Category: Press Release

Study: Cali Baja trade grows under USMCA, fuels 95K local jobs in strategic sectors

By World Trade Center San Diego,

WTCSD report quantifies binational trade impact, critical opportunities for continued growth 

In November 2025, World Trade Center San Diego released “Binational Trade and Competitiveness: Harnessing Opportunity in the Cross-Border Economy,” which quantifies trade in the Cali Baja region (San Diego County, Imperial County, and Baja California), and analyzes the jobs, economic impact, and supply chains tied to the region’s cross-border economy. 

In 2020, the U.S.-Mexico-Canada Agreement (USMCA) deepened nearly three decades of North American trade. Since then, Mexico has overtaken China as the U.S.’s top trading partner, with total goods trade reaching $840 billion and capital goods imports from Mexico up 43 percent. Cali Baja itself has since evolved into one of the world’s most dynamic cross-border supply chains, where more than $2.3 billion in goods cross the U.S.–Mexico border every day, fueling industries from aerospace and medical devices to electronics and clean energy. 

Against a backdrop of trade volatility and a shifting policy landscape, Cali Baja’s binational integration and co-production capabilities offer a critical opportunity to localize supply chains, strengthen North American competitiveness, and drive sustained economic growth. Yet, this same volatility, growing geopolitical tensions, and rising costs threaten to fragment this interconnected ecosystem. 

“San Diego and Baja California don’t just share a border—we share an innovation ecosystem. USMCA keeps that ecosystem strong by powering advanced industries and building the resilient supply chains that define North America’s future,” said Dr. Nikia Clarke, Executive Director at World Trade Center San Diego, the report’s author. “In a world of rising tariffs and fractured trade, this is our moment to double down on this regional strength—by modernizing border infrastructure, recertifying the USMCA, and prioritizing continued investment in the binational co-production model that is our key competitive advantage.”

KEY report FINDINGS

  • USMCA growth reduces North American reliance on China, strengthening nearshoring opportunities. Trilateral trade has increased by 31 percent and Mexico has emerged as a dependable, highly technical manufacturing partner. Under the USMCA, capital goods imported from Mexico to the U.S., such as machinery and manufacturing equipment, surged 43 percent.
  • Services is the fastest-growing sector in US-Mexico trade. The integrated binational partnership extends beyond goods: In 2024, U.S. services exports to Mexico reached $50.4 billion, with imports from Mexico at $45.1 billion—increases of 54 percent and 46 percent respectively under the USMCA.
  • Binational trade fuels jobs and economic growth in San Diego and Imperial. Nearly 97 percent of San Diego and Imperial County’s $34.5 billion in goods exports go to Mexico, supporting roughly 95,000 jobs in critical industries like aerospace, medical device, and semiconductor.
  • Baja California is diversifying and moving up the value chain. Beyond traditional maquiladoras and electronics, the region now exports higher-value goods across multiple industries—including medical device and transportation equipment—compared to 15 years ago, when electronics alone accounted for 70 percent of exports.
  • Stability under the USMCA supports small businesses. For the 97 percent of U.S. exporters that are small businesses, a stable trade framework helps them navigate global economic uncertainty— which two-thirds identify as their top concern.

Cali Baja fast facts

datos claves de cali baja

“Tijuana’s exceptional talent and proximity to San Diego create an ideal environment for nearshoring software, IT, and professional services, supporting thousands of jobs on both sides of the border,” said Maritza Diaz, Founder and CEO at ITJ. “This evolution reflects a broader shift in the binational region—from traditional manufacturing to a knowledge-driven economy that fosters innovation, integration, and global competitiveness.”  

“As a global leader in aerospace, we know innovation is international. In San Diego, our access to highly skilled talent right across the border has been the difference between stagnation and growth,” said David Orth, Business Unit Director, GKN Aerospace. “Working together, our teams in Mexico and San Diego have been critical to our continued development and delivery of cutting-edge systems for commercial and defense aircraft all over the world.’’ 

The report was underwritten by ITJ, with sponsorship by the County of San Diego, and research support from 10 regional partners, including SANDAG, Tijuana EDC, UC San Diego, and more, and was unveiled at the 2025 Cali Baja Business Summit to an audience of 200+ binational business, academic, and civic leaders.  

SEE THE FULL REPORT

LEARN more about WTCSD

About World Trade Center San Diego
World Trade Center San Diego (WTCSD) operates as an affiliate of San Diego Regional Economic Development Corporation (EDC). WTCSD works to further San Diego’s global competitiveness by building an export pipeline, attracting and retaining foreign investment, and increasing San Diego’s global profile abroad. WTCSD.org  

Study: San Diego’s $4.3B cyber cluster expands amid tech contraction

By EDC Research Bureau,

EDC, CCOE study quantifies impact of region’s cybersecurity cluster

Together with the Cyber Center of Excellence (CCOE), EDC released “For San Diego, By San Diego: 2025 Cybersecurity Industry Economic Impact and Workforce Study.” The sixth update since 2014, the biennial report examines the economic impact of San Diego’s $4.3 billion cybersecurity cluster and explores the firms, technology, and talent working to help detect and contain cyber threats across San Diego and beyond.

In today’s hyperconnected, internet-first economy, cybersecurity is no longer optional. Whether in manufacturing, finance, healthcare, energy, or government, a single breach can inflict cascading operational, reputational, and financial consequences—reaching an average cost of $10.2 million in the U.S., according to IBM.

“San Diego continues to be a leading cyber region, with more than 1,300 firms, the Naval Information Warfare Systems Command (NAVWAR), and the highest growth of cyber certificate obtainment among our peer metros. As organizations driving innovation and strategic national priorities face increasingly costly cyberattacks, our collaborative region is developing new technologies, defenses, and cyber warriors to combat these systemic threats,” said Lisa Easterly, President and CEO, CCOE—commissioning organization of the report.

KEY report FINDINGS

  • San Diego’s cybersecurity cluster continues to expand, adding jobs, firms, and economic impact, even as the broader technology industry contracts. There are 14,875 jobs across 1,350 establishments within the cybersecurity cluster in San Diego, up 11 percent and 33 percent over the last two years, respectively. Together, this amounts to $4.3 billion regional economic impact and 29,040 jobs impacted.
  • The cybersecurity talent pool continues to grow but has been slowing down since 2022. Despite the increased need for cybersecurity professionals, the pace the talent pool grows every year is declining. This trend parallels a similar slowdown in advertised demand, as job postings for cybersecurity workers have declined and remain 60 percent lower than pre-pandemic levels.
  • San Diego continues to expand cyber skills, particularly in certificate obtainment, which outpaces all of San Diego’s peer metros. Overall degree and certificate obtainment in San Diego continues to grow, expanding 51 percent since 2019. Certificates, which are obtained both in and outside of traditional degree programs, have grown 78 percent from 2019 to 2023.
  • Business sentiment has softened. Survey results show that perceptions of San Diego’s business environment have declined relative to 2023, including access to talent, vendors, customers, and capital. Only research and development remained at the same level compared to 2023.

Amid broader technology industry declines and a shifting policy landscape, cybersecurity remains a key, growing driver of San Diego’s economy. The region’s cybersecurity cluster supports 29,000 local jobs, most concentrated at NAVWAR, the preeminent provider of information warfare capabilities for the U.S. Navy. In all, the economic impact of San Diego’s cyber cluster is equivalent to 26 Comic-Cons.

“San Diego’s cyber cluster remains a bright spot for our region, during a period of continued economic uncertainty. However, we must not take it for granted. We can continue to support its growth by connecting cybersecurity companies to new customers, more suppliers, and diverse talent that is necessary to thrive,” said Eduardo Velasquez, Senior Director of Research and Economic Development, San Diego Regional EDC.

“As cyber threats grow in frequency around the world, protecting integrated infrastructure and sensitive information across critical industries, from healthcare to defense to finance, is more important than ever,” said Rob Johnson, Vice President of Cybersecurity Sales, Thales.

Finding opportunities to navigate economic uncertainty, adapting curriculum to prepare talent for the rapidly-evolving cluster, and helping equip small business vendors to sustain cybersecurity compliance are all strategies that will help San Diego maintain its leadership in cybersecurity and innovation across the region and globe.

In partnership with CCOE, the report was sponsored by Thales, Deloitte, ESET, LevitZacks, and NDIA’s San Diego chapter, and unveiled November 12 at an industry event hosted at Qualcomm.

SEE THE FULL REPORT HERE

LEARN more about cyber IN SAN DIEGO

About Cyber Center of Excellence (CCOE)
CCOE is a San Diego-based nonprofit that mobilizes industry, academia and government to grow the regional cyber economy and create a more secure digital community for all.

Study: CA’s $125B fusion energy potential could support 40K jobs, power the future

By EDC Research Bureau,

In October 2025, San Diego Regional EDC released “Catalyzing CA’s Fusion Advantage: Roadmap to Commercialization,” an interactive web report quantifying the economic impact of California’s fusion energy industry and exploring its potential to support more than 40,000 jobs and $125 billion to the state economy.

With electricity demand rising and climate targets tightening, the world is facing an impending energy crisis. These challenges, combined with grid instability and geopolitical vulnerability, have underscored the need for groundbreaking commercial technologies, as well as coordinated policy and regulatory frameworks to harness the state’s full potential.

The same process that powers the sun, fusion energy has long been considered the “holy grail” of power: A clean, safe, and virtually limitless source of baseload electricity. It offers high power density, no carbon emissions, minimal and short-lived radioactive waste, no risk of meltdown, and 24/7 reliability.

California has already begun to establish itself as a global leader in the fusion energy industry. The presence of industry titans such as General Atomics and TAE Technologies, coupled with world-leading R&D institutes like Lawrence Livermore National Laboratory (LLNL) and UC San Diego’s fusion cluster, positions the state as one of the world’s most promising regions for fusion commercialization. These institutions also host two of the nation’s most significant fusion research facilities—General Atomics’ DIII-D, the only operational fusion user facility in the country, and LLNL’s National Ignition Facility, where the first successful ignition proved that fusion energy is possible.

“With the right support, California can lead the in the commercialization of fusion energy, capturing the economic benefits that come from it while reshaping the global energy landscape,” said Eduardo Velasquez, Sr. Director of Research and Economic Development at San Diego Regional EDC, the report’s author. “EDC’s report brings into focus the regions, firms, and talent currently driving the industry, as well as the opportunities and hurdles the state faces in scaling from fusion R&D hub to a production powerhouse.”

Informed by nearly two dozen executive interviews with fusion business leaders, academia, and local governance, the report—available at fusionCA.org—dives deep into current industry strengths, future growth scenarios, and policy recommendations needed to drive industry competitiveness in California.

KEY FINDINGS

  • California leads the nation in fusion energy development. The state boasts 16 core fusion companies—more than one-third of all U.S.-based fusion companies—and has captured more than $2.2 billion in cumulative private and public funding since tracking began.
  • The fusion industry already generates significant economic impact—with even more high-growth potential. Currently, fusion energy accounts for approximately 4,700 jobs across California and generates $1.4 billion in annual economic output. The industry has the potential to grow to between $48 billion and $125 billion, depending on successful commercialization and state policy decisions.
  • California excels in research but faces commercialization challenges. The state’s world-class universities, national laboratories, and private investment ecosystem position California as the global leader in fusion R&D. However, barriers such as regulatory uncertainty, high land costs, grid interconnection delays, and lack of fusion-specific policy frameworks threaten California’s ability to retain companies as they transition from R&D to commercial deployment.
  • Maintaining fusion leadership requires strategic policy measures and state support. Success depends on recognizing fusion as ‘clean energy’ under state law, establishing clear regulatory pathways, preparing appropriate sites for establishing commercial research centers and fusion energy plants, and creating coordinated policy support. Without decisive action, California risks losing fusion companies to other states offering more favorable commercialization conditions.

“As a leader in climate resilience, California has been at the cutting edge of energy transition strategies and innovation for decades. Now, as fusion presents such clear economic opportunity, our state must build a long-term policy roadmap that prioritizes and incentivizes research, commercialization, workforce development, and investment to further position us to lead in the global energy transition,” said California Senator Catherine Blakespear, Chair of the Environmental Quality Committee.

“We’re proud to play a key role in advancing fusion energy here in San Diego while collaborating with partners such as the State of California, the City of San Diego, the Department of Energy, the University of California system, and national laboratories,” said Anantha Krishnan, senior vice president for the General Atomics Energy Group. “To realize our region and state’s full potential, California companies will need financial incentives, regulatory support, and streamlined land-zoning processes. In addition, public-private collaborations to build test facilities and train the future fusion workforce will be critical to achieving success in commercializing fusion energy.”

The report was underwritten by General Atomics, with research contributions by Boston Consulting Group and sponsorship by B3K Prosperity, LLNL, Livermore Lab Foundation, Mintz, ML Strategies, and Tokamak Energy, and unveiled at a press conference and industry reception October 9. Congressman Scott Peters, Senator Catherine Blakespear, and other leaders across the state were in attendance.

READ THE FULL REPORT

EXPLORE MORE SAN DIEGO DATA

Rep. Peters, Mayor Gloria to lead France trade mission to strengthen economic ties with EU

By Bree Burris,

WORLD TRADE CENTER SAN DIEGO CONVENES REGIONAL LEADERS TO HELP SAN DIEGO BUSINESSES EXPAND GLOBALLY, CREATE LOCAL JOBS

In order to foster vital global economic partnerships, Congressman Scott Peters, San Diego Mayor Todd Gloria, and World Trade Center San Diego (WTCSD), the international team at San Diego Regional Economic Development Corporation (EDC), are leading a 2025 trade delegation to France. During the September 21–September 26 trade mission, business and civic leaders will promote the region’s key industries and seek to establish and strengthen business relationships across biotechnology, clean energy, maritime technologies, and tourism.

As geopolitical tensions, trade policy uncertainty, and supply chain realignments reshape the global economy, it is more important than ever for San Diego companies and institutions to strengthen ties with trusted partners in Europe. France—home to leading firms in aerospace, life sciences, clean energy, and advanced manufacturing—offers natural synergies with San Diego’s innovation-driven economy. This trade mission aims to open new pathways for collaboration, investment, and market access that will help San Diego businesses remain competitive and resilient in a complex international landscape.

“With years of enduring collaboration between France and the U.S., now is the time to reinforce our regional commitments on the world stage,” said Congressman Scott Peters. “I am eager to join WTCSD on the road—now for the fifth time—to strengthen our global collaboration, drive investments in innovation and R&D, and bolster public-private partnerships across critical industries.”

San Diego and France have shared expertise in knowledge-intensive industries, including biotechnology, aerospace and defense, and clean energy. France is San Diego’s third largest foreign investor, contributing $5.6 billion since 2014. Further, the country’s research institutions have built long-lasting relationships with San Diego’s premier universities including San Diego State University and UC San Diego. France is ranked third in Europe for R&D spending, with the Paris region ranking first worldwide for FDI in R&D and corporate projects.

Companies have also capitalized on these synchronicities. On the heels of its acquisition of San Diego-based Inhibrx, France’s largest life sciences company Sanofi announced its commitment to invest at least $20 billion in the U.S. by 2030. French aerospace giant Safran also calls San Diego home, with aerospace jobs making up nearly one-fifth of the region’s innovation employment.

Boasting one of the cleanest energy grids in Europe and producing more than half of the European Union’s nuclear energy, France is also home to the ITER fusion energy project—the largest international scientific collaboration in the world. As the project aims to create fusion energy at power plant scale, San Diego-based General Atomics is one of its largest contributors, fabricating the world’s most powerful pulsed superconducting electromagnet for ITER.

“San Diego is an undeniable force in the global marketplace, and our future prosperity depends on strengthening those ties,” said Mayor Todd Gloria. “From pandas returning to the Zoo to nonstop flights to Amsterdam to new tech jobs here at home, global engagement is delivering real results for San Diegans. I’m proud to continue this work alongside World Trade Center San Diego and Congressman Scott Peters, and to celebrate our new Sister City partnership with Marseille“

Over the five-day trade mission in Paris, Marseille, and Saint-Paul-lès-Durance, San Diego will look to build lasting institutional relationships and attract foreign investment in industries critical to the future.

Agenda items include:

  • The celebration of key partnerships including a new San Diego-Marseille Sister City Agreement; an MOU between life sciences trade organizations Eurobiomed and Biocom; and agreements for France’s Centre National de la Recherche Scientifique to place leading researchers at San Diego State University and UC San Diego.
  • Opportunities to showcase San Diego’s innovation economy and major regional development projects to foreign investors.
  • Ahead of the 2028 Los Angeles Olympics, tours and meetings with the organizers of the Paris Olympics for a best-practices discussion on infrastructure, tourism, and economic development.
  • Meeting and tour of ITER, where General Atomics’ recently-completed central solenoid magnet will be housed—a significant accomplishment for San Diego and clean energy innovation.
  • Formal meetings with major entities with investment interests in both countries, including Sanofi, LVMH Group, Dentons, and the Port of Marseille.

“As the rules of global commerce continue to shift rapidly, San Diego firms of all sizes need strong partnerships to navigate this moment,” said Nikia Clarke, executive director of World Trade Center San Diego and chief strategy officer at San Diego Regional EDC. “That’s why we lead trade missions as a region—with a diverse cross-sector delegation of both the region’s largest and smallest employers working together to find opportunity in uncertainty.”

Delegates will participate in upwards of 15 meetings over the course of the trade mission, sharing best practices and driving business connectivity across many verticals. The nearly three dozen San Diego delegates include representatives from ASML, Ambix Ventures, Cubic Transportation Systems, General Atomics, San Diego Zoo Wildlife Alliance, and smaller businesses including French Bio Beach, GEN2X, and La Jolla Labs. Also in attendance are delegates from key agencies, academic institutions, and civic organizations such as the Port of San Diego, San Diego Regional Chamber of Commerce, SoCal French American Chamber of Commerce, San Diego Tourism Authority, Biocom, San Diego State University, University of California Office of the President, UC San Diego, and others

The trade mission is organized by World Trade Center San Diego, the international team at EDC, with assistance and support provided by the U.S. Embassy in France, the SoCal French-American Chamber of Commerce, and Dentons Paris, and sponsorship by Qualcomm, Ambix Ventures, General Atomics, and San Diego Tourism Authority.

Learn more about France and San Diego’s connection here, and follow along during the trade mission: #SDinFR. 

SD-FR data sheet

WTCSD has previously led trade missions to Singapore, South Korea, The Netherlands, Germany, the United Kingdom, Japan, Vancouver, and more.

About World Trade Center San Diego
World Trade Center San Diego (WTCSD) is the international team within San Diego Regional Economic Development Corporation (EDC). WTCSD works to further San Diego’s global competitiveness by building an export pipeline, attracting and retaining foreign investment, and increasing San Diego’s global profile abroad. WTCSD.org

For media queries or other questions, contact:

Bree Burris
Bree Burris

Sr. Director, Communications & Community Engagement

EDC celebrates 60th anniversary, welcomes Padres’ Tom Seidler as board chair

By Bree Burris,

As San Diego Regional EDC celebrates 60 years since its founding in 1965 and continues to drive an inclusive economic development strategy for the region, outgoing Board Chair Jennie Brooks passes the gavel to Tom Seidler, Executive Vice President, Community & International Impact of the San Diego Padres.

“It was my brother Peter who first asked me to represent the Padres on the EDC board.

Tom and late brother Peter Seidler, ownership of the San Diego Padres

I am honored to take on this new role and work even more closely with EDC’s team. Our mission is to drive greater inclusion, innovation, and growth across San Diego in order to better elevate our people, businesses, and identity on the global stage,” said Tom Seidler, Executive Vice President, Community & International Impact of the San Diego Padres. The Padres, which employs more than 1,200 San Diegans, have become a consistent playoff contender and top-three team in attendance over the past several years.

While San Diego faces new pressures at the local, state, and federal level, and while residents and businesses are continually challenged by the affordability crisis, the goalposts outlined in the Inclusive Growth Initiative are more important than ever. It is an economic imperative that the region create more skilled talent, quality jobs, and thriving households, or San Diego’s competitiveness is at risk.

“I am proud to pass the gavel to my colleague and friend Tom Seidler in this milestone year,“ said outgoing Chair Jennie Brooks, Executive Vice President at Booz Allen Hamilton, who served a three-year term which saw EDC’s largest headcount and budget during a time of post-pandemic economic recovery. “EDC’s employer-led, data-driven approach makes crystal clear the needs of the economy and the onus of the business community in making a difference. I know Tom will continue this important work and set us on the right path for EDC’s next 60 years.”

As Chair, Seidler is supported by five officers: Vice Chair Kevin Pegels, Head of Global Quality & Operations, Illumina; Vice Chair Karen Reinhardt, Head of HR, US, ASML; Vice Chair of Inclusive Growth Lisette Islas, CEO, Lifeline Community Services; Treasurer Manuel Rodriguez, Market President, San Diego Commercial Banking, U.S. Bank; and Secretary Jane Finley, Senior Vice President & Area Manager, Kaiser Permanente.

Along with the election of a new chair, EDC’s board also elected five new directors: Tyler Carter, Park President, SeaWorld San Diego; Brunson Howard, Market Leader & Senior Managing Director, CBRE; Richard Neale, Corporate Executive Vice President, Chief Business Development & Growth Officer, Scripps Health; Jennette Shay, COO, Price Philanthropies Foundation; and Dan Skopec, Senior Vice President & CRO, San Diego Gas & Electric.

EDC is a membership-based nonprofit organization that mobilizes government and civic leaders around an inclusive economic development strategy in order to connect data to decision making, maximize regional prosperity, enhance global competitiveness and position San Diego effectively for investment and talent. The organization’s more than 150 investors (members) range from rising stars like NOVO Brazil Brewing Co., to the region’s largest employers like Qualcomm and Illumina, to leading anchor institutions such as universities, hospitals, and sports franchises, among others.

“As a beloved San Diego leader, Tom is perfectly positioned to lead EDC in this unique moment in time. Notably, he has moved through each EDC officer role, serving as past secretary, treasurer, and vice chair,” said Mark Cafferty, President & CEO, San Diego Regional EDC. “With a national climate as challenging as this, Tom’s humility, leadership, and deep understanding of San Diego’s strengths and opportunities are exactly what the organization needs as we strive to make San Diego a model for the nation and the world.”

EDC officially welcomed Tom Seidler as Board Chair at its Annual Dinner event at Petco Park on Thursday, May 15.

Learn more & get involved

Study: San Diego’s $47B Manufacturing sector supports 121K jobs, a third of which are in small businesses

By EDC Research Bureau,

This week, San Diego Regional EDC released “Manufacturing in San Diego: Local Impact, Global Reach,” which quantifies the economic impact of the region’s Manufacturing sector and explores the firms, innovation clusters, and talent building and creating the goods and technologies of the future.

While federal priorities shift to reduce dependence on foreign supply chains, prioritizing the resilience and competitiveness of San Diego’s Manufacturing sector is key. In fact, over the last five years local manufacturing firm growth has outpaced that of California and the U.S. at large. The Manufacturing sector not only creates jobs and fosters innovation across key industries in our binational region, but it ensures a stable supply of essential goods and technologies.

“As is always our mission, this report aims to provide actionable insight for regional decision makers with data and guidance needed to preserve and enhance San Diego’s competitiveness in the global economy. Manufacturing is core to San Diego’s innovation identity, offering onramps to quality jobs, and will need coordinated support to sustain growth,” said Eduardo Velasquez, Sr. Director of Research & Economic Development at San Diego Regional EDC, the report’s author.

Released as part of National Manufacturing Month, the interactive web report includes a deep dive on the $47 billion Manufacturing sector, and includes company profiles, a metro-by-metro comparison, and a set of recommendations for better supporting manufacturers in a costly and highly regulated environment.

KEY report FINDINGS

  • San Diego’s Manufacturing sector is a significant part of the regional economy. There are 121,027 jobs supported by 4,429 establishments tied to the Manufacturing sector. This means that manufacturing employment accounts for nearly one in 10 private sector jobs across the region. Altogether, this amounts to a $47 billion regional economic impact annually.
  • Manufacturing jobs are high-paying and increasingly accessible. Average annual wages are more than $103,000, which is 31 percent higher than the region’s average. The proportion of manufacturing jobs not requiring higher education continues to rise, opening opportunities to a wider range of candidates.
  • Growth in the sector is driven by small businesses. More than one-third of the manufacturing workforce is employed by a small business, with fewer than 100 employees. Nearly nine in 10 manufacturers employ fewer than 50 employees.
  • Manufacturing is tied to innovation. San Diego manufacturing encompasses industry verticals from Consumer Goods and Craft Beer to Life Sciences, Technology, and Aerospace. Innovation-related industries make up 46 percent of all manufacturing employment in the region.
  • High cost of living and operational challenges hinder the sector’s growth. Success stems from companies finding unique pathways to grow and expand. However, a high cost of living, limited space, and higher operational costs in San Diego pose challenges for attracting and retaining manufacturers and their workers.

Manufacturing in San Diego is made up of world-class brands and consumer goods like Taylor Guitars, Dr. Bronner’s soaps, and Stone Brewing’s IPAs. Yet San Diego’s Manufacturing sector also has a strong tie to the region’s innovation ecosystem—producing everything from satellite navigation equipment to genome sequencers. In fact, San Diego’s innovation manufacturing employment concentration is more than double the national average.

“San Diego brings something special beyond biotech innovation—it’s the collaborative spirit and vibrant energy here that truly enhance what we create,” said David Arida, COO at Biolinq, a San Diego startup focused on developing biowearable sensor devices.

However, the region’s high cost of living, expensive and hard-to-come-by real estate, and higher operational costs pose challenges for attracting and retaining talent and manufactures alike. Even more, San Diego ranks low in ease of doing business compared to competitor regions, which can impact company decisions on where to locate or expand operations.

“As EDC’s report demonstrates, it is critical that our region commits to cultivating talent and catalyzing innovation, as well as investing in critical infrastructure and easy-to-navigate policy frameworks to better support local manufacturers. In Carlsbad, we are dedicated to strengthening our manufacturing community by fostering collaboration and ensuring businesses have the resources needed to succeed. From streamlining processes to providing access to new opportunities, we are committed to making Carlsbad a hub for innovation and sustainable growth in manufacturing,” said City of Carlsbad Mayor Keith Blackburn.

The report was sponsored by the City of Carlsbad, CMTC, County of San Diego, San Diego County Water Authority, and Walmart, and was unveiled October 30 at an industry event together with Carlsbad Mayor Keith Blackburn and San Diego City Councilmember Raul Campillo.

SEE THE FULL REPORT

LEARN MORE ABOUT MANUFACTURING IN SAN DIEGO

Plus, explore our Spotlight on Manufacturing series

About EDC

San Diego Regional Economic Development Corporation (EDC) is an independently-funded economic development organization that mobilizes business, government, and civic leaders around an inclusive economic development strategy in order to connect data to decision making, maximize regional prosperity, enhance global competitiveness, and position San Diego effectively for investment and talent.

Rep. Peters, WTCSD to lead Singapore trade mission to strengthen economic ties in Asia

By Bree Burris,

WORLD TRADE CENTER SAN DIEGO CONVENES REGIONAL LEADERS TO HELP BUSINESSES IN SAN DIEGO MEGA-REGION EXPAND GLOBALLY, CREATE LOCAL JOBS

In order to foster vital global economic partnerships, Congressman Scott Peters, San Diego Councilmember Raul Campillo, and World Trade Center San Diego (WTCSD), the international arm of San Diego Regional Economic Development Corporation (EDC), are leading the 2024 trade delegation to Singapore. During the September 30—October 4 trade mission, business and civic leaders will promote the region’s key industries and seek to establish and strengthen business relationships across biotechnology, medical devices, advanced manufacturing, and urban infrastructure.

A generational shift in U.S. industrial strategy aimed at reducing reliance on China, coupled with federal legislation like the Chips and Science and Infrastructure Investment and Jobs Acts, position Singapore as a natural partner in advanced industries. As national governments continue to incentivize the reshoring and nearshoring of activities, gateway regions like Singapore-Malaysia in Asia and San Diego-Tijuana in the Americas are perfectly positioned to take advantage of these global shifts.                                                    

“Singapore’s strategic position and expertise in innovation industries make it an ideal partner for our San Diego-Tijuana binational region,” said Congressman Scott Peters. “This trip with World Trade Center San Diego will help strengthen our global brand, drive investment, and bolster the resilience of our local businesses.”

Home to the world’s busiest transshipment port and border crossing, Singapore is a highly developed center for global trade and a hub for U.S. companies conducting business in Asia. Situated in one of the most strategically important locations on the planet, the city-state boasts a free and business-friendly economy with low corruption, low tax rates, a skilled workforce, and world-class infrastructure.

As the U.S. strengthens its alliances in Southeast Asia, San Diego finds in Singapore an economy with shared expertise in knowledge-intensive industries, including artificial intelligence, medical device manufacturing, and information communications technology. Singapore boasts satellite operations for some of San Diego’s premier innovators including Qualcomm, ResMed, and Illumina. Further, Singapore has poured $12.8 billion in FDI into the U.S. since 2019 in industries such as manufacturing, information communications technology, and energy. The U.S. has matched that amount, investing $12.5 billion during the same time period. Looking closer, Singapore is the #10 country investing venture capital into San Diego by deal count, just behind Denmark and India (2014—2020), primarily in the medical equipment and technology industries. Singapore also shares in San Diego’s binational identity, with Singapore-Johor seeing nearly 1.6x the number of border crossings per day compared to San Diego-Tijuana’s border (450,000 and 283,000, respectively).

“Guided by data and shifting geopolitics, each year WTCSD leads a trade mission to a strategic international metro. For 2024, Singapore was a standout choice for our delegation of public-private leaders,” said Nikia Clarke, executive director of World Trade Center San Diego and senior vice president at San Diego Regional EDC. “As gateway regions, Singapore-Malaysia in Asia and San Diego-Tijuana in the Americas will anchor the critical supply chains of the future. We’re here to deepen international ties and maximize our economic impact.”

Over the four-day trade mission across Singapore, San Diego will look to build lasting institutional relationships and attract foreign investment in industries critical to the future.

Agenda items include:

  • The celebration of a recent partnership between UC San Diego and National University Singapore, as well the exploration of new opportunities around soft-landing space with Singapore commercial real estate developer CapitaLand
  • Opportunities to showcase San Diego-Tijuana and major regional development projects for foreign investors, including innovation developments by San Diego State University and Alexandria Real Estate Equities, Inc.
  • Local, small- to mid-sized businesses Biolinq and Visaic will pitch to global investment firm Temasek
  • Meetings with Port, Airport, Border, and infrastructure partners to better connect our regions through nonstop air and liner service, as well as sharing energy transition and urban development innovations
  • Government convenings with Deputy Prime Minister of Singapore Gan Kim Yong and other dignitaries
  • Formal meetings and tours of major employers in both regions, including Illumina, ResMed, as well as the Mandai Wildlife Group—a peer of the San Diego Zoo Wildlife Alliance

Delegates will participate in upwards of 15 meetings over the course of the trade mission, sharing best practices and driving business connectivity across many verticals. The two dozen San Diego delegates include representatives from Cubic, Mitsubishi Electric, Qualcomm, San Diego Zoo Wildlife Alliance, and smaller businesses including Visaic and Biolinq. Also in attendance are delegates from key agencies, academic institutions, and civic organizations such as Port of San Diego, San Diego International Airport, UC San Diego, San Diego State University, MiraCosta College, Tijuana EDC, San Diego Tourism Authority, Connect, and others.

“As San Diego’s Economic Development Chair, I have two key goals: creating high-paying jobs and lowering costs for families in our city,” said San Diego City Councilmember Raul Campillo. “International trade and partnerships with businesses in Singapore and elsewhere bring advanced technology, high-skill workers, and robust tourism and investment to our local region. This strengthens our economy and delivers benefits like more affordable products that our citizens will see in their day-to-day lives.”

The trade mission is organized by World Trade Center San Diego, the international team at EDC, with assistance and support provided by the U.S. Embassy in Singapore, and sponsorship by Qualcomm, Ambix Ventures, San Diego Tourism Authority, and the San Diego Zoo Wildlife Alliance.

Learn more about Singapore and San Diego’s connection here, and follow along during the trade mission: #SDinSG. 

WTCSD has previously led trade missions to South Korea, The Netherlands, Germany, the United Kingdom, Japan, Vancouver, and more.

For media queries or other questions, contact:

Bree Burris
Bree Burris

Sr. Director, Communications & Community Engagement

Samsung Semiconductor opens customer engagement office in San Diego

By San Diego Regional EDC,

Together with Mayor Todd Gloria, EDC celebrated the opening of Samsung Semiconductor‘s new customer engagement office in San Diego, supporting Southern California customers.

“Samsung Semiconductor’s Memory and Foundry businesses are poised for growth as we innovate and fuel the future of AI, mobile, and automotive,” said Samsung Semiconductor’s U.S. President Jinman Han. “We are expanding in San Diego to better serve our customers in Southern California.”

“Just a few months ago, I led a delegation to South Korea where we visited Samsung’s Biologic offices and other tech giants to strengthen business relationships and to try to grow more quality jobs here at home,” said Mayor Todd Gloria.

“Today, we’re thrilled to see Samsung Semiconductor doubling down on its local tech footprint and making an important and valuable addition to San Diego’s globally connected innovation economy.”

Located in Del Mar, the new San Diego office is home to Memory and Foundry customer engagement teams totaling approximately 20 employees. Both teams support innovations that power AI, mobile, automotive, IoT, the data center, and more.

  • The Memory team partners closely with major local customers to develop and validate memory solutions for mutual end-customers across applications.
  • The Foundry team is responsible for the end-to-end support and engagement with customers in Southern California. This includes identifying the best Foundry technology for Samsung Semiconductor customers’ needs to sustaining production using Samsung’s process technologies ranging from 150nm all the way to 2nm.

Samsung Semiconductor has had offices in San Diego since 2010, with an R&D center focused on SOC, modem systems, RF systems, multimedia, AI, and commercialization. The company employs more than 200 employees in San Diego with plans for additional growth.

About Samsung Semiconductor

Samsung Semiconductor is a world-leading semiconductor company with a wide range of products that power the tools you use every day – including smartphones, electric vehicles, hyperscale data centers, IoT devices, and more. For more information and the latest news, please visit the Samsung Newsroom at semiconductor.samsung.com.

About EDC

San Diego Regional Economic Development Corporation (EDC) is an independently-funded economic development organization that mobilizes business, government, and civic leaders around an inclusive economic development strategy in order to connect data to decision making, maximize regional prosperity, enhance global competitiveness, and position San Diego effectively for investment and talent.

Meet the MetroConnect VII companies!

By World Trade Center San Diego,

Add these to your ‘companies to watch’ list

Together with Mayor Todd Gloria and underwriters Booz Allen Hamilton, Deloitte and JPMorgan Chase & Co., World Trade Center San Diego (WTCSD) unveiled the seventh cohort of companies selected to participate in MetroConnect, the region’s comprehensive export assistance program helping local companies accelerate their international growth.

Since the program’s debut in 2015, 95 MetroConnect alumni have collectively added 302 new jobs to the region, signed more than 522 new contracts, and set up 22 new overseas facilities. On average, cohort companies grow their exports by an average 63 percent and revenues by 40 percent as part of the program. Alumni include Novo Brazil Brewing Co., Access Trax, White Labs, Dr. Bronner’s, Bitchin’ Sauce, Scientist.com, Aira (acquired by Blue Diego Investment Group), Cypher Genomics (acquired by Human Longevity Inc.), and many more.

Now, WTCSD is pleased to welcome the newest set of MetroConnect companies representing the diversity of San Diego’s innovation economy.

Meet the MetroConnect VII companies

  1. Aquacycl
  2. Epitope Diagnostics
  3. Fieldsheer
  4. GALT Aerospace
  5. Harland Brewing Company
  6. Health Innovation Products
  7. Lotus Sustainables
  8. Promo Drone
  9. Selk’bag
  10. Sunday Golf
  11. Surf Loch
  12. VECKTA
  13. VeV Scientific
  14. Visaic
  15. Wearable Sensing

Learn about the companies

The MetroConnect program is highly competitive, with just 15 companies selected based on a variety of criteria, including interest in new foreign markets, assessed impact of funds, current international traction and more. Applicants were assessed by a panel of senior level representatives from Biocom, Connect, CMTC, WTCSD and the U.S. Commercial Service.

“Since its launch, the City of San Diego has been a proud supporter of MetroConnect and the nearly 100 businesses it has helped grow internationally,” said San Diego Mayor Todd Gloria. “As Mayor, I’m committed to supporting the small businesses that power San Diego’s economy, and international connectivity is an important tool in building economic resilience.”

Why go global?

Amid economic uncertainty, it is more important than ever to help local SMEs build resilience by facilitating increased sales in global markets.

In 2022 alone, San Diego exported more than $32 billion in goods overseas, as well as billions more in services like software, cybersecurity, engineering and research. SMEs produce 92 percent of those goods—driving home the importance of programs like MetroConnect.

“Booz Allen is proud to support international business connectivity in San Diego through MetroConnect,” said Jennie Brooks, EVP at MetroConnect underwriter Booz Allen Hamilton, and EDC board chair. “The metrics don’t lie—it’s clear global companies are more competitive, efficient and successful. We’re committed to continuing this important work in San Diego’s business community.”

Next up for MetroConnect VII

The cohort will gain access to a suite of resources to support expansion into international markets, including executive workshops, flight discounts, language translation, and up to $30,000 in grant funding.

“2024 is filled with great opportunity for those who are prepared to navigate an uncertain and dynamic environment,” said Nikia Clarke, executive director of WTCSD. “Now with new tracks focused on technology, health and consumer goods, the MetroConnect program will ensure San Diego’s rapidly growing firms are equipped to access global markets, share our region’s life-changing innovation with the world, and create high quality jobs here at home.”

Interested in growing your business internationally?

World Trade Center San Diego works directly with companies – free of charge – to help them expand internationally and grow in San Diego. Whether your small company is interested in learning about exporting and international growth, or your SME is ready to export and grow internationally, WTCSD is here to help.

Ready to get involved? Click here to receive our monthly Global Brief Newsletter, delivered straight to your inbox.

Mayor Todd Gloria to lead South Korea trade mission to strengthen economic ties in Asia

By Bree Burris,

WORLD TRADE CENTER SAN DIEGO CONVENES REGIONAL LEADERS TO HELP BUSINESSES IN SAN DIEGO MEGA-REGION EXPAND GLOBALLY, CREATE LOCAL JOBS

In order to foster vital global economic partnerships, San Diego Mayor Todd Gloria, SANDAG and San Diego County Board of Supervisors Chairwoman Nora Vargas, and World Trade Center San Diego (WTCSD), an affiliate of San Diego Regional Economic Development Corporation (EDC), are leading a trade delegation to South Korea. During the October 27—November 2 trade mission, business and civic leaders will promote the region’s key industries and seek to establish and strengthen business relationships across biotechnology, semiconductors, clean energy, and infrastructure.

Monumental federal legislation (IIJA, IRA, and CHIPS and Science Act), combined with a generational shift in U.S. industrial strategy aimed at reducing American reliance on China, have positioned South Korea as a natural partner in critical industries. As the federal government continues to incentivize the reshoring and nearshoring of activities aligned to national priorities, leaders from across San Diego, Imperial Valley, and Tijuana are maximizing growth through global connection.                         

“South Korea is a critical global market and a natural partner for San Diego as we share complementary strengths in the life sciences, clean energy, and biotechnology sectors,” said Mayor Todd Gloria. “I’m proud to again join the World Trade Center San Diego on a trade mission to strengthen business relationships and grow quality jobs here at home for San Diegans.”

Home to Asia’s third busiest cargo airport and seventh largest port, South Korea is an emerging hub for global trade and business. As the U.S. strengthens its alliances in East Asia, San Diego finds in South Korea an economy with shared expertise in knowledge-intensive industries, including personalized medicine, semiconductor research and manufacturing, and clean energy. South Korean-based companies directly employ more than 850 San Diegans, predominantly in the technology and manufacturing industries at companies like Samsung and Hyundai. Notably, the U.S. and South Korea hold the #1 and #2 spots, respectively, in global market share of the semiconductor industry. Further, South Korean investment into the U.S. is accelerating, with $18.2 billion in new investment since mid-2020 alone. South Korea is the #13 country investing venture capital into San Diego by deal count, closely behind Germany and Singapore (2014—2020), primarily in the pharmaceuticals and technology industries.

LEARN ABOUT THE TWO REGIONS

 “The binational mega-region has always been a remarkable place, but at this moment for the global economy, we can compete like never before,” said Nikia Clarke, executive director of World Trade Center San Diego and senior vice president at San Diego Regional EDC. “With San Diego’s innovation ecosystem, Imperial Valley’s clean energy leadership, and Tijuana’s advanced manufacturing prowess, we have all the necessary pieces to anchor the supply chains of the future: collaboratively, efficiently, and sustainably.”

“I am looking forward to showcasing the advancements in clean energy technology, life sciences, and port infrastructure to elevate the best of what our binational region has to offer and identify new partnerships with South Korea to foster innovation and economic growth for both our regions,” said SANDAG and San Diego County Board of Supervisors Chairwoman Nora Vargas. “This is an opportunity to increase trade and share new ideas that will help develop lasting solutions to improve our region’s infrastructure, transportation, and economy for the residents of San Diego County.”

Over the four-day trade mission in Seoul, Incheon, and Gyeonggi Province, San Diego will look to build lasting institutional relationships and attract foreign investment in industries that are critical to the future.

Agenda items include:

  • The celebration of a partnership between San Diego-based medtech company Dexcom and South Korean-based tech giant Kakao, which will enable Dexcom to bring its next-generation glucose monitoring capabilities to the South Korean market
  • Opportunities to showcase major regional development projects for foreign investors, including the Seaport Village redevelopment, Lithium Valley in Imperial County, as well as San Diego State University and UC San Diego’s campus expansions
  • Meetings with Port, Airport, and infrastructure partners to better connect our regions through nonstop air and liner service, as well as sharing energy transition innovations
  • Government convenings with the Governor of Gyeonggi and the Mayor of Siheung together with Mayor Todd Gloria and SANDAG and County Board of Supervisors Chairwoman Nora Vargas
  • Formal meetings and tours of major employers in both regions, including Qualcomm, Illumina, and Samsung Biologics

Delegates will participate in upwards of 15 meetings over the course of the trade mission, sharing best practices and driving business connectivity across many verticals. The two dozen San Diego delegates include representatives from Illumina, Qualcomm, Viasat, ASML, Cubic, General Dynamics NASSCO, Gafcon, and small businesses including Tioga Research and Nano PharmaSolutions. Also in attendance are delegates from key agencies, universities, and civic organizations such as Port of San Diego, San Diego International Airport, UC San Diego, San Diego State University, San Diego Association of Governments (SANDAG), Imperial Valley EDC, Tijuana EDC, and others.

The trade mission is organized by World Trade Center San Diego, an affiliate of the San Diego Regional EDC, with assistance and support provided by the U.S. Embassy in South Korea, and sponsorship by Dentons, Townshend Venture Advisors, and Qualcomm.

Follow along with the trade mission: #SDinKR

REFLECTIONS ON OUR KOREA TRADE MISSION

WTCSD.ORG

Thank you to our trade mission sponsors: