Skip to Content
The Big Picture San Diego Blog


Big Picture San Diego Blog

July 15, 2015

This is part of an ongoing series which will feature one company every week that received the MetroConnect Prize, presented by JPMorgan Chase

MetroConnect

In 2014, EDC released its Cybersecurity in San Diego: An Economic Impact and Industry Assessment report. According to data from 2014, more than 100 cyber firms employed at least 3,500 private sector employees and supported more than 13,000 jobs in the region. The cybersecurity industry had an economic impact of more than $1.5 billion.

Additionally, in 2014, the industry was projected to grow by more than 14 percent in San Diego, and globally, by more than 10 percent.

With impressive numbers like that, it is easy to see why San Diego has become a hotbed for cyber companies looking to take advantage of this market - especially for a company like EdgeWave, a company that began as a San Diego startup and now employs more than 65 people. 

“EdgeWave’s unique combination of expert U.S. military cybersecurity veterans with advanced technology mirrors the San Diego community, and illustrates why San Diego is the right city to lead the way in securing the global economy,” said Dave Maquera, EdgeWave president and CEO. 

On July 1st, San Diego Mayor Kevin Faulconer, San Diego Regional EDC, JPMorgan Chase & Co. and business and civic leaders, unveiled 15 companies, including EdgeWave, who were selected to receive the MetroConnect Prize. Managed by EDC, and presented by JPMorgan Chase, the MetroConnect Prize grants these San Diego companies $10,000 each in order to assist with developing international business opportunities.

EdgeWave secures over 6,000 companies worldwide by providing internet security, email security, next generation firewall, and network security solutions.

EdgeWave was awarded the prize based on its current relationships and its planned usage of the funds. With about 10 percent of its revenue coming from foreign sources, EdgeWave intends to target the Philippines and China as part of its international growth strategy.

“Cyber attacks threaten the growth of the global economy and we are all affected by the damage done by hackers,” said Maquera, “EdgeWave is confronting this cyber threat with a global focus.  We are successfully expanding into Asia with new large enterprise customer wins and have partnered with Huawei Technologies, a worldwide information & communications technology leader, to expand into other markets around the globe.”

Global engagement is essential if San Diego wants to catalyze its economy and workforce. The benefits of companies going global and engaging foreign markets are well-documented. According to the Brookings Institution, companies that are global pay their employees higher wages, are less likely to go out of business, and spur more efficient development of technology and R&D.


 Subscribe here to receive new posts every Wednesday on this topic.

July 1, 2015

2015 MetroConnect Prize Press Conference 062

San Diego Mayor Kevin L. Faulconer, San Diego Regional EDC, JPMorgan Chase & Co. and business and civic leaders, today unveiled the 15 companies selected to receive the MetroConnect Prize. . Managed by San Diego Regional EDC, and presented by JPMorgan Chase, the MetroConnect Prize grants 15 San Diego companies $10,000 each in order to assist with developing international business opportunities. The complete list of prize recipients can be found here.

Opportunity starts in San Diego and with MetroConnect, we are helping out successful, home-grown San Diego startups so they can share that opportunity across our local economy and spread San Diego’s innovative products and services across the world,” said city of San Diego Mayor Kevin Faulconer. “ I look forward to seeing these San Diego companies thrive and grow, as we continue to tell San Diego’s success story to the rest of the world.”

The MetroConnect Prize is made possible by JPMorgan Chase, a company committed to helping San Diego reach its full economic potential.

JPMorgan Chase is pleased to support these San Diego businesses that are going global,” said Brennon Crist, head of JPMorgan Chase’s Middle Market Commercial Banking group in San Diego. ‘’We hope the MetroConnect Prize program will enable these local firms to spend time in their target international markets, so they can visit suppliers and potential customers. In time, their export efforts could lead to job creation and growth of the San Diego economy.”

MetroConnectWHY GO GLOBAL?        
With more than 85 percent of global growth through 2019 projected to occur outside of the U.S., global engagement is a big opportunity for many American cities, such as San Diego. According to the Brookings Institution, San Diego has the 17th largest economy in the U.S. in terms of GDP, but ranks 61st in terms of export intensity. In March 2015, Mayor Faulconer, San Diego Regional EDC and others launched the Go Global San Diego initiative, designed to help San Diego businesses attract foreign customers and investment and target key metro markets, including: London, Tokyo, Stockholm and other major global cities. The MetroConnect Prize was announced as a transactional way of helping companies reach more customers, thus translating into economic gain and job creation for the region.

Global engagement is essential if San Diego wants to catalyze its economy and workforce. The benefits of companies going global and engaging foreign markets are well-documented. According to the Brookings Institution, companies that are global pay their employees higher wages, are less likely to go out of business and spur more efficient development of technology and R&D.

On the heels of national political gridlock around trade legislation, working with companies at a metropolitan level is essential if we want to grow jobs and our economy.

“The best way to create jobs locally is to concentrate on growing the small and medium–sized businesses we currently have in San Diego,” said Mark Cafferty, president and CEO of the San Diego Regional EDC, the organization administering the grants. “With JPMorgan Chase’s help, we’ve essentially developed a business accelerator for helping companies go global.”

MetroConnect Prize recipients will not only have access to funds, but also EDC and its affiliates’ international networks. In 2015 alone, EDC and many partners have traveled to London, Paris and Tokyo and will be heading to Brisbane and Sydney this week to further develop these networks critical to the success of local businesses.

FROM 64 to 15: SELECTING THE WINNERS
In total, 64 companies applied to receive the MetroConnect Prize. Companies were selected based on a variety of criteria, including interest in new markets, interest in targeted metro markets, assessed impact of funds, current international plan and more.  A panel of judges, including representatives from Biocom, Connect, Qualcomm Ventures, Quantum Designs, San Diego Regional EDC, Software San Diego and Wireless Life Sciences Alliance, selected the winners.  

From Cypher Genomics (a spin-off from The Scripps Research Institute), which employs 10 people locally, to Applied Membranes, a Vista-based maritime technology company that employs 175 individuals, these  prize recipients represent a diverse cross section of San Diego’s innovation economy. These small to medium–sized businesses are representative of industries in life sciences, digital health, action sports, telecommunications, maritime technology and cybersecurity. (Please see “Company Stories” for more information about employment numbers, average revenue and more.)

One company receiving the prize is EdgeWave, a San Diego-based company that employs 65 people.  Currently, the cybersecurity company derives 10 percent of its revenue from foreign sources, and is looking to use the funds to further develop markets in Manila, Philippines and Shanghai, China.

Cyber attacks threaten the growth of the global economy and we are all affected by the damage done by hackers,” said Dave Maquera, EdgeWave president and CEO. “EdgeWave is confronting this cyber threat with a global focus.  We are successfully expanding into Asia with new large enterprise customer wins and have partnered with Huawei Technologies, a worldwide information & communications technology leader, to expand into other markets around the globe.  EdgeWave’s unique combination of expert U.S. military cybersecurity veterans with advanced technology mirrors the San Diego community, and illustrates why San Diego is the right city to lead the way in securing the global economy.

Companies can use the funds for a variety of global services including travel (to and from target market), participation in a trade show, establishment of a foreign subsidiary to operate in the market of interest, foreign language translation of marketing materials, export plan development and more. The funds are not expected to cover all of the expenses a company incurs in going global. Rather, the MetroConnect Prize was created by San Diego Regional EDC and JPMorgan Chase as a way to incentivize companies to kick start global efforts or explore a new foreign market.

Thanks to Japan Airlines, companies looking to increase ties with the Japanese market have the added benefit of discounted flights to Narita International Airport in Tokyo. Currently, Tokyo is one of the two direct intercontinental flights from San Diego International Airport.

A GLOBAL GRAND PRIZE
Announced at the press conference today at the San Diego International Airport, MetroConnect Prize winners will also be eligible for the MetroConnect grand prize, an additional $50,000 to help one or two companies advance their global agendas. In late 2015, MetroConnect Prize recipients will be invited to share their stories for the judges, who will select the grand prize recipient(s).

Congratulations to the award winners:

Follow the conversation at #GlobalSD or #MetroConnect

 

TAGS
June 23, 2015

When Mark Cafferty was recruited to take the reins at EDC in 2011, his first assignment was simple. Then executive committee member Vincent Mudd asked him to “tell us what the cover of Fortune Magazine will look like in five years.” A few days later, Mark came back with a well-crafted cover displayed in English, Spanish and Japanese. It is anecdotes like this that have defined EDC over the past 50 years.

Almost five years later, Vincent Mudd, now serving as chairman of EDC, delivered his annual talk at EDC’s 50th Annual Dinner.  Combing through the archives, he pays homage to EDC’s past – recounting the transformative leadership that has shaped the region  – and gives us a glimpse into what the future might look like.

Watch below: 

June 19, 2015

Manpower_Monthly

“Unemployment claims are nearly a fifth of what they were a year ago, with more than 17,000 fewer San Diegans unemployed. Meanwhile, the labor force has grown by more than 26,000, which shows that people are optimistic about getting back to work in the region.”

Phil Blair, President and CEO
Manpower San Diego


Highlights

This post is part of an ongoing monthly series dedicated to the California Employment Development Department (EDD) monthly employment release and is brought to you by Manpower. Click images to enlarge in a new tab/window.

The California Employment Development Department (EDD) released statewide county employment data today for the May 2015 period. This month’s data shows that unemployment remained below five percent in May, as the economy continued to grow at an accelerated rate.

The unemployment rate remained below 5 percent at 4.9 percent. The rate is 1.3 points lower than the previous year and 0.1 points higher than the previous month. The U.S. and California average rates also increased to 5.3 percent and 6.2 percent respectively.

Unemployment Rate

While the unemployment rate experienced a slight uptick, the labor report was generally positive. Unemployment claims fell by 17,200 since May 2014, an 18.2 percent drop. At the same time, the labor force grew by 26,500 from May 2014 to May 2015 as the employers added more than 42,000 jobs. While labor force growth in May is typical in the region, the scale is much greater than in past years. This indicates that job seekers are becoming more confident as employers continue to add jobs

When looking at monthly or seasonal employment, San Diego County employers added 9,500 jobs from April to May. Goods-producers like construction and manufacturing added 2,300 jobs or roughly one quarter of all employment, while tourism accounted for more than half of the seasonal growth.

Unemployment Claims

From a year-to-year or non-seasonal perspective, the region’s economy grew by 3.2 percent, adding 42,400 jobs from May 2014 to May 2015. The year-to-year growth rate in San Diego continued to outpace the national average of 2.2 percent. Employment growth slowed slightly in the past few months, dipping below three percent, so this month's report is a positive sign that the slowing wasn't a pattern.

The private sector economy accounted for 93.9 percent of the year-to-year job growth and grew by 3.6 percent. This rate also outpaced the U.S. growth rate, which was 2.6 percent over that same period. This job growth continued to be fueled by key sectors and employment did not fall in any sectors in the regional economy. Construction grew by 7.1 percent and added 4,500 jobs. Ship and boat building grew by 18.3 percent and added 1,100 jobs. While manufacturing growth has been a concern in recent reports due to slow growth, the industry picked up the pace in May, growing by 2.2 percent, the highest annual rate since March of 2013.

Manufacturing

Innovation service sectors have continued to show high job growth through 2015. The professional, scientific and technical services (PST) sector grew by 6.6 percent year-to-year, and accounted for approximately one-fifth of the annual job growth. This sector represents many of our innovation employers. More specifically, scientific research and development services, a subsector of PST that represents many cleantech and life science companies, grew by 4.3 percent since last May.

The region’s tourism industry continued to show high year-to-year and seasonal growth as well. The leisure and hospitality industry added 8,500 jobs from May 2014 to May 2015, which is about 4.8 percent growth. The industry added 4,900 jobs from April to May, likely due to the ramping up of tourism season in the region. Employment services or staffing agencies experienced high growth in May. The industry added 500 jobs from March to April and 1,200 jobs since the previous year as people are getting back to work.

Year-to-Year Growth

The May labor market report was a great sign for the continued health of the region's economy. While the unemployment rate increased, it remained below five percent amid high labor force growth. Unemployment claims continued to fall year-to-year as the economy continued to grow at a pace well-above the national average. Growth remains concentrated in our traded economy sectors, like tourism and innovation, and in middle-to-high wage industries, like health care and construction. It will be interesting to see if this these positive signs will lead to continued growth in labor force through the summer months.

Note: Our Economic Indicators Dashboard will show how our unemployment rate compares to other US metros and the US total rate when that information is released in the coming weeks.

 

June 19, 2015


Since its launch in 2014 as part of Governor Jerry Brown’s economic development initiative, the California Competes Tax Credit has awarded close to $124 million in credits to California companies that will hire 24,088 jobs over the next five years.

Yesterday, the Cal Competes Tax Credit Committee voted to approve an additional $47 million in tax credits, which will create 11,343 additional jobs, closing out FY14-15 - the first full year of the program. Since the programs inception, 242 companies have received tax credits totaling more than $171.5 million; more than 35,430 jobs will be created and $9.74 billion invested in the state’s economy.

San Diego companies are received more than $19.9 million of these tax credits, or 11.6 percent of all tax credits awarded throughout the state. These funds will help San Diego companies create 3,968 jobs, invest more than $877 million back into their respective companies, and pay more than $646 million in wages over the next five years. 

Companies such as BAE Systems, iboss Cybersecurity, Modern Times, NASSCO and Underground Elephant were awarded these credits.

After the vote next week, San Diego is positioned to rank 2nd in terms of the amount of jobs created and 4th in the amount of tax credits won.

Regional Breakdown of Cal Competes Awards

June 16, 2015

ICELogo_FINAL_small

This week we sat down with CEO and founder of Innovative Commercial Environments (ICE), DeLinda Forsythe to learn more about their full service capabilities providing office and hospitality furniture. ICE provides their customers with the ideal furniture solutions. 

1)Tell us about Innovative Commercial Environments (ICE).

ICE is a full service hospitality and office furniture dealership.  We help organizations consciously build their corporate culture.  Furniture design has truly evolved and is an unconventional effective way to build your business culture. ICE plans furniture solutions that encourage a company’s staff to connect, play, solve problems together, fail, learn, grow; and ultimately “create magic.”   We use furniture as a tool to build an empowered corporate culture.

Inspired by “The Rainforest” book a rainforest corporate culture is not a mere business theory; it provides a new paradigm for policies and strategies that transcend the way businesses have traditionally worked.  A rainforest environment in an office eliminates hierarchy and encourages teamwork.  The mechanisms of a rainforest touch the heart of a company, making it more efficient and innovative.  It creates an interior environment where vibrant engagement makes it possible to build a culture of inspiration.  Employees working for a common goal will build an inspired company.

Why ICE chose San Diego Final

2) What are some advantages to being located and doing business in San Diego?

I’ve been in the furniture business for 30 years, starting the first 7 years in Phoenix then San Ramon.  I know how it feels to work in other cities.  There is an amazing camaraderie, warmth and authenticity about San Diego.  We are an intimate 1.3 million!  People genuinely care and want to support each other, our charities and our homegrown companies.  There is no other city I’d rather work, play and live in because of our inclusive community spirit.  I started ICE from a spare bedroom 9 years ago.  From those humble beginnings we’ve made the SDBJ 100 Fastest Growing Companies in San Diego the last 3 years!  It is this inclusiveness that has led to our successful growth.

3) San Diego is full of dynamic companies, firms and service providers influencing global trends and innovation. Pick another San Diego company that is at the top of its game.

Cybersecurity is one of the fastest growing industries and iboss Cybersecurity is one of San Diego’s fastest growing companies.  According to the Deloitte Fast 500, iboss is the #3 security company with over 60+ patents and patents pending. They also have an industry-leading customer retention rate of over 98.5%. iboss’ rapid growth has fueled both domestic and international expansion.  Its North American headquarters is in San Diego and they’re one to watch!

4) What do you anticipate for your company in five years? What do you anticipate for San Diego?

I believe San Diego, along with our neighbor to the south in Tijuana, is poised for explosive growth.  It is vital that we are all politically knowledgeable and engaged. It is our politicians that will lead us legislatively to grow intelligently and protect our environment.  Mixed-use urban and suburban development, which reduces the need to travel, serves every demographic from our seniors to our young families and we must support these projects and adequately plan for this essential, smart growth. 

Everyone now knows what we’ve all known. We are one of the world’s smartest cities and we should be very proud of what we’ve created.

 

June 11, 2015

Recently, EDC released its April Manpower Monthly Employment Report. Since then, the U.S. Bureau of Labor Statistics has released April employment data on all U.S. metros, which allows us to analyze some key indicators across geographies. Click on images to enlarge in a new window/tab.

HIGHLIGHTS

  • At 4.8 percent, San Diego’s unemployment rate ranked 11th among the 25 most populous U.S. metros.
  • From April 2014 to April 2015, San Diego's unemployment rate fell by -1.3 percentage points, which ranked 4th.
  • San Diego's total employment grew by 2.6 percent from April 2014 to April 2015, which ranked 7th.
  • San Diego's employment in professional, scientific and technical services (PST) grew by 6.4 percentwhich ranked 4th.
  • Manufacturing in San Diego grew by 1.9 percent from the previous year, the 9th highest growth rate.

[Unmployment Chart]

The Bureau of Labor Statistics (BLS) recently released employment data for the April 2015 period for all U.S. metro areas. At 4.8 percent, San Diego County’s unemployment rate fell by 1.3 points from this time last year. This was the 4th largest drop in the nation, among the 25 most populous U.S. metros. That fall kept San Diego's rank at 11th among major U.S. metros and it remained below the U.S. overall rate of 5.1 percent.  

[Employment Chart]

When looking at employment growth, San Diego remained well above the national average. From April 2014 to April 2015, the region's employment grew by 2.6 percent, which ranked 7th among the 25 most populous U.S. metros. The U.S. average growth rate was at only 1.4 percent. Growth has slowed substantially across the U.S., but San Diego has consistently outpaced the national employment growth this year and has been among the top 10 competitive metros in the nation.

[PST Chart]

San Diego's innovation economy is largely driving the region's growth. The region is outpacing nearly all other major metros in professional, scientific and technical services (PST) growth. PST is a sector of the economy very heavily associated with the region's innovation clusters. Much of the companies and employment in clusters like biotechnology, biomedical products, cleantech and information technology fall within the PST sector. Employment in the region's PST sector grew by 6.4 percent since last April, the 4th most out of any metro studied here. This figure was nearly double the U.S. average and only behind Seattle and California peers San Francisco and Riverside, which is a positive sign for the state and region's key traded clusters.

[MFG Chart]

San Diego's manufacturing sector growth picked up a bit in April. Manufacturing is another key industry for growth in the region, not only because manufacturing jobs are accessible and pay well, but also because certain manufacturing subsectors are critical to the region's innovation clusters. From April 2014 to April 2015, manufacturing employment grew by 1.9 percent. San Diego's manufacturing employment growth was above the U.S. rate of 1.6 percent. The region recorded the 9th highest growth rate among major U.S. metros. San Diego's position remained unchanged this month, but it's employment growth is much higher than it has been in past months. In the previous 12 months, the region's average annual growth rate was 1.3 percent, so the 1.9 percent growth recorded in April is a good sign for manufacturing employment.

While overall employment growth and growth in our manufacturing sector again wasn't comparatively stellar, the region's economy is still generally tracking well above the U.S. average and many of its peers. Unemployment is lower than average and experienced one of the largest annual drops in the nation. Meanwhile, our PST industry continues to be among the fastest growing in the nation.

EDC will be releasing the Manpower Employment Report with May 2015 data for San Diego on Friday, June 19thThank you to Manpower-SD for their ongoing support of EDC's employment trends research.

June 5, 2015

Last night, we were joined by more than 800 of our closest friends at SeaWorld to celebrate our 50th Anniversary. A lot has changed over the past 50 years, but one thing has remained constant: through it all, we’ve told a story about a region that we’re proud to call home.

These are some of the people that have helped write that story:

EDC legacy leaders

And as we embark on the next 50 years, we know the faces will probably look at little more like this:

EDC present leaders

Our fearless chairman Vince Mudd summed it up when he said “While we know technology and science will continue to change at light speed, we also know the same principles – innovation, leadership and collaboration – that carried and guided us in the past, will continue to carry and guide us long into the future."

Thank you to all who celebrated with us last night.

#EDCturns50

TAGS
June 2, 2015

This week we sat down with senior director at BNY Mellon, David Noosinow to learn more about what BNY Mellon has in store for the future - as they collaborate with businesses in the region, provide wealth management expertise and lead in global investment.

1) Tell us about BNY Mellon.

Started by Alexander Hamilton in 1784, BNY Mellon is one of the longest-lasting financial institutions in the world. We have endured, innovated and prospered through every economic event and market in the past 230 years. We serve exceptional clients-- many of the world’s leading investors. They rely on us to connect them to opportunities in 100 markets across 35 countries. Our extraordinary people –  experts in their field – make it possible.

2) What are some advantages to doing business in San Diego?

When I moved to San Diego in December of 2013 to help establish our new office in Del Mar, my primary motivation was to be close to my family, especially my daughter Averi who is in her first year at Mesa College. Before I moved to San Diego, I did not know about the breadth of industries from cyber to healthcare. And innovation is happening in every industry. In San Diego, not only will you  find global leadership in life science, but also a growing technology center, cyber security, sports and active lifestyle, and let’s not forget all the great craft brewing companies on the 78 Corridor.

I would be remiss if I didn’t point out one of the biggest advantages the region provides is its active lifestyle. San Diego is where innovation and lifestyle collide.

3) San Diego is full of dynamic companies, firms and service providers influencing global trends and innovation. Pick another San Diego company that is at the top of its game.

I prefer to share my thoughts on the San Diego business community: I have had the fortune to develop many markets in my career, however, I have never experienced a town where the business community and professionals are as collaborative and genuinely supportive of helping our firm establish our regional presence.

4) What do you anticipate for your company in five years? What do you anticipate for San Diego?

 In five years, I anticipate BNY Mellon will be the preeminent investment firm in San Diego; supporting innovation and the growth of the business community in the region, and the  business owners and entrepreneurs that our leading the way. After watching the National Geographic’s “World’s Smart Cites” documentary about San Diego, I see the region much in the same way I see many of the startup companies in our accelerators: thriving with life and global potential.   It’s a good time to be in San Diego.

 

 

May 29, 2015

Earlier this week, the Brookings Institution published The 10 Lessons from Global Trade and Investment Planning in U.S. Metro Areas.

As one of the pilot cities in the development of a trade and investment plan, San Diego has learned a lot about itself in its ability to better compete globally. Below are the lessons learned:

 

(1) The primary benefit of global trade and investment is increased competitiveness, not quick jobs.

There is a reason the goal of the Go Global initiative is to maximize San Diego’s global competitiveness and prosperity through increased global engagement: increasing exports and attracting foreign investment (FDI) take time. Once a company decides to go global and export, it takes the firm 18 months on average to finally get its product abroad. 

 

(2) The most important firms are the ones you already have.

When more than 98 percent of the national job growth comes from startups and business expansions, it’s hard to ignore San Diego’s most important assets – its own companies.  When Takeda Pharmaceuticals, one of the oldest and largest companies in Japan, decided to condense its West Coast operations, it chose San Diego – closing the San Francisco office and moving those jobs into the region. 

       

 

(3) FDI and exports are closely linked.

Innovation-based industries that export San Diego’s leading products and services are also the drivers of FDI into the region. Reinforcing this relationship, FDI in these industries has catalyzed international exports as parent companies open new markets for San Diego establishments.  Aerospace products, pharmaceuticals, communications equipment, and semiconductors – all of which are strong exporting industries and large sources of FDI. 

 

(4) Leading with real specializations opens doors for firms.

Case in point: Go Global San Diego Strategy 4, Tactic 5: Reinforce research institutions leading innovation. Leading with San Diego’s premier research institutions will enable the spillover effects these institutions create – starting new companies and growing jobs. Hybritech, San Diego’s first biotech company, was co-founded by two professors from UC San Diego. Since then, UC San Diego’s faculty, staff, and students have founded more than 640 companies. 

“Our location is key for collaboration and talent recruitment with institutions like UCSD and Scripps. These assets make San Diego an attractive place for foreign firms to establish U.S. beachheads.” – San Diego pharmaceutical company                                                

 

(5) The middle market offers outsized opportunities.

EDC’s MetroConnect prize, funded by JPMorgan Chase, will assist small and medium sized enterprises (SMEs) in their ability to go global. SMEs represent more than 99 percent of businesses in the region and are responsible for much of the innovation and job creation activity that propels our economy. The success of these firms is critical to the region’s future, and increasing their global reach is crucial to that success.

 

(6) Mergers and acquisitions are the dominant form of FDI.

Of the FDI that came to San Diego between 1991 and 2011, 60 percent did so through M&A activity. This represents more than 72,600 jobs that transferred from domestic to foreign ownership. Post-acquisition, some of these companies continue to grow. Althea Technologies, acquired by Japanese food and chemical company Ajinomoto, has had access to new markets and new capital previously unseen by the company, growing by more than 20 percent since its acquisition.

 

(7) Global engagement must be a demonstrated priority.

Focus on high impact trade missions. Implement a global identity campaign. Build a proactive protocol network of civic and business organizations. Retain and attract international flight routes to key markets.

One thing these tactics have in common is that organizations throughout San Diego must have a mindset and culture that is global in nature. Having one organization carry the weight of interacting with global players is a lot of work. Having a network of organizations that work together in attracting new flights, execute trade missions, and implement a global identity ensures San Diego can reap the benefits of global connectivity. 

 

(8) Global commerce is driven by relationships and networks.

San Diego is one of the most active binational cross-border regions in the world. Global trends are making Mexico, and Baja California in particular, an increasingly favorable location for manufacturing. Their proximity to San Diego gives our region a clear competitive advantage.

 

(9) Metro areas are unsure of how to harness emerging forms of global capital.

When it comes to global patent intensity, San Diego ranks third, yet when compared to U.S. cities, it ranks a distant eighth in terms of the amount of venture capital activity in the region. Because of this, venture capitalists, entrepreneurs, research institutions, and a whole host of other entities are increasingly looking to alternative sources of capital – EB-5, limited partners, sovereign wealth funds, corporate partnerships. Finding ways to leverage these resources can help bridge these capital gaps. 

 

(10) Competing on a global scale requires that metros intensify efforts on other critical economic issues.

“Workforce and infrastructure have consistently surfaced as the two issues that are increasingly threatening the competitiveness of companies and regions.” Feeding talent to companies and releasing the bottleneck from inefficient infrastructure can improve economic competitiveness and help grow the economy. Hence why the Link2 series, activating alumni networks, and modernizing key infrastructure assets are all key tactics of the Go Global San Diego initiative.