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“San Diego has always been the proud home of Comic-Con and we are extremely pleased that we can carry on that tradition of being the destination for the world’s premier celebration of the popular arts.”

San Diego Mayor Kevin Faulconer
June 30, 2017

With more than 70 miles of coastline, state of the art hotel and convention spaces, and an array of entertainment options throughout the region, San Diego is positioned as one of the top visitor and convention destinations in the world. Dubbed by Fodor’s as a “vacationer’s paradise” and the U.S. Weather Bureau as “the closest thing to perfect weather in America,” San Diego’s world-class waterfront and award-winning international airport make it accessible from destinations across the globe.
Critical to the region, San Diego’s tourism economy is one of San Diego’s three core traded economies, along with the region’s innovation and military economies. Tourism employs more than 180,900 people in a variety of positions including lodging, food service, attractions and transportation.1

Industry Highlights & Contributions

  • Welcome to SD: In 2016, there were 34.3 million visitors to San Diego, of which more than 17.2 million stayed overnight and more than 17.1 million were day visitors.2
  • Vacancy: San Diego has approximately 539 hotel, motel, bed & breakfast and casino hotel properties, with 60,488 rooms available to visitors.2
  • Tax revenue: San Diego’s tourism economy generates more than $704.6 million in state and local taxes.2
  • Airport traffic + revenue: San Diego International Airport (SAN) serves more than 20 million passengers annually.3 The airport and affiliated enterprises contribute an estimated $9.9 billion annually to the regional economy.4
  • Comic-Con: For the past 20 years, the San Diego Convention Center has been home to one of North America’s largest pop culture conventions, Comic-Con, which attracts more than 130,000 attendees annually.



San Diego Convention Center

San Diego Convention Center hosts international and national conventions and trade shows in a world-class facility located on the San Diego Harbor.

San Diego International Airport

SAN has been named one of the safest airports in the country (Travel + Leisure magazine) and one of the best airports for business travel (Condé Nast Traveler). It is the busiest single-runway airport in the country with non-stop service to more than 50 destinations.

San Diego Tourism Authority

SDTA  is a private, nonprofit composed of approximately 1,100 member organizations, businesses, local governments and individuals seeking a better community through the visitor industry. The organization assists visitors throughout the region at three visitor centers and with a comprehensive website that enables visitors to search for and book accommodations and tickets to attractions.


Introduction: 1. California Employment Development Department, January 2016 | Highlights: 2. San Diego Tourism Authority, “San Diego County 2016 Visitor Industry General Facts”, 2016 3. San Diego International Airport, “San Diego International Airport Reaches 20 Million Annual Passanger Mark”, 2016 4. San Diego International Airport, “Demand and Economic Benefits Fact Sheet”