Dr. Bronner’s leverages MetroConnect to generate $1.8M in purchase value
Based in Vista, Dr. Bronner’s is the top-selling natural soap maker in North America and a major brand worldwide. Leveraging the MetroConnect program, Dr. Bronner’s wanted to authentically connect with customers in foreign markets to increase international sales opportunities.
With a growing portion of its business coming from international markets, Dr. Bronner’s needed an effective marketing strategy to increase sales in the growing Taiwanese market. Specifically, Dr. Bronner’s needed tactful translation assistance, cultural expertise and marketing assitance to connect with this emerging market.
As part of MetroConnect, Dr. Bronner’s leveraged its $10,000 grant with existing marketing funds to conduct targeted digital ad campaigns in Taiwan. Additionally, Dr. Bronner’s leveraged SYSTRAN’s precision AI translation software (another perk of MetroConnect) to help accurately translate campaigns.
Taiwan is now one of Dr. Bronner’s fastest growing international market. As a result of the resources provided by the MetroConnect program, Dr. Bronner’s online campaign generated more than $1.9M in purchase value and generated more than 8 million impressions.
“Thank you World Trade Center San Diego for providing us with the intelligence and resources to accomplish our export goals more efficiently and effectively, and connecting us with a network in San Diego that shares the same ambitions and challenges.”
– Mike Bronner, president, Dr. Bronner’s
About Dr. Bronner’s
Dr. Bronner’s is a family personal care business committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability and progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. drbronners.com
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