San Diego: Life. Changing.
San Diego: Life. Changing. tells our region’s authentic story to attract and retain talent in San Diego.
San Diego: Life. Changing. highlights professionals and entrepreneurs who have upgraded their lives by working in San Diego. Though the campaign focuses on amplifying opportunities at San Diego life sciences and tech companies, it also highlights the long-term career offerings, lifestyle options, and life-changing companies available to those who call our region home.
PARTNER WITH US TO TELL YOUR STORY
Just Say No to Winter
Just Say No to Winter – a social media and transit ad campaign that leveraged the San Diego: Life. Changing. brand to target experienced STEM talent in the throes of winter in Boston, Chicago, and New York – ran in Winter 2019, 2020, and 2022.
San Diego at Work
The San Diego at Work video series follows the journey of an employee at a key San Diego company, highlighting the reasons they chose San Diego and what it’s like to work and live here. Companies featured include Sony, Brain Corp., Viasat, Qualcomm, and more.
Every Tuesday, via Instagram Stories, a different San Diego-based company takes us behind the scenes to meet some of its employees and learn about the company’s work, perks, and culture. Companies that have hosted include global industry leaders, such as Pfizer, Illumina, and Booz Allen Hamilton, growing startups like LunaDNA, EpiSci, and Planck Aero, as well as lifestyle companies like Knockaround and Bitchin’ Sauce.
LEVERAGE FREE RECRUITING TOOLS
- SDlifechanging.org – Use our company map, neighborhood profiles, blog, and other resources to help your team make the case for San Diego to prospective hires.
- Recruitment toolkit – Use our free library of images, b-roll, infographics, and other resources to help your team make the case for San Diego to prospective hires.
- The Latest newsletter – Feature your company in our monthly newsletter, sent to STEM professionals individuals in San Diego and target external metros with the latest San Diego happenings, company news, and campaign updates.
- The Lead newsletter – Feature your open role in our monthly jobs newsletter, sent to STEM professionals individuals in San Diego and target external metros with job openings at regional life sciences and tech companies.
- Summer Bash – Attend and sponsor our annual August fundraiser to celebrate San Diego, in partnership with Alexandria Real Estate Equities, Inc.
- Brand Alliance – Join 60+ active regional recruiters and marketing professionals on a quarterly basis to advise on the campaign.