As a nonprofit, San Diego Regional EDC is supported by the investment of more than 150 public agencies, companies, and organizations like Excelerate, LLC.
With these investments, EDC provides direct support, aligned with regional Inclusive Growth goals, to companies of all sizes to drive San Diego’s economic prosperity and global competitiveness. EDC sat down with Excelerate, which shared more on its efforts in supporting San Diego’s workforce and business development and exciting collaboration with San Diego’s New Children’s Museum.
Read more about Excelerate’s regional impact and support for EDC.
Tell us about Excelerate and its mission.
Excelerate is a San Diego-based boutique consulting firm that emphasizes strategy implantation across a wide spectrum of industries. Focusing on customer experience and market strategies, organizational enablement, data connectivity and intelligence, and process and digital acceleration, we help businesses by reducing uncertainty, providing actionable insights and paving clear pathways to ROI.
At Excelerate, we believe that solving business problems and forging human connections are the first links in a positive chain reaction that we call the ripple effect. As we deliver positive outcomes, we create ripples of influence and success that radiate outward, gaining size and momentum as they touch more lives with each concentric ring. The profits we enable are an engine of choice that empowers businesses to uplift their employees, communities, and society in unique and meaningful ways.
What are San Diego’s market advantages for workforce and business development?
Excelerate doesn’t focus on any particular industry, meaning our clients come from a diverse set of industries, and San Diego offers a wide range of business types including key industries like life sciences, software, manufacturing, tech, and nonprofits.
The region’s unique diversity of industries allows Excelerate to solve complex business problems—what we do best—and our solutions can begin to pollinate as we apply our approaches across industries. The work we do in one industry often has relevant lessons and best practices to apply to clients in other industries. The region’s diversity enables us to have impact that exceeds the benefit we could bring to a city or metro area that is dominated by one industry.
The same is true of the San Diego talent pool, where people are likelier to have experience across a range of industries, arming them with both broad and industry-specific knowledge and experience.
How does the Excelerate collaborate with other regional partners?
Excelerate has recently had the opportunity to collaborate with many local leaders and organizations including our most recent work with San Diego’s New Children’s Museum, which we helped develop a Go-to-Market strategy as it prepared for its expansion. Artopia: NCM Creative Studios was born from this partnership with a fully developed and implemented strategy that ensured not only stellar launch, but enhanced sustainability for the nonprofit. In a time where news involving museums seem to be about closures or lost funding, we are satisfied to help deliver some good news to this sector. Learn more about the collaboration.
Additionally, several of Excelerate’s managers—and our CEO, Jana De Anda—are University of San Diego (USD) alums. So, we maintain a presence at USD job fairs and remain connected with this talent-producing machine that just happens to be in our own backyard.
Also, we would be remiss if we did not specifically call out Garry Ridge’s leadership and tutelage. A San Diego stalwart, Garry has been a mentor to our CEO for almost 20 years, and their relationship has helped Excelerate’s senior leadership team develop a culture-based company.
Finally, one of our very first clients, TaylorMade, gave us an opportunity to showcase our value. As a respected brand, our relationship with them enabled us to build our service offering intentionally, while our work for TaylorMade helped them soar to even higher heights. Our shared success is important to us and exemplifies our San Diego roots.
What does an investment in San Diego Regional EDC mean to Excelerate?
First, San Diego Regional EDC is plugged into all things business in San Diego, making it a great resource for intelligence and information about potential clients and market trends.
Second, EDC hosts some of the best luncheons in the region full of amazing content that brings business leaders together to network and to learn from one another.
But, most importantly, EDC’s mission truly resonates with us. As a small business, it is reassuring to know that EDC is developing short- and long-term strategies that will lead to the city’s continued business success and economic development. A rising tide lifts all boats, and we are happy to do our part to help develop business in San Diego.
Interested in publishing an investor spotlight? Contact our team:

Enya Castañeda
Coordinator, Investor Relations & Marketing Communications