EDC appoints Lisette Islas as Vice Chair of Inclusive Growth

New role to align EDC programmatic and governance decisions; ensure progress toward 2030 regional goals

Today, San Diego Regional EDC announces the appointment of its new Vice Chair of Inclusive Growth, Lisette Islas. As San Diego begins to recover from a global pandemic that has disproportionately impacted small businesses and people of color, the region must double down on its inclusive growth goals by creating skilled talent, economically-stabilizing jobs and thriving households.

“Unanimously approved by the board of directors, EDC is proud to welcome Lisette as our first-ever Vice Chair of Inclusive Growth. With a career grounded in inclusion and community, she is the perfect person for the job—prioritizing programs that ensure an economic recovery that affords all San Diegans opportunities,” said Julian Parra, Region Executive at Bank of America and EDC Board Chair.

A board member of EDC since May 2018, Islas is the EVP and Chief Impact Officer at MAAC, a non-profit providing programs and advocacy in the areas of health, education, workforce development, and housing throughout San Diego County. With more than twenty years of experience working in community development and philanthropy at leading, local organizations including the Jacobs Center for Neighborhood Innovation and San Diego Grantmakers (now Catalyst), Islas is passionate about helping underserved communities be more prosperous and civically engaged. In her new role as Vice Chair of Inclusive Growth at EDC, Islas will ensure alignment between EDC programmatic and governance decisions, and track progress toward the Inclusive Growth goals reported annually at a community event.

“Everything we do as an economic development organization ties back to our Inclusive Growth priorities. Our time, resources, and programs are devoted to building a strong local talent pipeline; equipping small businesses to compete; and addressing the affordability crisis. I can think of no one better to guide us on this path than Lisette. We are honored to see her fill the role in this critical time,” said Mark Cafferty, President & CEO, San Diego Regional EDC.

INCLUSION AS A BUSINESS IMPERATIVE

Launched in 2018 and informed by a partnership with the Brookings Institution, EDC’s Inclusive Growth Initiative outlines the region’s economic priorities and makes the business case for economic inclusion—putting the onus not on the philanthropy or government but instead on the region’s major corporations, employers, and anchors.

The innovation economy has made San Diego more prosperous than many of its peers—leading the region out the COVID-spurred economic recession as it has in downturn’s past—but it is not accessible by the fastest-growing segment of the region’s population.

“Every crisis and recovery that the U.S. economy has endured has increased systemic poverty and widened inequalities in Black and Brown communities. As I take on this new role with EDC, I’m committed to working together with the region’s leading employers to get this recovery right. San Diego’s economic competitiveness depends on it,” said Lisette Islas, Vice Chair of Inclusive Growth, San Diego Regional EDC.

To fuel San Diego’s recovery and growth, it’s pertinent that a regional coalition of diverse stakeholders committed to programs that are demand-driven, employer-led, and outcomes-based commit to the following goals:

  1. Build a strong local talent pipeline: To meet the demands of San Diego’s future economy, the region must double the local production of skilled workers to 20,000 annual degree or credential completions by 2030. This means ensuring Black and Latino young people have the opportunity to achieve at the same rate as their white peers. talent.inclusiveSD.org
  2. Equip small businesses to compete: Small businesses make up the majority of firms and employment in San Diego. To ensure opportunity exists for a skilled workforce, the region must create 50,000 quality jobs* within small business by 2030. This means better connecting small businesses to big customers to drive resiliency. smallbiz.inclusiveSD.org
  3. Address the affordability crisis: Ensuring San Diego is an attractive and affordable place for talent and business is critical to maintaining its regional competitiveness. For the region to recover and thrive, 75,000 new thriving households** must be created by 2030. This means prioritizing access to and affordability of the essential infrastructure that working families rely upon—like housing, childcare, and broadband—so that 55 percent of households meet San Diego’s true cost of living. affordability.inclusiveSD.org

Islas is supported by five officers as part of EDC’s Governance Committee: Chair, Julian Parra, Region Executive, Bank of America; Vice Chair, Rob Douglas, President and COO, ResMed; Vice Chair, Jennie Brooks, Senior Vice President, Booz Allen Hamilton; Treasurer, Phil Blair, President and CEO at Manpower San Diego; and Secretary, Tom Seidler, SVP Community and Military Affairs, San Diego Padres.

inclusiveSD.org

Hear more from Lisette here

Study release: AI and San Diego’s Cyber Cluster

EDC study quantifies the impact of AI in region’s Cybersecurity cluster

Today, alongside Cyber Center of Excellence (CCOE) and Booz Allen Hamilton, EDC released the second study in a series on the proliferation of Artificial Intelligence (AI) and Machine Learning (ML) within San Diego County’s key economic clusters. “Securing the Future: AI and San Diego’s Cyber Cluster” quantifies the economic impact of the region’s Cybersecurity cluster and explores the proliferation of AI and ML technologies being used to thwart cybercrimes, among other critical needs by the private-sector and government.

While the term “Cyber” has become household nomenclature only in the past decade or so, the industry dates back 50 years. As cyberattacks and ransomware threats on local mega-brands fill our headlines, and our digital and non-digital worlds further integrate, the importance of and need for Cybersecurity cannot be overstated.

Underwritten by Booz Allen Hamilton, the web-based study—cyber.sandiegoAI.org—includes a timeline on the history of Cybersecurity, a roster of recent Defense-Cyber contracts and subsequent job growth, details on the $3.5 billion economic impact of the Cyber cluster, and a set of recommendations for driving the use of AI and ML across the region.

“This series serves to spotlight the importance of AI-ML application within the region’s key industries—which contrary to popular belief—is helping drive productivity, job growth, innovation, and security here and around the globe. While there is work to be done in getting more San Diegans plugged into Cyber and related jobs, the industry has proven to be an engine of growth, even despite disruptions brought on by COVID-19,” said Nate Kelley, Senior Research Manager, San Diego Regional EDC.

Key findings

  • The region’s Cyber companies are significantly more engaged with AI and ML technologies than firms in other industries. Cyber firms are developing AI at a rate 2.5 to three times the regional average. Moreover, half of all Cyber companies implemented AI at least three years ago compared with 43 percent across all industries.
  • AI has generated unparalleled productivity gains. Productivity in the Cyber cluster has grown 7.5 percent since 2018, nearly triple the average for all San Diego industries, thanks to the development and adoption of AI.
  • AI is producing jobs, not eliminating them. Some 61 percent of Cyber businesses plan to hire workers—including AI specialists—in the next year. Moreover, AI has helped the industry to sidestep chronic labor shortages by automating tedious, repeatable tasks and allowing current workers to do more with their time.
  • Talent shortages abound. Despite industry employment growing by 7.4 percent since 2018, 80 to 90 percent of local Cyber companies cited difficulty sourcing qualified workers. The region’s colleges and universities are expanding their course offerings to bridge these gaps, but more must be done to better draw students to these programs.
  • Home to the largest concentration of military assets in the world, San Diego—and its Cyber firms—are positioned for growth. Nearly three in five local Cyber firms work directly or indirectly for the federal government, including the Department of Defense, and 32 percent focus exclusively on fulfilling federal contracts. Defense contracts are typically big, multiyear investments that provide stability to San Diego’s Cyber industry.

“It should come as no surprise that San Diego is at the heart of transforming the defense industrial base leveraging today’s latest technology, while working to mitigate the risks inherent to increased connectivity and data-centric decision making,” said Jennie Brooks, Senior Vice President at Booz Allen Hamilton—underwriter of the EDC study series—and leader of the firm’s San Diego office, which employs over 1,200 professionals working on cybersecurity, analytics, engineering and IT modernization. “It’s clear that 5G, AI, ML, and cyber warfare will define our future battlefields, digital, and physical—and while we are encouraged by the report findings, we must all be ready to meet this new mission by fostering Cyber-ready tech talent, investing in up-skilling and reskilling programs, implementing rigorous cyber hygiene practices from the board level down, and coming together as a regional cluster to define how these new technologies will further—and safely—shape the San Diego region in the coming years.”

Cyber is an important and rapidly growing piece of the San Diego regional economy. Notably, every Cyber job generates another job in other industries in the region. The cluster accounts for 24,349 San Diego jobs across 874 firms, and has a total economic impact of $3.5 billion annually. This is about the equivalent of nine Super Bowls or 23 Comic-Cons.

“San Diego’s premier educational institutions, diverse industry base and robust federal assets seed not only the Cyber workforce but the innovation needed to protect our nation,” said Lisa Easterly, President & CEO, CCOE.

The study series is underwritten by Booz Allen Hamilton and produced by San Diego Regional EDC. The report was unveiled at a virtual, community event (video recording below) sponsored by CCOE and Thermo Fisher Scientific, with representatives from Booz Allen Hamilton, ESET, Analytics Ventures, Cal State San Marcos, and Naval Information Warfare Center Pacific, among others.

Read the full study at cyber.sandiegoAI.org

 

Securing the Future AI and San Diego’s Cyber Cluster Event Recording.mp4 from San Diego Regional EDC on Vimeo.

NEW: San Diego Business Hub takes small businesses online, boosts resilience

Public-private partnership offering subsidized digital tools for small, diverse businesses

Today, in partnership with local tech company GoSite, EDC launched the San Diego Business Hub, which in its first phase will offer up to 100 small, service-based businesses a full suite of digital tools at no cost. Made possible by grants from The San Diego Foundation and Union Bank, SDbizhub.com is accepting applications from businesses most impacted by the COVID-19 pandemic—women, minorities, veterans and other economically under-resourced groups.

The pandemic accelerated the digital transformation of companies of all sizes and industries by as much as five years in a 12-month period, with many struggling to keep up. Since the start of 2020, the region has seen nearly 40 percent of its small businesses close. Many of these closures can be attributed to businesses’ inability to quickly pivot online, depriving them of access to customers and key markets.

We also know those hardest hit by the pandemic have been communities of color who are being left further behind in San Diego’s economic recovery.

The proof is in the numbers:

  • Despite making up just 30 percent of the local population, Hispanic and Latinx communities accounted for well over half of all regional COVID-19 cases and two in five related deaths.
  • Additionally, people of color are overrepresented in local industries that were hardest hit during the pandemic (e.g. Hispanics make up 39.8 percent of Hospitality staff and 41.8 percent of Retail staff). As a result, unemployment and loss of income have been concentrated within Black and Brown communities.

The cohort of 100 service-based businesses (e.g. personal care services, transportation, food service, home repair, small contractors, etc.) will receive GoSite’s web-based tools—which payment and invoicing, bookings, review management, customer communications, template websites and more—free of charge for one year.

Thoughts from local leaders:

“Small businesses employ the majority of San Diegans, and it’s essential we invest in their growth, recovery and resiliency if we are going to get this recovery right. This partnership with GoSite allows us to do just that: Provide the digital tools small businesses need to weather future economic downturns,” said Nikia Clarke, Vice President of Economic Development, EDC.

“This partnership is a prime example of how San Diego public, private and civic sectors rally together to solve hard problems. Access to these digital tools will help our region achieve a more equitable recovery and help small businesses struggling today be more resilient as San Diego gets back on track and back to work,” said San Diego Mayor Todd Gloria.

“Small businesses face great challenges, made worse by the COVID-19 pandemic. GoSite’s mission is to help small businesses adapt and succeed, with technology in hand for them to easily communicate with customers, manage online bookings, accept online payments, generate invoices and drive reviews—all in one place,” said Alex Goode, CEO of GoSite. “GoSite is proud to partner with EDC to create the SD Biz Hub and deliver innovative technology resources to San Diego, the place we call headquarters and home.”

“To build long-term economic resilience, San Diego’s small businesses must have resources to sustain their connections to customers and markets,”  shared Mark Stuart, President & CEO of The San Diego Foundation. “This is an inspiring example of government, philanthropy and nonprofit sectors coming together to help the small businesses in our neighborhoods survive, recover and grow.”

FAQ and applications are now live, and will remain open until the cohort is full.

SDbizhub.com

Release: San Diego Global Trade and Investment Strategy serves to drive recovery, resilience

World Trade Center San Diego updates 2015 regional plan amid pandemic

Today, alongside Congressman Scott Peters, San Diego Mayor Todd Gloria and key regional business leaders and in partnership with the Center for Commerce and Diplomacy at UC San Diego, World Trade Center San Diego (WTCSD) released its “Go Global 2025: San Diego’s Global Trade and Investment Initiative.” This regional strategic plan serves as the update to the inaugural strategy launched in 2015 and focuses on global engagement as an engine for recovery and resilience.

Available on web at goglobal2025.wtcsd.org, the strategic plan also includes an overview of San Diego’s economic and policy landscape, an interactive foreign investment map, perspectives from executives of global firms and more.

THE CASE FOR GLOBAL ENGAGEMENT

As the world collectively battles a pandemic and navigates resulting economic shutdowns, the global economy faces some of the most significant disruptions in a generation. Nations and cities have begun to look inward to focus on domestic needs including healthcare, education, infrastructure, equity and job creation. And yet, if this year has taught us anything, it is that we are a global society that is inextricably connected.

On the road to recovery, it is increasingly important for leaders at the metro level to articulate a compelling, data-driven vision of our place within the global economy and collaboratively execute a strategy that keeps us ahead of the curve.

“San Diego is filled with world-class innovation and smart people solving global problems. Now is the time for our big, binational City to show up on the world stage to help us reach our goals faster,” said Mayor Todd Gloria. “As Mayor, I want to tell that story in a way that opens doors and enables more investment, jobs and opportunities for San Diegans and moves our city forward.”

While San Diego exports $22 billion in goods annually, the region is also a top 10 services exporter among U.S. metros. The region’s competitive advantage is in professional, scientific, and technical services, like research and development, cybersecurity, and engineering and software. These industries also capture the highest concentration of foreign direct investment (FDI) via mergers and acquisitions and venture capital investment. In fact, San Diego life sciences firms captured nearly three-quarters of the estimated $3 billion in foreign investment injected into the regional economy last year.

“As the “next normal” takes shape, San Diego needs to continue to prepare for where the economy is going by focusing on our most globally competitive industries. However, we need to be intentional about creating quality jobs at every skill level within those industries, and enabling San Diegans with the tools they need to fill those jobs,” said Nikia Clarke, Executive Director, WTCSD. “This will ensure that our businesses and innovators continue to export life-changing technology, and it will also make all our communities more resilient to future shocks.”

A STRATEGIC PLAN

In order to drive quality job growth through expanding foreign investment and exports, deepen economic ties to strategic markets, and enhance the region’s reputation to drive competitiveness, WTCSD proposes five key strategies for the San Diego region:

  1. Lead with the region’s most competitive industries. Most growth and job creation will come from innovation–based industries.
  1. Leverage binational assets to attract foreign investment. Capture investment along the entire value chain in priority industries.
  1. Prioritize market access for small businesses. Small businesses create the most jobs but face higher barriers to internationalization.
  1. Invest in critical infrastructure that enables global commerce. Modernize, maintain and expand service through international ports of entry.
  1. Enhance San Diego’s global identity and reputation for innovation. Deepen public-private partnerships on focused international activity.

“The digital paradigm shift we’ve seen is just one of the many ways the global marketplace—and in turn, our business—has been revolutionized by the pandemic. This is why a regional strategic plan like the one WTCSD has outlined matters: there are real businesses, real people, real jobs who require the resilience that global connection provides,” said Ken Behan, VP of Sales and Marketing, SYSTRAN.

“The Port of San Diego is a vital economic engine for the region with San Diego Bay and the surrounding waterfront at the heart of it all. While it has been a difficult and uncertain year for us and many of our bayfront businesses, there are so many legacy-making decisions ahead. This strategy presents an opportunity for us to align not only in word, but in action. The impacts could be transformational,” said Commissioner Jennifer LeSar, Port of San Diego Board of Port Commissioners.

The report was produced by WTCSD, with support by the Center for Commerce and Diplomacy at UC San Diego and sponsored by Illumina. It was unveiled today at a community event alongside Congressman Scott Peters; San Diego Mayor Todd Gloria; Dr. Renee Bowen, Director, Center for Commerce and Diplomacy, UC San Diego; Garry Ridge, Chairman of the Board & CEO, WD-40; Kathleen Lynch, Vice President, Global Government Affairs & Public Policy, Illumina; Maritza Diaz, CEO, iTjuana; and Dr. Vivek Lall, Chief Executive, General Atomics Global.

ABOUT WTCSD
Founded in 1994 by the City of San Diego, Port of San Diego, and San Diego International Airport, World Trade Center San Diego (WTCSD) operates as an affiliate of San Diego Regional EDC. WTCSD works to further San Diego’s global competitiveness by building an export pipeline, attracting and retaining foreign investment and increasing San Diego’s global profile abroad. sandiegobusiness.org/wtcsd

Read the full strategy and report here

Study release: North County’s manufacturing industry poised for recovery, growth

A marketing initiative of EDC and the five cities along the 78 Corridor, Innovate78 serves to spotlight the businesses and innovators that make our region competitive.

Today, Innovate78 released a new report, The Future of Manufacturing in North County, which finds the industry will continue to prove its resiliency and positive economic impact in the region—even amid trends in automation, globalization and COVID-19 ramifications. According to the study, manufacturing accounts for $18 billion annually (or seven percent) of the area’s economy, and while many of the 813 local manufacturing firms were impacted by coronavirus, 58 percent of survey respondents are looking to increase their space.  

The study analyzes trends in employment, which is concentrated in high-value goods like computer and electronic product manufacturing. This sub-industry specifically accounts for nearly one-third of all manufacturing jobs in North County, with 12,746 employees of the total 40,151 jobs reported in the study. This number is expected to grow nearly six percent in the next five years—continuing to position manufacturing as a key driver of North County’s economy.  

Flux Power, a company represented in the study that manufactures advanced lithium-ion battery for industrial and commercial equipment, increased both their staff and revenue in 2020 amid the pandemic. With more than 100 employees, the Vista-based company is now looking to increase both its production and nonproduction space within the region.  

“The need to be efficient, safe and environmentally-conscious is high, especially now, as businesses plan for post-COVID-19 recovery,” said Chuck Scheiwe, chief financial officer of Flux Power. “Manufacturing products that empower others to improve their day-to-day efficiencies will be critical in our industry and region’s future growth, and we’re proud to be part of it.”  

The study reports that during COVID-19, North County manufacturing companies were undoubtedly impacted by the pandemic, with 43 percent of respondents reporting a loss of revenue in 2020. Looking at net growth, however, there was a reported one percent increase in manufacturing jobs, with 186 manufacturing jobs lost and 956 gained as noted by respondents. Most job losses were in medical manufacturing, while most job gains were in machinery manufacturing.  

One company that reported job gains is Quik-Pak, an Escondido based computer and electronic manufacturing company. In addition to anticipating upscaling facilities in the future, during COVID-19 Quik-Pak hired staff and reported increased revenue.  

“The strength of the manufacturing industry in North County San Diego is one of the reasons we wanted to expand here,” said Rosie Medina, vice president sales and marketing of Quik-Pak. “The talent pool is rich, and there is space to grow. We appreciate that not every region has both of these critical components that are needed for our industry to thrive.”    

Automation, globalization and COVID-19 are obvious pressures affecting North County’s manufacturing industry. However, as Quik-Pak and Flux Power note, the need for innovation and talent remain strong. There are 9,804 manufacturing jobs with a higher-than-average risk of automation—that’s nearly 24 percent of all North County manufacturing jobs. Investment in upskilling and re-training will be needed to help move these workers into other quality jobs over time.  

From craft beer to surfboards, to life-changing medical devices and technology services, manufacturing has long been a pillar of the region’s economy, with impacts spanning beyond our community,” said Jordan Latchford, research manager of San Diego Regional EDC, the study author and managing entity of Innovate78. “This study confirms the manufacturing industry in North County is poised for a strong recovery, and will remain a significant economic driver for the San Diego region.”  

read the full report

LEARN MORE ABOUT SAN DIEGO’S MANUFACTURING INDUSTRY

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Study release: One percent shift in procurement could mean thousands of jobs for San Diegans

EDC study quantifies the impact of increased local procurement

Today, as part of a commitment to inclusive economic recovery, EDC released a study and set of recommendations for large employers to support small businesses by buying local. “Anchor Institutions: Leveraging Big Buyers for Small Business“ analyzes the spend of more than a dozen local anchors and demonstrates the impact of increased local procurement on quality job creation.

Anchor institutions are defined as universities, hospitals, local government agencies, the U.S. Navy and other large employers that are physically bound to the region.

In San Diego, anchors represent eight of the region’s 10 largest employers—providing more than 72,000 jobs. They purchase tens of billions of dollars in goods and services every year, and yet, local anchors send about one-quarter of all procurement spend outside the region.

The web-based study—procurelocal.inclusivesd.org—includes a summary of local spending, a cluster map of anchor institutions in the region, estimated economic impact from increased local spending, and a set of recommendations for growing quality jobs across San Diego through procurement.

The COVID-19 pandemic has disproportionately impacted people of color and spurred the closure of one-in-three small businesses across San Diego. Local small businesses employ nearly 60 percent of the total workforce, which is double the national average, and are responsible for nearly half of all job growth in the last five years. Despite their critical importance to the region’s economy, many small businesses report struggling to attract customers and generate new sales.

“Small business resiliency will be key in getting this recovery right. This report further demonstrates the importance of connecting our region’s small and diverse businesses to large, institutional buyers,” said Eduardo Velasquez, EDC Research Director. “This will mean more quality jobs for San Diegans, more thriving businesses and a stronger regional economy.”

KEY FINDINGS

  • Collectively, 14 anchors surveyed spend more than $9.9 billion each year on a range of goods and services, and only about $247 million of this reported spend can be traced back to San Diego businesses. Further, only a small proportion of this spend is reaching small (14 percent) and minority-owned or diverse businesses (11 percent).
  • Small shifts in procurement can mean big economic impact:
    • If the 14 anchors surveyed increased local construction spending by just one percent, it would put around $32 million into local construction businesses, adding $466 million to the local economy and helping create nearly 4,500 jobs in the region.
    • The same one percent increase in professional services (e.g. legal assistance) spending would pump nearly $12 million into local suppliers, resulting in an economic impact of nearly $56 million and support another 800 jobs.
    • The majority of these new jobs would be in industries with a higher-than-average concentration of quality jobs (those that pay middle-income wages).

“As a large employer that works with many diverse suppliers to meet our mission of delivering clean, safe and reliable energy, SDG&E understands the value small businesses bring to the regional economy,” said Christy Ihrig, vice president of operations support, SDG&E, anchor event and study sponsor. “When they thrive, our region thrives. To support economic recovery from the pandemic, we are more committed than ever to grow our supplier diversity program and encourage other local employers to do the same.”

Beyond impacts to suppliers and the regional economy at large, anchor institutions that buy from local, small, diverse businesses also stand to benefit. Specifically, several local anchors note that setting goals for greater procurement from these suppliers has resulted in greater customer service, supply chain diversity and resiliency, and stronger brand equity in the communities they serve.

“‘Shop local’ is about more than individuals; it means big business and organizations choosing to support their neighbors by buying in their communities. The City of San Diego takes pride in its efforts to work with local companies, is seeking increased opportunities to buy local and implores other local organizations to follow suit. Together, this is how we ensure a more equitable and inclusive San Diego,” said Mayor Todd Gloria, City of San Diego, study sponsor.

A CALL TO ACTION

To maintain our regional competitiveness, we need to create 50,000 quality jobs in small businesses by 2030, as outlined in EDC’s inclusive growth strategy. To do that, it’s imperative we help San Diego’s small and diverse businesses recover and thrive.

San Diego needs its largest employers (and our largest buyers) to commit to redirecting their procurement to local, small, and diverse businesses. To do this we must:

  1. understand individual institutions’ existing efforts;
  1. identify spend areas with high potential for inclusive, local sourcing; and
  1. define and track metrics that ultimately drive bidding processes.

We invite large firms to join San Diego Regional EDC’s Anchor Collaborative and help us shape and achieve this goal—join us here.

The report was unveiled today at the first in a series of Town Hall events. Watch a recording of the event here. Thank you to the study sponsors: SDG&E, City of San Diego, Civic Community Ventures, and the University of San Diego School of Business.

procurelocal.inclusivesd.org

Learn more about EDC’s inclusive growth goals

Release: EDC study finds one in four local firms engaged in AI

EDC study quantifies impact of artificial intelligence, machine learning

San Diego industries that are embracing artificial intelligence (AI) support an estimated 175,680 jobs and $33.3 billion in annual gross regional product, according to a study released today by San Diego Regional EDC. Underwritten by Booz Allen Hamilton, “Measuring the Future: AI and San Diego’s Economy” is the first in a series of reports that will identify key industries and clusters where AI and machine learning (ML) have been implemented, and ultimately quantify the impacts of these technologies on San Diego’s regional economy.

The study—available at SanDiegoAI.org—includes a historic timeline, cluster map, and cross-references AI patent language with job postings to anticipate the future impacts of AI and ML on the job market.

AI and ML technologies have swiftly infiltrated most every facet of our lives as computing power and speed increase. Self-driving cars, algorithmic trading, customer experience bots and AI assistants like Siri and Alexa have become commonplace tools used by people at home and at work.

“The proliferation of AI and ML technologies promises to be a transformative force for businesses worldwide—and like in many innovative industries—San Diego is at the forefront. With this report, the EDC Research Bureau helps paint a picture of the impact of AI, proving its potential to grow jobs and even help narrow gender and racial wage gaps,” said Mark Cafferty, president and CEO, San Diego Regional EDC.

Contrary to popular belief and despite current economic conditions, three in five AI developers (62 percent) expect to see the number of employees specifically engaged in AI-related work grow over the next 12 months. This means locally based AI talent could help meet growing demand across the U.S. as employers try to hire workers in earnest that possess skills readily available from San Diego AI. Notably, job postings data in Sun Belt metros like San Antonio, Austin, Dallas, Tampa and Miami show that employers are struggling to fill positions requiring facial and speech recognition skills—key specializations of AI developers in San Diego. Meanwhile, predictive and forecasting AI could help alleviate hiring difficulties among firms in major economic and financial centers, including New York, Philadelphia, and Chicago. More than eight in 10 AI developers in San Diego specialize in machine or deep learning technologies, a fundamental building block for predictive AI.

Large local companies in San Diego like Booz Allen Hamilton, Northrop Grumman Corporation, ResMed and growing startups and small businesses like Lytx, Lockton, Traits AI and Semantic AI are helping to lead the charge in AI—enabling people and firms to operate more quickly and efficiently. Specifically, the use of AI or ML technologies largely supports four areas of firm activity: the development of new products and services, improved efficiency and productivity, reduced costs and an increase in business revenues.

“Booz Allen Hamilton is at the forefront of AI adoption, development and implementation, and we believe that San Diego’s companies can leverage this technology to meet their missions, attract talent and fuel economic activity,” said Joe Rohner, a Booz Allen director and leader in the firm’s analytics practice and AI services business. “We are energized that EDC’s report findings show local respondents see AI as truly helping the San Diego economy by creating more jobs—not eliminating them. People are essential to the ethical application of AI, and this technology will enable organizations and their workforce to increase productivity, quality and efficiency—in San Diego and globally.”

Despite AI’s productivity-boosting, job-creating power, a number of challenges remain. Top of mind for most local employers is the inability to source qualified talent. However, COVID-19 and the subsequent increase in remote work has expanded the talent pool for San Diego County’s AI and ML employers.

“Rapidly developing machine learning/artificial intelligence technology that enhances the work our men and women in uniform do every day is critical to the future of defense. Northrop Grumman is well positioned to continue to grow the local talent pipeline through our San Diego-based education programs so businesses in our community have the right skill sets available to support this important and rapidly evolving field,” said Alfredo Ramirez, Vice President of Northrop Grumman’s San Diego Autonomous Design Center of Excellence.

OTHER KEY FINDINGS

  • Average salary in AI/ML-concentrated industries is $127,960—3.9 percent above the national average for these industries and more than 70 percent above San Diego’s average worker salary.
  • For every 1,000 jobs gained in this cluster, another 1,400 jobs are created in other industries.
  • Survey proves AI adoption is creating job opportunities in the region:
    • 66 percent of firms agreed that the use of AI and ML has created new job opportunities
    • 54 percent of firms agree that AI and ML are increasing the need for more workers at their business
  • 31 percent of jobs in AI-concentrated fields require only a high school diploma and pay an average of $22.42 per hour
  • The boost to productivity and efficiency from AI and ML should lift wages in traditional or population-serving industries, which employ a larger share of women and non-white workers than other sectors, and could therefore potentially reduce gender and racial wage gaps as these technologies are adopted.

The report was produced by San Diego Regional EDC, underwritten by Booz Allen Hamilton, and sponsored by Northrop Grumman Corporation, ResMed, Lytx and Lockton.

Read the full study at SanDiegoAI.org

For more research from EDC, click here.

EDC, City of SD release study on creative economy

First-of-its-kind study highlights impact on San Diego economy, including $11B generated and more than 100K employed

Of note, data collected is pre-COVID from 2019.

In order to better understand the impact on our communities, EDC and the City of San Diego have released the first comprehensive study analyzing the intersection between San Diego’s creative industries and the local economy.

Together with the City’s Commission for Arts and Culture and the Economic Development Department, EDC authored the 2020 Creative Economy Study to examine the economic impact creative industries and their workers have on the region.

“San Diego’s creative industries have an important ripple effect in the broader economy. Every job in the creative industry supports another 1.1 jobs,” said Christina Bibler, Director of the City’s Economic Development Department. “This means that creative industries are a powerful component in the region, with many industries employing creative workers.” 

The creative economy is defined as a sector made up of non-profit and for-profit businesses and individuals who produce cultural, artistic and design goods or services and intellectual property. In San Diego, the creative economy employs more than 107,000 people at nearly 7,400 creative firms and organizations and generates more than $11 billion annually.

“To grow San Diego’s creative economy, we first need to understand it. This report is the starting point to understanding the space and trends over time,” said Jonathon Glus, Executive Director of the Commission for Arts and Culture. “Investing in creative industries can help advance San Diego as a creative city and it’s the ideal platform for cross-sector collaboration and innovation.” 

The study measured the size of the creative economy and identified characteristics unique to San Diego that could provide future economic growth potential. The study spanned 71 industries and 77 unique occupations.

Study findings include:

  • 59% of the creative economy in San Diego is for-profit, 34% nonprofit and others (including government employers and independent contractors).
  • The majority of creative firms and organizations are small, with 19 or fewer employees.
  • 41% of creative industry employers hire a large number of contractors.
  • The median annual income for creative occupations is $75,000.

“With a 23% decline in jobs, the arts have been hit even harder by the pandemic than most sectors of our economy,” said Mark Cafferty, president and CEO, San Diego Regional EDC. “As San Diego recovers, it is imperative we continue to work with our arts and cultural leaders to create a more diverse and resilient arts industry to weather future economic downturns—for the sake of the vibrancy of our communities and our culture.” 

Completed in May 2020, the study utilizes 2019 information. The data was collected pre-COVID-19 and prior to the implementation of Assembly Bill 5 Worker status: Employee and Independent Contractors (AB 5).

As of August 2020, the economic impact of job loss in San Diego’s creative industries due to COVID-19 is estimated to be a decline of $2.1 billion. 

READ THE REPORT

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For more COVID-19 recovery resources and information, please visit our COVID-19 resource page.

Small business export center instituted at World Trade Center San Diego

Partnership with Small Business Development Center aimed to support San Diego’s small businesses in going global

San Diego and Imperial Small Business Development Center (SBDC) has contracted with World Trade Center San Diego (WTCSD) in a unique partnership that will bring an Export Specialty Center to the region, housed at WTCSD. Announced today, the dedicated center will focus on small business export advising and training that serves to increase the number of export-ready firms in the region.

Amidst a pandemic-induced economic crisis, rapid shifts in global and regional supply chains, and changes to the country’s trading relationship with major world powers, it is critical that home-grown businesses are equipped with tools to compete in the global marketplace.

“The partnership with SBDC allows our team to build upon the export support that we’ve delivered for more than five years through our MetroConnect program. While MetroConnect serves a competitively-selected cohort of export-ready companies each year, the SBDC work will really focus on getting small businesses to a point where they are positioned for international growth, which we know will grow jobs, increase revenues and improve resiliency here at home,” said Nikia Clarke, executive director, WTCSD.

Launched in 2014 as an affiliate of San Diego Regional Economic Development Corporation (EDC), WTCSD will receive additional funding from SBDC to expand its export portfolio of small businesses, hire a new full-time employee, and tap into SBDC’s diverse network to funnel companies into its export accelerator program MetroConnect.

“By formalizing this partnership with WTCSD, the SBDC network now has a dedicated center focusing on export issues and advising here in San Diego and Imperial County. Exporting makes companies stronger and more resilient—especially important amid an economic downturn spurred by COVID-19,” said Daniel Fitzgerald, Associate Regional Director, SBDC.

The contract will run from October 1, 2020 to December 31, 2021. WTCSD has hired coordinator Ajogwu (Jeff) Adegbe to help lead these efforts.

About WTCSD
World Trade Center San Diego (WTCSD) operates as an affiliate of San Diego Regional EDC. WTCSD works to further San Diego’s global competitiveness by building an export pipeline, attracting and retaining foreign investment and increasing San Diego’s global profile abroad. sandiegobusiness.org/wtcsd

About SBDC
The San Diego and Imperial SBDC, hosted by Southwestern Community College, is funded by the U.S. Small Business Administration (SBA) and the California Governor’s Office of Business and Economic Development (Go-Biz). It provides business advising on how to start, manage and grow a business, with most workshops and training at no cost to small business owners to provide economic impact for our region. The SBDC network includes eight service partners in San Diego County and one in Imperial County hosted by the Imperial Regional Alliance. San Diego County locations include: North San Diego SBDC (MiraCosta College), East San Diego SBDC (East County EDC), South San Diego SBDC (Southwestern College), the Brink SBDC (University of San Diego), Export Trade SBDC (WTCSD), Connect SBDC, Alliance SBDC (Asian Business Association) and International Rescue Committee SBDC. Services are provided in English, Spanish, Arabic, Farsi, Swahili, Dari, Vietnamese, Mandarin and others. sdivsbdc.org

Together with CMTC, EDC assists CA manufacturers impacted by COVID-19

CARES Act funding solidifies partnership with EDC, CMTC

EDC is pleased to announce a partnership with CMTC’s California’s Manufacturing Network to provide direct support to San Diego’s small and mid-size manufacturers negatively impacted by COVID-19.

“Through our partnership with CMTC, EDC is proactively supporting San Diego’s manufacturing industry. From defense and aerospace to craft beer and surfboards, regional manufacturers provide more than 108,000 jobs across more than 3,100 companies. Our team is making sure those impacted by COVID-19 access local and state resources to help them stabilize, and improve productivity and profitability when and where they can,” said Mark Cafferty, president and CEO, EDC.

With the pandemic dramatically redefining the landscape for California manufacturers, EDC will work with California Manufacturing Technology Consulting (CMTC) and other members of the Network to help businesses survive, recover, and thrive as they navigate through the challenges brought on by the crisis.

EDC is providing resources and services at no cost to businesses such as: assistance with supply chain optimization, sourcing and logistics, talent recruitment and development, market diversification and exporting, and more. The goal is to meet with small- and mid-size manufacturers throughout the region to identify and understand their specific needs, challenges, and opportunities, and provide them with assistance for recovery and growth.

Funding from the CARES Act Stimulus Package 2020 is supporting this effort to reach manufacturing companies who are facing challenges in the current economic climate.

“Through our partnership with EDC, we’re reaching out to manufacturers in central and northern San Diego offering assistance to address their critical business challenges. Our partnership is focused on preserving the strong manufacturing base in the region during this unprecedented economic crisis,” said Jim Watson, president and CEO, CMTC.

EDC is offering a manufacturers a free webinar on October 1, kicking off National Manufacturing Month. Details and registration here.

Click here for more resources for manufacturers

About CMTC and California’s Manufacturing Network (CMN)

Established in 1992, CMTC is a private non-profit corporation that provides consulting services to small and medium-sized manufacturers (SMMs) throughout the state of California. CMTC operates as part of a National Network through a cooperative agreement between the Hollings Manufacturing Extension Partnership (MEP) of the National Institute of Standards and Technology (NIST) under the Department of Commerce for the State of California. In 2016, CMTC formed California’s Manufacturing Network (CMN) to expand capabilities and capacity to efficiently serve more manufacturers in California. This Network delivers services that address the regional challenges driven by a diverse manufacturing community. The Network is a collaboration of more than 25 partners focused on serving SMMs in rural and urban areas statewide. CMN has increased the number of SMMs served to more than 1,300 companies annually, which adds significant economic impact for manufacturers and the public good of the State of California.

This Outreach Program is funded by the CARES Act Stimulus Package 2020 – and is managed by CMTC – California’s Manufacturing Extension Partnership (MEP) Center.  For more information visit cmtc.com

About the Coronavirus Aid, Relief, and Economic Security (CARES) Act Funding

COVID-19 recovery and resilience services funding is made possible by the NIST MEP National Emergency Assistance Program through funding under the Coronavirus Aid, Relief, and Economic Security (CARES) Act (Pub.L. 116–136).