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The Big Picture San Diego Blog


SelectUSA

June 21, 2016

This week, World Trade Center San Diego traveled to Washington, D.C. to attend the SelectUSA Summit.

For the first time ever, San Diego had an organized and coordinated effort for the nation’s foreign investment summit. In partnership with the City of San Diego and the City of Chula Vista, San Diego hosted a booth that attracted nearly 40 international companies and investors that communicated interest in the San Diego region. Their interests ranged from learning about the city’s concentration of innovation-based industries, San Diego’s climate action plan and additional details on the local talent pool. While quantifiable value is still be determined, the overall experience by the San Diego delegation was incredibly positive and we’re all in agreement that SelectUSA did a top notch job.

The summit hosted more than 2,400 visitors from 70 international markets, including some of San Diego’s priority markets – Japan, China, Germany, Canada and more. Foreign direct investment (FDI) is a key tenant of the work WTC San Diego undertakes, especially as it tends to increase the research & development funding of a region (great when your region’s R&D efforts contribute more than $14 billion), pay employees better wages/salaries (great when your region’s pay is already competitive for its employed citizens) and can fill key capital gaps of a region (which enhances the fact that  San Diego receives the 4th highest amount per capita of venture capital in the software industry).

Staying on the topic of foreign investment, WTC San Diego’s executive director Nikia Clarke attended the inaugural meeting of the Investment Advisory Council (IAC). The IAC is a group of key foreign and domestic business leaders that will advise Secretary of Commerce Penny Pritzker and the U.S. Department of Commerce on policies that will enable the government to ensure foreign investment flows into the U.S. economy. In an ever increasing global economy, where FDI is shifting from  advanced economies to emerging and from big business to small- and medium-sized enterprises, it has become apparent that the U.S. – both from a national and a local level – needs to proactively market and attract foreign investment. The IAC will meet over the next two years in order to advise the current administration and help streamline the transition into the new one.

Finally, we couldn’t have had the presence we did at SelectUSA without the help and success of our key local companies. To that effect, we want to thank Stone Brewing Co. for its incredible work in promoting the San Diego craft beer industry. Using their beer at the private reception WTCSD and the City of San Diego hosted on Monday night, we attracted more than 50 investors and educated them on the San Diego region’s offerings by allowing attendees to experience a little of our quality of life – craft beer (IPA’s of course) and sliders.

 

February 4, 2016
By Nikia Clarke, director of World Trade Center San Diego
 
Konichiwa from Osaka!
 
Given the deep linkages between our regions, it is fitting that the World Trade Center San Diego 2016 calendar of trade and investment activities begins with a targeted focus on Japan. Sean Barr sent his reflections from Tokyo last week, where he was supporting a UC San Diego Technology Symposium and representing our region at an international nanotechnology and robotics show.
 
And this week I am traveling across the country with SelectUSA, the federal government’s foreign investment attraction agency. Japan is the second largest source of foreign direct investment to the United States, and more than 800,000 Americans are employed by US subsidiaries of Japanese firms. San Diego is a microcosm of this larger relationship, with companies like Takeda, Kyocera, Ajinomoto, and Murata employing thousands of San Diegans.  
 
On Monday we kicked off the Roadshow in Tokyo with HE Caroline Kennedy, Ambassador to Japan; Ambassador Vinai Thummalapally, Select USA Executive Director; and Mr. Tatsuhiro Shindo, Executive Vice President of JETRO for the signing of an historic MOI. We then moved on to Nagoya and Osaka, meeting with groups of potential investors at each stop.  
 

Representatives from the head offices of Japanese companies that have made long term investments in our region joined me on the road. Their eagerness to support our efforts here and tell their own San Diego story to their peers is a testament to the deep ties between our two economies.
 
In Tokyo, Toshitake Kobayashi from Takeda Pharmaceuticals joined me to speak to the group of 200 potential investors about how collaboration between Takeda California and Takeda Japan drives innovation in drug discovery for the firm as a whole. This is why Takeda closed its Bay Area facility and consolidated operations in San Diego. Takeda is Asia’s largest drug manufacturer, employing more than 30,000 people worldwide.
 
This emphasis on innovation was echoed by Naoki Sekizawa from Denso, a global manufacturer of parts and technology for every major auto maker from Toyota to GM. He explained to a group of 60 investors in Nagoya that Denso’s operations in Vista – located along the 78 corridor – remain the multinational’s North American research headquarters because of the talented workforce available in ‘telecom valley.’ 
 
Naoki Mori, from Nitto Denko, a water technology company that acquired Oceanside firm Hydranautics in 1987, joined me in Osaka to share his perspective on the advantages of our region. He emphasized the premier universities and research institutions as we spoke to another packed room of over 100 investors interested in the US market. 
 
Three companies from diverse industries delivering the same message: San Diego’s innovation ecosystem – with its strong research institutions and top-tier talent - is a world-class asset. And yet, it is clear that in terms of maximizing these assets, we could be doing more. Out of over a dozen states and metros participating in the roadshow, San Diego is the only one without a Japan trade office staffed with dedicated investment personnel. 
 
Our investors and partners have done tremendous work over the last few years to generate a comprehensive trade and investment plan for the region. And our Port, Airport and City are driving the execution of that plan through the revitalization of World Trade Center San Diego. That kind of regional coalition building is both rare and formidable, and for that we are grateful. 
 
So you will be hearing much more about Japan in the coming months, as we prepare to host several incoming delegations of Japanese companies in advanced industries. And you will also be hearing from Auckland, Sydney, London, Toulon, and Stockholm, as we work to grow exports to, investment from, and relationships with the markets that matter most to San Diego’s growth, prosperity and resilience.
 
Big thanks and kanpai to the San Diego leadership of Takeda, Denso, and Hydranautics for coordinating support on the road, and for the language lessons too.
 

November 7, 2013

California group photo with Sec. of Commerce Pritzker

EDC recently joined a delegation of nine California organizations, organized by the California Governor’s Office of Business and Economic Development (GO-Biz), at the inaugural SelectUSA  Investment Summit in Washington D.C. The goal was to promote the golden state as the prime spot for international trade and investment. Hosted by the Department of Commerce, the summit connected top-level corporate executives and investors from the U.S., and around the globe, with the nation’s economic development organizations at the state, regional, and local levels.

Despite the federal government shutdown a few weeks prior, it was business as usual in the nation’s capital.  “The United States is open for business,” President Obama told a sold-out room at the conference. 

The two-day conference welcomed more than 1,000 attendees from nearly 60 international markets and 47 U.S. states, three U.S. territories, and the District of Columbia. Featured speakers, in addition to the President, included Secretary of Commerce Penny Pritzker, Secretary of State John Kerry, Bill Simon (President and CEO of Walmart U.S.), Parker Harris (Co-Founder of Salesforce.com), and Ludwig Willisch (CEO of BMW North America).  The summit also featured more than 70 high-level speakers covering topics such as workforce development, public-private partnerships through infrastructure investments and exports.

Why is foreign direct investment (FDI) important?  Direct investment in the United States – from foreign or domestic firms – is a critical factor in economic growth and job creation.  In 2012 alone, the U.S. attracted more than $160 billion in foreign direct investment (FDI), making us the world’s top destination for FDI.  In 2011, foreign-owned companies in the U.S.  were responsible for employing 5.6 million U.S. workers. 

Where does California stack up in comparison to other U.S. states?  In April of this year, California Governor Jerry Brown announced more than $1.8 billion in deals making the state number one for attracting FDI.  Foreign-owned companies account for more than 700,000 jobs in the state.

At the conference, President Obama  announced the first-ever comprehensive effort led by the federal government to attract job-creating foreign investment to the U.S. through the expansion and enhancement of the SelectUSA initiative. The initiative seeks to grow FDI as the nation emerges from the recession and becomes an increasingly competitive location for attracting investment due to rising productivity, abundant low-cost energy and rising costs elsewhere.  With the announcement,  regions like San Diego can expect a smart FDI strategy that integrates export promotions, workforce development, innovation cluster creation and land use planning.   Such a strategy will reap the many benefits of international trade and investment—including new better paying jobs, new tax revenues, knowledge spillover and global connectivity. 

What does this mean for San Diego?  San Diego’s active role in    the State of California’s collaborative and coordinated investment promotion efforts is needed to engage and attract future investors;  our partnership with the Brookings Institution on the Metropolitan Export Initiative will create a regional export strategy that will boost the local economy and create jobs; and our ongoing involvement with the Global Cities Initiative to spur and strengthen regional global engagement puts San Diego on track for creating a blueprint for  global competitiveness.


posted by Daichi Pantaleon