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The Big Picture San Diego Blog


WTC San Diego & EDC represent the region at SelectUSA

July 9, 2019

Since 2013, the U.S. Department of Commerce hosts its annual SelectUSA Investment Summit, making it the country’s largest trade show for foreign direct investment (FDI). This year, in partnership with the California Governor’s Office of Business and Economic Development (GO-Biz) International Affairs and Business Development team, WTC San Diego and San Diego Regional EDC staff attended the event to promote California and San Diego.

Garnering more than 2,000 attendees and an impressive slew of speakers, the conference featured keynotes from Secretary Wilbur Ross, Larry Kudlow, and Ivanka Trump, alongside dozens of technical presentations. US Ambassadors from all over the world brought delegations of companies set on expanding into the US from their respective countries to learn about the competitive advantages of each state. At the conference, economic development representatives from nearly all 50 states vie for the attention of these companies by demonstrating why their state is best suited to support international expansion. While some states resort to fun, unique antics like utilizing a Captain America outfit to draw in crowds, the delegates from California drew attention to the immense academic investment and corporate strengths of the fifth largest economy in the world.

In the span of two days, WTC staff met with more than a dozen companies from across the globe – Israel to China and UK to Japan – specifically discussing each country’s interest in San Diego. As states and regions compete to attract foreign investment, increased coordination and collaboration across California is necessary to help combat any negative narratives, and ultimately, highlight the success of the entire state’s economy.

With Bud Colligan as Sr. Advisor for International Affairs and Trade for California, there's been an increased call for California to develop more robust trade and FDI strategy. According to SelectUSA, majority-foreign-owned companies support 769,20 jobs in California, placing the state in a distant first with Texas coming in second by supporting 596,900 jobs.

If you are interested in WTC San Diego’s approach to creating a statewide strategy for foreign direct investment, contact Director of World Trade Center San Diego, Jesse Gipe at jg@sandiegobusiness.org.