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The Big Picture San Diego Blog

Investor Spotlight: Citizens Business Bank

January 13, 2015

Citizens Business Bank Logo

In early 2014, Citizens Business Bank – a financial services company based in the Inland Empire – made the decision to open up shop in San Diego. Bringing its focus on community-centric banking to the region, they set out to tap into San Diego’s strong manufacturing and real estate firms. In less than a year of operations in the San Diego market, they have already had much success. 
A newcomer to EDC’s investor list, we sat down with Paul Rodeno, Senior Vice President, Regional Manager of Citizens Business Bank in San Diego, to learn about this bank’s regional growth plan.


1) Tell us about Citizens Business Bank
Citizens Business Bank is a financial services company with a bank at its core. Our roots in community banking lend us a unique capability to provide large bank products and solutions with the hands-on touch and personal attention of a local community bank. We provide business banking solutions across government and nonprofit organizations, as well as industrial, title & escrow, dairy & livestock, medical, property management, and real estate industries, among many others.  For over 40 years, Citizens Business Bank has thoughtfully emphasized and represented what is great and essential about community banking: a focused approach on the customer, and the many ways the bank can help them achieve more for their business, their employees, and the customers and communities they serve. 
2) What are some advantages to being located/doing business in San Diego? 
Why Citizens Business Bank Chose SanDiegoThe San Diego market is made up of many successful small to medium-sized businesses, our target customer base. There are a great number of these successful businesses that are looking for a valued financial partner to help them thrive, which is why we knew San Diego was a good market for our recent expansion.
We aim to work with the best privately-held and/or family-owned businesses throughout California, and will maintain our focus across industrial, manufacturing, medical, property management, title & escrow, nonprofit, and agriculture businesses. All of these industries are well-represented across the region’s dynamic economy.
3) San Diego is full of dynamic companies, firms and service providers influencing global trends and innovation. Pick another San Diego company that is at the top of its game. 
It’s impossible to pick one company, so here are a few: Qualcomm, with a great local and international presence, is an iconic brand. Add other innovators, such as ViaSat, Stone Brewing Co., who is leading the craft brewing boom, and action sports firms such as Nixon, SKLZ, and prAna.  San Diego State University, my alma mater, has a tremendous entrepreneurship focus; and the University of San Diego, where I sit on the board of the School of Business, has great rankings, which contribute to the growth of ideas while educating future leaders. As a great local non-profit, California Southern Small Business Development Corporation is a community development lender providing over 600 loans totaling $56,000,000 in the past five years.
4) What do you anticipate for your company in five years? 
Citizens Business Bank will be the premier business and community bank in the State of California with a focus on continued growth, enhanced lending initiatives, acquisitions, and our valued relationships with our customers.