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The Big Picture San Diego Blog

Study reveals $1 billion of retail opportunity in District 4

February 20, 2015

Retail study coverEDC, The Jacobs Center for Neighborhood Innovation and City Councilmember Myrtle Cole's Office released a study on Thursday that revealed City Council District 4 residents face more than $1 billion in unmet retail demand,D1 study presenting an opportunity for retailers and developers in the region. The study analyzed data from the Nielsen Group to find that District 4 residents spent more than $1.9 billion on retail purchases in 2014. All sales made within the district, however, totaled only $889.6 million in the same year. This represents an unmet demand of more than a billion dollars—an apparent opportunity for investors.

"Imagine the possibilities. This could be Gaslamp East,” Councilwoman Myrtle Cole told the U-T and approximately 80 people who participated in a bus tour of the district.

To read the full report, click here.

For more information about development opportunities in District 4 and the recent bus tour, please contact Councilmember Cole's office here.