Global Identity

WTCSD is focused on amplifying San Diego’s brand abroad.

Through trade missions and independent economic research, WTCSD works to amplify San Diego’s brand and strengthen connections with its most important markets.

Trade Missions

World Trade Center San Diego organizes cross-sectoral trade missions with senior-level executives to strengthen San Diego’s connections with key markets that create growth opportunities for our region and companies. Learn more about our recent trade missions below.

With the mounting global uncertainty caused by Brexit and Lufthansa’s new non-stop service from San Diego to Frankfurt, Germany was increasingly becoming a key market for San Diego. In October 2019, World Trade Center led a delegation of 20+ senior-level executives to Frankfurt and Munich to explore connectivity in transportation, smart cities, and life sciences. Key meetings included visits to the European Central Bank, Siemens, IBM Watson’s Lab, as well as key meetings and receptions with key political contacts in each market. The agenda included:

  • Takeda California and Evotec announced a new partnership between Takeda & German-based Evotec. The partnership will be lead through Takeda’s San Diego office and will increase the companies ability to help their clients with drug discovery and development.
  • Delegates learned about BMW’s partnership with Qualcomm, which leverages their 5G technology to create a cellular vehicle-to-vehicle communication network.
  • Delegates toured the House of Logistics and Mobility and expored Frankfurt’s and the broader RMV approach to mobility, which has been aided by San Diego-based Cubic Transportation Systems.


Research & Thought Leadership

Through EDC’s research team and partnerships with local universities, World Trade Center San Diego releases research that articulates San Diego’s standing in the global economy and key issues important to international trade.

Recent research includes:


Interested in working together?

Lucas Coleman
Lucas Coleman

Director, World Trade Center San Diego