Tag: Inclusive Growth

MetroConnect Spotlight: Surf Loch

By Sophia Antonopoulos,

World Trade Center San Diego (WTCSD) works directly with companies free of charge to help them expand internationally and grow in San Diego, supported by San Diego Regional EDC’s 150+ private company and public agency investors. Since 2015, WTCSD’s MetroConnect export accelerator has assisted 110 San Diego companies in turning $1 million in export grants into $106 million in new international sales, 552 new international contracts, and 28 new offices around the world.

We sat down with Ranney Lochtefeld, a partner at MetroConnect VII finalist Surf Loch, to discuss the company’s artificial wave pools and its recent international growth through its time in MetroConnect.

Tell us about Surf Loch and its mission.

Surf Loch is a company based in San Diego, 

California that specializes in designing and building surf pools and wave-generating technology for surfing. We are utilize highly-controllable pneumatic wave generating technology (compressed air and vacuum) to create quality surfing waves, just like the ocean and design and engineer the underlying technology that makes man-made surfing lagoons possible, offering controlled and repeatable waves for surfers of all levels, anywhere away from the ocean. 

Why did you apply to be in MetroConnect?

We applied to be in MetroConnect to optimize our international exporting. Being able to competitively export our products to minimize customs duties has proven difficult, as we utilize many original equipment manufacturer (OEM) parts that can be purchased in-country, but our specialty expertise is assembling them together and providing our software to connect everything.  

Determining the mix between ‘services’ exports and ‘durable goods’ exports with our integrated systems adds a layer of complexity to our export process but also opens opportunities to minimize taxable duty. 

How did MetroConnect help your company?

Our company was unaware of all the support, grant, and mentorship opportunities that were available to us before our introduction to the MetroConnect program. The program has been an invaluable resource for us to help navigate the complex world of international exports.  

We appreciate the resources they have put together and the way they make it easy for us to have a one-stop shop to find the resources we need to effectively sell our products and services abroad. We intend on using the contacts made and resources made available in the future as we continue to expand our global footprint.

What is on the horizon for Surf Loch’s international growth?

The international expansion of the surf pool market is growing rapidly. We believe that there is a strong market for our products and services abroad and we are actively expanding our business in Europe, MENA, and Brazil. We intend on continuing to utilize the resources made available to us from the MetroConnect program for years to come.

What advice would you give to companies interested in growing internationally and participating in MetroConnect?

Ensure that you understand the regulatory compliance requirements of where you are exporting to, and whether you will be subject to domestic licensing or reporting requirements.  

Before starting the program, we were unaware that there were so many potential export requirements we could be subject to, so the MetroConnect program was very helpful in providing information on these topics. 

Your turn: Grow your international sales with MetroConnect, too!

Like Sunday Golf, apply to join MetroConnect VIII, and receive an export grant, expert advising, workshops, regional mentors, and more.

APPLY NOW →

The application takes approximately 30 minutes to complete.

Plus: Learn how 110 MetroConnect alumni, including Dr. Bronner’s, Blue Sky Network, EDDY Pump, and White Labs, leveraged the program to drive 66 percent average export growth and 45 percent average revenue growth.

MetroConnect Spotlight: Aquacycl

By Sophia Antonopoulos,

World Trade Center San Diego (WTCSD) works directly with companies free of charge to help them expand internationally and grow in San Diego, supported by San Diego Regional EDC’s 150+ private company and public agency investors. Since 2015, WTCSD’s MetroConnect export accelerator has assisted 110 San Diego companies in turning $1 million in export grants into $106 million in new international sales, 552 new international contracts, and 28 new offices around the world.

We sat down with Orianna Bretschger, CEO of MetroConnect VII finalist Aquacycl, to discuss the company’s industrial wastewater treatment and its recent international growth through its time in MetroConnect.

Tell us about Aquacycl and its mission.

Aquacycl provides industrial wastewater treatment as a service to help companies reduce operational costs, mitigate climate impacts, and support healthy watersheds and communities worldwide. Our products and services guarantee permit compliance, greenhouse gas mitigation, reliable performance in variable production environments, and operational savings.

Aquacycl is revolutionizing the treatment of challenging industrial wastes generated from food and beverage, chemical, pharmaceutical, and petrochemical facilities, with a total serviceable market opportunity approaching $100 billion, and our existing clients include PepsiCo and other global enterprises in food, beverage, and chemical production.

Why did you apply to be in MetroConnect?

Aquacycl applied to be in MetroConnect for the wide variety of business resources and export support the program provides. We hoped to expand our international presence, particularly in Mexico and Europe, where industrial water challenges are rapidly growing and sustainability regulations are tightening.

How did MetroConnect help your company?

As a growing company, the support and resources MetroConnect has provided have been invaluable. For example, we were able to use the program’s grant in order to cover some of the broker fees associated with the export of our system into Mexico.

We also leveraged MetroConnect to access valuable international business resources that helped us strengthen our export readiness and better navigate the complexities of international shipping and compliance.

What is on the horizon for Aquacycl’s international growth?

Aquacycl intends to accelerate sales in the EU due to the region’s increasingly strict regulatory framework and emphasis on circular economic initiatives. We will also continue to grow sales within the tequila and mezcal distilling regions of Mexico to help customers avoid business risk through water reuse initiatives.

What advice would you give to companies interested in growing internationally and participating in MetroConnect?

The advice we would give other companies beginning to grow internationally is to understand and take advantage of the suite of great resources MetroConnect offers. We also recommend companies keep export manifests short and simple to speed up inspections and avoid extra shipping or border fees.

Your turn: Grow your international sales with MetroConnect, too!

Like Sunday Golf, apply to join MetroConnect VIII, and receive an export grant, expert advising, workshops, regional mentors, and more.

APPLY NOW →

The application takes approximately 30 minutes to complete.

Plus: Learn how 110 MetroConnect alumni, including Dr. Bronner’s, Blue Sky Network, EDDY Pump, and White Labs, leveraged the program to drive 66 percent average export growth and 45 percent average revenue growth.

MetroConnect Spotlight: Sunday Golf

By Sophia Antonopoulos,

World Trade Center San Diego (WTCSD) works directly with companies free of charge to help them expand internationally and grow in San Diego, supported by San Diego Regional EDC’s 150+ private company and public agency investors. Since 2015, WTCSD’s MetroConnect export accelerator has assisted 110 San Diego companies in turning $1 million in export grants into $106 million in new international sales, 552 new international contracts, and 28 new offices around the world.

We sat down with Ronan Galvin, co-owner of MetroConnect VII finalist Sunday Golf, to discuss the company’s modern golf gear and its recent international growth through its time in MetroConnect.

Tell us about Sunday Golf and its mission.

Sunday Golf operates in the golf industry with a mission to remind the world that life is meant to be enjoyed. Our core focus is designing the best golf bags that match any style of play—whether you’re heading to a par 3 course, the driving range, a simulator, or a full course. We also offer options tailored for kids.

Our brand stands out by being more relatable than aspirational, connecting with the everyday golfer in a fun and approachable way.

Why did you apply to be in MetroConnect?

We applied to be in the MetroConnect program for support exporting internationally. Sunday Golf currently exports to the UK, Western Europe, Canada, Australia, Taiwan, Malaysia, Singapore, and Thailand—markets chosen for their robust golf culture and demand.

Exporting is critical for us as it dramatically expands our opportunity to share our products and mission worldwide, but it can come with challenges such as gaining access to new markets and identifying reliable distributors. Our goal in applying for the MetroConnect program was to leverage their resources and advice as we continued to grow.

How did MetroConnect help your company?

The MetroConnect program has played a pivotal role in our international expansion. It enabled us to exhibit at the PGA Show, where we connected with key distributors. We also hosted our Australian distributor in San Diego, further strengthening our relationship. And we are strongly considering exhibiting or visiting the Japan Golf show next March.

Through the U.S. Commercial Service, a key MetroConnect partner, we were introduced to valuable contacts in new foreign markets. As a result, we secured international distribution agreements with Grand Trading (Canada), Vin Distribution (Southeast Asia), and Second Chance (UK/Western Europe).

The foundational export strategy and mentorship provided by WTCSD have been game-changing.

What is on the horizon for Sunday Golf’s international growth?

Over the next year, Sunday Golf will continue strengthening relationships and growing sales in our current international markets. A key focus will be identifying and securing distribution partners in untapped regions such as Japan, South Korea, the Middle East, and potentially Latin America. We also plan to increase participation in international trade shows and further invest in our digital marketing efforts to support global growth.

What advice would you give to companies interested in growing internationally and participating in MetroConnect?

For companies looking to expand internationally, we strongly recommend leveraging WTCSD and its mentorship programs. As a small, bootstrapped company, WTCSD has been invaluable in helping us to grow our business internationally and create more jobs in San Diego.

With MetroConnect’s support, Sunday Golf was able to go from $0 in international revenue to $1M in forecasted international revenue in just one year. We would not be where we are today without the program.

Your turn: Grow your international sales with MetroConnect, too!

Like Sunday Golf, apply to join MetroConnect VIII, and receive an export grant, expert advising, workshops, regional mentors, and more.

APPLY NOW →

The application takes approximately 30 minutes to complete.

Plus: Learn how 110 MetroConnect alumni, including Dr. Bronner’s, Blue Sky Network, EDDY Pump, and White Labs, leveraged the program to drive 66 percent average export growth and 45 percent average revenue growth.

MetroConnect Spotlight: Epitope Diagnostics

By Sophia Antonopoulos,

World Trade Center San Diego (WTCSD) works directly with companies free of charge to help them expand internationally and grow in San Diego, supported by San Diego Regional EDC’s 150+ private company and public agency investors. Since 2015, WTCSD’s MetroConnect export accelerator has assisted 110 San Diego companies in turning $1 million in export grants into $106 million in new international sales, 552 new international contracts, and 28 new offices around the world.

We sat down with Laura Mendez, Customer Service Representative at MetroConnect VII finalist Epitope Diagnostics Inc., to discuss the company’s in-vitro diagnostic products and its recent international growth through its time in MetroConnect.

Tell us about Epitope and its mission.

Epitope is dedicated to the development, manufacturing, and marketing of high-quality, innovative in-vitro diagnostic products. We serve the global research, pharmaceutical, and healthcare sectors, with a strong commitment to addressing the world’s unmet medical needs. Our goal is to be a leading contributor in advancing healthcare solutions worldwide.

Why did you apply to be in MetroConnect?

We applied to be in MetroConnect for support as we began our international exporting journey.

The global medical diagnostics market is growing rapidly and competitive, and as a manufacturer of clinical laboratory diagnostic products, Epitope benefits from working across multiple regions. However, the process can be challenging for growing companies like ours, so the resources and support MetroConnect offers are invaluable to promote products of San Diego.

How did MetroConnect help your company?

Thanks to the support provided by the MetroConnect program and the Export SBDC team at WTCSD, Epitope successfully applied for the STEP program and was awarded a grant. This funding has partially covered our participation in trade shows in Dubai and Germany, significantly contributing to our efforts to expand into global markets.

Most importantly, we have continued to receive valuable counseling and mentorship from WTCSD, MetroConnect, and the U.S. Commercial Service. They have been instrumental in assisting us, from connecting with key contacts outside the U.S. for our current registration, to helping us apply for grants through the STEP program to offset trade show costs. With the help, Epitope was able to grow from two shows in 2023 to six shows in 2025.

What is on the horizon for Epitope’s international growth?

Epitope has plans for expansion, and with all our new partnerships, we are confident about the trajectory of our international sales growth. We are moving to a new building in San Diego to accommodate three times more space.

Additionally, we plan to continue exhibiting at trade shows and are likely to attend new ones. This year, we have added four more international shows to our list for promoting our products. Our ongoing strategy focuses on targeting more partners with our innovative products with six patents in Europe, India, the Middle East, and South America.

What advice would you give to companies interested in growing internationally and participating in MetroConnect?

Our advice would be to evaluate and understand your market thoroughly. Select the right partners, such as distributors, freight forwarders, or customs brokers, ensuring they are reliable and experienced. Look for partners with local knowledge and expertise in navigating the complexities of the target market. Familiarize yourself with the local regulations as well as those in the export destination.

Thanks to MetroConnect we have been connected with excellent partners and received support throughout this process.

Your turn: Grow your international sales with MetroConnect, too!

Like Epitope Diagnostics, apply to join MetroConnect VIII, and receive an export grant, expert advising, workshops, regional mentors, and more.

APPLY NOW →

The application takes approximately 30 minutes to complete.

Plus: Learn how 110 MetroConnect alumni, including Dr. Bronner’s, Blue Sky Network, EDDY Pump, and White Labs, leveraged the program to drive 66 percent average export growth and 45 percent average revenue growth.

A note from our Talent Initiatives Director

By Taylor Dunne,

Education & how business can fill the gap left by government funding

In the past five months, we have seen our education systems face cuts that threaten our most vulnerable communities. To help contextualize their impact, here’s what we know about the current state of education funding for our region:

  • The Governor is proposing a 7.95 percent cut to the CSU and UC systems. This equates to $128 million in cuts to San Diego alone and makes up nearly 40 percent of all state budget reductions.
  • The House Education and Workforce Committee has proposed $351 billion in budget cuts, including adjusted requirements for Pell Grant eligibility that would impact more than 125,000 students in the CSU system alone.
  • Federal agency research funding faces significant threats. This funding accounts for more than half of total research awards in the UC system, which produced 78 startups in FY23 alone.
  • The state continues to cut funding to the California Strong Workforce Program, impacting its ability to support career education. These cuts could reduce access to direct workforce training and supportive services, limiting opportunities for both students and workers.

Now more than ever, we are challenged to come together, discuss, and ideate. As San Diego emerges from the shock and chaos this year’s headlines have already caused, let’s pause to think about the opportunity ahead of us.

What is not news is that many of our systems, in their current forms, often struggle to serve the individuals and communities that need them most. While we know higher education to be an effective vehicle for socio-economic mobility, we continue to see a positive correlation between income and the test scores that determine college eligibility. Proposed reductions to Pell Grant availability, especially impacting individuals that must work full-time to make ends meet, will exacerbate these issues and make educational attainment even more challenging for low-income individuals.

In order to meet business needs for our future workforce and ensure all San Diegans have an opportunity to succeed—two goals that inextricably go hand in hand—we need creative and cross-functional solutions. Where the government divests, enterprise must invest to ensure its most critical asset, its people, remain available and prepared.

San Diego Regional EDC will continue to serve as a convener for the region, bringing the right people to the table for collaborative solutions. With changes in technology, an ever-increasing cost of living, and significant shifts in skills needs, EDC will advocate for a less linear and more intertwined relationship between industry and education. This comes in the form of:

  1. frequent exposure to the World of Work through experienceships and company tours;
  2. internships, like those available through Advancing San Diego and the K-16 Collaborative;
  3. and skills-first hiring practices like those available through apprenticeship models and advocated for by Opportunity @ Work.

EDC will also continue to explore new and innovative ways for businesses to help fill gaps, such as company-supported ScholarShare 529 plans or loan forgiveness programs for upskilling education.

Join us on May 21 for our Q2 Inclusive Growth Roundtable to learn more about this work and see how you can get involved. This small lunchtime event aims to bring together investors and partners engaged in the Inclusive Growth Initiative—especially the talent goal—to discuss where we stand as a region on doubling the number of skilled workers with just five years left in our timeline. If you are interested in joining that lunch, drop us a line!

Thank you,

Taylor Dunne
Taylor Dunne

Director, Talent Initiatives

Inclusive Growth Spotlight: SBCS

By San Diego Regional EDC,

To celebrate and inspire the efforts of regional employers, EDC’s new Inclusive Growth blog series will highlight San Diego companies and organizations helping to drive progress toward the 2030 Inclusive Growth goals. This blog features San Diego nonprofit service provider SBCS (formerly South Bay Community Services).

Launched in 2018 and informed by a partnership with the Brookings Institution, the Inclusive Growth initiative sets 2030 goals for San Diego related to increasing: 1) the supply of talent, 2) quality small business jobs, and 3) newly thriving households. The goals inform San Diego’s economic priorities and make the business case for economic inclusion.

Regional talent demand remains high

To maintain economic competitiveness, the region needs 20,000 students per year completing post-secondary education within six years of graduating high school. These include certifications, career technical education, and college degrees. Progress toward the goal has increased incrementally since 2017 yet completions have shown signs of tapering; the region still falls short of the goal; and the local supply of talent continues to be a critical priority for San Diego employers.

Talent scarcity has become the new normal as hiring demand exceeds the supply of talent across industries. Compounding this challenge, student success is demographically uneven in the San Diego region. Despite making up 35 percent of the population, Hispanics and Latinos only account for 17 percent of residents over 25 years old with at least a bachelor’s degree. Critical to growing the local talent pool will be creating more opportunities for Black and Latino students to succeed locally. Employer-led talent pipeline development efforts are critical to the future of San Diego’s economy and SBCS is among those working toward a solution.

Read the latest Update

 

When families thrive, San Diego County thrives

SBCS transforms communities to support the well-being and prosperity of children, youth, and families throughout San Diego County.

Recognized as a trusted leader in the region for more than 50 years, SBCS takes on San Diego’s toughest challenges with unwavering commitment to create lasting sustainable change. SBCS reaches more than 50,000 residents each year with widescale high-impact services proven to reduce homelessness, improve educational outcomes, advance economic mobility, and improve community safety.

SBCS College-Bound Youth

Understanding the opportunity gap

For young people from low-income communities, a lack of access to quality education, professional mentors, and financial resources will often lead to limited career opportunities in adulthood. Minimum wage jobs are often the only ones available—and can leave youth unable to cover the cost of even their most basic needs, especially in a high-cost region.

SBCS is closing the opportunity gap by paying youth a living wage while they gain hands-on experience in industries that foster long-term career growth and financial success.

For those ready to enter the workforce, paid technical training with local companies and industry-recognized certifications pave the way for stable, well-paying careers. After completing six-weeks of training with SBCS youth Pedro was hired as a full-time fiber optics technician at a competitive salary.

“Pedro wants to be here—he’s learning, he’s growing. Big picture, where he’s going to be in five or 10 years…it’s going be awesome for him to look back on where he started.”  —Justin Baldwin, Director of Construction, Wyyred

For college-bound youth, paid professional internships provide vital income while students continue their education and support their families. After transferring from Southwestern College to UCLA, Jamie worked with SBCS to secure a paid summer internship with the San Diego County Board of Supervisors, gaining hands-on experience in government affairs and policymaking.

“SBCS [helped] catapult my career—they saw something in me and gave me opportunities I didn’t think were possible. Now I’m working next door to City Hall every day, pursuing my passion for public policy.”—Jamie, SBCS Internship Graduate

SBCS provided more than 200 youth with employment support in 2024—and the demand for meaningful work experience is currently exceeding the agency’s capacity to place youth. SBCS is actively seeking local businesses to host interns with wages paid by SBCS. Contact impact@csbcs.org for more information or to get involved.

SBCS Internship student

SBCS’ leadership team shared that an Investment in EDC is an investment in regional workforce development.

“SBCS’ longtime partnership with San Diego Regional EDC has directly strengthened our impact.

Through EDC, SBCS has built meaningful connections with professionals across the region—resulting in new advisory partnerships, internship placements, funding opportunities, and community collaborations. When SBCS launched its internship program, EDC’s research and leadership in workforce development played a critical role in helping us secure grants and design a model grounded in real regional needs. SBCS is proud to be part of a network that champions inclusive economic growth, and we look forward to deepening our relationship in the years ahead.”

Join the movement

Progress on EDC’s 2030 Inclusive Growth goals is only achievable with and through the region’s employers scaling innovative and intentional solutions. Organizations like SBCS are helping to collectively pave the way toward a more inclusive regional economy.

To learn more and get involved in EDC’s work, contact:

Bree Burris
Bree Burris

Sr. Director, Communications & Community Engagement

San Diego employers share 2025 talent needs across critical roles

By Olivia Jones,

To better understand San Diego’s talent demand in priority industries, EDC’s Advancing San Diego program partnered with BW Research to conduct a comprehensive talent demand survey focused on business, computing, and engineering occupations. A survey of 264 businesses in San Diego County was fielded in March 2025. The survey prioritized larger firms to develop a more comprehensive profile of each of the listed occupations. All companies surveyed had at least five employees. Participation spanned all four of the primary regions in San Diego (North County, South County, East County, and Central San Diego) and several industries to ensure diversity of responses.

Talent Demand Report 2025 updates

This data-driven effort supports Advancing San Diego’s Verified Program process and provides a real-time look at the workforce needs of local employers. Results show that while businesses are ready to grow, many face ongoing challenges in finding candidates with the skills and certifications needed to fill both entry- and mid-level roles.

Key findings

  • The largest share of employers considered internally-facing business roles—finance, purchasing, or project management positions—the most important out of all business, computing, and engineering roles.
  • The most difficult entry-level roles to fill included general engineers, project managers, engineering technicians, and software developers.
    • Businesses that prioritized engineers cited engineering as the most difficult occupation to fill with qualified entry-level talent.
    • Entry-level software developer roles took the longest for companies to fill, with 19 percent of companies reporting that it takes more than six months to fill this role.
  • The most challenging experienced position to fill was software developers, followed closely by experienced general engineers.
  • In computing, employers prioritized IT and network security skills, with certifications like A+, Security+, and CCNA frequently required or preferred.

What’s next?

Advancing San Diego verifies educational programs that meet or exceed industry expectations across five key areas. Programs that earn this designation gain public recognition and connection to regional employers.

The 2025 application is now open for business, computing, and engineering programs. Programs that are already verified do not need to reapply; see current roster here.

Timeline

  • April 21: Verified Program application opens
  • September 26: Application deadline. EDC notifies programs that passed part one of the application process
  • November 13: Verified Program Designation Day
    • Programs pitch to industry to share diversity, equity, and inclusion efforts at in-person event. Industry participants fill out rubrics based on program pitches as part two of the application
  • Early December: EDC announces Verified Programs

Apply Now

Explore more Talent Demand Reports

Check out Talent Demand Reports across other priority sectors to stay up to date on workforce trends in San Diego.

Dive into the data

Use EDC’s Data Dashboard to explore how local education programs align with regional workforce needs and identify equity gaps in real-time. The dashboard highlights race and gender disparities, program completions, and connections to priority occupations—all designed to support more data-informed talent development efforts in San Diego County.

To learn more and get involved in EDC’s work, contact:

Olivia Jones
Olivia Jones

Coordinator, Talent Initiatives

EDC report: Annual Inclusive Growth Progress

By San Diego Regional EDC,

Report: Gaps in accessibility challenge the region’s goals

Today, San Diego Regional EDC released its Inclusive Growth Progress Report, using the most up to date and available data (2023). With new progress and bold objectives set around increasing the number of quality jobs, skilled talent, and thriving households critical to the region’s competitiveness, the report measures San Diego’s growth and future outlook, and spotlights the greatest threats to prosperity

progress.incLUSIVesd.org

Making the business case for inclusion, EDC releases this annual report to track progress toward the region’s 2030 goals: 50,000 new quality jobs* in small businesses; 20,000 skilled workers per year; and 75,000 newly thriving households**.

Since its launch in 2017, the initiative has rallied public commitments from County, City, academic, and private sector leaders who are leveraging the Inclusive Growth framework to inform their priorities, tactics, and resource allocation. While much about the economy remains uncertain and inclusion is challenged at the national level, intentional and consistent efforts by a diverse set of regional stakeholders will be key to achieving these goals.

THE STORY BEHIND THE DATA

Halfway through the decade, the San Diego region continues to make progress towards its 2030 goals with increases in quality jobs, post-secondary education completions, and median household incomes in communities of color. Nevertheless, gaps in accessibility continue to challenge the region’s competitiveness.

In terms of quality jobs, San Diego has made immense progress towards the 2030 goal and is even projected to exceed it. However, while quality job numbers have increased, small businesses are struggling with a stagnant pace in job growth, talent acquisition, and staff retention. These challenges further the gap between small and large businesses and threaten small businesses’ ability to compete.

With many small businesses considering leaving the region due to funding and staffing challenges, it is vital that these firms have access to new markets. San Diego anchor institutions can make an immense impact by shifting just one percent of existing procurement spend to small, local, and diverse businesses.

San Diego’s innovation economy has positioned the region as a global hub for breakthrough scientific research and life-changing technological advancements. Yet, our talent shortage poses a threat to San Diego’s competitiveness and talent goal. A key issue continues to be accessibility for low-income students who make up the workforce of tomorrow but are underrepresented in today’s workforce. While Hispanic and Latino students make up almost half of San Diego’s K-12 students, only 20 percent are currently represented in the innovation economy workforce.

Furthermore, less than 40 percent of Black and Latino students from the graduating class of 2023 were considered college-ready upon graduation, which translates into less students opting into post-secondary education. This lack of preparation, coupled with the increasing requirement of a bachelor’s degree for entry level jobs, is exacerbating the talent crisis in the innovation economy. If San Diego is going to meet workforce needs and the talent goal by 2030, greater efforts must be made to enable access and opportunity for local, young, and diverse students.

With rising housing, transportation, and grocery costs, San Diego remains one of the most expensive metros in the country. While median household incomes have seen significant growth—especially in Black and Latino households—they still struggle to keep pace with rising costs. There is also a racial disparity in San Diego’s ratio of housing wealth to population share. For example, Latino households represent 27.4 percent of the population but hold only 17 percent of the region’s housing wealth.

While not at pre-pandemic numbers yet, San Diego has added 49,916 newly thriving households as of 2023, notable progress in the face of increasing affordability pressure. In order to sustain progress, housing options must be made available at more affordable price points, and housing permit activity needs to be accelerated to meet regional goals—especially for affordable and middle-income units.

Join the movement

Learn more and get involved with EDC:

Read the full report here, and all previous updates at progress.inclusiveSD.org. 

The initiative is sponsored by Bank of America, Burnham Center for Community Advancement, County of San Diego, JPMorgan Chase & Co., Prebys Foundation, SDG&E, Southwest Airlines, and TOOTRiS.

more at inclusiveSD.org

*Quality job = $23.88 per hour wage + healthcare benefits.

**Thriving household = total income covers cost of living for renter- or owner-occupied households, at $77K and $124K respectively.

Inclusive Growth Spotlight: Commute with Enterprise

By San Diego Regional EDC,

To celebrate and inspire the efforts of regional employers, EDC’s Inclusive Growth blog series highlights San Diego companies helping to drive progress on the 2030 Inclusive Growth goals. Below we feature the nationally recognized commuter vanpool service operated by Commute with Enterprise.

Launched in 2018 and informed by a partnership with the Brookings Institution, the Inclusive Growth initiative sets 2030 goals for San Diego related to increasing: 1) the supply of talent, 2) quality small business jobs, and 3) newly thriving households. The goals inform San Diego’s economic priorities and make the business case for economic inclusion.

Decreasing affordability in San Diego has threatened progress toward newly thriving households. Increasing cost pressures disproportionately impact communities of color who historically do not have the same rate of homeownership, a key driver of upward economic mobility. By the end of the decade, EDC estimated the region would need to add 75,000 newly thriving households. As of 2023, San Diego has added 49,916 newly thriving households bringing the total number of San Diego’s thriving households in the region to 610,983.

Commute with Enterprise supports companies and households

Commute with Enterprise operates the nation’s largest vanpool service and provides affordable commuting solutions, which contribute to EDC’s 2030 thriving households goal by reducing travel costs for workers.

Commute with Enterprise established its first vanpool in San Diego 25 years ago, which still operates today and has since served numerous local employers across industries including healthcare, manufacturing, tech and biotech startups, universities, and more.

In San Diego, 20-30 percent of the population commutes more than 60 miles each day. Annually, households in San Diego spend more than $13,000 on transportation costs, representing a 73 percent increase since EDC began tracking progress toward the 2030 goals. As housing costs have increased, households have opted to move to more affordable areas, often further away from their jobs creating longer work commutes.

Companies like Dr. Bronner’s have leveraged Commute with Enterprise to launch a pilot program to support its workforce as well as contribute to a more sustainable future. In addition, SANDAG supports employers and employees through its vanpool program which offers subsidies to offset vehicle lease costs.

Benefits for Dr. Bronner’s:

  • Employees pay $50 per month, compared to $285 for solo commuting (IRS, 2024).
  • Emergency ride credit of $500 per car provided by SANDAG covers three emergency rides home per year, per participant.
  • One vehicle with five employees commuting an average of 25 miles round trip reduces CO2 emissions by more than 10 metric tons per year compared to individual driving.
  • Program aims to save 25 parking spaces at Dr. Bronner’s site with future growth.

Commute with Enterprise gives employers a competitive edge when it comes to talent attraction and retention. Riders could save $10,000 per year on average by reducing costs associated with fuel, vehicle maintenance, and more.** Vanpooling can also help reduce traffic congestion as Commute with Enterprise takes more than 45,000 single-occupancy vehicles off the road each day.*** This smart, practical, and employer-led commuting solution helps alleviate rising costs and ultimately supports households.

Join the movement

Progress on EDC’s 2030 Inclusive Growth goals is only achievable with and through the region’s employers who must be committed to scaling innovative and intentional solutions in San Diego. Companies like Cultura are helping to collectively pave the way toward a more inclusive regional economy. Join us:

To get involved in EDC’s work, contact:

Bree Burris
Bree Burris

Sr. Director, Communications & Community Engagement

 

* A thriving renter-occupied household, as defined by EDC, needs at least $77,280 in household income per year while homeowner-occupied households need $124,368 per year to be considered thriving.
** Estimates based on 2024 Commute with Enterprise reporting, an average 5-day/ week commute and 2024 AAA costs associated with operating a vehicle including fuel, maintenance, and depreciation. CommutewithEnterprise.com/Showmethemath. 
*** Estimates based on 2024 Commute with Enterprise reporting. Assuming participants previously drove alone. CommutewithEnterprise.com/Showmethemath.

Inclusive Growth Spotlight: Cultura

By San Diego Regional EDC,

To celebrate and inspire the efforts of regional employers, EDC’s Inclusive Growth blog series highlights San Diego companies helping to drive progress on the 2030 Inclusive Growth goals.

Launched in 2018 and informed by a partnership with the Brookings Institution, the Inclusive Growth initiative sets 2030 goals for San Diego related to increasing: 1) the supply of talent, 2) quality small business jobs, and 3) newly thriving households. The goals inform San Diego’s economic priorities and make the business case for economic inclusion.

Small businesses are the backbone of the economy

San Diego small businesses represent 98 percent of all firms and account for 59 percent of total employment, outpacing the national average. In 2023, San Diego County ranked third for most new business formations in California. Despite significant contributions, small businesses struggle to keep up in an increasingly expensive market.

With a goal to add 50,000 new quality jobs in small businesses by the end of the decade, EDC data shows a surge in progress after years of steady recovery. In 2023, the region added 48,481 new quality* small business jobs, nearly surpassing the goal.

While the significant rise in quality jobs is reassuring, small businesses still struggle to compete. Employer-led efforts to support small businesses and increase the number of quality jobs are critical to the future of the region’s economy, and Cultura is among the local companies contributing to the progress.

How Cultura is moving the needle

Cultura is a San Diego small business specialized in a broad range of furniture solutions tailored to fit the needs of its clients. Since 2009, Cultura has partnered with more than 1,250 companies to build spaces that support their businesses, people, and ultimately culture. Whether it’s designing inviting lobbies, creating flexible workspaces, or setting up collaborative meeting rooms, Cultura excels at transforming environments that foster both productivity and well-being.

As a diverse, women-led company, Cultura plays a critical role in the region’s economic ecosystem. By providing tailored solutions for office environments, Cultura directly supports the infrastructure needs of San Diego companies while also adding to the region’s number quality jobs. Cultura also prioritizes small, local businesses in its internal vendor selection process, further strengthening the local economy.

When local firms choose to work with local vendors, they are not only fulfilling their needs but also investing back into the regional economy. This practice helps keep procurement dollars circulating locally, promoting quality jobs and fostering a more resilient local economy. In fact, EDC has found that if local anchors shifted just one percent of existing spend to local, small, or diverse suppliers, San Diego would see millions of dollars in economic impact and thousands of jobs.

The synergy between large anchor institutions, smaller businesses, and local vendors like Cultura creates a powerful multiplier effect that fuels job growth, drives innovation, and sustains a thriving economy.

Cultura’s mission to create the best work environments begins internally. Offering flexibility in the work schedule, competitive salaries, matching retirement contributions, annual bonuses, and a unique work environment, the company demonstrates how small businesses can contribute to Inclusive Growth progress.

Join the movement

Progress on EDC’s 2030 Inclusive Growth goals is only achievable with and through the region’s employers who must be committed to scaling innovative and intentional solutions in San Diego. Companies like Cultura are helping to collectively pave the way toward a more inclusive regional economy. Join us:

*A quality small business job is defined as one provided by a company with fewer than 100 employees and that pays at least $23 per hour and provides healthcare benefits.

To get involved in EDC’s work, contact:

Bree Burris
Bree Burris

Sr. Director, Communications & Community Engagement