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The Big Picture San Diego Blog


Opportunity without traffic… Innovate78 ad campaign to attract talent from LA

June 28, 2016

In an effort to attract talent from outside of the region to North County San Diego, Innovate78 led an ad campaign targeting the L.A. area and focusing on the region’s diverse career and lifestyle opportunities. Utilizing various social media channels, as well as university communications at UCLA and UCI, the ad campaign garnered more than 740,000 impressions and drove more than 3,500 clicks to the Innovate78 website, where recent graduates can find jobs, housing and additional resources available in North County.

This is a new effort focused on exposing talent from outside of San Diego to the unique opportunities in North County – which includes more than surfing and craft beer (although we love those, too).