than job seekers in some sectors and that has driven up wages, economists said. Very high incomes in some of the state’s dominant sectors, including technology, have also pulled up the median.
 
“We don’t have slack in many of our labor markets in California and so you get wage increases,” said Jerry Nickelsburg, a senior economist at the University of California-Los Angeles.
 
California’s economy, which grew 3% in 2017, has in recent years outpaced growth in the overall nation. It now ranks as the fifth-largest economy in the world, surpassing the United Kingdom last year.
 
Still, a high cost of living driven by surging housing costs has raised concerns about the sustainability of the state’s growth and whether most residents are benefiting from it. California has the highest home prices of any state and nearly 30% of renters here pay more than half of their income toward rent, according to recent data from the state’s housing department. By some measures that account for cost of living, the state has the highest poverty rate in the country.
 
“As economic development professionals, we celebrate reports like this, but we also know if you dig further into the numbers...there is more work to be done,” said Erik Caldwell, Economic Development Director for the city of San Diego. He said his city’s historic industry clusters were having a new growth spurt, driving up incomes.
 
The tech boom is even helping to boost California regions beyond the coastal meccas where such businesses are based. Median income in the so-called Inland Empire, which includes Riverside, San Bernardino and Ontario, rose 4.3%, the third-biggest gain in California and No. 6 among the 50 largest metro areas, to $61,994.
 
One of the top distribution hubs in North America, the Inland Empire has benefited tremendously from the growth in e-commerce. Amazon.com Inc. has some fulfillment centers there.
 
Christopher Thornberg, founder of Los Angeles-based research group Beacon Economics, said the Inland Empire economy was “on fire,” though he noted that residents who commute to nearby Los Angeles or elsewhere were likely pulling up the median household income.
 
Median income growth in the Los Angeles area ranked just below the Inland Empire, rising 4% last year to $69,992.
September 6, 2018

In an effort to build a more inclusive economy, San Diego Regional EDC and its Inclusive Growth Steering Committee of 40 employers officially endorsed a regional goal to double the number of skilled workers produced in San Diego County to 20,000 per year by 2030, as well as a set of recommendations, to develop a stronger local talent pipeline – the first of three main goals of EDC’s Inclusive Growth initiative.

“We have untapped talent all throughout San Diego County, especially in our Latino communities,” said Dr. Patricia Prado-Olmos, vice president of community engagement, California State University San Marcos, and Inclusive Growth Steering Committee member. “When higher education and companies come together to provide our traditionally underserved populations with the education, training, and development they need to qualify for highly-skilled and high-paying jobs, we are able to create a better San Diego where everyone can thrive.”

BUILDING THE TALENT PIPELINE
Amid a nationwide battle for skilled talent, San Diego must also look inward and focus on building a stronger talent pipeline locally to sustain its growth. Earlier this year, EDC released research that shows the region’s largest and fastest growing population (Hispanics) is statistically the least prepared for high-skilled high-wage jobs, with 85 percent without a bachelor’s degree.

In its latest study release, EDC found that there are more than 100 key occupations in the region with shortages in skilled labor, many of which fuel San Diego’s innovation economy. Projections show an estimated 20,000 job openings per year in these same occupations, which means that San Diego’s current talent supply falls short in meeting anticipated skilled labor demands of tomorrow’s economy. The study also found that San Diego’s current innovation economy does not reflect the region’s population, as the Hispanic population is glaringly underrepresented at only 17 percent. Guided by the findings of this study and input from expert advisors, EDC’s Inclusive Growth Steering Committee—comprised of 40 regional employers—has endorsed a regional goal to double the number of skilled workers produced in San Diego County to 20,000 per year by 2030.

Companies that have officially endorsed this regional target include Northrop Grumman, Qualcomm, Brown Law Group, Thermo Fisher Scientific, Cox Communications, ResMed, Cubic Transportation Systems, and more. For a complete list of employers committed to this effort, visit the interactive web study online.

To further support this goal, the Inclusive Growth Steering Committee has also developed the following recommendations for employers to adopt and implement at their organizations:

  1. Transparency – provide EDC with anonymized data on workforce demographics to benchmark and track over time. Understanding the composition of the region’s largest employers will provide insight into where the region stands at present and how much progress is being made over time.
  2. Engagement – participate in direct student-workplace exposure programs that directly engage the students aimed to prepare for high-skilled work in 2030. Providing K-12 students with opportunities to visualize themselves in the roles that the regional economy needs them to fill.
  3. Investment – invest in post-secondary educational programs resulting in qualified talent at respective workplace.

“Latinos are the most underrepresented group across innovation companies in San Diego,” said Cynthia Curiel, vice president of communications, Northrop Grumman, and Inclusive Growth Steering Committee member. “We are in a war for talent, and recruiting from outside the region isn’t enough. By investing in building our local workforce, we can fill jobs and lift communities that are currently underrepresented in San Diego’s innovation economy.“

EDC and the Inclusive Growth Steering Committee strongly encourage other regional employers to adopt these recommendations and actively promote inclusion at their respective workplaces.

BUILDING A STRONGER SAN DIEGO: EDC’S INCLUSIVE GROWTH INITIATIVE

Like many of its metro counterparts, San Diego has its fair share of economic challenges. While its innovation economy continues to grow and bring in much wealth and opportunity to the region, it also leaves many San Diegans unable to afford the rising cost of living.

To help sustain San Diego’s future growth, EDC launched a data-driven initiative focused on promoting inclusive growth as an economic imperative, emphasizing that San Diego employers must take active measures to promote inclusion, or the region will no longer be able to compete.

Together with its Inclusive Growth Steering Committee, EDC aims to set regional targets and release actionable recommendations for three main goals: build a strong local talent pool; equip small businesses to compete; and address the affordability crisis.

“The regional economy is changing rapidly, and we must be inclusive to succeed and compete,” said Mark Cafferty, president and CEO, San Diego Regional EDC. “For EDC, this means changing the economic development discussion to be talent-centric and inclusive in nature. These recommendations represent the first step in our regional employers’ commitment to developing local talent and preparing a workforce that is diverse, ambitious, and capable of meeting the demands of our growing economy.”

Over the next several months, EDC will continue to establish regional targets and recommendations for its other two goals. EDC will also support employers by facilitating the collection of data for quick, consistent reporting and serving as a liaison between employers and various community partners to expand reach and increase exposure of scalable programs.

For more information about the Inclusive Growth initiative, visit inclusiveSD.org.

Follow along on social media with #inclusiveSD

View the full interactive web study release – “Building San Diego’s Talent Pipeline” – here.

September 4, 2018

Authored by Kirby Brady and Janice Brown, "Water Investments Fuel Our Growing Economy" was originally published on San Diego Business Journal.
 
While it may seem both obvious and subtle, San Diego County’s thriving $220 billion economy and quality of life is made possible by a safe and reliable water supply. Every day, water is delivered to 1.1 million households and 98,000 businesses throughout the region.
 
Water also drives the iconic industries that make San Diego County truly San Diego — craft brewing, tourism, manufacturing, life sciences and agriculture, among others.
 
But how is San Diego County fueled by water in a region that only receives 10 inches of rain each year? 
 
It’s possible because of the significant regional water reliability and infrastructure investments made by the San Diego County Water Authority and its 24 member agencies. Over the past two decades, the Water Authority has invested more than $2.4 billion into projects that drive our region’s economy and protect our access to clean water for generations to come. These direct investments have resulted in a total economic impact of $4.8 billion and support nearly 1,500 jobs annually.
 
Desalination Plant
These investments resulted in the construction of new water infrastructure projects, which ripple benefits throughout our economy. These include the Claude “Bud” Lewis Desalination Plant in Carlsbad, the nation’s largest desalination plant, and the San Vicente Dam Raise, the tallest dam raise of its type in the world.
 
The benefits of these investments are underscored in San Diego Regional Economic Development Corp.’s new study, “The Importance of Water Reliability to San Diego’s Economy,” which highlights striking positive economic impacts for our region.
 
Infrastructure Investments
Water supplies support $482 million in regional sales of goods and services every day. That’s the economic equivalent of nearly three Comic-Cons each day. Without access to a reliable water supply, local businesses would not be able to provide services or goods that help advance our regional economy.
 
Every $1 invested in water infrastructure results in a $1.80 increase in the region’s gross regional product. Investing in infrastructure is investing in the regional economy. That’s why some of our favorite products are able to call San Diego County home. This region is home to more than 130 brew houses and 3,150 manufacturing companies thanks to the safe and reliable water supply.
 
Water infrastructure investments impact local jobs. Capital improvement projects that result from investments support jobs in many industries including construction, architecture, and engineering — even restaurant and retail.
 
Growing the Innovation Economy
Water drives our renowned innovation economy. Groundbreaking discoveries are taking place right here in San Diego County, and we’re proud of the accomplishments San Diegans make every day. Aerospace, technology and life sciences are just some of the industries that depend on the infrastructure necessary to store, move, treat and deliver water. Not only are these industries changing the way the world works, but they produce products and support sales crucial to San Diego County’s economy.
 
Our region’s economic future depends on continued access to safe and reliable water. With more than 500,000 residents expected to move to the San Diego region by 2035, maintaining access to clean water is as important for the future as it is today. Though our region has limited water resources due to low rainfall, we can rest assured that the water infrastructure investments made by the San Diego County Water Authority and its member agencies will continue to support San Diego County’s thriving economy.
 
Read the full study here.
 
Janice Brown of the Brown Law Group is chair of San Diego Regional EDC. Kirby Brady is research director of San Diego Regional EDC.
August 24, 2018

Every quarter San Diego Regional EDC analyzes key economic indicators that are important to understanding the regional economy and the region’s standing relative to the 25 most populous metropolitan areas in the U.S. This issue covers data from Q2 2018.  

Following seasonal declines in employment during Q1, San Diego, and the overwhelming majority of the most populous metros, experienced an increase in employment during Q2 2018. Welcoming recent graduates and ramping up for the summer season, the region added 16,500 jobs - a 1.1 percent increase in employment during the quarter. Compared to a year ago, nonfarm employment was up 22,500 jobs, or 1.5 percent.

San Diego’s unemployment rate remained below that state and national rates of 4.5 and 4.2 percent, respectively.

Key findings from the snapshot:

  • When compared to its regional neighbors, San Diego’s unemployment rate continued to fare better than both Riverside (4.7 percent) and Los Angeles (4.5 percent).
  • With the summer tourist season approaching, the leisure and hospitality sector recorded the largest quarterly gain, adding 6,300 jobs during Q2.
  • Year-over-year, the region’s median home price continued to climb, growing by 6.6 percent.
  • Compared to the same period a year ago, VC investment in the region has more than doubled. 

The Quarterly Economic Snapshot analyzes key economic indicators that are important to understanding the regional economy and the region’s standing relative to the 25 most populous metropolitan areas in the U.S. This releases includes data from April to June (Q2) 2018.

 

August 17, 2018

Each month the California Employment Development Department (EDD) releases industry data for the prior month. This edition of San Diego’s Economic Pulse covers July 2018 data, including unemployment, new business establishments, and job postings.

Highlights include:

  • Data from the month of July reflect seasonal employment losses. The unemployment rate fell slightly during the month to 3.5 percent after a sharp spike in June.
  • Nonfarm employment fell by 14,400, or 1.0 percent, in July. Compared to year ago, total nonfarm employment is up 21,200, or 1.5 percent.
  • San Diego’s unemployment rate remains well below both the state rate of 4.4 percent and the national rate of 4.1 percent, both of which also saw small declines in July.
  • Nearly every jurisdiction saw declines in its unemployment rate in July. Only Solana Beach experienced no change in its unemployment rate of 1.5 percent.

Read the full Economic Pulse here.


July 20, 2018

Each month the California Employment Development Department (EDD) releases industry data for the prior month. This edition of San Diego’s Economic Pulse covers June 2018 data, including unemployment, new business establishments, and job postings.

Highlights include:

  • The region’s unemployment rose to 3.7 percent in June after several months of record lows.
  • Every jurisdiction saw an increase in the unemployment rate during the month of June. Six cities had increases of a full percentage point. 
  • Labor force grew, adding 5,200 workers during the month, up 0.3 percent. However the labor force is down 2,500 compared to a year ago.
  • Monthly employment trends changes appear to be countering trends of the past year. PST services continue to have the fastest year-over-year growth, up 4.9 percent.

Read the full Economic Pulse here.

 

TAGS
July 12, 2018

Amid contentious political rhetoric and tightening borders, global trade and investment are top of mind for national leaders and companies alike. To contextualize the importance of such international connectivity, World Trade Center San Diego, with support from the Center for U.S.-Mexican Studies at UC San Diego’s School of Global Policy & Strategy, released “Trade and Competitiveness in North America,” a research summary that quantifies trade and competitiveness in the Cali Baja mega-region, spurred in part by the negotiation of the North American Free Trade Agreement (NAFTA).

“An integrated North American economy creates opportunity on both sides of the border. For every 10 jobs an American multinational creates in Mexico, it creates 25 in the United States,” said Nikia Clarke, Ph.D., executive director, World Trade Center San Diego. “As we look at a global economy where 95 percent of the world consumers live outside of North America, the ways we partner with Canada and Mexico to produce goods, services, and technology is crucial to our economic future.”

With nearly $3.6 billion in trade occurring daily between the U.S., Canada, and Mexico, and 14 million jobs in the U.S. supported by this trade within North America, NAFTA is one of the most beneficial and significant trade agreements in history – most especially to the Cali Baja mega-region, which includes San Diego County, Imperial County, and the State of Baja California.

Against the backdrop of rapid changes in global production, a newfound ‘trade war’ with China, and renegotiations of trade agreements, Cali Baja’s global competitiveness is dependent on the $2.5 billion co-producing manufacturing supply chain that creates jobs and opportunities on both sides of the border.

KEY STUDY FINDINGS:

  • Cali Baja’s foreign exports total $24.3 billion, of which $6.2 billion stay within the mega-region.
  • Mexico is California’s largest export market, with annual exports totaling $26.8 billion. Today, trade with Mexico supports more than 566,000 jobs in California.
  • Since NAFTA was signed, California exports to Mexico have grown by 311 percent.
  • Cali Baja produces commodities including medical devices, semiconductors, aerospace parts, and audio and video equipment. Together, the mega-region’s manufacturing sector directly employs 418,300 workers.
  • In the U.S., nearly 87 percent of manufacturing job losses from 2000 to 2010 were caused by productivity increases as opposed to the relocation of jobs attributed to trade.
  • More than 51 percent of trade within Cali Baja is in the service sector. These include:
    • $7.6 million in computer systems design and related services
    • $3.5 million in scientific R&D services
    • $2 million in software publishers

“It is clear that the cross border economic relationship plays a critical role in the Cali Baja mega-region in spurring economic growth, advancing technology, and enhancing lives on many levels,” said Melissa Floca, associate director of the Center for U.S.-Mexican Studies, a top policy research center for U.S.-Mexico relations. “These findings underscore the importance of continued cooperation between Mexico and the U.S. to enhance the value we create as a region in services and advanced manufacturing.”

Cross border production sharing has made North America more integrated, more resilient, and more competitive; it has also served to insulate our economies from other global competitors like China. By 2020, however, more than half of all U.S. exports will be in services, not goods. Establishing a robust framework for IP protections, data transfer, and privacy will be essential in ensuring that North America remains competitive in the global economy.

“In the Cali Baja mega-region, we continue to strengthen our binational ties by working closely together to improve economic prosperity on both sides of the border,” said San Diego Mayor Kevin L. Faulconer, who attended the launch event. “We’ve built that strong bond through the exchange of goods and we’re now seeing that expand to high-level services that cross the border thanks to the digital era we live in. This new study proves that free trade is working for our mega-region and why continued collaboration is so important.”

Read the full study here; also available in Spanish here.

For more research from San Diego Regional EDC – World Trade Center San Diego’s parent organization – please visit: sandiegobusiness.org/research-center.

The report was produced by World Trade Center San Diego, with research support from Center for U.S.-Mexican Studies at UC San Diego’s School of Global Policy & Strategy. The research was underwritten by SAMSUNG.

 

June 27, 2018

So far, 2018 has been a year of transition for EDC. Research performed through a partnership with the Brookings Institution led us to some startling findings about how inequality and affordability pose a threat to the San Diego region’s economic competitiveness. These findings helped to build a case for if and how an economic development organization (EDO) can play a role in region-wide efforts to promote an inclusive economy. Organizations across San Diego have been working for decades with much avail to elevate underrepresented populations, bolster small businesses, and improve quality of life for more local residents. But where does an economic development organization fit in?

For more than 50 years, EDC has been the voice of the business community – lauding the accomplishments of our life sciences, tech, and defense industries. The success of San Diego’s innovation economy has positioned the region for sustainable growth, but in an economy nearing full employment, even the most cutting-edge businesses struggle to find and retain the workers they need to remain competitive.

A strong economy is an inclusive economy, in which residents, businesses, and communities all have the opportunity to contribute and reap the benefits of growth. Over the last quarter, a regional steering committee, supported by technical advisory groups, has embarked on an ambitious effort to develop and drive an agenda that points the region toward a more inclusive economy, and thus, a stronger economy. This agenda will articulate the economic imperative for taking action, identify broad regional goals, and provide concrete recommendations around three pillars of influence: building a strong local talent pipeline, increasing small business competitiveness, and increasing affordability. This process is one that will not be accomplished overnight, but here’s an update on EDC’s progress, followed by some engagement opportunities for those ready to take action now.

Progress update:

  • Inclusive growth steering committee: made up of more than 40 leaders representing academia, nonprofit, and private sector. The steering committee convened for its second gathering to set a regional target for the first pillar of the inclusive growth strategy: building a strong, local talent pipeline. This regional target aims to increase the number of post-secondary degree holders by 2030. Details to come.
  • Advisory group on a creating a strong local talent pipeline: To arrive at this target for building a strong local talent pipeline, the steering committee was informed by an advisory group of 15 subject-matter experts, who met for three working sessions in Q2. These sessions were filled with data-driven discussions on skills, workforce requirements, demographic shifts, and more to help the steering committee arrive at a regional target.
  • Advisory group on small business competitiveness: To begin strategizing for the second pillar of this effort, the advisory group on increasing small business competitiveness met in Q2, as well. To inform this process, EDC, in partnership with the Small Business Development Center, has deployed a mass small business needs assessment survey to better understand challenges facing small business owners. The small business advisory group will analyze survey results to inform a regional target for increasing small business competitiveness. Take the survey here.

Engagement opportunities:

Building an employer-led coalition on inclusive growth will take time and collaboration across multiple industries, nonprofits, academia, and philanthropy. EDC is working hard with our partners and stakeholders to ensure we remain thoughtful and strategic in addressing these regional challenges. That said – we understand you may be tired of talking and ready to take action. Below are just a few opportunities to engage.

  1. Provide a San Diego small business the opportunity to increase its competitiveness through a free coaching program by nominating a small business for the Inner City Capital Connections Program, sponsored by Kaiser Permanente.
  2. Help us better understand the challenges facing our small businesses by taking the small business needs assessment survey.
  3. Showcase career paths for San Diego’s students by hosting a virtual tour as a part of Cajon Valley School District’s World of Work program or contact Ed Hidalgo, Chief Innovation and Engagement Officer at Cajon Valley Union School District - hidalgoe@cajonvalley.net.

We’re just getting started; much more to come. Learn more.

By Kate Gallagher, economic development coordinator

June 21, 2018

In the past two decades, San Diego County Water Authority has invested more than $2.4 billion in five major water reliability projects. A new study released by EDC in partnership with the San Diego County Water Authority, quantifies the impact these investments have on our broader economy. These projects have generated $4.8 billion in total economic impact, supporting an average of 1,475 jobs annually over two decades and creating more than $1.8 billion in local wages and salaries.

The report also found that access to safe and reliable water supplies supports $482 million in total regional sales of goods and services daily – equivalent to the economic impact of nearly three Comic-Cons every day.

In addition, the report shows that more than 2,800 people work in the water and wastewater sectors at the Water Authority and its 24 member agencies. The water industry provides career opportunities across all levels of educational attainment, in everything from customer service to engineering. 

SDCWA has kicked off the "Brought to you by water" campaign to share the impact of water across multiple industries. 

 We all know that water is essential for the viability of our communities, but we often take that for granted and that is a luxury,” said Janice Brown, chair of the EDC’s Board of Directors.  “Without the infrastructure: pipelines, dams, treatment plants - we would not have reliable water. Reliable water makes us economically competitive."  

You can find the full study here: http://www.sandiegobusiness.org/sites/default/files/Water%20Study%202018.compressed.pdf
 
If interested in an economic impact analysis of your company or project, get in touch with EDC's research team

 

June 15, 2018

Each month the California Employment Development Department (EDD) releases industry data for the prior month. This edition of San Diego’s Economic Pulse covers May 2018 data, including unemployment, new business establishments, and job postings.

Highlights include:

  • The region’s unemployment rate was 2.9 percent in May, unchanged from April’s revised rate, and 0.8 percentage points lower than a year ago – the lowest since January 2000.
  • The majority of jurisdictions saw a decrease in unemployment rate from the month prior. Only National City saw its unemployment rate rise, an increase of 0.1 percentage points to 4.0 percent.
  • The labor force grew slightly, adding 900 workers during the month, up 0.1 percent. The labor force is now up 4,300 compared to a year ago, or 0.3 percent.
  • The largest increases came from leisure and hospitality, which added 2,100 jobs. Education and health services saw the only employment declines of any industry group, contracting by 300 jobs.


Read the Economic Pulse here.