Global Identity

WTCSD is focused on amplifying San Diego’s brand abroad.

Through trade missions and independent economic research, WTCSD works to amplify San Diego’s brand and strengthen connections with its most important markets.

Trade Missions

World Trade Center San Diego organizes cross-sectoral trade missions with senior-level executives to strengthen San Diego’s connections with key markets that create growth opportunities for our region and companies. Learn more about our recent trade missions below.

Much like San Diego, the Netherlands has expertise in knowledge-intensive industries and a commitment to sustainability and social innovation. In addition to directly employing 5,000 San Diegans predominantly in the innovation economy, the Netherlands is among the top countries for FDI, investing nearly $318 million into the San Diego economy in 2021 alone. For three days in September 2022, San Diego Mayor Todd Gloria and WTCSD led a delegation of 29 senior leaders across Amsterdam, Veldhoven, Leiden, and The Hague to bolster public-private relationships with Dutch partners. The agenda included:

  • The grand opening and ribbon cutting of Qualcomm’s AI Research Lab, which has formalized a partnership with the University of Amsterdam to support a pipeline of engineering talent.
  • A meeting and tour of ASML at its Veldhoven headquarters to celebrate the 10th anniversary of its investment in its San Diego-based Cymer site.
  • Local, minority-owned small businesses Trabus Technologies and Nano PharmaSolutions pitched to the Port of Rotterdam and Leiden University Medical Center, respectively.
  • Formal meetings and tours of several companies considering investment into San Diego and California as led by San Diego Mayor Todd Gloria.


Research & Thought Leadership

Through EDC’s research team and partnerships with local universities, World Trade Center San Diego releases research that articulates San Diego’s standing in the global economy and key issues important to international trade.

Recent research includes:


Interested in working together?

Lucas Coleman
Lucas Coleman

Director, World Trade Center San Diego