MetroConnect company Telaeris is a privately-owned San Diego company that develops RFIDs (Radio Frequency Identification) and contactless smartcards for businesses. RFIDs and its related products are important contemporary solutions for the efficient management of inventory and assets. RFIDs are also important in tracking the flow of people, as it is one of the basic technologies that make a security badge function.
In September of 2018, Telaeris was selected to be one of 20 participating companies in World Trade Center (WTC) San Diego’s MetroConnect export assistance program. The company received a $10K grant, courtesy of JPMorgan Chase, as well as programmatic support in order to access international markets and boost export sales. Programmatic support included educational workshops, marketing and PR support, and access to preferred rates and discounts with airline and industry partners.
At the beginning of the 2018 program, WTC’s team connected Telaeris to MetroConnect sponsor SYSTRAN, to provide complimentary translation services for the nearly 100,000 lines of code the company needed modified. Once the company had taken the SYSTRAN software as far as it could go, Telaeris used its $10k in grant funds to pay for expert human translators in Spanish, French, German, Portuguese, and more, to polish the code to ready it for market.
In April, the company attended a trade mission to the South of France with the Port of San Diego and WTC San Diego. There, the company was able to market its localized product to French electronic tracking company Coppernic. As a result, Telaeris was able to ink a deal and have eight Coppernic employees (six in Europe; two in Africa) trained to sell Telaeris’ enterprise technology, thereby expanding its sales capability to regions where it had never had a presence before. Additionally, this relationship has led to two potential deals (currently in the works) worth $25K each.
“The MetroConnect program, presented by JPMorgan Chase, has been an amazing catalyst to super-charge the way our company approaches international business development. Our company has been around for 14 years, but with the tools and resources provided through MetroConnect, we are now on track to target many large markets that make up the majority of the world that does not speak English. Capitalizing on these opportunities makes us a more resilient and prosperous company back home.”
– David Carta, CEO & President at Telaeris