In March, the San Diego region officially welcomed Lufthansa’s new direct service to Frankfurt, Germany. As a key global partner to the San Diego region, Germany currently ranks fourth in terms of foreign employment (2015) and seventh in terms of total exports from San Diego (2013).
To celebrate the new connection, WTC San Diego partnered with Lufthansa, San Diego Tourism Authority, and San Diego County Regional Airport Authority to host a luncheon with business and elected leaders from around the region.
Continually, EDC’s COO Lauree Sahba accompanied a delegation of San Diego executives to promote the flight in the European market. The delegation held meetings with business leaders in Frankfurt and Zurich to promote both the Lufthansa flight, as well as Lufthansa affiliate, Edelweiss’ direct service to Switzerland.