Case Study

EDC newsletter connects local business to $20K in funding

ServiceIntelligence­/Research

ServiceMarketing­/Visibility

Organized Change Consultancy is a San Diego-based management consulting firm specializing in strategy and change management.

COMPANY

CHALLENGE

Like many companies during the pandemic, Organized Change Consultancy faced difficulties in pivoting to provide remote services. Not only did this affect its revenue, but how the company operated as well. Organized Change was challenged to reproduce its e-learning delivery methods into multiple languages, update its marketing strategy, and further develop its collaborative decision-making software, Consensus Builder, to reach clients virtually.

Here’s how EDC’s Good News of the Week newsletter comes in…

SOLUTION

Every Friday, like the more than 6,000 other subscribers, Organized Change’s Managing Partner Dr. David Chaudron received EDC’s Good News of the Week newsletter to his inbox. The e-newsletter aggregates the latest San Diego business news and resources, including upcoming events, applications, and grant funding opportunities. In the midst of the pandemic, with a concerted focus on business and economic recovery, the eblast listed the Small Business Association (SBA) and County of San Diego grants, which sparked David to apply.

RESULT

After applying for four SBA and County of San Diego grants he found in Good News of the Week, Organized Change was awarded $20,000 in funding to support its business development and marketing efforts. The company used the funds to enhance its website and social media presence, and upload its material to a learning management system so that its clients could access a full curriculum online in both English and Arabic. The grants also supported the creation of new marketing materials including new videos, voiceovers, and test development.


“EDC’s Good News of the Week newsletter helped us get the funds we needed to manage the transition to online learning and remote collaboration.”

-David Chaudron, PhD, Managing Partner, Organized Change Consultancy


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Candela Delucchi
Candela Delucchi

Coordinator, Investor Relations & Marketing