Case Study
EDC, regional partners cut ribbon on new Samsung Semiconductor sales office
ServiceMarketing/Visibility
APRIL 2024
Samsung Semiconductor, a world leader in advanced semiconductor technology, has had offices in San Diego since 2010 with an R&D center focused on SOC, modem systems, RF systems, multimedia, AI, and commercialization. The company employs more than 200 employees in San Diego with plans for additional growth.
In March 2024, the tech giant celebrated the opening of its new Memory and Foundry customer engagement office to support customers in San Diego and Southern California. The Del Mar office supports 20 staff and counting.
COMPANY
CHALLENGE
With a week’s notice and on recommendation from its real estate agency Hughes Marino, Samsung Semiconductor contacted EDC for support and participation in its March 6 office ribbon cutting. The company’s President Jinman Han and CFO Sungmin Eun would be in market and keen to meet local leaders to understand San Diego’s commitment to the Samsung’s growth and success in the region.
EDC SOLUTION AND SUPPORT PROVIDED
EDC’s Marketing Communications team moved quickly to understand the company expansion via an intake call; outreached to the City of San Diego to successfully secure Mayor Todd Gloria’s attendance; and aligned with peers at the San Diego Regional Chamber of Commerce to celebrate the special occasion together.
Working in lockstep with the Samsung team, EDC helped advise on event flow, speakers and guests, talking points, local press outreach, gifts, and more.
VALUE DERIVED
Together with its 20+ staff, executive team, and regional leaders including EDC’s SVP Nikia Clarke, Chamber CEO Jerry Sanders, City of San Diego Mayor Todd Gloria and Director of Economic Development Christina Bibler, among others, the Samsung Semiconductor team marked the opening of its new sales office in Del Mar with a ribbon cutting and reception. Further, thanks to a Mayoral Proclamation, March 6 is now Samsung Day in the City of San Diego.
The celebratory event secured several media hits, including the San Diego Business Journal, which featured a coordinated interview with EDC’s Nikia Clarke.
EDC also promoted the expansion via our blog, social media, and e-newsletter.
Congratulations to @SamsungDSGlobal on its new customer engagement office in San Diego! 🎊
The new office is home to Memory & Foundry customer engagement teams supporting innovations that power AI, mobile, automotive, & IoT.
Learn more ⤵️https://t.co/6lD67CHFO2 pic.twitter.com/bNWDpOfht9
— San Diego Regional EDC (@SDRegionalEDC) March 8, 2024
“Samsung Semiconductor’s Memory and Foundry businesses are poised for growth as we innovate and fuel the future of AI, mobile, and automotive. We were grateful to have the support of EDC, Mayor Gloria, and the Chamber as we expand our footprint and impact in San Diego and Southern California, and look forward to the collaboration to come.”
—Jinman Han, President, Samsung Semiconductor
Connect with Samsung Semiconductor:
- Website: samsung.com
- Social media: Twitter | LinkedIn