201 North Broadway Escondido, CA 92025 (760) 839-4563 (760) 739-7004 (fax) www.ci.escondido.ca.us City Council Mayor Lori Holt Pfeiler Mayor Pro Tem Marie Waldron Councilmember Tom D'Agosta Councilmember Ed Gallo Councilmember Ron Newman Economic Development Department JoAnn Case Economic Development Division Manager jcase@ci.escondido.ca.us Lyn Dedmon Economic Development Analyst ldedmon@ci.escondido.ca.us

Population 135,000 Housing Units 45,050 Total Employment 62,000 Total Developable Acres 44,020 Total Vacant Acres 200 School Districts Escondido Union Escondido Union High San Pasqual Union

Escondido, incorporated in 1888 is reminiscent of Old California while maintaining an air of casual sophistication as a cultural center for visual and performing arts. Escondido, located at the intersection of Highway 78 and Interstate 15, borders north San Diego and provides a great location for business and shopping. There is a receptive and positive approach to economic growth and development in Escondido. The California Center for the Arts, Escondido draws more than 250,000 visitors annually and provides the impetus that attracts artists and many art related business. The Mingei International Museum will be opening their satellite facility in Escondido by early summer 2003. the late Niki de Saint Phalle’s magnificent Queen Califia’s Sculpture Circle, located in Kit Carson Park, will be completed in late 2003 and will attract visitors from all over the world. The Escondido Auto Park and Westfield Shoppingtown North County, along with several unique and vital shopping areas, establish the City as a retail center.

Escondido is San Diego County’s fourth largest city with a population of approximately 135,000. Escondido’s Hispanic population is 38.7% and brings depth and cultural attributes to the community. Mercado Escondido is currently under development with several million private and public dollars currently being invested in the area. Escondido has a young population with a median age of 31.2 years per year 2000 data and a median annual household income estimated at $42,567.

Residential, commercial, retail and industrial development is strong. Infill and revitalization projects, including the $20 million Gateway Center, a 16-plex stadium seating theater and planned higher density urban core market rate residential units, continue to improve City appearance and economic vitality. The city acquired the nearby 3058-acre Daley Ranch preserve for recreational purposes and participated in the purchase of Bernardo Mountain to preserve its natural beauty.

Approximately 200 gross acres of industrial land will be under development in the near future. The Escondido Research and Technology Center will be anchored by a 550-mega watt SEMPRA power plant. The planned industrial/business park will provide much needed land for 21st century businesses and 4,000-5,000 high paying jobs. Escondido already has a strong and diverse industrial base that continues to grow and revitalize older industrial properties.

Points of interest include Escondido’s many shopping opportunities, historic Old Escondido Neighborhood and Grape Day Park, a historic Downtown with galleries, antiques, restaurants, as well as performing and visual art venues. While not in Escondido, the San Diego Wild Animal Park lies just east of the City, and Lawrence Welk Village is to the North. There are several nearby wineries and many beautiful private and public golf courses.