A note from Dr. Clarke

Like we do every year, our team spent the last few months of 2021 working with EDC’s executive committee, board, and investors to establish annual goals that are informed by current economic realities, led by employers, and have measurable outcomes that contribute to prosperity and competitiveness across the binational region. As San Diego emerges from a global pandemic to an economy full of contradictions—strong job growth, eye-watering VC numbers, and massive capital investment as well as widespread labor shortages, small business closures, and housing prices almost 30 percent higher than 2019—it is abundantly clear that smart economic development is inclusive economic development.

In 2021, EDC reframed our organizational goals around these fundamental building blocks of a strong economy—quality jobs, skilled talent, and thriving households—and committed to working with and through our investors to accelerate progress towards these Inclusive Growth goals. In 2022, resilience means connecting more people to innovation industries; competitiveness means more San Diegans have the skills the economy needs; and prosperity means that working families can afford to live here. Please find EDC’s 2022 goals outlined below.

JOBS

Goal: The region needs to create 50K quality small business jobs by 2030.

EDC will contribute to this goal in 2022 through:

  • Industry Insight: Track regional business sentiment and economic resilience via regular research publications, and complete AI industry series.
  • Business Services: Execute 250+ business expansion, attraction, and retention projects and support major mixed-use projects, leading to 5,000 quality jobs. Leverage the Life Sciences Task Force to establish a “one-stop-shop” framework for expansion support for Life Sciences industry and major development projects.
  • World Trade Center San Diego: Execute MetroConnect VI export accelerator program and expand the export Small Business Development Center to support 35+ export-ready companies, leading to $5M+ in new international sales. Enhance binational project support in priority industries.

TALENT

Goal: The region must create 20K degreed and credentialed workers per year by 2030.

EDC will contribute to this goal in 2022 through:

  • San Diego: Life. Changing.: Communicate opportunities for diverse, skilled talent in San Diego—especially to strategic competitive markets by enhancing Life Sciences recruiting tools.
  • Advancing San Diego: Maintain employer working groups and network of 40+ Preferred Providers for high-demand occupations, update and release regular talent demand reports, and place 80+ Healthcare and Life Sciences interns.

HOUSEHOLDS

Goal: The region must create 75K newly thriving households by 2030.

EDC will contribute to this goal in 2022 through:

  • Anchor Collaborative: Set shared regional procurement goals for region’s largest purchasers, identify $100 million in new small business spend, and create supplier navigation map.
  • Global Identity: Advance San Diego’s global agenda, support investments in critical infrastructure, and lead Mayoral Thriving Cities trade mission to international market.
  • Inclusive Growth: Create regional alignment on Inclusive Growth goals, launch downtown research and policy collaboration at UCSD’s Park & Market, and execute demonstration project on infrastructure needs.

EDC programs have real, measurable outcomes—supporting thousands of quality jobs, placing hundreds of interns and job seekers, and creating opportunities for millions of dollars of new contracts for small businesses. But ultimately, even the most driven and passionate team won’t substantially move the needle on these ambitious regional goals; we do not ourselves create jobs, train workers, draft policy, or build roads, high-rises, or housing. You do.

EDC can draft the roadmap, but you all—our region’s largest employers—are the only ones who will get us there, through working collaboratively and creatively to accelerate progress towards our regional 2030 goals. That is what “with and through” our investors means, and we at EDC can’t wait to get started.

– Nikia

READ EDC’S MONTHLY REPORT

READ EDC’S 2021 ANNUAL REPORT

SEE SAN DIEGO’S GOOD NEWS OF THE YEAR

A note from Mark…

Life Sciences innovation is at center stage of San Diego economy

As my mind continues to focus on the health of our community and our economy, I find so many of my conversations centering on the work of San Diego’s Life Sciences industry. Long an anchor of our region’s innovation economy, the Science and Biotech sectors are taking center stage in more ways than ever before—leading in vaccination and testing innovation, and in inbound financial investment and commercial real estate demand.

A key finding from our Q3 Economic Snapshot reveals that our local Life Sciences industry attracted nearly $1 billion in funding during the quarter—nearly 70 percent more than the amount received in the same quarter last year. Just last month, San Diego’s elected leaders were at the center of a deal to reduce prescription drug costs, while also supporting the funding model for scientific research and innovation that enables life-changing drugs, therapeutics, and cures to find their way to market—many from right here in San Diego.

With all of this swirling around us, it is no surprise that a great deal of EDC’s work continues to focus on the growth and support of the skilled workers and quality jobs that power San Diego’s Life Sciences industry, including the work summarized below:

  • Advancing San Diego‘s recently released Talent Demand Report outlines key talent needs in the Life Sciences industry, as determined by employers. The program is currently accepting applications for Preferred Providers of Life Sciences talent here.
  • EDC’s Life Sciences Task Force is working to build a strategic economic development framework for industry support in order to enhance the ability of Life Sciences companies to discover, grow, and thrive in the San Diego region. To complement this work by EDC’s economic development team and further support talent attraction and retention in the industry, San Diego: Life. Changing. will be pivoting its focus to primarily feature scientific innovation and opportunities for talent.
  • Current MetroConnect V finalist White Labs, along with three other diverse companies, will compete for an additional $25,000 in funding towards their international expansion strategies during MetroConnect’s virtual Grand Prize PitchFest on November 15, 2021. Register here to cast your vote—and apply HERE to be part of MetroConnect VI and take your company global with us.

With gratitude and optimism,

Mark Cafferty

Read edc’s monthly report

Unicorns are real: San Diego startups to watch

Read the original post on the San Diego: Life. Changing. blog.

A little-known secret about San Diego: We’re not a one-trick town. We’ve got surf and science, breweries and biotech. And whether we’re racking in record research dollars, raising VC, or making waves, our rapidly-growing club of San Diego unicorns across all industries means our secret is out.

What’s a unicorn? A privately-held startup valued at more than $1 billion. And now, unlike its namesake, unicorn sightings are increasingly common…especially as San Diego’s life sciences and tech startups reach new heights.

So who are some of San Diego’s coolest unicorns in 2021?

ClickUp

The app to replace them all, ClickUp helps you organize everything from workload to goals. After moving to San Diego from Silicon Valley, ClickUp raised $100 million, then another $400 million, making it a $4 billion tech unicorn.

Flock Freight

Want more efficient shipping while reducing your carbon footprint? Look to Flock Freight, a logistics provider that enables shared shipments. As a certified B Corporation, Flock Freight has also signed The Climate Pledge, committing to net-zero carbon by 2040.

Shield AI

Developing cutting-edge AI technology with decades worth of research and industry-leading talent, it’s no wonder Shield AI is now a unicorn. As one of the rare unicorns in the defense industry, Shield AI is revolutionizing how tech is used to protect service members and civilians.

Seismic

As an industry-leading sales enablement platform, Seismic recently raised another $170 million round after acquiring Lessonly, bringing its total amount raised to $440 million. Valued at $3 billion, Seismic now has 1,300 employees and 13 offices around the world.

Vuori

Started by a former Dolce and Gabbana model, Vuori is now valued at $4 billion after a $400 million investment by Softbank, one of the largest investments in a private apparel company. Vuori plans to expand internationally next year throughout Western Europe and Asia Pacific.

Tealium

Following a $96 million Series G, Tealium joined the herd as one of San Diego’s newest tech unicorns. Tealium helps organizations leverage real-time data for creating insight and building personalized digital experiences across every team, technology, and customer touchpoint.

Biosplice

Biosplice restores health by delivering first-in-class therapies that harness alternative splicing, targeting kinases that govern the selection of tissue-specific and disease-selective RNA splice-sites. Its clinical pipeline focuses on osteoarthritis and oncology, with early-stage programs in neurology and other areas of significant unmet medical need in progress.

Kyriba

With a $160 million growth investment round, Kyriba is one of San Diego’s startup stars. Kyriba helps CFOs, corporate treasurers, and finance teams to make better strategic investment decisions, protect against fraud and financial risk, and unlock trapped cash through cash and liquidity management.

AAPI owned and operated businesses in San Diego

In recognition of Asian, Asian American, and Pacific Islander (AAPI) Heritage Month, EDC’s brands pulled together the below blogs on AAPI innovators across the San Diego region. Check them out here:

Innovation at work: 5 AAPI-owned companies to know in San Diego 

Featuring:

  • Menon Renewable Products/Menon Biosensors
  • Mesa Biotech
  • MicroQ
  • Microtek
  • Seatrec

AAPI-owned and led businesses in North County

 

Featuring:

  • Seatrec
  • Carlsbad Strawberry Company
  • Applied Membranes
  • Girl & Dug Farm
  • Yasukochi Family Farms
  • Menon Renewable Products

Why San Diego is the best place to work from home

This was originally posted on the San Diego: Life. Changing. blog. Go there to see more.

Among many things, COVID-19 has launched us into the world’s biggest work-from-home experiment, and we’ve been left with more questions than answers. What does the future of work look like? And if you’re working remotely, does it really matter where you are?

We’re here to tell you that where you work matters. Here are three reasons why San Diego is the best place to work from home:

  1. Meaningful work: Apart from beauty, San Diego’s talent and companies have the brains and willpower to make a positive impact in the world.Here, we have San Diego companies like GoFundMe and Sony turn compassion into action with their initiatives to spread positive change in our communities…and the world. And teams at Thermo Fisher ScientificSanford Burnham Prebys Medical Discovery InstituteCue Health, and countless others are at the forefront of fighting COVID-19. For more teams that make you believe in a better, healthier world, check out these 13 San Diego companies that made significant COVID-19 breakthroughs in 2020.If that weren’t enough, companies here really commit to their employees long-term. Employees at Vista’s Dr. Bronner’s receive up to 10 percent of their salary paid annually into a retirement and profit-sharing plan. And El Cajon’s Taylor Guitars has transferred complete ownership of the company to its nearly 1,200 employees, giving their team the unprecedented opportunity to build generational wealth throughout their careers. Check out which companies call San Diego home: explore San Diego’s company map.
  1. After work opportunities: So you have a life-changing idea. You’re in good company in San Diego. After logging off for the day, you can transform your brilliant spark into a business by leaning on Startup San Diego and San Diego Tech Hub‘s online communities. Here, you’ll find resources to get started.. and plenty of folks who will cheer you on every step of the way. The best part: San Diego’s networking events are online right now, so you can connect with investors, mentors, innovators, and more from the comfort of your couch.
  1. The great outdoors: It’s no secret that San Diego boasts some of the best weather in the nation. Our versatile landscape invites lucky locals to enjoy a diverse array of activities, proving the indisputable: west coast is the best coast. Take a break from work with a socially distanced walk along miles of pristine coastline through Pacific Beach or La Jolla. And on the weekend, check out one of San Diego’s best hikes, or load up your family, sleds, and winter coats to head east to snowy Mount Laguna.

Six things you didn’t know were #MadeInSD

Our region is home to a vibrant manufacturing cluster that spans many industries, including defense, aerospace, shipbuilding and repair, medical devices, craft brewing, and sports and active lifestyle. With a highly-skilled workforce, robust training programs, and close proximity to Mexico, San Diego is a hub for advanced manufacturing companies, with nearly 3,150 manufacturing companies currently supporting more than 108,000 jobs.

Here are six things you didn’t know were made by San Diego companies. And if you want to know more about San Diego’s thriving manufacturing scene, click here for key manufacturing resources, events, and data

1. Hard kombucha 

San Diego is a craft beer capital, certainly. But add an affinity for the outdoors, San Diego’s powerhouse brewing capabilities, and a sprinkle of regional innovation, and you’re eventually bound to get hard kombucha.

Local companies JuneShine and Boochcraft, which brew their beverages from organic, fresh ingredients, are heavyweights in the $12 million international hard kombucha industry. Even Forbes agrees.

Companies you should know: Boochcraft, JuneShine

2. Household supplies

You can keep your house clean and running thanks to San Diego manufacturers that believe its users should enjoy one product for dozens of use cases.

Vista-based Dr. Bronner’s boasts 18 different uses for its castile soaps, like doing laundry, scrubbing toilets, and controlling pests. And arguably everyone’s favorite household item, Scripps Ranch-based WD-40 has compiled more than 2,000 user-documented applications, including oiling, polishing, and removing residue.

Companies you should know: WD-40, Dr. Bronner’s

3. Medical devices

You probably know San Diego is a thriving hub for biotech in all forms – from research to medical device manufacturing. BD, Illumina, and Genentech are just a few of the local medical device companies that collectively employ more than 6,000 San Diegans.

And younger, smaller companies are showing no signs of slowing down either. From April through June 2020 alone, San Diego healthcare startups brought in $875 million in VC funding to help advance a variety of tests, treatments, and cures – largely focused on COVID-19.

Companies you should know: BD, Illumina, Genentech

4. Golf equipment

When it comes to popular success, North County’s golf equipment companies are on par with the rest of our region’s manufacturers. Callaway Golf and TaylorMade Golf, both based in Carlsbad, manufacture high-quality golf and athletic equipment used by casual and pro players alike.

Companies you should know: Callaway Golf, TaylorMade Golf

5. Guitars

Headquartered in El Cajon with a factory open for public tours, Taylor Guitars equips everyone from new players to Taylor Swift with beautiful, locally-made electric and acoustic instruments. Recently, the company has seen renewed public interest in its product. In June and July alone, the company received an enormous uptick in sales – to the tune of half its projected yearly orders.

Companies you should know: Taylor Guitars

6. Sunscreen

All this San Diego sun means we need healthy sun protection. Enter locally-made sunscreen. Coola, Sun Bum, and Amavara Skincare aren’t just solid sunscreen choices; they’re good for the earth too. These local manufacturers boast natural, environmentally-friendly, and cruelty free products – so you can care for yourself and the world around you.

Companies you should know: Coola, Sun Bum, Amavara Skincare

More on manufacturing:

Does your San Diego manufacturer need help finding resources, or just want to know more about San Diego’s thriving manufacturing scene? Click here to learn more, and get in touch with EDC for custom help

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San Diego Science & the Global Pandemic: A Recap

San Diego Science & the Global Pandemic: a Recap

In August, San Diego: Life. Changing., a program of San Diego Regional EDC, wrapped up a series of virtual events highlighting the innovation economy and spirit of collaboration that exist in San Diego. The series looked at how the life sciences industry is playing a role in shaping the pandemic, and life after the pandemic, for our region.

The series kicked off in May through a partnership with Alexandria Real Estate Equities Inc., featuring a research institution searching for a vaccine, a therapeutics company working on a treatment, and a med-tech company developing ventilators and other devices to aid in COVID-19 treatment. The expert panel included Dr. Sumit Chanda, professor and director at the Sanford Burnham Prebys Medical Discovery Institute; Joseph E. Payne, president and CEO of Arcturus Therapeutics; and John Stevens, VP of IT at Thermo Fisher Scientific.

San Diego: where collaboration happens.

The scientists that participated in the first webinar agreed that the collaborative spirit of San Diego is what makes the life-changing work that happens here possible. Dr. Chanda stated:

“I don’t know if it’s the weather or the synergy, but the partnerships that happen here don’t happen anywhere else. We are working with Scripps, UC San Diego, and a number of local companies across different disciplines.”

Stevens agreed, in saying: “The partnerships are really important – different companies with everyone working together is truly how we’re going to combat this going forward.”[Thermo Fisher] has leveraged a lot of great relationships in the San Diego area. New partnerships come in every day, and I think it’s important to keep working together as one team.”

Then, in June, EDC partnered with investor Illumina to have genomics experts weigh in on the pandemic. We were joined by Gary Schroth, distinguished scientist and Vice President at Illumina, and James Lu, Co-founder and Chief Scientific Officer at Helix. Gary and James helped us untangle the complicated world of DNA and understand how next-generation genome sequencing is helping scientists understand the intricacies of COVID-19.

Still hiring!

In July, we took a break from the scientists and heard from some of San Diego’s top hiring professionals as they shared pro tips for finding new career opportunities during the global pandemic. Jessica Serrano, Sr. Director of Talent Acquisition and Talent Systems at Lytx; Chris Shoemaker, Senior Talent Acquisition Partner at MindTouch; and Lee Wills, Head of Talent Acquisition and Employee Engagement for Sony North America shared their recommendations for finding and starting a new job while navigating this new remote-first environment. All three of these companies, and so many others, are still hiring for positions that could lead to a meaningful career in San Diego.

See the recorded event here

Stay inspired, San Diego.

Finally, with the help of trusted investor West Health, we wrapped the San Diego Science & the Global Pandemic webinar series up with a look at what he region is doing to ensure our senior population is receiving the care they deserve in a safe and accessible way as they continue to be among the most vulnerable to COVID-19. Moderated by Dr. Zia Agha, Chief Medical Officer and Executive Vice President of West Health, the conversation hit on the most important topics from food security for older adults, to dental care, to healthcare policies that will ensure long term success…as well as what WE can do to help the seniors in our community.

See the recorded event here

If you were able to tune in to our series, we hope that it provided you with some insight on the ongoing and impactful efforts of some of San Diego’s brightest, in a time in our world when we need it most. As always, San Diego steps up to change lives.

San Diego science: how genomics is addressing the global pandemic

San Diego is ranked the among the top genomics markets in the nation, and we have world leaders in next-generation sequencing (NGS) in our backyard. With access to genomic experts and innovative companies who are paving the way for the future of medicine, our region has become a hotspot for transformative life-changing science.

On June 23, San Diego: Life. Changing., EDC’s talent attraction campaign, hosted a panel with scientists who are studying modern genomics to address COVID-19. This panel, titled “San Diego Science & the Global Pandemic: Genomics”, was the second event in a series of virtual panels. We made sure this panel was attractive to everyone, meaning whether you have a PhD or you are a freshman-year-biology-class drop out, the expert panelists broke down the science into layman’s terms to tell the attendees what they need to know about the future of precision medicine and COVID-19.

The panel was moderated by Kathy Lynch, Vice President, Global Government Affairs & Public Policy for Illumina, who plays a critical role in connecting San Diego science with global markets. She moderated a fascinating panel with two distinguished (and very local) scientists.

The first panelist, Gary P. Schroth, Ph.D., Vice President and Distinguished Scientist at Illumina, uses next-generation sequencing (NGS) to study genomics, gene structure, expression and regulation and applies this to projects in the fields of cancer, immunology, microbiology and infectious disease. Over the course of his career Dr. Schroth has been an author on more than 95 peer reviewed research papers and holds 19 U.S. patents.

The second panelist, Dr. James Lu, M.D., Ph.D. is the Co-founder & Chief Science Officer at Helix. Dr. Lu is responsible for the scientific teams which includes bioinformatics, laboratory operations, regulatory, quality, translational research and policy teams.

The panelists wasted no time before delving into the panel, always being cognizant that the majority of their audience did not have a science background. The topics included an overview of NGS, the history of COVID-19, how COVID-19 strains differ from one another and how the strains evolve and travel differently, testing capabilities for the region, as well as other related issues.

Through the panel, it was clear that location in the San Diego region is a top choice for genomics companies and talent. Illumina was founded here 22 years ago and the region has essentially been the heart of genomics renaissance. Many well-established companies are here, as well as tons of startups. The company density paired with the talent pool from local colleges, makes this area a hotbed of genomic activity. There is an immense amount of opportunity that breeds exceptional employees and competitive hiring practices, forcing companies to constantly up their game. 20 years ago if you were a molecular biologist, you wouldn’t have thought of San Diego as a place to start or grow your career – now, the area is at the top of your list.

As this work is all-consuming, during all hours of the day for the last six months, Dr. Gary Schroth joked that he “couldn’t remember what he used to work on” before COVID. This panel made it very clear that the genomics industry in San Diego is at the forefront of COVID research. San Diego is a hotbed of activity and a great place to start or grow your career in life science.

 

 

For more COVID-19 recovery resources and information, please visit this page.

Regardless of how this all plays out, EDC is here to help. You can use the button below to request our assistance with finding information, applying to relief programs, and more.

Request EDC assistance

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8+ Black-owned SD businesses you should know

While we are proud to work toward larger changes that make San Diego a more inclusive place to work, live, and build, intentionally purchasing from or supporting Black-owned small businesses is something tangible everyone can do to make San Diego more equitable and sustainable.

To get your list started, here are 8 Black-owned San Diego small businesses, startups, restaurants, & groups you should know. There’s something for everyone:

We Tha Plug

We Tha Plug was launched in February 2019 as a meetup group to connect and empower Black, Latino, other minorities & underrepresented founders as well as Minority Venture Capitalists and Angel Investors in the Startup, Tech & Innovation space. One of their goals is to create an ecosystem that advocates tech and innovation entrepreneurship in Black & Latino communities across the United States and across the world by giving founders access to startup fundamental education, advice, mentorship, programming, and funding.

Spoiled Vegans Cafe

If you’re not hungry right now, you will be – just check out their Instagram. With a focus on plant-based breakfast and brunch in the East Village, Spoiled Vegans serves up all kinds of decadent waffles, breakfast sandwiches, and omelettes. They recently reopened for curbside pick-up, but have been selling out quickly – sometimes in less than 15 minutes. Find more information on their Instagram page – and be sure to set your alarm.

MOTU Innovation

Oceanside-based MOTU Innovation is a leader in ship repair & engineering support services. The team provides a broad background in ship repair trade knowledge, as well as shipboard system design and engineering. Learn more.

StreetCar Merchants

Launched in North Park in 2014, owners Ron Suel and RaVae Smith serve up Southern classics like Southern style fried chicken, waffles, fried green tomatoes, grit fritters, and indulgent cakes. Its name an homage to the historical local streetcar system that once connected North Park to the rest of San Diego, StreetCar’s interior also features vintage photos and reclaimed wood. If you’re downtown, you can try sister restaurants SuckerFree, or Shotcaller Street Soul Food, which opened in late 2019.

Brown Law Group

Founded by Janice Brown, who was recognized as trial lawyer of the year by the Department of Justice & a California Black Lawyer of the Year, Brown Law Group is a leading Southern California litigation law firm specializing in all aspects of employment and business litigation. With major clients including Allstate Insurance Company, CenturyLink, Conduent, Liberty Mutual, NBC, Toyota, and United Parcel Service, the group has built a reputation as a small firm that attracts big clients. Brown Law Group attributes much of its success to the confidence of these major employers. Additionally, Brown Law Group has provided pro bono services to I Love A Clean San Diego (ILACSD) to further promote regional awareness of environmental issues.

Cafe X: By Any Beans Necessary

El Cajon-based Café X is a worker-owned coffee shop and co-op based in San Diego that aims to enrich its member-owners, pass on communal wealth and knowledge, and provide welcoming space to organize and learn. Café X is part venue for delicious coffee and baked goods, part local art gallery, part event space – and all equitable and cooperative community relationship-building. The cafe hosts community events and local educational support for community members, run by those who are committed to equalizing knowledge.

Dirt Don’t Hurt

In 2017, with children on the way and their health in mind, San Diego sisters Martiza, Sativa, and Kaya started making their own products with using plant-based ingredients, like activated charcoal, earth clays, essential oils, and herbs. From there, Dirt Don’t Hurt began. The company takes a natural approach to personal care and cleaning products, which are 100% vegan and cruelty free, and can be found at markets, boutiques, and grocery stores throughout Southern California.

Welfie

Launched by Dr. Steven Moyo, Welfie is an app that makes health accessible and affordable. Dr. Moyo, who works at UC San Diego Health, wanted to do more to help people engage, connect, learn, and access preventative help. Due to COVID-19, he has pivoted the company to incorporate an all-encompassing COVID-19 reopening portal – which offers employers no-contact health screenings and an eCommerce store to order PPE.

This is just a sampling of San Diego’s many Black-owned businesses. To find more, we encourage you to visit:

If you are a Black entrepreneur or business owner in San Diego and we can help connect you to resources, programs, or other assistance, please contact us here.

Join us in continuing this conversation.

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‘Still Hiring’ list connects local job seekers to new opportunities

Over the past few weeks, it’s fair to say that our world (and community) have been turned upside down. Given the current circumstances, we know there are many San Diego job seekers on the market. And while things are changing rapidly, we are still getting calls from companies that are hiring and VCs that are still looking to invest.

The solution:

Over the last week, EDC’s San Diego: Life. Changing. program partnered with Startup San Diego and Connect to help our local job seekers connect with all of the San Diego tech and life sciences companies that are still hiring.

The result: a growing, “live” list of more than 25 companies that are still looking for innovative San Diegans to fill open positions. The list is updated almost daily with new companies and to ensure the most current news, company representatives themselves submit hiring information. With open opportunities at tech giants like Qualcomm, life sciences teams like BD, and even nonprofits and startups, we’re hopeful our community will quickly find exciting new positions working on homegrown innovations.

Click here or scroll down to see the live list of San Diego companies that are hiring. And if your company is still hiring, we encourage your team to use this form to provide our San Diego community with additional details. It takes under a minute to pay it forward – and help someone in our community find their next opportunity.

We’re in this together, San Diego. #SDtogether

Hiring in San Diego: