Learn from the best, they say. For the third straight year, East County-based guitar manufacturer Taylor Guitars generously played host to WTC San Diego and the 20 companies in this year’s MetroConnect program for a day-long export strategy workshop.
We kicked off the day with a tour of the company’s manufacturing operations, showcasing the craftsmanship that goes into the creation of every Taylor guitar. Then, the MetroConnect cohort was treated to lunch and an information session about global growth, IP protection and even corruption in the international marketplace. Taylor Guitars CFO Barbara Wight provided first-hand insight about how the company selects distributors and deals with IP issues. She described how the company effectively responds to inquiries and IP infringement, and helped the MetroConnect cohort think through how they might mitigate international risks for their companies. Taylor Guitars Director of Finance Bryan Bear then described the company’s schema for prioritizing international markets and choosing an entrance strategy.
These workshops are among several support services provide to local SMEs as part the MetroConnect program.