Why Summer Bash?

400 San Diegans. One life-changing Summer Bash. Thanks to Alexandria Real Estate Equities, Inc. and our generous underwriter NOVO Brazil Brewing Co., this year’s Summer Bash celebrated San Diego lifestyle, innovation, and talent, with all proceeds directly supporting EDC’s talent work.

Why San Diego: Life. Changing.?

In 2017, EDC launched San Diego: Life. Changing., a talent campaign breaking down the myth that San Diego was just a sleepy beach town good for only craft beer and burritos. Instead, we’re elevating what we all know to be true: That San Diego is a global innovation hub home to companies and people changing the world—and that more people can (and should) be part of that story. With between 75,000 and 85,000 monthly job postings in San Diego, and an average of 59,000 unemployed San Diegans each month to fill them, it’s clear we must devote some of our efforts to bringing talent into the region. And we do that by telling our story.

In San Diego, we’ve got the lifestyle, the culture, the collaborative ecosystem, and the brains that put some of our competitor metros to shame. And while we certainly share in their talent challenges, if any region or collective of people can solve hard problems, it’s all of us in San Diego.

That’s especially evident in San Diego born-and-bred companies like activewear unicorn Vuori.

Vuori: A San Diego success story

Originally an accountant from Seattle who turned to yoga to manage stress, Vuori founder and CEO Joe Kudla launched the Carlsbad-based activewear company as “an extension of all the things I loved and cared about in this world.”

At our 2023 Summer Bash, Joe shared: “Vuori draws inspiration from the way everyone in [San Diego] lives their life every day.”

Now a category leader and a unicorn valued at $4 billion, Vuori is eyeing 50 retail stores nationwide by the end of 2023, and adding hundreds of jobs here in San Diego. Not bad for a scrappy startup born out of an Encinitas garage.

What’s next?

That’s up to you, San Diego.

San Diego: Life. Changing. exists to help you tell our region’s story—one where you can have great beer and burritos, all while building a long and meaningful career at an innovative tech, life sciences, or lifestyle company. Because that’s what’s possible in a place like this.

Whether you’re in real estate or HR, or anything in between: Our digital toolkit includes a dedicated website, social, email marketing, video, and other tools available to help you ‘sell’ San Diego to talent, investors, clients, and more.

With and through you, we’re telling authentic stories of real San Diegans who do mission-driven work every day. Ready to join us?

Stay connected on social: LinkedIn, Instagram, Twitter

In addition to our host Alexandria Real Estate Equities, Inc. and underwriter Nova Kombucha, thank you to our sponsors Marsh McLennan, Unibail-Rodamco-Westfield, Burger Construction, DPR Construction, GroundLevel Landscape Architecture, LPA, Inc., and The Miller Hull Partnership, LLP for your generous support of our talent attraction work. Thank you as well to Electra Bicycle Company for contributing your Loft Go! e-bikes for our silent auction. Your generosity continues to make our regional talent work possible, all year round.