Skip to Content
The Big Picture San Diego Blog


Talent Q2 16

June 28, 2016

In an effort to attract talent from outside of the region to North County San Diego, Innovate78 led an ad campaign targeting the L.A. area and focusing on the region’s diverse career and lifestyle opportunities. Utilizing various social media channels, as well as university communications at UCLA and UCI, the ad campaign garnered more than 740,000 impressions and drove more than 3,500 clicks to the Innovate78 website, where recent graduates can find jobs, housing and additional resources available in North County.

This is a new effort focused on exposing talent from outside of San Diego to the unique opportunities in North County – which includes more than surfing and craft beer (although we love those, too). 

May 25, 2016

In collaboration with San Diego County College and Career Readiness Consortium and Mayor Faulconer’s One San Diego 100 initiative, EDC is working to create and provide work-based learning opportunities across the region to help develop and retain San Diego’s talent. With opportunities including job shadows, company tours, industry panels and access to internships, students gain exposure to our region’s diverse career opportunities.  

This quarter, EDC coordinated day-long job shadows at various organizations throughout San Diego including The Control Group, San Diego Union Tribune, Cox Communications, SAIC, Ethertronics Inc. and the FBI.

Check out the students’ experience at video production company Scratch Media and broadcast news station CW6:

Thank You CW6! from Westview DMP on Vimeo.

Together, in collaboration with East County EDC, Junior Achievement and Cleantech San Diego, more than 1,600 young people have been provided industry exposure experience through job shadowing. 

May 17, 2016

According to the National Center for Education Statistics, San Diego universities conferred more than 40,000 bachelor’s degrees in 2014. While recent data suggests there has been an increase in young graduates staying in San Diego, there is still a perception that entry-level job opportunities and startup culture are less common here than in other tech hubs, despite predictions of software and related tech jobs growing by more than 18 percent in the coming year – with many companies looking to hire recent grads.

Working to develop and retain talent in San Diego, EDC partnered with community organizations including Downtown San Diego Partnership (DSDP) and Cyber Center of Excellence (CCOE), as well as local universities including UC San Diego, San Diego State University and CSU San Marcos to host four Link2 events this quarter – connecting hundreds of students and veterans to industries and businesses growing in the region.

Kicking things off in Q2 with Link2Cyber, EDC introduced nearly 100 students to the region's growing cybersecurity sector. Hosted at CSU San Marcos, students from across the 78 Corridor heard from a panel of industry leaders, including ViaSat, CCOE, San Diego Airport Authority and others to learn about career opportunities in San Diego’s growing cybersecurity industry.

In addition to bringing industry onto campus, EDC and DSDP hosted Link2Downtown which brought more than 100 university students to tour downtown startups and incubators, showcasing the robust tech and startup scene in San Diego’s core. Computer Science students from San Diego State University and UC San Diego toured EvoNexus, The Control Group, Mindtouch and Red Door Interactive.

With emphasis on transitioning service members and veterans, EDC and CCOE hosted Link2Cyber at Navy Region Southwest during Hiring Our Heroes on April 20. The event featured two panel discussions, each with emphasis on technology innovation and integration, entrepreneurship and employment needs, to help acclimate transitioning services members into private sector employment – utilizing their unique skillsets in cybersecurity and more.

Taking it back to campus in May, Link2Design introduced students to design thinking in San Diego – demonstrating the power and value of design as a driver for San Diego’s innovation economy, civic infrastructure and quality of life. Hosted at The Basement on campus at UC San Diego, the event gave more than 35 students access to industry leaders – from ThermoFisher Scientific, Makers Quarter, Grizzly and Feetz – who discussed career opportunities, market trends and more about design in San Diego.

Launched in 2014, the Link2 series is part of EDC’s efforts to retain and grow our region’s talent. By exposing students and veterans to opportunities that exist in growing industries across the region, we are ensuring the growth of San Diego’s diverse talent pool.