EDC’s San Diego: Life. Changing. campaign is all about telling San Diego’s authentic story. Besides our impressive new technologies and literally life-changing scientific breakthroughs, there’s nothing more innately San Diego than our delicious craft beer.
EDC has partnered with Ballast Point to create a special Made in San Diego craft brew, exclusively available in San Diego County. Just like our campaign, this beer is made for San Diego, by San Diego.
Ballast Point has been an integral part of the San Diego community for more than 20 years. It was founded here in 1996 as a home brew shop, and with the support of its community, Ballast Point has grown into the global craft beer giant that it is today. As a way to give back to its hometown that has given it so much, Ballast Point will donate a portion of every case sold to a new fund created by EDC’s foundation, to support local entrepreneurs that share the same dream of growing their business right here in San Diego.
The Made in San Diego beer features the same level of innovation, quality, and flavor that embody San Diego and Ballast Point. With packaging that pays homage to the vibrant cities and neighborhoods across the San Diego region, it’s an easy-drinking Kolsch that features toasted bread aroma and flavor from Munich malt and a soft bitterness from Cascade and Mosaic hops. The beer cans also feature the San Diego: Life. Changing. brand mark, as a proud partner of our campaign.
Made in San Diego beer will be available on draft throughout San Diego County later this month, with six-pack 12 oz. cans rolling out region-wide at the end of May.
Raise a glass with us, and visit MadeinSD.com to learn more about this #SDlifechanging partnership.