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The Big Picture San Diego Blog


cushman and wakefield

April 19, 2019

For our next Board Member Spotlight, we are pleased to introduce Dan Broderick, who is Regional Managing Principal for the Southwest region at Cushman & Wakefield. Read the Q&A below and get to know Dan, the work he does for Cushman & Wakefield, and why he’s proud to serve on EDC’s board.

What is your “day job”?

At Cushman & Wakefield, I lead all of our commercial real estate services lines for the Southwest region - Brokerage (Occupier and Investor), Capital Markets, Asset Services, Construction Management, and Valuation & Advisory.  In San Diego, we are the market leader in the full spectrum of real estate services throughout the county, operating out of five offices with approximately 250 people in the region.

Of all the boards in San Diego, why EDC?

EDC exemplifies what is great about San Diego: our demographics, our talent, our resources, our community, and our culture. EDC is the intersection where information, politics, business, trade, and technology converge for the betterment of our region. It is the gold standard for collaboration and creating a cohesive vision for the future of our great home, San Diego.

Favorite quote?

“The choice isn’t between success and failure; it’s between choosing risk and striving for greatness, or risking nothing and being certain of mediocrity.” - Keith Ferrazi

We know San Diego is a life changing place, what was your life changing moment?

In 2010, I was asked to be the CEO of BRE Commercial, a 25 year-old San Diego firm. I will forever cherish the experiences and relationships I developed. Nine years later, we have achieved what we set out to do. We have become a premier global firm and a leader in the region.  We work with amazing people, who are talented, dedicated, driven, and leaders in the industry.  I am proud to work with all of them, and to be on this great journey together.

What is your favorite EDC program or initiative?

San Diego: Life. Changing.