Tag: MetroConnect

Aquacycl wins $25K MetroConnect export grand prize

By Bree Burris,

World Trade Center San Diego and 150+ voting audience award $25K for international expansion

World Trade Center San Diego (WTCSD)—home of the region’s Export Small Business Development Center—named Aquacycl, which provides industrial wastewater treatment as a service to reduce costs and environmental impact, as the winner of the MetroConnect export accelerator program, now in its seventh year. Made possible through a grant from JPMorgan Chase & Co., Booz Allen Hamilton, and Deloitte, Aquacycl will use the $25,000 award to expand its presence in Europe and Mexico with its patented BETT system and micro-aeration solutions.

“In a volatile time for global trade, the results of MetroConnect’s seventh cohort are impressive and proof of the importance of international expansion for small- and mid-sized companies,” said Lucas Coleman, director of WTCSD. 

“Our Grand Prize winner Aquacycl embodies the strength of San Diego’s innovation economy, leveraging our excellence in clean technology on an international stage. Whether it’s streamlining customs processes, identifying, and securing reliable distributors, or cultivating leads in India, Turkey, and the UK amid economic uncertainty, we know that connectivity to international markets grows jobs and business resilience here at home.”

Escondido-based Aquacycl beat out three other finalists in MetroConnect VII, Epitope Diagnostics, Sunday Golf, and Surf Loch. The grand prize-winning company was decided via real-time audience vote during the Grand Prize PitchFest event June 5 at The Alexandria. Prior to this, a committee of senior international business leaders in San Diego helped the WTCSD team nominate these top performers, out of the initial 15-company cohort.

ABOUT THE PROGRAM

In seven years, MetroConnect has helped 110 local, small and mid-sized businesses generate a net increase of $106 million in international sales, 552 international contracts, and 28 overseas facilities. Cohort companies have seen on average 66 percent export growth and 45 percent revenue growth. This international growth has coincided with 357 new hires here in the San Diego region.

Each cohort year, WTCSD selects 15 export-ready small businesses to receive $5,000 export grants, access to executive workshops, translation software, travel perks with international airlines flying out of SAN, and a chance to win a $25,000 grand prize to aid in further international market expansion. Applications for year eight of the MetroConnect program are now open through August 1, 2025. Interested small- and medium-sized companies that are looking to pursue international sales as a near-term priority or already exporting its goods or services may apply here.

apply at MetroconnectSD.org

GLOBAL CONNECTION IN CHANGING TIMES

Changes at the federal level have drastically shifted the rhetoric around global trade, but the truth remains. According to The World Bank, countries that trade internationally enjoy more economic growth, are more innovative and productive, and can provide more opportunities to citizens. San Diego is no exception—regional small businesses that export tend to have a larger and more diversified customer base, pick up best practices from global competitors, build up economies of scale, and ultimately pay their employees more. Access to international customers and markets is essential in helping San Diego boost resilience, as small businesses employ nearly 60 percent of San Diegans.

”We’re incredibly honored to be named this year’s MetroConnect Grand Prize Winner,” said Orianna Bretschger, CEO and Founder at Aquacycl. “The program has been instrumental in accelerating our international growth strategy, helping us expand into new markets while navigating complex export logistics and regulations. This recognition validates the critical role water reuse and decentralized wastewater solutions play in building a more sustainable future.”

“For over a decade, JPMorgan Chase and MetroConnect have partnered to help San Diego businesses grow globally and innovate boldly,” said Aaron Ryan, Managing Director for San Diego Middle Market Banking at program underwriter JPMorgan Chase. “We’re living in a new era of uncertainty, and navigating complex global markets takes the right support. San Diego’s businesses are rising to the challenge, and we’re proud to help them seize opportunities on the world stage.”

WTCSD hosted its MetroConnect Grand Prize PitchFest on June 5, with remarks by Nikia Clarke, Executive Director, WTCSD; Mayor Todd Gloria, City of San Diego; Andy Laats and Chad DiNenna, Co-founders, Nixon; and program underwriter Michael Monroe, Principal, Director of Data Science, Booz Allen, among others.

WTCSD maintains year-round support for global expansion through its Export Specialty Small Business Development Center and international trade missions.

learn more

MetroConnect Spotlight: Surf Loch

By Sophia Antonopoulos,

World Trade Center San Diego (WTCSD) works directly with companies free of charge to help them expand internationally and grow in San Diego, supported by San Diego Regional EDC’s 150+ private company and public agency investors. Since 2015, WTCSD’s MetroConnect export accelerator has assisted 110 San Diego companies in turning $1 million in export grants into $106 million in new international sales, 552 new international contracts, and 28 new offices around the world.

We sat down with Ranney Lochtefeld, a partner at MetroConnect VII finalist Surf Loch, to discuss the company’s artificial wave pools and its recent international growth through its time in MetroConnect.

Tell us about Surf Loch and its mission.

Surf Loch is a company based in San Diego, 

California that specializes in designing and building surf pools and wave-generating technology for surfing. We are utilize highly-controllable pneumatic wave generating technology (compressed air and vacuum) to create quality surfing waves, just like the ocean and design and engineer the underlying technology that makes man-made surfing lagoons possible, offering controlled and repeatable waves for surfers of all levels, anywhere away from the ocean. 

Why did you apply to be in MetroConnect?

We applied to be in MetroConnect to optimize our international exporting. Being able to competitively export our products to minimize customs duties has proven difficult, as we utilize many original equipment manufacturer (OEM) parts that can be purchased in-country, but our specialty expertise is assembling them together and providing our software to connect everything.  

Determining the mix between ‘services’ exports and ‘durable goods’ exports with our integrated systems adds a layer of complexity to our export process but also opens opportunities to minimize taxable duty. 

How did MetroConnect help your company?

Our company was unaware of all the support, grant, and mentorship opportunities that were available to us before our introduction to the MetroConnect program. The program has been an invaluable resource for us to help navigate the complex world of international exports.  

We appreciate the resources they have put together and the way they make it easy for us to have a one-stop shop to find the resources we need to effectively sell our products and services abroad. We intend on using the contacts made and resources made available in the future as we continue to expand our global footprint.

What is on the horizon for Surf Loch’s international growth?

The international expansion of the surf pool market is growing rapidly. We believe that there is a strong market for our products and services abroad and we are actively expanding our business in Europe, MENA, and Brazil. We intend on continuing to utilize the resources made available to us from the MetroConnect program for years to come.

What advice would you give to companies interested in growing internationally and participating in MetroConnect?

Ensure that you understand the regulatory compliance requirements of where you are exporting to, and whether you will be subject to domestic licensing or reporting requirements.  

Before starting the program, we were unaware that there were so many potential export requirements we could be subject to, so the MetroConnect program was very helpful in providing information on these topics. 

Your turn: Grow your international sales with MetroConnect, too!

Like Sunday Golf, apply to join MetroConnect VIII, and receive an export grant, expert advising, workshops, regional mentors, and more.

APPLY NOW →

The application takes approximately 30 minutes to complete.

Plus: Learn how 110 MetroConnect alumni, including Dr. Bronner’s, Blue Sky Network, EDDY Pump, and White Labs, leveraged the program to drive 66 percent average export growth and 45 percent average revenue growth.

MetroConnect Spotlight: Aquacycl

By Sophia Antonopoulos,

World Trade Center San Diego (WTCSD) works directly with companies free of charge to help them expand internationally and grow in San Diego, supported by San Diego Regional EDC’s 150+ private company and public agency investors. Since 2015, WTCSD’s MetroConnect export accelerator has assisted 110 San Diego companies in turning $1 million in export grants into $106 million in new international sales, 552 new international contracts, and 28 new offices around the world.

We sat down with Orianna Bretschger, CEO of MetroConnect VII finalist Aquacycl, to discuss the company’s industrial wastewater treatment and its recent international growth through its time in MetroConnect.

Tell us about Aquacycl and its mission.

Aquacycl provides industrial wastewater treatment as a service to help companies reduce operational costs, mitigate climate impacts, and support healthy watersheds and communities worldwide. Our products and services guarantee permit compliance, greenhouse gas mitigation, reliable performance in variable production environments, and operational savings.

Aquacycl is revolutionizing the treatment of challenging industrial wastes generated from food and beverage, chemical, pharmaceutical, and petrochemical facilities, with a total serviceable market opportunity approaching $100 billion, and our existing clients include PepsiCo and other global enterprises in food, beverage, and chemical production.

Why did you apply to be in MetroConnect?

Aquacycl applied to be in MetroConnect for the wide variety of business resources and export support the program provides. We hoped to expand our international presence, particularly in Mexico and Europe, where industrial water challenges are rapidly growing and sustainability regulations are tightening.

How did MetroConnect help your company?

As a growing company, the support and resources MetroConnect has provided have been invaluable. For example, we were able to use the program’s grant in order to cover some of the broker fees associated with the export of our system into Mexico.

We also leveraged MetroConnect to access valuable international business resources that helped us strengthen our export readiness and better navigate the complexities of international shipping and compliance.

What is on the horizon for Aquacycl’s international growth?

Aquacycl intends to accelerate sales in the EU due to the region’s increasingly strict regulatory framework and emphasis on circular economic initiatives. We will also continue to grow sales within the tequila and mezcal distilling regions of Mexico to help customers avoid business risk through water reuse initiatives.

What advice would you give to companies interested in growing internationally and participating in MetroConnect?

The advice we would give other companies beginning to grow internationally is to understand and take advantage of the suite of great resources MetroConnect offers. We also recommend companies keep export manifests short and simple to speed up inspections and avoid extra shipping or border fees.

Your turn: Grow your international sales with MetroConnect, too!

Like Sunday Golf, apply to join MetroConnect VIII, and receive an export grant, expert advising, workshops, regional mentors, and more.

APPLY NOW →

The application takes approximately 30 minutes to complete.

Plus: Learn how 110 MetroConnect alumni, including Dr. Bronner’s, Blue Sky Network, EDDY Pump, and White Labs, leveraged the program to drive 66 percent average export growth and 45 percent average revenue growth.

MetroConnect Spotlight: Sunday Golf

By Sophia Antonopoulos,

World Trade Center San Diego (WTCSD) works directly with companies free of charge to help them expand internationally and grow in San Diego, supported by San Diego Regional EDC’s 150+ private company and public agency investors. Since 2015, WTCSD’s MetroConnect export accelerator has assisted 110 San Diego companies in turning $1 million in export grants into $106 million in new international sales, 552 new international contracts, and 28 new offices around the world.

We sat down with Ronan Galvin, co-owner of MetroConnect VII finalist Sunday Golf, to discuss the company’s modern golf gear and its recent international growth through its time in MetroConnect.

Tell us about Sunday Golf and its mission.

Sunday Golf operates in the golf industry with a mission to remind the world that life is meant to be enjoyed. Our core focus is designing the best golf bags that match any style of play—whether you’re heading to a par 3 course, the driving range, a simulator, or a full course. We also offer options tailored for kids.

Our brand stands out by being more relatable than aspirational, connecting with the everyday golfer in a fun and approachable way.

Why did you apply to be in MetroConnect?

We applied to be in the MetroConnect program for support exporting internationally. Sunday Golf currently exports to the UK, Western Europe, Canada, Australia, Taiwan, Malaysia, Singapore, and Thailand—markets chosen for their robust golf culture and demand.

Exporting is critical for us as it dramatically expands our opportunity to share our products and mission worldwide, but it can come with challenges such as gaining access to new markets and identifying reliable distributors. Our goal in applying for the MetroConnect program was to leverage their resources and advice as we continued to grow.

How did MetroConnect help your company?

The MetroConnect program has played a pivotal role in our international expansion. It enabled us to exhibit at the PGA Show, where we connected with key distributors. We also hosted our Australian distributor in San Diego, further strengthening our relationship. And we are strongly considering exhibiting or visiting the Japan Golf show next March.

Through the U.S. Commercial Service, a key MetroConnect partner, we were introduced to valuable contacts in new foreign markets. As a result, we secured international distribution agreements with Grand Trading (Canada), Vin Distribution (Southeast Asia), and Second Chance (UK/Western Europe).

The foundational export strategy and mentorship provided by WTCSD have been game-changing.

What is on the horizon for Sunday Golf’s international growth?

Over the next year, Sunday Golf will continue strengthening relationships and growing sales in our current international markets. A key focus will be identifying and securing distribution partners in untapped regions such as Japan, South Korea, the Middle East, and potentially Latin America. We also plan to increase participation in international trade shows and further invest in our digital marketing efforts to support global growth.

What advice would you give to companies interested in growing internationally and participating in MetroConnect?

For companies looking to expand internationally, we strongly recommend leveraging WTCSD and its mentorship programs. As a small, bootstrapped company, WTCSD has been invaluable in helping us to grow our business internationally and create more jobs in San Diego.

With MetroConnect’s support, Sunday Golf was able to go from $0 in international revenue to $1M in forecasted international revenue in just one year. We would not be where we are today without the program.

Your turn: Grow your international sales with MetroConnect, too!

Like Sunday Golf, apply to join MetroConnect VIII, and receive an export grant, expert advising, workshops, regional mentors, and more.

APPLY NOW →

The application takes approximately 30 minutes to complete.

Plus: Learn how 110 MetroConnect alumni, including Dr. Bronner’s, Blue Sky Network, EDDY Pump, and White Labs, leveraged the program to drive 66 percent average export growth and 45 percent average revenue growth.

MetroConnect Spotlight: Epitope Diagnostics

By Sophia Antonopoulos,

World Trade Center San Diego (WTCSD) works directly with companies free of charge to help them expand internationally and grow in San Diego, supported by San Diego Regional EDC’s 150+ private company and public agency investors. Since 2015, WTCSD’s MetroConnect export accelerator has assisted 110 San Diego companies in turning $1 million in export grants into $106 million in new international sales, 552 new international contracts, and 28 new offices around the world.

We sat down with Laura Mendez, Customer Service Representative at MetroConnect VII finalist Epitope Diagnostics Inc., to discuss the company’s in-vitro diagnostic products and its recent international growth through its time in MetroConnect.

Tell us about Epitope and its mission.

Epitope is dedicated to the development, manufacturing, and marketing of high-quality, innovative in-vitro diagnostic products. We serve the global research, pharmaceutical, and healthcare sectors, with a strong commitment to addressing the world’s unmet medical needs. Our goal is to be a leading contributor in advancing healthcare solutions worldwide.

Why did you apply to be in MetroConnect?

We applied to be in MetroConnect for support as we began our international exporting journey.

The global medical diagnostics market is growing rapidly and competitive, and as a manufacturer of clinical laboratory diagnostic products, Epitope benefits from working across multiple regions. However, the process can be challenging for growing companies like ours, so the resources and support MetroConnect offers are invaluable to promote products of San Diego.

How did MetroConnect help your company?

Thanks to the support provided by the MetroConnect program and the Export SBDC team at WTCSD, Epitope successfully applied for the STEP program and was awarded a grant. This funding has partially covered our participation in trade shows in Dubai and Germany, significantly contributing to our efforts to expand into global markets.

Most importantly, we have continued to receive valuable counseling and mentorship from WTCSD, MetroConnect, and the U.S. Commercial Service. They have been instrumental in assisting us, from connecting with key contacts outside the U.S. for our current registration, to helping us apply for grants through the STEP program to offset trade show costs. With the help, Epitope was able to grow from two shows in 2023 to six shows in 2025.

What is on the horizon for Epitope’s international growth?

Epitope has plans for expansion, and with all our new partnerships, we are confident about the trajectory of our international sales growth. We are moving to a new building in San Diego to accommodate three times more space.

Additionally, we plan to continue exhibiting at trade shows and are likely to attend new ones. This year, we have added four more international shows to our list for promoting our products. Our ongoing strategy focuses on targeting more partners with our innovative products with six patents in Europe, India, the Middle East, and South America.

What advice would you give to companies interested in growing internationally and participating in MetroConnect?

Our advice would be to evaluate and understand your market thoroughly. Select the right partners, such as distributors, freight forwarders, or customs brokers, ensuring they are reliable and experienced. Look for partners with local knowledge and expertise in navigating the complexities of the target market. Familiarize yourself with the local regulations as well as those in the export destination.

Thanks to MetroConnect we have been connected with excellent partners and received support throughout this process.

Your turn: Grow your international sales with MetroConnect, too!

Like Epitope Diagnostics, apply to join MetroConnect VIII, and receive an export grant, expert advising, workshops, regional mentors, and more.

APPLY NOW →

The application takes approximately 30 minutes to complete.

Plus: Learn how 110 MetroConnect alumni, including Dr. Bronner’s, Blue Sky Network, EDDY Pump, and White Labs, leveraged the program to drive 66 percent average export growth and 45 percent average revenue growth.

World Trade Center San Diego’s 2024 Annual Report

By World Trade Center San Diego,

World Trade Center San Diego (WTCSD), the international affiliate of San Diego Regional Economic Development Corporation (EDC) and the regional leader on trade and investment, cultivates a pipeline of export-ready firms, maximizes foreign direct investment (FDI) opportunities, and enhances San Diego’s global identity. In WTCSD’s 2024 Annual Report, see how we helped San Diego companies participate in a globally connected economy to create quality local jobs, and make the San Diego region more prosperous, competitive, and resilient.

WTCSD’S CORE PILLARS

  • Exports: Supporting exporters creates quality jobs and builds resiliency in small businesses. WTCSD grows regional exports by facilitating sustainable connections to customers and markets for local firms.
  • Investment: Foreign investment strengthens competitive industry clusters and enables the expansion of local companies. WTCSD assists investing companies and supports international air service expansion.
  • Global Identity: A strong global reputation for innovation makes the region more competitive and connected. WTCSD communicates the impact of global trends on the regional economy and stewards relationships with the markets that matter most for growth.

Exports

Priority: As the region’s Export Specialty Small Business Development Center (SBDC), WTCSD cultivates a pipeline of export-ready firms, and supports these companies in their efforts to grow in international markets.

  • WTCSD kicked off its seventh MetroConnect cohort, awarding 15 San Diego companies in tech, life sciences, and consumer goods $175,000 in grants and equipping them with translation software and workshops to access international markets.

  • Export SBDC at WTCSD supported 120 companies via one-on-one counseling and webinars, including helping San Diego companies win $39,476 in STEP funding for export activities.

Investment

Priority: Maximize foreign investment opportunities for the region by building and institutionalizing linkages with strategic markets abroad, as well as better leveraging local companies, partners, and assets.

  • Following WTCSD’s 2022 Netherlands trade mission, San Diego International Airport and KLM Royal Dutch Airlines announced a new direct flight between San Diego and Amsterdam, with thrice-weekly service starting May 2025.

  • WTCSD capitalized on the influx of foreign life sciences companies visiting San Diego during the 2024 BIO Convention by hosting an Invest in San Diego breakfast, with more than 100 global attendees heard remarks from Mayor Todd Gloria, WTCSD’s Executive Director Nikia Clarke, and leaders from Neurocrine, Avidity, Eli Lilly, and Element Biosciences.

Global Identity

Priority: Enhance the San Diego region’s reputation and visibility to underpin investment retention and attraction efforts, as well as global connectivity goals.

  • Representative Scott Peters, Councilmember Raul Campillo, and WTCSD led 2024’s trade mission to Singapore. The binational delegation of business and civic leaders promoted San Diego’s key industries, established and strengthened business relationships across biotechnology, medical devices, advanced manufacturing, and urban infrastructure.

  • Following WTCSD’s 2023 trade mission to South Korea, Gyeonggi Province Governor Dong-yeon Kim visited San Diego as part of a weeklong tour of California, where he toured UC San Diego, Illumina, Biocom, and threw out the first pitch at a San Diego Padres game. WTCSD supported the Korean government’s efforts to arrange a meeting with California Governor Gavin Newsom. 

READ THE FULL WTCSD 2024 ANNUAL REPORT →

GET INVOLVED

Meet the MetroConnect VII companies!

By World Trade Center San Diego,

Add these to your ‘companies to watch’ list

Together with Mayor Todd Gloria and underwriters Booz Allen Hamilton, Deloitte and JPMorgan Chase & Co., World Trade Center San Diego (WTCSD) unveiled the seventh cohort of companies selected to participate in MetroConnect, the region’s comprehensive export assistance program helping local companies accelerate their international growth.

Since the program’s debut in 2015, 95 MetroConnect alumni have collectively added 302 new jobs to the region, signed more than 522 new contracts, and set up 22 new overseas facilities. On average, cohort companies grow their exports by an average 63 percent and revenues by 40 percent as part of the program. Alumni include Novo Brazil Brewing Co., Access Trax, White Labs, Dr. Bronner’s, Bitchin’ Sauce, Scientist.com, Aira (acquired by Blue Diego Investment Group), Cypher Genomics (acquired by Human Longevity Inc.), and many more.

Now, WTCSD is pleased to welcome the newest set of MetroConnect companies representing the diversity of San Diego’s innovation economy.

Meet the MetroConnect VII companies

  1. Aquacycl
  2. Epitope Diagnostics
  3. Fieldsheer
  4. GALT Aerospace
  5. Harland Brewing Company
  6. Health Innovation Products
  7. Lotus Sustainables
  8. Promo Drone
  9. Selk’bag
  10. Sunday Golf
  11. Surf Loch
  12. VECKTA
  13. VeV Scientific
  14. Visaic
  15. Wearable Sensing

Learn about the companies

The MetroConnect program is highly competitive, with just 15 companies selected based on a variety of criteria, including interest in new foreign markets, assessed impact of funds, current international traction and more. Applicants were assessed by a panel of senior level representatives from Biocom, Connect, CMTC, WTCSD and the U.S. Commercial Service.

“Since its launch, the City of San Diego has been a proud supporter of MetroConnect and the nearly 100 businesses it has helped grow internationally,” said San Diego Mayor Todd Gloria. “As Mayor, I’m committed to supporting the small businesses that power San Diego’s economy, and international connectivity is an important tool in building economic resilience.”

Why go global?

Amid economic uncertainty, it is more important than ever to help local SMEs build resilience by facilitating increased sales in global markets.

In 2022 alone, San Diego exported more than $32 billion in goods overseas, as well as billions more in services like software, cybersecurity, engineering and research. SMEs produce 92 percent of those goods—driving home the importance of programs like MetroConnect.

“Booz Allen is proud to support international business connectivity in San Diego through MetroConnect,” said Jennie Brooks, EVP at MetroConnect underwriter Booz Allen Hamilton, and EDC board chair. “The metrics don’t lie—it’s clear global companies are more competitive, efficient and successful. We’re committed to continuing this important work in San Diego’s business community.”

Next up for MetroConnect VII

The cohort will gain access to a suite of resources to support expansion into international markets, including executive workshops, flight discounts, language translation, and up to $30,000 in grant funding.

“2024 is filled with great opportunity for those who are prepared to navigate an uncertain and dynamic environment,” said Nikia Clarke, executive director of WTCSD. “Now with new tracks focused on technology, health and consumer goods, the MetroConnect program will ensure San Diego’s rapidly growing firms are equipped to access global markets, share our region’s life-changing innovation with the world, and create high quality jobs here at home.”

Interested in growing your business internationally?

World Trade Center San Diego works directly with companies – free of charge – to help them expand internationally and grow in San Diego. Whether your small company is interested in learning about exporting and international growth, or your SME is ready to export and grow internationally, WTCSD is here to help.

Ready to get involved? Click here to receive our monthly Global Brief Newsletter, delivered straight to your inbox.

A note on the new year

By Jennie Brooks,

Dear EDC partners and investors,

Reflecting on our past year at San Diego Regional EDC, I turn to the conversations and moments I’ve been privileged to share with many of you across the San Diego community.

Each month, on a Wednesday morning overlooking the greens at Torrey Pines (or via Zoom screen), more than 60 board members from across San Diego’s industries—life sciences to defense, breweries to sports—have created space to connect, collaborate, partner, and assess our progress toward the region’s Inclusive Growth goals: 20K post-secondary completions annually, 75K newly thriving households, and 50K new quality jobs in small businesses by 2030. We know this is a marathon, not a sprint, and we’re in it for the long haul.

Our Board represents businesses born and grown here, new market entrants, large businesses with global reach, small, family-owned firms, nonprofits, academia, and anchor institutions in between. All of us have one thing in common: a commitment to the future of San Diego.

If we have learned anything about economic development over the years, it’s that we can neither stay the status quo nor stick to our swim lanes. We must work together, in our different ways, to ensure a resilient and competitive San Diego for employers and residents alike. In 2024, here’s how you can lean into this work with us:

  • While every company grapples with its post-pandemic approach to employee retention and return to office, participate in EDC’s study to understand your workforce’s needs
  • Support talent pipeline development and host summer interns in computing, engineering, or business—paid for through grant funding and sourced from San Diego’s Verified Programs
  • Support small businesses through procurement by joining the Anchor Institution Collaborative
  • Endorse the Inclusive Growth goals and adopt strategies to create more quality jobs, skilled talent, and thriving households in San Diego
  • Stay tuned for World Trade Center San Diego’s trade mission to draw regional investment and elevate San Diego’s global identity
  • Join 150 local companies and institutions in investing in EDC’s programs, research, and goals

The steps we take on this journey will be underpinned by EDC’s Research Bureau, market strategy, talent initiatives—and reliant on your investment—to help grow San Diego’s economy.

Join us in this work in 2024.

In gratitude,

Ms. Jennie Brooks
Ms. Jennie Brooks

EDC Board Immediate Past Chair

Executive Vice President

 

Read EDC’s Monthly Report

A note from Mark…

By Mark Cafferty,

October update: Implementing actionable insights

EDC Investors and Partners,

I hope you are enjoying the early days of fall in San Diego.

Those of you who have worked closely with our team at EDC over the last decade know that our core values have long been integrity, accountability, collaboration, and inclusion. We strive to ensure that these principles guide all that we do and are woven into the work of every team—and one of our most important teams at EDC is Research.

Our research is something I have always been quite proud of. You will frequently hear our team and board members say that everything we do at EDC starts with research. I have even heard more than one of our current board officers cite research as our organizational “superpower.”

When we reestablished the EDC Research Bureau, it was mainly to ensure that the internal decisions we were making, the goals we were setting, and the information we were providing on the San Diego economy was accurate and up-to-date. Over the years, we realized that our data and information was at its most powerful when it was being shared with audiences and decision makers outside of the organization.

More and more partners and investors began asking us to use our research to help understand the economic impact of a business or project, a certain sector of the economy, a new market or customer base, and more. Our team has partnered and worked with the Brookings Institution, AECOM, UCSD, SDSU, SANDAG, CBRE, CA EDD, County Office of Education, BW Research, and other partners to ensure that our data remains relevant, free from bias, and helpful in creating more quality jobs, skilled talent, and thriving households across our region.

As the organization has grown and the work has evolved, so has the research. Over the last year, EDC’s Research Bureau has:

And as the challenges, opportunities, and work pertaining to talent, equity and diversity, cost of living, and technology continue to evolve, we will again make sure that our team is moving and changing as well. In the year ahead, our Research Bureau will focus on better understanding and supporting the changing needs of small business as well as the ‘future of work’ and its impact on commercial real estate.

If interested in sponsoring and investing in our research into 2024, we welcome those conversations and opportunities. Please reach out to Eduardo Velasquez—our Sr. Director of Research and Economic Development—if you would like to learn more. After all these years, I can still assure you that everything we do at EDC starts with research, just as I can assure you that an investment in our EDC research team is an investment in accountability, integrity, collaboration, and inclusion.

Thanks as always for your leadership, partnership, and support.

Mark Cafferty
Mark Cafferty

President & CEO

Read EDC’s Monthly Report

MetroConnect Spotlight: Solecta

By Javier De Leon,

World Trade Center San Diego (WTCSD) works directly with companies free of charge to help them expand internationally and grow in San Diego, supported by San Diego Regional EDC’s nearly 200 private company and public agency investors. Since 2015, WTCSD’s MetroConnect export accelerator has assisted 95 San Diego companies in turning $890,000 in export grants into $97 million in new international sales, 543 new international contracts, and 32 new offices around the world.

We sat down with Melinda Burn, vice president of strategic marketing for MetroConnect VI finalist Solecta, to discuss the company’s membrane separation technologies and recent international growth through its time in MetroConnect.

Tell us about Solecta and its mission.

Solecta Inc., based in Oceanside, California, is a leader in membrane separation technologies with a unique go-to-market strategy focused on rapid customer-centric innovation, deep domain process expertise, and value delivery. With our proprietary membrane and element design and manufacturing capabilities, we develop and deploy novel and critical separation products and technologies that help our clients optimize yield, improve purification, and reduce water and energy usage.

Why did you apply to be in MetroConnect?

Solecta applied to be in MetroConnect to leverage the program’s resources and expertise in international trade to enable global expansion, tap into new markets, and increase revenue opportunities. Through the program, we hoped to establish valuable networking connections and gain insights into navigating the complexities of international export compliance and regulations.

How did MetroConnect help your company?

MetroConnect helped Solecta by providing grants that assisted with increasing and improving digital marketing activities and advancing our global commercial go-to-market strategy. In addition, through MetroConnect and its partners, we were able to apply for and be awarded a grant from the California State Trade Expansion Program (STEP). Since joining the MetroConnect program, Solecta has grown its international presence, resulting in increased revenue and brand recognition. We have expanded our workforce in Europe, allowing us to better serve our clients in the region.

What is on the horizon for Solecta’s international growth?

Through MetroConnect’s extensive network and resources, such as the STEP grant, we have been able to reach prospective clients in new regions and navigate the complexities of the global regulatory landscapes to enter new geographic markets. Our ultimate goal is to create more connections and grow our strategic partnerships in various regions through the MetroConnect network to enable the expansion of our international business and grow our manufacturing and R&D footprint in the greater San Diego area. The comprehensive resources provided by the MetroConnect program will help us deliver even more value to our clients as a top industry leader.

What advice would you give to companies interested in growing internationally and participating in MetroConnect?

To successfully expand globally, a company must conduct thorough market research to comprehend the target markets, cultural nuances and competitive landscape. Developing a solid market entry strategy that considers local regulations, distribution channels and customer preferences is essential. Moreover, utilizing established networks like MetroConnect can provide valuable resources, connections, and insights to ensure successful expansion efforts.

Your turn: Grow your international sales with MetroConnect, too!

Like Solecta, apply to join MetroConnect VII, and receive an export grant, expert advising, workshops, regional mentors, and more.

APPLY NOW →

The application takes approximately 30 minutes to complete.

Plus: Learn how five cohorts of 80 MetroConnect alumni, including Dr. Bronner’s, Blue Sky Network, EDDY Pump, and White Labs, leveraged the program to drive 63 percent average export growth and 40 percent average revenue growth.