A June note from Mark
When I began working at EDC, I saw a Super Bowl ad that caught my eye—both a car commercial and a moving pep talk in a post-recession era.
As the narrator spoke about “halftime in America” and the opportunity to make a comeback, images of businesses, communities, and people from across the country flashed across the screen. At the end, the narrator’s face came into view as he walked through a locker room tunnel of a packed stadium. You may remember that narrator was actor and director Clint Eastwood, and that his message carried optimism, hope, and resiliency at a critical turning point.
Later that year, to bring that halftime hope home, EDC made our own version with philanthropist and business icon Malin Burnham as our narrator (our Clint Eastwood). You can watch that clip from 2012 here.
And indeed, when we pause at the midpoint to recognize the progress made and refocus on the work still ahead, we are always better for it. This year should be no exception, as EDC recognizes:
- Our region’s progress toward an inclusive and thriving San Diego at EDC’s Annual Dinner, where we honored Taylor Guitars and WD-40’s Garry Ridge in partnership with Point Loma Nazarene University and JPMorgan Chase & Co.
- The local and global growth of San Diego small businesses through programs like MetroConnect, and World Trade Center San Diego’s nationally-recognized role in fueling this expansion.
- AI-Machine Learning technology’s proliferation and job creation in San Diego’s key economic clusters, explored in our AI in San Diego report series with Booz Allen Hamilton.
- Advancing San Diego’s work to strengthen San Diego’s defense talent pipeline, convening SDMAC and other partners to assess and support emerging shipbuilding needs.
Still, we have work to do—to analyze San Diego’s RNA and Cybersecurity clusters, to lead this fall’s trade mission to Korea with Mayor Gloria, to celebrate your innovation at our annual Summer Bash, and to continue driving inclusive growth.
It’s halftime, San Diego. And it’s with and through your continued leadership, collaboration, and contributions during the months ahead that we will continue to strengthen the region we’re proud to call home.

Mark Cafferty
President & CEO
Founded in El Cajon nearly 50 years ago,
Garry Ridge is well known for his 35 years at the helm of
On the heels of the pandemic, many employers have transitioned back to in-office or hybrid operations. And one thing is clear—there is no one definitive way to bring people ‘back to work.’
Cultura’s mission is to create places where people love to work. We cultivate discussions around a client’s culture then design and furnish their space to reflect it. After three years of working with more than 300 companies, we have observed companies with successful Return to Office strategies do the following six things. Company size is irrelevant as these steps apply to companies from three to 140,000 employees. Failure to do each of these will result in a subpar return to the office.
While there, I had the opportunity to sit down with senior leadership at the Pentagon and Washington Navy Yard, meet with members of our congressional delegation, and host a meeting for local San Diego leaders with our partners at the Brookings Institution. Purposeful and beneficial meetings, all. But it was a short walk that I took from my hotel to the Washington Monument that likely had the greatest impact on me.


The EDC team just