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Goals, Objectives and Strategies

Goal: Maximize San Diego’s economic competitiveness and prosperity through increased global engagement

Plan Objectives
1. Drive job growth through expanding FDI and international exports.
2. Deepen economic ties between the San Diego region and strategic markets.
3. Enhance our regional identity to increase the region’s global fluency and competitiveness.

Strategies: Over the next five years, San Diego will implement the following strategies – with select
tactics – in order to convert broad objectives into actionable approaches.

  • Catalyze growth of advanced industries.
    Launch the MetroConnect program to provide innovative SMEs with matching grants to help them go global.
  • Drive innovation through talent.
    Strengthen the workforce of today, deepen the workforce of the future. Expand upon the success of the Qualcomm Thinkabit Lab to inspire more students to pursue careers in the STEM-related industries that drive San Diego’s global engagement.
  • Realize Cali Baja’s potential through connections with priority and emerging markets.
    Leverage National Geographic’s Smart Cities documentary on San Diego and our strong relationship with the Brookings Institution to showcase San Diego and Baja as one region leading the world in the research, development and production of innovative breakthroughs.
  • Mainstream global activity as a key component of regional business retention and expansion efforts.
    Conduct an economic impact study of the region’s world-renowned research institutions. Ensure companies have the resources and information they need to go global.
  • Maximize infrastructure assets.
    Increase global connections through our airport and port to our key global metro partner, and improve border wait times.

To contextualize the importance of trade and international connectivity, World Trade Center San Diego, with support from the Center for U.S.-Mexican Studies at UC San Diego’s School of Global Policy & Strategy, released “Trade and Competitiveness in North America" in July 2018.