Good News of the Week – January 24, 2020

Every Friday, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox.  A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week.

For the week of January 24, 2020, here’s a look at what we’re reading:

NAVWAR

…and, there’s still time to apply! Applications for MetroConnect V close on Friday, January 31.

Be in the know – Sign up below to receive future editions of GNOTW. Want to submit your event or news update to our weekly newsletter? Contact us for more information.

Nickie Peña
Nickie Peña

Manager, Communications

San Diego’s Economic Pulse: January 2020

Each month the California Employment Development Department (EDD) releases employment data for the prior month. This edition of San Diego’s Economic Pulse covers December 2019. Check out EDC’s research bureau for more data and stats about San Diego’s economy.

Highlights include:

  • The region’s unemployment rate was 2.8 percent in December 2019, down from a revised 2.9 percent in November 2019, and below the year-ago estimate of 3.1 percent
  • The region’s unemployment rate remains lower than both the state and national unemployment rates of 3.7 percent and 3.4 percent, respectively
  • Between November 2019 and December 2019, total nonfarm employment increased from 1,538,200 to 1,540,700, adding 2,500 jobs
  • Between December 2018 and December 2019, total nonfarm employment increased from 1,505,900 to 1,540,700, adding 34,800 jobs
  • Between December 2018 and December 2019, professional and business services led the year-over gain, adding 9,500 jobs and mostly driven by growth in professional, scientific, and technical services (up 7,500)

Just Say No to Winter makes a cool comeback

This post originally appeared on SDlifechanging.org. San Diego: Life. Changing. is an EDC led initiative focused on attracting and retaining STEM talent in San Diego. Check out the company map and more for information about working and living in San Diego.


It’s that time of year again. The holidays have come and gone, only to be replaced by subzero temperatures, snow-covered driveways, and really angry people commuting to work. Not exactly the kind of “chill” we’re into here in San Diego (where it’s currently 64 degrees Fahrenheit). So we’ve brought back our Just Say No to Winter campaign to remind everyone that life doesn’t have to be like that. You can actually have a meaningful career at an awesome company without freezing all season.

This year, we partnered with the San Diego Tourism Authority to make Just Say No to Winter bigger and better than ever. In addition to the digital ads served in chilly regions and the Boston subway ads we did last year, the campaign now includes subway ads in Chicago and a live activation with Surfer Sam on the stone-cold streets of New York City.

SD’s Surfer Sam paddles through NYC

From January 21-23, Surfer Sam will be walking around with a bright orange surfboard, telling people to “just say NO!” And if that doesn’t entice them, perhaps winning a trip to San Diego would. One lucky New Yorker will win a pair of roundtrip airfare with JetBlue Airlines from NYC to SD, a 3-night stay at downtown San Diego’s luxury Pendry hotel, and even a walking food tour with So Diego Tours.

Click on any of the photos below to check out some of Surfer Sam’s NYC encounters. And if you live in New York, there’s still time to catch Surfer Sam and win a trip to San Diego! Follow along on Instagram Stories for her whereabouts.

Why are we telling people to “just say no to winter?”

“Last year, San Diego saw nearly 105,000 unique job postings for STEM-related occupations,” said Mark Cafferty, president & CEO at San Diego Regional EDC. “With tech heavyweights such as Qualcomm, Illumina, Viasat and now Apple who all cite talent as a major reason for their presence in our region, we must continuously strive to remain competitive by attracting, retaining and developing skilled workers. Plus, as a Boston native, I can confidently say that it is possible to have a great career without freezing every day.”

While the demand for quality STEM talent is at an all-time high nationwide, the Just Say No to Winter campaign was introduced in January 2019 in an effort to bring and retain talent to San Diego, resulting in ‘go-viral’ status, national media attention and 123 million impressions. EDC, through its SD: Life. Changing. platform, juxtaposed footage of San Diego’s (nearly) year-round sunshine with harsh, freezing winters in metros across the country, while also showcasing mission-driven companies that call this place home.

This year, with support from SDTA, EDC will be expanding its public transit advertising inside subways to Chicago and Boston and executing various digital marketing tactics, including paid and organic social media, to direct talent to justsaynotowinter.com. The Just Say No to Winter landing page will now feature links to a company map, 28 neighborhood profilestalent video profiles, and details on a campaign sweepstakes.

“Our region is a top travel destination, and it’s also home to numerous tech and life sciences companies that are doing great, life-changing work,” said Kerri Kapich, COO at the San Diego Tourism Authority. “We often hear travelers say that they fall in love with San Diego when they visit and wish they could do business here, which is why we’ve partnered with EDC. Together, we’re encouraging more people to visit San Diego and see for themselves that San Diego really is the best place to live, work and play.”

San Diego: Life. Changing.’s Just Say No to Winter promotion will run in conjunction with EDC’s Inclusive Growth Initiative and Advancing San Diego program, allowing for regional employers to also look inward and develop local talent. To learn more about the campaign, visit justsaynotowinter.com.

Related EDC articles & research:

Good News of the Week – January 17, 2020

Every Friday, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox.  A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week.

For the week of January 17, 2020, here’s a look at what we’re reading:

Koala

…and, here’s a look at upcoming events we’re attending:

 

Be in the know – Sign up below to receive future editions of GNOTW.
Want to submit your event or news update to our weekly newsletter? Contact us for more information.

Nickie Peña
Nickie Peña

Manager, Communications

Good News of the Week – January 10, 2020

Every Friday, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox.  A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week.

For the week of January 10, 2020, here’s a look at what we’re reading:

Photo of Grad Labs building

…and, here’s a look at upcoming events we’re attending:

 

Be in the know – Sign up below to receive future editions of GNOTW.
Want to submit your event or news update to our weekly newsletter? Contact us for more information.

Nickie Peña
Nickie Peña

Manager, Communications

Looking to go global? Take this advice from 10 San Diego-based companies

Drug discovery is a global industry. In 2017, Solana Beach-based Scientist.com – a B2B marketplace for drug discovery – had seen increasing profits from Europe, and was looking to capture a piece of Japan’s $95 billion pharmaceutical industry – one of the largest in the world.

Entering any global market requires patience, persistence, and expertise. In Japan – with high costs associated with entry and multiple cultural difference – Scientist.com needed to do it the right way. This meant setting up a subsidiary, hiring a new employee, securing office space, and more.

Enter MetroConnect. MetroConnect is an export assistance program that provides San Diego based companies with the resources (including a grant) they need to go global.

At the conclusion of the program, Scientist.com had successfully set up an office in Tokyo, hired a new employee, and developed multiple partnerships – making Japan one of its largest markets by international sales.

Scientist.com’s Solana Beach offices

The MetroConnect Program

Since the program’s launch, the World Trade Center San Diego team has worked with 65 companies to help them grow their international sales. In total, these companies have had an $85M net increase in exports and opened 18 new overseas facilities. As a result of this spike in international business, participating companies have created 267 new jobs in San Diego.

From breweries to software development to genomics and drones, MetroConnect companies reflect the diverse industries that make up our economy.

At the end of their time in the cohort, we ask every company the same thing: What advice would you give other companies looking to export?

And because we don’t want to hoard these pearls of wisdom, here’s what they said:

When going global, research is everything

  • “Do as much research as you can before launching any market. Get as much background on each importer as you can and use local resources to help with any questions or concerns. Know the requirements of each market to avoid any delays.” – Coronado Brewing (MetroConnect III)
  • Do your homework first and find the markets with the least barriers to entry (language, duties & registration fees, etc.) and highest potential in revenue.” –  Dr. Bronner’s (MetroConnect IV)
  • “Some markets require additional stipulations like extended warranties you have to account product in a different country.” – ROBO 3D (MetroConnect I)
  • “Identify a distributor who has physical presence in each country you wish to target, as this will ensure faster deployment” – Wearable Sensing (MetroConnect I)
  • “Go where your product is needed most and not necessarily where the biggest financial opportunity is. Your products will gain a bigger percentage of a smaller market share rather than a smaller percentage of a larger market share. This will bring stability and staying power to your products and your brand.” – ArcticZero (MetroConnect IV)

Learn from the locals, in San Diego and abroad

  • “Seek support early on and engage with professional networks to acquire the necessary knowledge, talent, and partnering for export assistance; approach trade organizations to help identify your target markets, and always be prepared to encounter obstacles” – Cypher Genomics, acquired by Human Longevity Inc (MetroConnect I)
  • “Just remember ‘you don’t know what you don’t know’ so do not hesitate to ask the locals for assistance; every market is different, and many of their respective pitfalls can be avoided by listening to local knowledge.” – Scientist.com (MetroConnect IV)
  • “There are so many local companies exporting that we encourage you to talk to them – or us! Aligning yourself with companies who’ve already been successful at exporting will provide you with the proper resources, tips, contacts, and advice on what to do and what not to do.” – Urban Translations (MetroConnect III)

Be in it for the long haul

  • “Be persistent – it takes time and patience to establish effective working relationships in many markets, such as India and Japan, but that patience will pay off over the near and longer term.” – Tioga Research (MetroConnect III)
  • “Expect the sales cycle to take much longer than you are used to. Also, for any companies exporting physical goods, start the shipping paperwork as early as possible” – Planck Aerosystems (MetroConnect III)

We couldn’t have said it better ourselves.

Interested in taking your company global? Applications for MetroConnect are now open until January 31. Learn more about the requirements and benefits of this unique program.

Apply here

MetroConnect is proudly underwritten by Procopio and JPMorgan Chase & Co.

Related EDC articles and research:

Good News of the Week – January 3, 2020

Every Friday, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox.  A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week.

For the week of January 3, 2020, here’s a look at what we’re reading:

CNBC power cities index_San Diego

…and, your input is requested: 

  • In collaboration with EDC and the City of San Diego, UC San Diego Extension is conducting a survey to gain a comprehensive understanding of the Creative Economy in San Diego County. Please complete this short survey.

 

Be in the know – Sign up below to receive future editions of GNOTW.
Want to submit your event or news update to our weekly newsletter? Contact us for more information

Good News of 2019

A look at San Diego’s top headlines…

As we close out the year (and decade!) in San Diego, we want to take a moment to highlight some of the ‘good news’ about our region’s companies, leaders, institutions, and more. Keep reading below for a recap of this year’s top stories, and check out the full edition here.

Here’s to creating a more prosperous San Diego in the next decade.
-Team EDC

Together, San Diego leaders work to create a more inclusive regional economy
While the growth of our innovation economy has created tremendous opportunities, it has also perpetuated systemic inequities within our region. This year, we saw more companies, elected officials, and organizations make an active effort to build a more inclusive SD.

Local colleges add new programs, receive national accolades and funding
The region’s higher education system is integral for building a quality talent. This year, we saw more universities and colleges lean in to support a regional goal of 20,000 new skilled workers by 2030, while also earning recognition for new programs and accomplishments.

A great year for San Diego’s tech pioneer
Things are looking good for Qualcomm. This year, the tech giant took the no. 1 spot on Fortune’s Change the World List for connecting us all and bringing 5G to the globe. As part of its legal settlement, Qualcomm signed a six-year licensing deal with Apple. Following the announcement, Qualcomm stocks climbed 20 percent, marking the stock’s best day since 1999.

San Diego companies earn nearly $2 billion in VC funding
In 2019, San Diego saw 99 VC deals totaling nearly $2 billion (up to Q3). Majority of the VC transactions were concentrated in our local life sciences and healthcare sector, garnering $819 million in funds via 37 deals, followed by the tech sector with 27 deals. Since 1995, healthcare has consistently drawn the bulk of VC dollars into the region.

Global companies, startups and ‘unicorns’ make moves to San Diego
While the majority of our economic growth is going to come from companies already in the region, it’s always a good sign when firms relocate or open a new office in San Diego. This year, we saw some new names establish strongholds in the region, as well as existing companies, double-down on their presence.

San Diego tops national charts
2019 proved that San Diego was no stranger to some of the most coveted national rankings. From our vibrant startup ecosystem to our award-winning airport, high-level publications and organizations recognized what makes San Diego truly life-changing.

CONNECT joins forces with San Diego Venture Group
Two regional powerhouses with similar missions – to propel early-stage startups in San Diego – joined forces. This move brought forth a more resourceful, unified entity within San Diego, utilizing CONNECT’s reputation for supporting small, emerging tech companies mixed with SDVG’s impressive connections to VC investors.

San Diego welcomes new regional leaders
This year, influential organizations throughout the region brought on new leaders to spearhead their efforts.

San Diego celebrates 250 years!
In July 2019, City of San Diego Mayor Kevin Faulconer and a group of representatives from the Kumeyaay nation gathered for a ceremony honoring San Diego’s 250th anniversary. The event took place at Old Town’s Presidio Park, marking the birthplace of San Diego and also commemorating the location where California began.

San Diego Integration Pilot Program (IPP) hits new milestones
San Diego is currently one of 10 state, local, and tribal governments to participate in the Integration Pilot Program, which allows our region to be at the forefront of an industry that is expected to reach a $43 billion market value by 2024. This year, the program – managed by EDC in collaboration with the City of San Diego – achieved new milestones.

Read all the Good News of 2019

San Diego’s Economic Pulse: December 2019

Each month the California Employment Development Department (EDD) releases employment data for the prior month. This edition of San Diego’s Economic Pulse covers November 2019. Check out EDC’s research bureau for more data and stats about San Diego’s economy.

This report is sponsored by Manpower San Diego.

Highlights include:

  • The region’s unemployment rate was 2.9 percent in November, unchanged from a revised 2.9 percent in October 2019, and below the year-ago estimate of 3.1 percent
  • The region’s unemployment rate remains lower than both the state and national unemployment rates of 3.7 percent and 3.3 percent, respectively
  • Between October 2019 and November 2019, total nonfarm employment increased from 1,536,900 to 1,546,800, adding 9,900 jobs
  • Between November 2018 and November 2019, total nonfarm employment increased from 1,512,500 to 1,546,800, adding 34,300 jobs
  • Between November 2018 and November 2019, government led the year-over gain, adding 7,800 jobs and mostly driven by growth in local government (up 5,200)

How MetroConnect helped one local company create $5M+ in sales

EDDY Pump is not your typical family business. When Ben Weinrib took over as CEO in early 2019, he committed to elevating his father’s technology and getting it into as many hands as possible.

The making of EDDY Pump

EDDY Pump creates slurry pumps across several industries, including oil, mining, and energy. Take the mining industry, for example. Pumps are a crucial part of the mining process, yet they often fall prey to a myriad of problems including clogging, overheating, and more. Using propriety technology to harness the power of the Eddy current – a special closed loop electrical current – the San Diego-based company creates a unique, best-in-class product.

A San Diego success story

In order to succeed in a field where many of the opportunities exist overseas, =the San Diego-based company needed to effectively target and sell to global customers. That’s where MetroConnect comes in.

MetroConnect is World Trade Center San Diego’s(WTCSD) export assistance program. Since 2014, WTCSD has provided at least 15 companies annual with resources and the financial assistance they need to conquer global markets.

During its tenure in the MetroConnect program, EDDY Pump started raking in the international business. From a $2M contract with Barrick Gold Corporation – the world’s second largest mining company – to a deal with the Chilean Navy, EDDY Pump proved with the right resources and support, it could take its business to the next level.

The company’s global success did not go unnoticed. In November, EDDY Pump was crowned the MetroConnect Grand Prize Pitch winner. Along with bragging rights, the EDDY Pump team took home 35k in additional funding.

Interested in taking your company global?

Applications for MetroConnect are now open until January 31. Learn more about the requirements and benefits.

Apply today

 

Related EDC articles and research: