Brand Alliance: Employer Branding & the Global Pandemic

Jul 9 @ 11:00 am - 12:15 pm

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The rules of employer engagement have changed.

Amidst a global pandemic and increasingly visible conversations about systemic racism, the role of brands has evolved. Despite high unemployment, now more than ever, employees and potential recruits are closely evaluating how brands behave. Furthermore, without in-person touchpoints, the tactics used by talent acquisition teams have shifted.

How do you attract and retain employees in this current economic and racial climate? How do you onboard and leverage digital systems to help you communicate with employees and achieve your goals? How can you ensure your company is actively anti-racist and inclusive of applicant backgrounds? What role can San Diego – and its life-changing companies – play in setting the standard for how companies should communicate and evolve?

Join San Diego: Life. Changing. for a panel discussion about Employer Brand & the Global Pandemic.


  • San Diego: Life. Changing. update – how we’re adapting and evolving
  • Panel on local employer branding, moderated by Reid Carr (Red Door Interactive)
  • Breakout sessions – An opportunity for you to discuss the panel and talk with peers about your own challenges

This panel will serve as San Diego: Life. Changing’s Q2/Q3 Brand Alliance Update. The Brand Alliance is comprised of more than 60 HR, talent acquisition, and marketing professionals that serve as advisors to the San Diego: Life. Changing. campaign, a regional branding effort aimed at retaining and attracting talent.

This virtual event is open to all EDC investors. You will receive a Zoom link via email upon registering for this event.

Interested in becoming an EDC Investor? Join us!

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Heather Dewis
Heather Dewis

Coordinator, Marketing

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Event Details

Jul 9
11:00 am - 12:15 pm