San Diego’s Global Outlook: A Destination for FDI

Over the last several months, the World Trade Center San Diego (WTCSD) team has spearheaded a project to identify the foreign direct investment (FDI) trends in San Diego in preparation for the launch of a new regional trade and investment strategy. The results of that research provided valuable insights, including validation of the importance of the local life sciences sector, which has attracted $10.9 billion in foreign investment in the last five years.

Key findings in San Diego FDI trends

  • 96 percent of foreign direct investment is through mergers and acquisitions (M&As)
  • Top countries for FDI into San Diego: United Kingdom, Switzerland, Spain, Israel, and France
  • 70 percent of all FDI into San Diego over the last five years was in the life sciences
  • China ranked #1 in venture capital investment (VC)
  • Japanese firms employ more San Diegans than any other country

What does the data say?

In five years, San Diego attracted a total of $15.6 billion of foreign investment, encompassing both mergers and acquisitions (M&As) and greenfield investment activity. To develop a strategy from this, WTCSD has focused on understanding three key variables: the types of investment, the global origin of that investment, and the industry in which those investments are concentrated. The vast majority of foreign investments are in the form of M&As (96 percent), similar to other metros around the United States. While economic development organizations are often pressured to spend incentive dollars attracting new businesses, the distribution of FDI between M&A and Greenfield investing has led WTCSD to focus on developing a more refined plant to attract/support M&A as part of the new regional trade and investment strategy.

Life sciences and tech sectors attracted over $13.7 billion of FDI into our region, playing a vital role in our economy both domestically and internationally. WTCSD will continue to work closely with partners such as Biocom and Connect to promote investment in these two sectors.

Understanding the regional implications of global markets helps WTCSD target specific countries and industries in our investment attraction efforts. Our analysis found that Switzerland, Spain, and the United Kingdom play a significant role in both greenfield and M&As investments.

Impacts of COVID-19 on global trade

While much of the world has been on hold as we come to understand what a “new normal” amidst COVID-19, trade disputes, and political elections really means, there are sectors that continue to invest. The United Nations Conference on Trade and Development anticipates global foreign investment to decrease by 40 percent due to COVID-19, and expect a recovery to initiate in 2022. Considering this, San Diego’s domestic and international competitive advantage lies in the life sciences with companies such as ResMed, Amplyz Pharmaceuticals, Thermo Fisher Scientific, Illumina, and others are bringing San Diego’s life changing innovations to the global market with and through their groundbreaking work. These sectors are proving to the world their value and as we emerge from this crisis highlighting the region’s robust strengths in life science will continue to drive US investments as pressures global to localize supply chains increases.

About World Trade Center San Diego

World Trade Center San Diego operates as an affiliate of the San Diego Regional Economic Development Corporation. WTC San Diego works to further San Diego’s global competitiveness by building an export pipeline, attracting and retaining foreign investment, and increasing San Diego’s global profile abroad. sandiegobusiness.org/wtcsd

In 2014, San Diego Regional EDC (EDC) launched the Go Global: San Diego’s Global Trade and Investment Initiative report, a joint project supported by the Brookings Institute and JPMorgan Chase as part of the Global Cities Initiative. This report highlighted the importance of elevating San Diego’s global competitiveness within the global economy as a means to creating a thriving and resilient economy back home. Now that the 5-year report has ended, the WTC San Diego is planning to launch the new Go Global report in early 2021.

For more COVID-19 recovery resources and information, please visit this page.

EDC is here to help our local businesses. You can use the button below to request our assistance with finding information, applying to relief programs, and more.

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World Trade Center San Diego announces MetroConnect V cohort

World Trade Center San Diego’s Flagship Export Program

San Diego – San Diego Mayor Kevin L. Faulconer and World Trade Center (WTC) San Diego unveiled the 15 companies selected to participate in MetroConnect V, the fifth iteration of WTC San Diego’s international sales accelerator program, underwritten by Procopio and JPMorgan Chase & Co. The program is designed to help local companies jump start and scale their global growth.

“One of San Diego’s biggest exports is the innovation and ingenuity of our local companies and this business accelerator helps fuel the entrepreneurs of tomorrow,” Mayor Faulconer said. “Programs like MetroConnect strengthen our local economy by creating opportunities for our small businesses to build greater networks, employ more San Diegans and further invest in our region.”

Now in its fifth program-year, WTC San Diego has adapted MetroConnect V to address the unique circumstances brought on by COVID-19. Routine video conferencing, an enhanced export education program, and virtual workshops with program partners are among the changes implemented prior to the virtual launch.  MetroConnect continues to equip small and medium-sized companies (SMEs) with a suite of financial and programmatic resources in their efforts to bring their products and services to global markets.

More About the Program

The MetroConnect program is highly competitive, with just 15 companies selected based on a variety of criteria, including product potential, interest in new markets, assessed impact of program funds and resources, current international traction, and more. Applicant companies are assessed by a panel of judges, which include representatives from Qualcomm Ventures, Connect w/ San Diego Venture Group, Biocom, the U.S. Commercial Service, CMTC, Viasat, Mitsubishi Electric, Procopio, San Diego State University, Tech San Diego, UC San Diego, San Diego Regional EDC, WTC San Diego, and the previous year’s program winner.

The MetroConnect program resources include:

  • $5,000 in matching grants to cover the costs associated with international expansion, made possible by co-underwriters JPMorgan Chase and Procopio, and with additional funds and in–kind services from more than a dozen sponsor companies
  • One year of complimentary access to SYSTRAN’s premium enterprise machine translation platform
  • Workshops (7) addressing export compliance, localized marketing strategies, and more, taught by private sector experts from the San Diego business community
  • Dedicated WTC San Diego staff manager to support company participants in deploying overseas strategies during the grant period
  • Reduced airfare on international flights out of San Diego International Airport with American Airlines, British Airways, and Japan Airlines
  • Free consultations with legal, tax, and consulting partners
  • Access to a mentor network consisting of trade experts at large and mid-sized San Diego firms and country representatives at the Japan External Trade Organization and the United Kingdom Government Office in San Diego
  • Consideration to compete for an additional $25,000 during the MetroConnect Grand Prize Pitchfest

“San Diego’s continued economic growth is vital to the region’s long-term health and prosperity,” said Aaron Ryan, Executive Director and San Diego Region Manager of JPMorgan Chase’s Middle Market Banking & Specialized Industries practice. “MetroConnect will enable some of San Diego’s brightest companies to grow internationally, and help them successfully navigate the complexities of doing business abroad. JPMorgan Chase is proud to support this impact on the San Diego economy.”

Since the program’s debut in 2015, 65 MetroConnect alumni have collectively generated $85 million in new export sales, signed 500 new contracts, added 269 new jobs to the region, set up 18 new overseas facilities and seen five successful company exits. Past participants include Coronado Brewing, Cypher Genomics (acquired by Human Longevity Inc.), Dr. Bronner’s, Planck Aerosystems, Scientist.com and many more. From community-owned health and genomic data platform LunaPBC, to unmanned aerial systems component manufacturer Mayan Robotics, to California’s very first employee-owned brewery Modern Times, the 2020 MetroConnect companies represent a diverse cross section of San Diego’s innovation economy.

“The MetroConnect program’s support of innovative, high-growth SMEs aligns with the priorities of our firm,” said Jim Perkins, COO and Chief Compliance Officer of program co-underwriter Procopio. “We are thrilled to support WTC San Diego in this endeavor and are looking forward to lending our knowledge and expertise to the new cohort of MetroConnect companies.”

Why MetroConnect Matters Now More Than Ever

Expanding a customer base into multiple markets creates resiliency. That has been especially true during the COVID-19 pandemic as global markets have been affected, then subsequently recovered at varying rates. Additionally, as a port city, trade has always played a big role in San Diego’s economy and the success of the businesses that call this city home. In 2018 alone, San Diego exported more than $20 billion in goods overseas, as well as billions more in services like software, cybersecurity, engineering and research. SMEs produce 92 percent of those goods – driving home the point of programs like MetroConnect. Plus, according to the Brookings Institution, companies that are global pay higher wages, are less likely to go out of business, and increase productivity of the domestic market.

One member of the current cohort has already experienced the benefits of taking part in a program like MetroConnect. White Labs’ yeast serves as a key ingredient in beer, which has made it a pillar of San Diego’s craft brewing industry for the last 25 years. International expansion has always been an important part of White Labs’ business, and it applied to be part of the MetroConnect V cohort to expand and improve its international procedures, policies, and marketing to continue to expand globally.

MetroConnect put White Labs in contact with JAS Forwarding. JAS was able to assist White Labs by reviewing its import/export procedures. This consultancy resulted in White Labs adapting their documentation systems to decrease customs clearance holds in Australia.

JoAnne Carilli-Stevenson, Head of Business Development for White Labs, told the MetroConnect team that this change has “resulted in improved service to customers, and decreased re-shipments required due to custom delays. At a time when we are working hard to balance supply and demand during crisis, this change in international procedure is significant for us.”

“Amidst a global health and economic crisis, new agreements and ongoing negotiations with key trading partners, and the rapid evolution of global supply chains, it is more important than ever to give local SMEs an edge in the global marketplace by equipping them with the tools to be successful,” said Nikia Clarke, executive director of World Trade Center San Diego. “Financial assistance, export education, preferred access to ancillary export services, and connectivity to an international network of partners and mentors – all of these were requests emanating from the small and medium-sized companies this program serves. With 98 percent of San Diego’s economy comprised of such businesses, it is critical that we are responsive to their needs.”

See the full list of MetroConnect V companies here.

About World Trade Center San Diego
World Trade Center San Diego operates as an affiliate of San Diego Regional Economic Development Corporation. WTC San Diego works to further San Diego’s global competitiveness by building an export pipeline, attracting and retaining foreign investment and increasing San Diego’s global profile abroad. sandiegobusiness.org/wtcsd

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Why Ireland is looking to San Diego for cybersecurity talent solutions

People sitting around a table in a board room

According to the Center for Strategic and International Studies (CSIS), the global cybersecurity workforce shortage is projected to reach 1.8 million unfilled positions by 2022. As a hub for cybersecurity companies and research, San Diego has been piloting programs to address talent shortages that are plaguing this ubiquitous industry.

San Diego’s collaborative efforts, combined with its unique concentration of academic, private sector, government, and non-profit industry, have attracted the attention of global technology markets.

In late February,  WTC San Diego – EDC’s international economic development arm –  and the Cyber Center of Excellence (CCOE) hosted 15 delegates from Ireland-based government and academic intuitions. The delegation was touring San Diego to learn about the region’s cybersecurity industry and efforts to support its ongoing growth.

The global ‘cyber’ talent crisis

San Diego companies that attended the roundtable discussed technologies they were developing and strategies for addressing talent shortfalls.

San Diego’s cybersecurity industry, anchored by the presence of NAVWAR, has become a hub for cybersecurity companies. Based on research conducted by San Diego Regional EDC and the CCOE, San Diego’s cyber industry generated $2.2 billion in economic impact in 2018, with more than 8,450 employees working directly for cybersecurity firms.

San Diego companies in attendance also had a lot to learn. Following Brexit, Ireland is the only English speaking country left in the EU. The Ireland delegation used this point, among others, to make their case for why San Diego companies should consider expanding in Ireland.

Understanding WTC’s role

World Trade Center San Diego (WTC) works with partner organizations and global stakeholders to identify strategic global markets and help connect them to San Diego businesses and institutions to increase exports and drive foreign direct investment.

By facilitating strategic meetings, WTC seeks to help elevate San Diego’s profile with key global markets to increase opportunities for inward investment and support local companies as they evaluate expanding into global markets.

Are you interested in getting connected to high profile delegations? We’re here to help.

Get in touch

Related EDC articles and research:

Looking to go global? Take this advice from 10 San Diego-based companies

Drug discovery is a global industry. In 2017, Solana Beach-based Scientist.com – a B2B marketplace for drug discovery – had seen increasing profits from Europe, and was looking to capture a piece of Japan’s $95 billion pharmaceutical industry – one of the largest in the world.

Entering any global market requires patience, persistence, and expertise. In Japan – with high costs associated with entry and multiple cultural difference – Scientist.com needed to do it the right way. This meant setting up a subsidiary, hiring a new employee, securing office space, and more.

Enter MetroConnect. MetroConnect is an export assistance program that provides San Diego based companies with the resources (including a grant) they need to go global.

At the conclusion of the program, Scientist.com had successfully set up an office in Tokyo, hired a new employee, and developed multiple partnerships – making Japan one of its largest markets by international sales.

Scientist.com’s Solana Beach offices

The MetroConnect Program

Since the program’s launch, the World Trade Center San Diego team has worked with 65 companies to help them grow their international sales. In total, these companies have had an $85M net increase in exports and opened 18 new overseas facilities. As a result of this spike in international business, participating companies have created 267 new jobs in San Diego.

From breweries to software development to genomics and drones, MetroConnect companies reflect the diverse industries that make up our economy.

At the end of their time in the cohort, we ask every company the same thing: What advice would you give other companies looking to export?

And because we don’t want to hoard these pearls of wisdom, here’s what they said:

When going global, research is everything

  • “Do as much research as you can before launching any market. Get as much background on each importer as you can and use local resources to help with any questions or concerns. Know the requirements of each market to avoid any delays.” – Coronado Brewing (MetroConnect III)
  • Do your homework first and find the markets with the least barriers to entry (language, duties & registration fees, etc.) and highest potential in revenue.” –  Dr. Bronner’s (MetroConnect IV)
  • “Some markets require additional stipulations like extended warranties you have to account product in a different country.” – ROBO 3D (MetroConnect I)
  • “Identify a distributor who has physical presence in each country you wish to target, as this will ensure faster deployment” – Wearable Sensing (MetroConnect I)
  • “Go where your product is needed most and not necessarily where the biggest financial opportunity is. Your products will gain a bigger percentage of a smaller market share rather than a smaller percentage of a larger market share. This will bring stability and staying power to your products and your brand.” – ArcticZero (MetroConnect IV)

Learn from the locals, in San Diego and abroad

  • “Seek support early on and engage with professional networks to acquire the necessary knowledge, talent, and partnering for export assistance; approach trade organizations to help identify your target markets, and always be prepared to encounter obstacles” – Cypher Genomics, acquired by Human Longevity Inc (MetroConnect I)
  • “Just remember ‘you don’t know what you don’t know’ so do not hesitate to ask the locals for assistance; every market is different, and many of their respective pitfalls can be avoided by listening to local knowledge.” – Scientist.com (MetroConnect IV)
  • “There are so many local companies exporting that we encourage you to talk to them – or us! Aligning yourself with companies who’ve already been successful at exporting will provide you with the proper resources, tips, contacts, and advice on what to do and what not to do.” – Urban Translations (MetroConnect III)

Be in it for the long haul

  • “Be persistent – it takes time and patience to establish effective working relationships in many markets, such as India and Japan, but that patience will pay off over the near and longer term.” – Tioga Research (MetroConnect III)
  • “Expect the sales cycle to take much longer than you are used to. Also, for any companies exporting physical goods, start the shipping paperwork as early as possible” – Planck Aerosystems (MetroConnect III)

We couldn’t have said it better ourselves.

Interested in taking your company global? Applications for MetroConnect are now open until January 31. Learn more about the requirements and benefits of this unique program.

Apply here

MetroConnect is proudly underwritten by Procopio and JPMorgan Chase & Co.

Related EDC articles and research:

How MetroConnect helped one local company create $5M+ in sales

EDDY Pump is not your typical family business. When Ben Weinrib took over as CEO in early 2019, he committed to elevating his father’s technology and getting it into as many hands as possible.

The making of EDDY Pump

EDDY Pump creates slurry pumps across several industries, including oil, mining, and energy. Take the mining industry, for example. Pumps are a crucial part of the mining process, yet they often fall prey to a myriad of problems including clogging, overheating, and more. Using propriety technology to harness the power of the Eddy current – a special closed loop electrical current – the San Diego-based company creates a unique, best-in-class product.

A San Diego success story

In order to succeed in a field where many of the opportunities exist overseas, =the San Diego-based company needed to effectively target and sell to global customers. That’s where MetroConnect comes in.

MetroConnect is World Trade Center San Diego’s(WTCSD) export assistance program. Since 2014, WTCSD has provided at least 15 companies annual with resources and the financial assistance they need to conquer global markets.

During its tenure in the MetroConnect program, EDDY Pump started raking in the international business. From a $2M contract with Barrick Gold Corporation – the world’s second largest mining company – to a deal with the Chilean Navy, EDDY Pump proved with the right resources and support, it could take its business to the next level.

The company’s global success did not go unnoticed. In November, EDDY Pump was crowned the MetroConnect Grand Prize Pitch winner. Along with bragging rights, the EDDY Pump team took home 35k in additional funding.

Interested in taking your company global?

Applications for MetroConnect are now open until January 31. Learn more about the requirements and benefits.

Apply today

 

Related EDC articles and research: 

 

 

Two years after expanding to San Diego, Canadian company enters clinical trials with drug to treat metastatic breast cancer

 5 business leaders in front of PMD sign to celebrate their expansion
Phoenix Molecular Designs announces expansion to SD in June 2017

In June 2017, Phoenix Molecular Designs(PMD), a Canadian biotech company working on a breast cancer therapy, announced it was expanding to San Diego during World Trade Center San Diego’s Trade Mission to Vancouver. Over two years later, PMD- which now has an outpost at JLabs – is now one step closer to bringing its life-saving treatment to market. And it’s happening because of PMD’s clinical work in San Diego.

Phoenix Molecular Designs’ therapy is developed to treat triple-negative breast cancer. This aggressive form of cancer is often likely to become metastatic, and has a poorer prognosis than other forms of breast cancer. In 2019, nearly 270,000 individuals will be diagnosed with breast cancer in the US alone. Up to 20 percent of those new cases – over 50,000 – are estimated to be the triple-negative type.

But thanks to PMD, there’s a new form of hope.

The company has officially entered Phase 1/1b clinical trials for PMD-026 with the FDA, meaning they are able to administer the drugs to their first patients.

“Dosing the first patient in this newly initiated clinical trial is a paramount milestone for PhoenixMD,” said Andrew Dorr, M.D., chief medical officer of Phoenix Molecular Designs. “We believe PMD-026 to be a promising new approach to treat advanced breast cancer and we look forward to building upon this momentum in the pursuit of a potential treatment option for individuals living with advanced forms of breast cancer.”

International partnerships take time

When World Trade Center San Diego – EDC’s international affiliate – set its sights on Vancouver in 2017 for its first international trade mission, it was in hopes of spurring international partnerships in the life sciences and clean technologies sectors.

WTCSD first met Dr. Sandra Dunn, CEO of Phoenix Molecular Designs, when the international BIO convention was in town in 2017. After a quick conversation, it was clear that in order to meet their lofty goal of bringing a treatment to market, Phoenix Molecular Designs needed to expand somewhere in the U.S. with a strong biotech sector and access to top-tier clinical talent.

A few weeks later, City of San Diego Mayor Kevin L. Faulconer, World Trade Center San Diego, and a delegation of 20 senior-level San Diego leaders were in PMD’s board room in Richmond – right outside of Vancouver – helping the company plan its expansion.

Today, PMD’s presence has grown to nearly 15 employees in San Diego and with the latest funding round, may see additional growth. And its engaged other companies along the way. PMD has partnered with WuXi STA, another international company with a presence in San Diego, to develop and manufacture PMD-026.

At a time of mounting global uncertainty, it is important that San Diego continues to show up in international markets and forge partnerships. The next life-saving treatment is out there, and if San Diego’s regional track record is any indication, we may play a part in bringing it to the world.

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EDDY Pump Corporation wins $35K in additional MetroConnect funding

Eddy Pump wins metroconnect grand prize

World Trade Center San Diego and 200+ live audience award the MetroConnect grand prize

World Trade Center San Diego named EDDY Pump Corporation, a global pump and dredge equipment manufacturer, as the MetroConnect program grand prize winner. Made possible through a grant from JPMorgan Chase & Co., the $35,000 award will be used to excel its technology and services to additional international markets.

EDDY Pump Corporation is a quintessential example of a San Diego defense company taking their products global,” said Nikia Clarke, Ph.D., Executive Director of World Trade Center San Diego.The results from this year’s cohort are impressive. From opening new offices in the Japan to inking multi-million dollar deals throughout Latin America, the participating MetroConnect companies are collectively strengthening the San Diego region’s economy.

During the 12-month program, companies in MetroConnect Year 4 collectively generated a net increase of $69.6 million in exports sales, signed 369 international contracts and opened 10 new facilities overseas. Together, the 20 participants also created more than 100 jobs in San Diego – evidence that exporting supports the increase of jobs locally.

MetroConnect is an export assistance program managed by World Trade Center San Diego, an affiliate of San Diego Regional EDC. Each year, the participating cohort vies for a chance to win the grand prize—$35,000 to aid in their international market expansion plans. For the fourth year of MetroConnect, 20 export-ready companies were selected and equipped with a slew of financial and programmatic resources to assist in their plans to expand internationally.

With proposed tariffs, trade wars and the looming Brexit deadline, the national rhetoric around global trade has shifted. However, according to a recent article from The Brookings Institution, exporting or going global offers firms the opportunity to diversify markets, grow local regional economies and add more well-paying jobs. Programs such as MetroConnect help expand the pipeline of export-ready firms.

The four finalists from this year’s 20-company cohort were Bitchin’ Sauce, EDDY Pump, LRAD Corporation and Scientist.com. The grand prize winning company was selected based on a 50-50 split, weighing the popular vote from a live audience of 200-plus international business professionals and community leaders and selection from a judging panel comprised of representatives from Qualcomm Ventures, City of San Diego Economic Development Department and last year’s MetroConnect winner, Cure Match.

“The MetroConnect program has been a game-changer, allowing us to increase our international exports by $5 million from the previous year and enter into five key new countries,” said Ben Weinrib, CEO & Managing Partner at EDDY Pump Corporation. “In the years that follow, we are looking to close a multi-million dollar per year contract with some of the largest companies in Canada as well as selling our technology to friendly foreign militaries.” 

“Since 2015, Chase has supported the MetroConnect program helping San Diego businesses realize their potential to scale and successfully navigate complex global markets,” said Aaron Ryan, Executive Director for San Diego Middle Market Banking at JPMorgan Chase. “San Diego is one of the best places for new business and innovation, and we are very excited to help businesses compete locally and to be able to grow globally.”

The MetroConnect Grand Prize PitchFest was hosted at The Alexandria on November 13, with keynote remarks by Barbara White, CFO at Taylor Guitars and the winner announced by Bud Colligan, senior advisor for international affairs and trade at California Governor’s Office of Business & Economic Development (GO-Biz).

Applications for year five of the MetroConnect program are now open. Interested small- and medium-sized companies, who are looking to pursue international sales as a near-term priority or already exporting its goods or services, may apply here.

About World Trade Center San Diego
World Trade Center San Diego operates as an affiliate of San Diego Regional Economic Development Corporation. WTC San Diego works to further San Diego’s global competitiveness by building an export pipeline, attracting and retaining foreign investment and increasing San Diego’s global profile abroad. sandiegobusiness.org/wtcsd

About EDDY Pump Corporation
Founded in 1984, EDDY Pump is a technology development and manufacturing company located in San Diego, CA. The company designs and manufactures proprietary technology for the U.S. Military along with some of the largest oil, mining, wastewater, chemical, marine construction and other industry-related companies in the world. By bring together some of the best mechanical, electric, ocean, embedded systems, hydraulic and manufacturing engineers, EDDY Pump is leading the field with breakthrough technology. eddypump.com

 

APPLY FOR METROCONNECT 2020

Meet our MetroConnect Sponsor: British Airways

British Airways Logo

The MetroConnect export assistance program, presented by JPMorgan Chase, is made possible through the generous support of private and public sector sponsors. Over the past few years, WTC has partnered with many of the international airlines serving the San Diego region, in order to expand the reach of the program and provide greater value to the companies in each cohort. British Airways is one of four airlines sponsoring this initiative and allowing MetroConnect companies to access key markets, without breaking the bank.

British Airways

British Airways offers the only daily direct service flight between London (LHR) and San Diego International Airport (SAN).

British Airways is the number one carrier in London, the world’s largest international aviation market, and the top European carrier across the North Atlantic. Together, with its joint business agreement, codeshare, and franchise partners, British Airways operates one of the world’s most extensive international airline networks. The airline flies to more than 70 different countries, carries 40 million+ customers per year, and maintains a fleet of nearly 300 aircraft. This summer, it will be operating close to 1,000 flights per day across four London airports. British Airways is a founding member of the Oneworld airline alliance, which together serves some 1,000 destinations across the globe.

To maintain its strong position in the market, British Airways will invest £6.5 billion over the next five years, adding 72 new aircraft to its fleet. The Club Suite is the highly anticipated new business class seat, available in Airbus A350 aircraft. It offers direct-aisle access, a suite door, 1-2-1 configuration and a flat-bed option. When combined with the extra space, calm and wellbeing of the A350, customers can feel truly rested on their flights.

This year, the company celebrates its 100th anniversary. Part of the year-round celebrations include repainting selected aircraft in a series of heritage liveries. The new retro design on the Airbus A319 is the BEA livery, which flew on European routes between 1959 and 1968.

Join WTCSD, British Airways and the finalists from this year’s MetroConnect program on Wednesday, November 13 at The Alexandria for the finale of this year’s program. Bitchin’ Sauce, Eddy Pump, LRAD Corporation, and Scientist.com will compete in a pitch competition for an additional $35,000 to further their export efforts. You can RSVP for the MetroConnect Grand Prize PitchFest here. We hope to see you there!

Ahead of Brexit deadline, World Trade Center San Diego to lead trade mission to Germany

Ahead of the U.K.’s impending departure from the European Union, World Trade Center San Diego, the international affiliate of San Diego Regional EDC, is leading a delegation to Frankfurt and Munich, Germany. The trade mission will lay the groundwork for San Diego companies to develop long-term business relationships with the European market.

With the launch of Lufthansa’s non-stop service from San Diego to Frankfurt and a shift in economic power resulting from Brexit, Germany will become an increasingly important trade and investment partner for San Diego,” said Nikia Clarke, executive director of World Trade Center San Diego and vice president of economic development at San Diego Regional Economic Development Corporation. “If San Diego wants to be recognized as a global economic player, it is important that we continue to show up and develop partnerships with markets that buy our goods and invest in our economy.”

Germany is currently the fourth-largest economy in the world, and is increasingly becoming one of San Diego’s most vital trading partners. According to data collected by World Trade Center San Diego, German-based companies, including Kontron, Evotec and BioNTech, directly employ more than 2,700 individuals in San Diego.

The trade mission will focus on three key subject areas:

  • Best practices in mobility, transportation and smart cities – Amid discussions about the future of transportation in San Diego, the delegation will explore technologies, best practices and strategic partnerships in mobility, the internet of things and smart cities through visits to Siemens, BMW and IBM’s cutting-edge Watson Lab. Additionally, through a visit to the House of Logistics & Mobility in Frankfurt, the delegation will learn a bit more about Frankfurt’s world-class transportation system.
  • Strengthening global life sciences partnerships – Like San Diego, Munich has become a hub for life sciences and biotech. Following a visit to BioM and the world-renowned Max Planck Institutes, German-based Evotec and the site lead from Takeda’s San Diego office will expand on a partnership that will benefit San Diego’s life sciences ecosystem.
  • Reinforcing global ties in a post-Brexit economy – Through meetings with the European Central Bank and the U.S. Consulates General in Frankfurt and Munich, the delegation will explore the gravitational shift in global trade while developing relationships with the experts responsible for evaluating trade policy.

Delegates will participate in upwards of 13 meetings over the course of the trade mission, sharing best practices and formulating collaborations across many industry verticals. The 20 -San Diego delegates include representatives from Takeda California, Qualcomm, General Atomics, Cubic Transportation Systems and more. Also in attendance are key San Diego agencies, universities and civic organizations such as UC San Diego, San Diego State University, San Diego Regional Airport Authority, the Port of San Diego and more.

At a time of mounting global uncertainty – particularly in the European Union – World Trade Center San Diego conducts trade missions to drive long term relationships for San Diego’s economy. Previously, World Trade Center San Diego led trade missions to Vancouver, London and Tokyo, which enabled startups Forge Therapeutics and Scientist.com to expand their global operations.

This trade mission is organized by World Trade Center San Diego, an affiliate of the San Diego Regional Economic Development Corporation.

Follow along during the trade mission: #SDinGermany.

WTC San Diego & EDC represent the region at SelectUSA

WTC San Diego & EDC represent the region at SelectUSA

Since 2013, the U.S. Department of Commerce hosts its annual SelectUSA Investment Summit, making it the country’s largest trade show for foreign direct investment (FDI). This year, in partnership with the California Governor’s Office of Business and Economic Development (GO-Biz) International Affairs and Business Development team, WTC San Diego and San Diego Regional EDC staff attended the event to promote California and San Diego.

Garnering more than 2,000 attendees and an impressive slew of speakers, the conference featured keynotes from Secretary Wilbur Ross, Larry Kudlow, and Ivanka Trump, alongside dozens of technical presentations. US Ambassadors from all over the world brought delegations of companies set on expanding into the US from their respective countries to learn about the competitive advantages of each state. At the conference, economic development representatives from nearly all 50 states vie for the attention of these companies by demonstrating why their state is best suited to support international expansion. While some states resort to fun, unique antics like utilizing a Captain America outfit to draw in crowds, the delegates from California drew attention to the immense academic investment and corporate strengths of the fifth largest economy in the world.

In the span of two days, WTC staff met with more than a dozen companies from across the globe – Israel to China and UK to Japan – specifically discussing each country’s interest in San Diego. As states and regions compete to attract foreign investment, increased coordination and collaboration across California is necessary to help combat any negative narratives, and ultimately, highlight the success of the entire state’s economy.

With Bud Colligan as Sr. Advisor for International Affairs and Trade for California, there’s been an increased call for California to develop more robust trade and FDI strategy. According to SelectUSA, majority-foreign-owned companies support 769,20 jobs in California, placing the state in a distant first with Texas coming in second by supporting 596,900 jobs.

If you are interested in WTC San Diego’s approach to creating a statewide strategy for foreign direct investment, contact Director of World Trade Center San Diego, Jesse Gipe at jg@sandiegobusiness.org.