Case Study

Red Door Interactive expands in Tijuana

Expansion Services­/<wbr>Site Selection

ServiceExpansion Services­/Site Selection

Red Door Interactive (RDI) is a homegrown San Diego marketing firm. The company’s growing demand created a need to expand beyond itscurrent footprint. With an international slate of clients, RDI was interested in a lower cost market within the the same time zone, to ease interoffice communication.

 

Details

Company

Problem

RDI needed to increase its in-house marketing capabilities. However, the highly competitive agency environment is subject to cost pressure and cyclical work fluctuations, based on client demand. RDI needed to find a solution to scale its team, while also ensuring it prioritized communication between offices and its new location so the company could continue to deliver exceptional client projects.

EDC Solution

The growing tech hub of Tijuana, just a 30 minute drive South of RDI’s office, offered an ideal cost-effective solution that did not jeopardize team cohesion. EDC organized a visit for Red Door to tour companies with a Tijuana software development operations including BIT Center, MindHub, and Thermo Fisher Scientific. Following up on the tour, EDC in partnership with Tijuana EDC, provided an introduction to IVEMSA, a Tijuana shelter company that assists US companies in establishing entities in Mexico.

Results

As of June 2019, RDI is currently opening its Tijuana operation, investing more than $40,000 and achieving 3 percent personnel growth in employment with projections for growth of up to 15 percent.

“EDC made the daunting process of setting up an international office incredibly approachable. They facilitated site exploration and establishment via critical and vetted introductions and they provided valuable information to support our decisions. We can now capitalize this diverse regional asset to complement our established presence in San Diego.”

– Reid carr, ceo, red door interactive

About Red Door Interactive

Red Door Interactive is a full-service independent marketing agency, with global operations. They are a data-driven firm that has been nationally recognized over the years for their work. Reddoor.biz

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