The City of Vista, located along North San Diego County’s 78 Corridor, is home to nearly 102,000 people spread across nearly 30,150 households. While accounting for only 3.1 percent of the San Diego region’s population, Vista is one of the faster growing cities in the region. Since 2010, the City has grown by 8.0 percent – a higher rate than the San Diego region as a whole – earning a spot as the seventh fastest growing city in the region between 2010 and 2016. Looking ahead, the Vista’s population is projected to grow by an additional 2.1 percent – approximately 2,096 people – by 2025.
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The 78 Corridor includes the cities of Carlsbad, Escondido, Oceanside, San Marcos, and Vista. With a population totaling 630,000, the Corridor is home to nearly one-fifth of residents in the San Diego Region. Employment along the Corridor exceeds 290,000 jobs – roughly 19 percent of the regional total – and annual gross regional product (GRP) surpasses $36 billion, making the 78 Corridor a major player in the regional economy. Moreover, North County has emerged as a leader of technological innovation; with over 850 total tech firms – a concentration nearly 42% above the national average – the 78 Corridor’s diverse and well-established tech cluster has seen steady growth in recent years. Contributing more than $6.1 billion annually and directly employing nearly 25,000 people, tech along the Corridor is a major engine of economic growth within the region.
Innovate78 is a marketing and economic development initiative led by five North County San Diego cities – Carlsbad, Escondido, Oceanside, San Marcos, and Vista . Along the 78 Corridor, elected leaders, city staff, businesses, and
educational institutions are working to leverage the area’s collective strengths and assets – speaking with one voice to retain, expand, and attract talent, companies, and investment.
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