Investing in San Diego: Nikia’s reflections on our 2025 trade mission to France
Wheels up after another successful trade mission—our eighth since relaunching World Trade Center San Diego as a public-private partnership focused on creating jobs at home by building opportunities abroad. In late September 2025, a cross-sector coalition of more than 30 San Diego business, academic, and civic leaders traveled to France, led by Representative Scott Peters and Mayor Todd Gloria.
The timing could not have been more critical. Markets are volatile, supply chains are shifting, and global policy is in flux. Yet, beneath this uncertainty lies opportunity: The chance to forge partnerships that create stability, unlock investment, and drive job growth. As Representative Peters reminded us during the trip, France is one of America’s oldest allies—and these strong subnational ties matter more than ever when federal commitments to science, energy transition, and global collaboration are under pressure…
France by the numbers
- 36 delegates on WTCSD’s 2025 Trade Mission
- 15+ meetings over five days
- $5.6B invested into San Diego by France since 2014
- 50+ French companies engaged across events
Featured stories
- Inclusive Growth Spotlight: SDG&E
- Rep. Peters, Mayor Gloria to lead France trade mission to strengthen economic ties with EU
- Understanding San Diego’s regulatory landscape: Tools and support for businesses
New and renewing investors
- ASML
- Buchalter
- City of Escondido
- Enterprise Bank & Trust
- Federal Reserve Bank of San Francisco
- Manpower
- Point Loma Nazarene University
- Port of San Diego
- Quarles
- Red Door Interactive
- San Diego Foundation
- San Diego Seals
- San Diego Workforce Partnership
- SANDAG
- Taylor Guitars
- Taylor Made Golf