A step toward recovery…
On October 13, British Airways (BA) will resume its nonstop service between San Diego and London Heathrow. The flight that took our region’s global economic connectivity to a whole new level is finally back.
Ten years ago, the BA flight set off a new focus within our region on the role that direct, nonstop service to international markets could play in growing our economy through foreign direct investment and global trade. It was the catalyst for our Japan Airlines flight to Tokyo, our Lufthansa flight to Frankfurt, and continued strategies to expand our global reach and connectivity.
The flight also played a key role in the rebuilding of our region’s World Trade Center (WTC). We learned quickly that trade-related jobs were the kind of quality jobs we were hoping to create for more San Diegans, and that engagement with international markets could have a significant and positive impact on our region’s diverse small business community.
Now operated through EDC, the WTC partnership between the City of San Diego, the San Diego Airport, and the Port of San Diego was at its strongest just when the global pandemic shut down international travel (and life as we knew it). But while tourism and mobility from continent to continent slowed to a halt, the need for San Diego-based business to develop partnerships in foreign markets, tap into an international customer base, and draw financing from international investors did not. And while the work of WTC changed and pivoted slightly, the role that the team played in keeping our business community connected to international markets and resources remained steadfast.
It used to be very common for me to bump into colleagues at events who would ask, “Where do you think San Diego’s next international flight will be to?” or “Where is the WTC team going for their next trade mission?” I honestly so look forward to the days when these conversations and plans will be the norm again. But until then, I take great pride in the work our team continues to do to with our small business community to keep them globally connected and well-positioned to take advantage of new opportunities around the world as they emerge.
And as the BA flight once again connects us to London, the UK, and Europe, we view it as one important step in getting our economy back to full strength.
With gratitude and optimism,
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