Introducing San Diego: Life. Changing.

The world is changing – for better and for worse. In San Diego, we know we can change it for the better and enjoy life in the process.

It’s time we took our story into our hands. We’re not Silicon Valley. We’re not Los Angeles. And we’re not Denver, Austin or New York. We’re San Diego…and there’s never been a better time to own our story.

Introducing San Diego: Life. Changing.: a campaign about real people who have chosen San Diego and have changed the world and upgraded their lives along the way. This is #SDLifeChanging. See the details at SanDiegoLifeChanging.org.

San Diego: Life. Changing. from San Diego on Vimeo.