Investing in San Diego: Reflections on our 2025 trade mission to France

San Diego to France 2025

Wheels up after another successful trade mission—our eighth since relaunching World Trade Center San Diego as a public-private partnership focused on creating jobs at home by building opportunities abroad. In late September 2025, a cross-sector coalition of more than 30 San Diego business, academic, and civic leaders traveled to France, led by Representative Scott Peters and Mayor Todd Gloria.

The timing could not have been more critical. Markets are volatile, supply chains are shifting, and global policy is in flux. Yet, beneath this uncertainty lies opportunity: The chance to forge partnerships that create stability, unlock investment, and drive job growth. As Representative Peters reminded us during the trip, France is one of America’s oldest allies—and these strong subnational ties matter more than ever when federal commitments to science, energy transition, and global collaboration are under pressure.

Over the course of the week, the San Diego delegation made major strides:

  • Strengthening research ties: UC San Diego and San Diego State University advanced collaborations with French research institutes like CNRS in chemistry and marine biology.
  • Pitching San Diego to investors: With the U.S. Embassy and Dentons, we showcased San Diego’s growth sectors to more than 30 French companies, while Sanofi hosted a wide-ranging discussion on AI, mRNA, and U.S. expansion.
  • Driving the clean energy future: General Atomics marked its contribution to ITER, the world’s largest scientific collaboration, while leading efforts to commercialize fusion energy back in California. (Stay tuned for a deep dive into fusion in EDC’s upcoming study!)
  • Expanding city-to-city ties: The City of San Diego signed a new Sister City Agreement with Marseille, opening the door for deeper collaboration in ports, blue tech, life sciences, and tourism, while Biocom and Eurobiomed doubled down on their partnership to support life sciences companies across the Atlantic.
  • Maximizing global events: San Diego partners engaged with Paris Olympics 2024 to ensure our region captures economic benefits from LA28 and the 2026 World Cup.

These are more than symbolic wins—they are investments in San Diego’s future. Every strengthened research partnership, every pitch to global investors, every commitment from an international company represents jobs and opportunity here at home.

As Mayor Gloria so often reminds us, San Diego has both beauty and brains. Our team takes great pride in marketing San Diego to partners near and far, but nothing is more powerful than showing up and telling our story face-to-face. Our delegation did just that—showcasing our region to French partners and investors. And this last week in France is just the tip of the iceberg: The real work of a trade mission is in the months prior that set the stage, and the weeks and months after, when the impacts become clear.

A special thank you to the nearly three dozen San Diego delegates, from global employers like Qualcomm, ASML, Cubic Corporation, and General Atomics; to small businesses and venture investors including Ambix Ventures, GEN2X, and La Jolla Labs; and our research universities, trade associations, and civic leaders—all of whom make this mission possible. Convened by the founding partners of World Trade Center San Diego—the Port of San Diego, San Diego International Airport, and the City of San Diego—this coalition proves the power of showing up, together.

Nikia Clarke
Nikia Clarke

Chief Strategy Officer, EDC; Exec. Director, WTCSD

Rep. Peters, Mayor Gloria to lead France trade mission to strengthen economic ties with EU

WORLD TRADE CENTER SAN DIEGO CONVENES REGIONAL LEADERS TO HELP SAN DIEGO BUSINESSES EXPAND GLOBALLY, CREATE LOCAL JOBS

In order to foster vital global economic partnerships, Congressman Scott Peters, San Diego Mayor Todd Gloria, and World Trade Center San Diego (WTCSD), the international team at San Diego Regional Economic Development Corporation (EDC), are leading a 2025 trade delegation to France. During the September 21–September 26 trade mission, business and civic leaders will promote the region’s key industries and seek to establish and strengthen business relationships across biotechnology, clean energy, maritime technologies, and tourism.

As geopolitical tensions, trade policy uncertainty, and supply chain realignments reshape the global economy, it is more important than ever for San Diego companies and institutions to strengthen ties with trusted partners in Europe. France—home to leading firms in aerospace, life sciences, clean energy, and advanced manufacturing—offers natural synergies with San Diego’s innovation-driven economy. This trade mission aims to open new pathways for collaboration, investment, and market access that will help San Diego businesses remain competitive and resilient in a complex international landscape.

“With years of enduring collaboration between France and the U.S., now is the time to reinforce our regional commitments on the world stage,” said Congressman Scott Peters. “I am eager to join WTCSD on the road—now for the fifth time—to strengthen our global collaboration, drive investments in innovation and R&D, and bolster public-private partnerships across critical industries.”

San Diego and France have shared expertise in knowledge-intensive industries, including biotechnology, aerospace and defense, and clean energy. France is San Diego’s third largest foreign investor, contributing $5.6 billion since 2014. Further, the country’s research institutions have built long-lasting relationships with San Diego’s premier universities including San Diego State University and UC San Diego. France is ranked third in Europe for R&D spending, with the Paris region ranking first worldwide for FDI in R&D and corporate projects.

Companies have also capitalized on these synchronicities. On the heels of its acquisition of San Diego-based Inhibrx, France’s largest life sciences company Sanofi announced its commitment to invest at least $20 billion in the U.S. by 2030. French aerospace giant Safran also calls San Diego home, with aerospace jobs making up nearly one-fifth of the region’s innovation employment.

Boasting one of the cleanest energy grids in Europe and producing more than half of the European Union’s nuclear energy, France is also home to the ITER fusion energy project—the largest international scientific collaboration in the world. As the project aims to create fusion energy at power plant scale, San Diego-based General Atomics is one of its largest contributors, fabricating the world’s most powerful pulsed superconducting electromagnet for ITER.

“San Diego is an undeniable force in the global marketplace, and our future prosperity depends on strengthening those ties,” said Mayor Todd Gloria. “From pandas returning to the Zoo to nonstop flights to Amsterdam to new tech jobs here at home, global engagement is delivering real results for San Diegans. I’m proud to continue this work alongside World Trade Center San Diego and Congressman Scott Peters, and to celebrate our new Sister City partnership with Marseille

Over the five-day trade mission in Paris, Marseille, and Saint-Paul-lès-Durance, San Diego will look to build lasting institutional relationships and attract foreign investment in industries critical to the future.

Agenda items include:

  • The celebration of key partnerships including a new San Diego-Marseille Sister City Agreement; an MOU between life sciences trade organizations Eurobiomed and Biocom; and agreements for France’s Centre National de la Recherche Scientifique to place leading researchers at San Diego State University and UC San Diego.
  • Opportunities to showcase San Diego’s innovation economy and major regional development projects to foreign investors.
  • Ahead of the 2028 Los Angeles Olympics, tours and meetings with the organizers of the Paris Olympics for a best-practices discussion on infrastructure, tourism, and economic development.
  • Meeting and tour of ITER, where General Atomics’ recently-completed central solenoid magnet will be housed—a significant accomplishment for San Diego and clean energy innovation.
  • Formal meetings with major entities with investment interests in both countries, including Sanofi, LVMH Group, Dentons, and the Port of Marseille.

“As the rules of global commerce continue to shift rapidly, San Diego firms of all sizes need strong partnerships to navigate this moment,” said Nikia Clarke, executive director of World Trade Center San Diego and chief strategy officer at San Diego Regional EDC. “That’s why we lead trade missions as a region—with a diverse cross-sector delegation of both the region’s largest and smallest employers working together to find opportunity in uncertainty.”

Delegates will participate in upwards of 15 meetings over the course of the trade mission, sharing best practices and driving business connectivity across many verticals. The nearly three dozen San Diego delegates include representatives from ASML, Ambix Ventures, Cubic Transportation Systems, General Atomics, San Diego Zoo Wildlife Alliance, and smaller businesses including French Bio Beach, GEN2X, and La Jolla Labs. Also in attendance are delegates from key agencies, academic institutions, and civic organizations such as the Port of San Diego, San Diego Regional Chamber of Commerce, SoCal French American Chamber of Commerce, San Diego Tourism Authority, Biocom, San Diego State University, University of California Office of the President, UC San Diego, and others

The trade mission is organized by World Trade Center San Diego, the international team at EDC, with assistance and support provided by the U.S. Embassy in France, the SoCal French-American Chamber of Commerce, and Dentons Paris, and sponsorship by Qualcomm, Ambix Ventures, General Atomics, and San Diego Tourism Authority.

Learn more about France and San Diego’s connection here, and follow along during the trade mission: #SDinFR. 

SD-FR data sheet

WTCSD has previously led trade missions to Singapore, South Korea, The Netherlands, Germany, the United Kingdom, Japan, Vancouver, and more.

About World Trade Center San Diego
World Trade Center San Diego (WTCSD) is the international team within San Diego Regional Economic Development Corporation (EDC). WTCSD works to further San Diego’s global competitiveness by building an export pipeline, attracting and retaining foreign investment, and increasing San Diego’s global profile abroad. WTCSD.org

For media queries or other questions, contact:

Bree Burris
Bree Burris

Sr. Director, Communications & Community Engagement

Aquacycl wins $25K MetroConnect export grand prize

World Trade Center San Diego and 150+ voting audience award $25K for international expansion

World Trade Center San Diego (WTCSD)—home of the region’s Export Small Business Development Center—named Aquacycl, which provides industrial wastewater treatment as a service to reduce costs and environmental impact, as the winner of the MetroConnect export accelerator program, now in its seventh year. Made possible through a grant from JPMorgan Chase & Co., Booz Allen Hamilton, and Deloitte, Aquacycl will use the $25,000 award to expand its presence in Europe and Mexico with its patented BETT system and micro-aeration solutions.

“In a volatile time for global trade, the results of MetroConnect’s seventh cohort are impressive and proof of the importance of international expansion for small- and mid-sized companies,” said Lucas Coleman, director of WTCSD. 

“Our Grand Prize winner Aquacycl embodies the strength of San Diego’s innovation economy, leveraging our excellence in clean technology on an international stage. Whether it’s streamlining customs processes, identifying, and securing reliable distributors, or cultivating leads in India, Turkey, and the UK amid economic uncertainty, we know that connectivity to international markets grows jobs and business resilience here at home.”

Escondido-based Aquacycl beat out three other finalists in MetroConnect VII, Epitope Diagnostics, Sunday Golf, and Surf Loch. The grand prize-winning company was decided via real-time audience vote during the Grand Prize PitchFest event June 5 at The Alexandria. Prior to this, a committee of senior international business leaders in San Diego helped the WTCSD team nominate these top performers, out of the initial 15-company cohort.

ABOUT THE PROGRAM

In seven years, MetroConnect has helped 110 local, small and mid-sized businesses generate a net increase of $106 million in international sales, 552 international contracts, and 28 overseas facilities. Cohort companies have seen on average 66 percent export growth and 45 percent revenue growth. This international growth has coincided with 357 new hires here in the San Diego region.

Each cohort year, WTCSD selects 15 export-ready small businesses to receive $5,000 export grants, access to executive workshops, translation software, travel perks with international airlines flying out of SAN, and a chance to win a $25,000 grand prize to aid in further international market expansion. Applications for year eight of the MetroConnect program are now open through August 1, 2025. Interested small- and medium-sized companies that are looking to pursue international sales as a near-term priority or already exporting its goods or services may apply here.

apply at MetroconnectSD.org

GLOBAL CONNECTION IN CHANGING TIMES

Changes at the federal level have drastically shifted the rhetoric around global trade, but the truth remains. According to The World Bank, countries that trade internationally enjoy more economic growth, are more innovative and productive, and can provide more opportunities to citizens. San Diego is no exception—regional small businesses that export tend to have a larger and more diversified customer base, pick up best practices from global competitors, build up economies of scale, and ultimately pay their employees more. Access to international customers and markets is essential in helping San Diego boost resilience, as small businesses employ nearly 60 percent of San Diegans.

”We’re incredibly honored to be named this year’s MetroConnect Grand Prize Winner,” said Orianna Bretschger, CEO and Founder at Aquacycl. “The program has been instrumental in accelerating our international growth strategy, helping us expand into new markets while navigating complex export logistics and regulations. This recognition validates the critical role water reuse and decentralized wastewater solutions play in building a more sustainable future.”

“For over a decade, JPMorgan Chase and MetroConnect have partnered to help San Diego businesses grow globally and innovate boldly,” said Aaron Ryan, Managing Director for San Diego Middle Market Banking at program underwriter JPMorgan Chase. “We’re living in a new era of uncertainty, and navigating complex global markets takes the right support. San Diego’s businesses are rising to the challenge, and we’re proud to help them seize opportunities on the world stage.”

WTCSD hosted its MetroConnect Grand Prize PitchFest on June 5, with remarks by Nikia Clarke, Executive Director, WTCSD; Mayor Todd Gloria, City of San Diego; Andy Laats and Chad DiNenna, Co-founders, Nixon; and program underwriter Michael Monroe, Principal, Director of Data Science, Booz Allen, among others.

WTCSD maintains year-round support for global expansion through its Export Specialty Small Business Development Center and international trade missions.

learn more

WTCSD’s Q2 Global Brief: San Diego’s newest exporters, Panama flight, and more!

Each quarter, World Trade Center San Diego delivers the latest global news and updates straight to your inbox.

In Q2 2025, here’s what you need to know about San Diego’s global trade, investment, and engagement. ➝ Get WTCSD’s Global Brief each quarter.

San Diego needs your vote: MetroConnect VII PitchFest 2025

Join WTCSD and 150+ international business leaders on June 5 to celebrate homegrown companies making global moves. We’ll kick off with an inspiring keynote from Nixon co-founders Andy Laats and Chad DiNenna, then we’ll ask YOU to help us award $25,000 to a growing San Diego company from among MetroConnect VII finalists Aquacycl, Epitope Diagnostics, Sunday Golf, and Surf Loch.

You’ll enjoy an evening of networking with top regional business leaders and trade offices—and join us by 4:15 p.m. to enter for the chance to win two round-trip tickets on Copa Airlines’ new direct flight to Panama!
➝ Join Us to Cast Your Vote—Use PITCH20 for 20% Off

Apply by August 1: MetroConnect VIII export accelerator

WTCSD’s MetroConnect export accelerator is accepting company applicants for its eighth cohort. Presented by Booz Allen Hamilton and JPMorgan Chase & Co., MetroConnect helps San Diego’s export-ready companies increase their international sales through up to $30,000 in grants, executive workshops, and mentorship from leaders at multinational corporations.
➝ Learn More and Apply

White Labs reduces Australian customs holds with MetroConnect

When San Diego-based White Labs began exporting live yeast cultures, it encountered a number of challenges with worldwide distribution, including lengthy customs and logistics holds in critical markets. Learn how MetroConnect helped the company access funding, translate user manuals, and streamline its global logistics—decreasing its Australian customs holds by 84 percent.
➝ Read the Case Study

San Diego News

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World Trade Center San Diego works directly with companies—free of charge—to help them expand internationally and grow in San Diego.

  • Export Specialty Center: For small companies interested in learning about exporting and international growth.
  • MetroConnect: For small and medium-sized companies ready to export and grow internationally.

➝ Get WTCSD’s Global Brief delivered straight to your inbox.


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WTCSD’s Q1 Global Brief: Export growth opportunities, regional trade, and more

Each quarter, World Trade Center San Diego delivers the latest global news and updates straight to your inbox.

In Q1 2025, here’s what you need to know about San Diego’s global trade, investment, and engagement. ➝ Get WTCSD’s Global Brief each quarter.

Apply by June 30: Grow your global sales with MetroConnect

WTCSD’s MetroConnect export accelerator is back for its eighth cohort! Presented by Booz Allen Hamilton and JPMorgan Chase & Co., MetroConnect helps San Diego’s export-ready companies increase their international sales through up to $30,000 in grants, executive workshops, and mentorship from leaders at multinational corporations.
➝ Learn More and Apply

A note from Nikia: Navigating trade uncertainty in a binational region

As tariff threats loom and the country teeters on the brink of an all-out trade war, we all wonder what it means for our binational region, the future of the popular USMCA, and the hundreds of thousands of jobs tied to global commerce in San Diego. This will be a volatile period for the North American supply chains that enable this region to compete globally. What we have learned is that in the midst of uncertainty, we should return to what we know to be true about this binational region.
➝ Read More from WTCSD’s Exec. Director

Access Trax turns $10K into export growth in Canada, Australia

With growing traction across the U.S. and interest abroad, accessibility product innovator Access Trax turned its sights toward international growth—but needed assistance securing economic incentives to fuel its expansion into foreign markets. Learn how WTCSD’s MetroConnect accelerator helped the woman-owned company access funding, translate documents, and build its Canada and Australia connections.
➝ Read More

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Grow your company in san diego ↓

World Trade Center San Diego works directly with companies—free of charge—to help them expand internationally and grow in San Diego.

  • Export Specialty Center: For small companies interested in learning about exporting and international growth.
  • MetroConnect: For small and medium-sized companies ready to export and grow internationally.

➝ Get WTCSD’s Global Brief delivered straight to your inbox.


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A note from Nikia: WTCSD on trade

Navigating trade uncertainty in a binational region

As tariff threats loom and the country teeters on the brink of an all-out trade war, we all wonder what it means for our binational region, the future of the popular USMCA, and the hundreds of thousands of jobs tied to global commerce in San Diego.

This will be a volatile period for the North American supply chains that enable this region to compete globally. We have been here before.

In all the economic development work we do in this region, we strive to do it binationally, as a metropolitan region of close to seven million bisected by an international border. We travel together on investment attraction missions to South Korea or Singapore; we advocate together in Washington, D.C. and Mexico City for better infrastructure; and we work every day with counterparts in Tijuana to help companies create deep and resilient binational supply chains in critical industries.

What we have learned is that in the midst of uncertainty, we should return to what we know to be true about this binational region:

  • We know that our border economy, anchored by the busiest port of entry in the Western Hemisphere, has been a tremendous driver of economic growth, job creation, and competitiveness—not just for San Diego, but for America as a whole.
  • We know that what we do here is not trade, it is co-production: a single component—in an automobile or a medical device—may cross the border six to eight times, with value added at each stop, before finally reaching its customer. This means that 40 percent of what we import from Mexico was made by American workers in the first place. For imports from China by contrast, that number is less than four percent.
  • We know that this ability to regionally produce goods is a compelling reason why foreign companies invest here, and why local companies can compete globally and export their goods and technologies around the world, creating hundreds of thousands of jobs in this region alone.
  • And we also know how critical these supply chains—in aerospace, electronics, semiconductors, and medical devices—are to the broader U.S. economy. Notably, 60 percent of all medical devices imported to treat patients in hospitals in Boston and Atlanta are produced in this region and cross this border every day.
  • Finally, we know how important long-term investments in infrastructure—like Otay Mesa East or the Cross Border Xpress terminal—are to enhancing the remarkable economic engine we have created in this region.

Here in San Diego we have been finding solutions for decades, by working collaboratively to build border infrastructure, to facilitate trade and immigration, to fight crime and enhance education, and to create better outcomes for businesses, for consumers, and for communities.

The coming weeks and months will be bumpy—as barriers to trade and market access rise around the world—and they will be especially difficult for the 98 percent of U.S. exporters that are small businesses. Yet despite this turbulence, the overall calculus for American policy makers and global business leaders has been consistent for well over a decade: Regionalize supply chains closer to the customers they serve, and rebuild U.S. manufacturing capabilities in industries critical to national security and competitiveness. And there is no way to achieve those goals without relying on our North American neighbors. Even in the most extreme tariff scenarios, trade with Mexico and Canada would likely increase, but businesses and consumers would pay higher prices for the pleasure.

Our job in this moment is to be agile and creative in helping firms of every size—who have played by the rules and made significant investments in this country and its neighbors—to navigate uncertainty, continue to reach their customers and suppliers, and maintain jobs and supply chains in our most critical industries.

Nikia Clarke
Nikia Clarke

Chief Strategy Officer, EDC; Exec. Director, WTCSD


Resources and action:

  • Understand San Diego’s Foreign Trade Zones (FTZ) Program, which allows for duty free imports and warehousing. Learn more
  • Apply by June 30 to WTCSD’s MetroConnect export accelerator program supporting small- and medium-sized businesses in going global
  • Stay tuned for WTCSD’s upcoming Binational Trade & Competitiveness Report, launching Q3 2025

Need support? Contact our team.

EDC and WTCSD work directly with companies—free of charge—to help them grow in San Diego.

Contact us

WTCSD’s statement on tariffs

With the rest of our region’s business community, we’re closely watching updates around the new tariff on China and the paused tariffs on Mexico and Canada.

EDC’s Chief Strategy Officer Nikia Clarke shares in a formal statement:
“We know that this will be a volatile period for the North American supply chains that enable this region to compete globally. We have been here before. Here in San Diego, from medical devices to semiconductors and consumer goods, our supply chains are so integrated that 40 percent of what we import from Mexico was made by American workers in the first place. Our job in this moment is to be agile and creative in helping firms of every size—who have played by the rules and made significant investments in this country and its neighbors—to navigate uncertainty, continue to reach their customers and suppliers, and maintain jobs and supply chains in our most critical industries.”

EDC and World Trade Center San Diego remain a resource and partner to our regional business community, offering free assistance, information, and guidance.

Need support? Contact our team.

EDC and WTCSD work directly with companies—free of charge—to help them grow in San Diego.

Contact us


Additional resources:

  • Ongoing: Learn about San Diego’s Foreign Trade Zones (FTZ) Program, which allows for duty free imports and warehousing. Learn more.
  • February 7: Join the Otay Mesa Chamber of Commerce for a free webinar on the latest news, mitigation options, and more. Register here.

World Trade Center San Diego’s 2024 Annual Report

World Trade Center San Diego (WTCSD), the international affiliate of San Diego Regional Economic Development Corporation (EDC) and the regional leader on trade and investment, cultivates a pipeline of export-ready firms, maximizes foreign direct investment (FDI) opportunities, and enhances San Diego’s global identity. In WTCSD’s 2024 Annual Report, see how we helped San Diego companies participate in a globally connected economy to create quality local jobs, and make the San Diego region more prosperous, competitive, and resilient.

WTCSD’S CORE PILLARS

  • Exports: Supporting exporters creates quality jobs and builds resiliency in small businesses. WTCSD grows regional exports by facilitating sustainable connections to customers and markets for local firms.
  • Investment: Foreign investment strengthens competitive industry clusters and enables the expansion of local companies. WTCSD assists investing companies and supports international air service expansion.
  • Global Identity: A strong global reputation for innovation makes the region more competitive and connected. WTCSD communicates the impact of global trends on the regional economy and stewards relationships with the markets that matter most for growth.

Exports

Priority: As the region’s Export Specialty Small Business Development Center (SBDC), WTCSD cultivates a pipeline of export-ready firms, and supports these companies in their efforts to grow in international markets.

  • WTCSD kicked off its seventh MetroConnect cohort, awarding 15 San Diego companies in tech, life sciences, and consumer goods $175,000 in grants and equipping them with translation software and workshops to access international markets.

  • Export SBDC at WTCSD supported 120 companies via one-on-one counseling and webinars, including helping San Diego companies win $39,476 in STEP funding for export activities.

Investment

Priority: Maximize foreign investment opportunities for the region by building and institutionalizing linkages with strategic markets abroad, as well as better leveraging local companies, partners, and assets.

  • Following WTCSD’s 2022 Netherlands trade mission, San Diego International Airport and KLM Royal Dutch Airlines announced a new direct flight between San Diego and Amsterdam, with thrice-weekly service starting May 2025.

  • WTCSD capitalized on the influx of foreign life sciences companies visiting San Diego during the 2024 BIO Convention by hosting an Invest in San Diego breakfast, with more than 100 global attendees heard remarks from Mayor Todd Gloria, WTCSD’s Executive Director Nikia Clarke, and leaders from Neurocrine, Avidity, Eli Lilly, and Element Biosciences.

Global Identity

Priority: Enhance the San Diego region’s reputation and visibility to underpin investment retention and attraction efforts, as well as global connectivity goals.

  • Representative Scott Peters, Councilmember Raul Campillo, and WTCSD led 2024’s trade mission to Singapore. The binational delegation of business and civic leaders promoted San Diego’s key industries, established and strengthened business relationships across biotechnology, medical devices, advanced manufacturing, and urban infrastructure.

  • Following WTCSD’s 2023 trade mission to South Korea, Gyeonggi Province Governor Dong-yeon Kim visited San Diego as part of a weeklong tour of California, where he toured UC San Diego, Illumina, Biocom, and threw out the first pitch at a San Diego Padres game. WTCSD supported the Korean government’s efforts to arrange a meeting with California Governor Gavin Newsom. 

READ THE FULL WTCSD 2024 ANNUAL REPORT


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WTCSD’s Q4 Global Brief: International flight, Singapore trade mission, and more

Each quarter, World Trade Center San Diego delivers the latest global news and updates straight to your inbox.

In Q4 2024, here’s what you need to know about San Diego’s global trade, investment, and engagement. ➝ Get WTCSD’s Global Brief each quarter.

Rep. Scott Peters leads trade mission to Singapore

To foster vital global economic partnerships, Representative Scott Peters and San Diego Councilmember Raul Campillo led a binational delegation of private, civic, and education leaders on WTCSD’s 2024 trade mission to Singapore. A similarly binational region with shared expertise in strategic technology, life sciences, and advanced manufacturing, Singapore is a highly-developed trade hub—and a natural partner for San Diego companies expanding globally.
➝ Read More

Reflections on our 2024 trade mission by Dr. Nikia Clarke

During WTCSD’s Singapore trade mission, delegates spotlighted major regional projects to potential global investors, learned about ResMed and Illumina’s Singapore presence, and explored opportunities to better connect and partner. And though our days in market get most of the attention, WTCSD’s Executive Director Dr. Nikia Clarke shares, the work that follows our trade missions is just as important—when deals get inked, investments and expansions are confirmed, and partnerships deepen, such as San Diego’s new direct flight to Amsterdam following our 2022 Netherlands trade mission.
➝ Read More

WTCSD in 2024: New international flight, export growth, and global connections

WTCSD cultivates a pipeline of export-ready firms, maximizes foreign direct investment opportunities, and enhances San Diego’s global identity. From growing exports through MetroConnect to leading a regional trade mission to Singapore, learn how we supported 120 companies with and through our partners in 2024.
➝ Read our Annual Report

San Diego News

Events

 

Grow your company in san diego ↓

World Trade Center San Diego works directly with companies—free of charge—to help them expand internationally and grow in San Diego.

  • Export Specialty Center: For small companies interested in learning about exporting and international growth.
  • MetroConnect: For small and medium-sized companies ready to export and grow internationally.

➝ Get WTCSD’s Global Brief delivered straight to your inbox.


You might also like:

From one global gateway to another: Reflections on our 2024 trade mission to Singapore

San Diego to Singapore 2024

As we depart Singapore on the heels of World Trade Center San Diego’s seventh international trade mission, it is with a tremendous amount of gratitude for the broad coalition of San Diego leadership that joins us year after year all over the globe to deepen existing partnerships, explore new opportunities, and enthusiastically showcase the breadth and depth of the region’s economy.

Led this year by Congressman Scott Peters—his fourth time at the helm for WTCSD—the 2024 delegation included leadership from the Port, Airport and City of San Diego, UC San Diego and San Diego State University, large global employers like Qualcomm, Illumina, Cubic, ResMed, Austal, and Mitsubishi Electric, as well as small, high-growth innovators like Biolinq and Visaic, tourism powerhouses like the San Diego Zoo Wildlife Alliance, and ecosystem partners from across the binational region like Connect, the Chamber, the Tourism Authority, Tijuana EDC, and the Prebys Foundation.

This year we headed for another innovative, binational region by the sea, which is also the world’s premier gateway to Asia: Singapore. In a moment for the global economy characterized by geopolitical uncertainty, rapidly shifting supply chains in advanced industries, and climate action and energy transition, this city state of only six million people is partnering with industry to create solutions for today’s challenges.

  • Despite being a high-cost destination with limited land and natural resources, advanced manufacturing makes up 20 percent of Singapore’s GDP—almost double San Diego’s numbers—due to world-class vertical manufacturing facilities co-designed by the government and companies including San Diego firms Illumina and ResMed.
  • Nearly 400,000 people cross into Singapore from Malaysia to work every day—almost double the volume of our busy border with Tijuana—and the border authority is piloting new, fully automated clearance technology to increase efficiency as well as partnering with Malaysia on a new rapid transit system that will open in 2026.
  • From rooftop greenery and food production, water desalination and underground cooling systems, to engineering the bayfront to naturally protect the city from future sea level rise, Singapore’s intentional regional planning efforts have created a city that is simultaneously one of the densest in the world as well as one of the smartest and one of the greenest.

Our goals for these trade missions are threefold:

    1. To facilitate transactional wins that bring jobs and investment to San Diego.
    1. To enable best practice sharing to help us address our biggest regional challenges.
    1. To share San Diego’s innovation story in a market that matters for our economic future.

Over a whirlwind three days filled with more than 15 meetings and events, our delegation hit all of these goals and then some.

Jobs and investment:

  • We held our Spotlight on San Diego event, in which 70 Singaporean investors and business leaders interested in investing in California heard from our delegates about big projects and opportunities in both San Diego and Tijuana in life sciences, strategic technology, and SDSU’s innovation district.
  • Small, high-growth San Diego companies pitched to Singapore’s institutional investment firm that funds innovation worldwide.
  • Port of San Diego called on a number of shipping companies in order to attract more liner service to San Diego.
  • MELIC Ventures—the venture arm of Mitsubishi Electric—established a proof-of-concept agreement with a maritime drone company. 

Partnerships:

  • San Diego Zoo Wildlife Alliance and Singapore’s Mandai Wildlife Group exchanged knowledge on strategic planning and critical global wildlife conservation, all financed by visitor income.
  • The Port authorities of San Diego and Singapore began discussions on an MOU focused on green and sustainable shipping corridors.
  • The City of San Diego explored housing policy and infrastructure with the Centre for Liveable Cities, Singapore’s Ministry of National Development, and the developer firms that partner together to house every Singaporean.
  • UC San Diego and National University Singapore deepened a recent MOU on digital health, artificial intelligence, and entrepreneurship with plans to establish a soft landing exchange for entrepreneurs.

Global identity:

  • We met with Singaporean leadership from the Deputy Prime Minister, the Economic Development Board, Enterprise Singapore, A*Star and dozens of others in order to share what makes San Diego so special.
  • Companies with big Singapore operations—like Illumina, ResMed, and Qualcomm—shared their successes and reminded our hosts that they represent San Diego technology and innovation.
  • Our final reception—held at the residence of the U.S. Ambassador per WTCSD trade mission tradition—brought together 100 partners and stakeholders from across the region to cement bonds and celebrate a productive and successful week.

As is always the case with our trade missions, the nonstop few days in the market get most of the attention. However, the bulk of the work happens in the months before—when the WTCSD team works diligently with and through so many of you to identify opportunities and priorities—and even more importantly in those that follow—when deals get inked, investments and expansions are confirmed, and partnerships deepen.

So, as we return home to San Diego—where the sun is shining and the Padres are in the playoffs—we thank our delegates again for taking the time from very busy calendars to travel with us and represent San Diego. And we also invite all of you to watch this space closely in the weeks and months ahead, because we are just getting started.

Nikia Clarke
Nikia Clarke

Chief Strategy Officer, EDC; Exec. Director, WTCSD