San Diego: Surf town, science mecca

Originally published by San Diego: Life. Changing. 

In 2017, what feels like a lifetime ago, EDC launched San Diego: Life. Changing., a talent attraction campaign which served to break down the myth that San Diego was just a sleepy beach town good for only craft beer and burritos, and instead elevate our authentic innovation story.

Fast forward to 2022, on the heels of a global health crisis and subsequent economic shock, it’s impossible to deny San Diego’s position as a global leader in life sciences R&D and technology.

We stack right up against the Bay Area, Boston, and New York City – and you might even say we have them beat. But, like other innovation economies, we have our fair share of challenges.

The battle for talent is more competitive than ever, made all the more complicated by a growing affordability and housing crisis. But if any region or collective of people can solve hard problems, it’s San Diego.

San Diego’s Brand Anthem – 2022 from San Diego on Vimeo.

San Diego’s secret is out. We’re a surf town and a science mecca, a hub for breweries and biotech – where big ideas, the ones that move the world, are born beside the Pacific. This is San Diego. This is Life. Changing.

San Diego’s Good News of the Week – August 26, 2022

Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week.

Get Good News of the Week in your inbox every Friday. → Sign up

For the week of August 26, 2022, here’s what we’re reading:

…and here are some events and opportunities:

San Diego: Life. Changing. Summer Bash

Join us August 31 for an epic party celebrating San Diego with 300+ of our closest friends! Hosted by EDC and Alexandria Real Estate Equities, Inc., guests will enjoy a short program with remarks by Sarah Boyce of Avidity Biosciences, delicious food, libations, games, and giveaways—all at the SD Tech by Alexandria in Sorrento Valley.

Get Your Ticket


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San Diego’s Economic Snapshot: Q2 2022

Every quarter, San Diego Regional EDC analyzes key economic indicators that are important to understanding the regional economy and the region’s standing relative to the 25 most populous metropolitan areas in the U.S.

Key findings from Q2 2022:

  1. VENTURE CAPITAL: VC picked up speed in Q2, nearly doubling Q1 totals. The most significant increase was in San Diego’s Life Sciences sector, which jumped from $627 million to $1 billion. La Jolla-based National Resilience’s $625 million raise for biomanufacturing medicines was the largest among all sectors in Q2. Tech companies drew $593 million while Consumer companies pulled $211 million in funding.
  2. HOUSING: San Diego housing is the second most expensive among major metros. However, the median home price remained unchanged compared to the end of last quarter, at $950,000. Q2 closed off with a total of 5,773 issued housing permits. 2021 totals reached 9,358 permits, which means 2022 permit activity is on track compared to previous years. However, issued permits might have to pass previous years totals in order to meet the housing demand in the San Diego region*.
  3. EMPLOYMENT: Unemployment in San Diego has dropped below the national rate, at 3.2 percent. San Diego unemployment continues to approximate pre-pandemic levels (3.0 percent) and has already dropped below national pre-pandemic levels (3.4 percent). More specifically, nonfarm employment increased by 17,700 during Q2, and by 79,700 compared to a year ago. Leisure and Hospitality employment continues to increase for the fifth consecutive month, and currently represents around 10 percent of the sector in California (EDD).

*Data correction: Please note that the initially published Key Takeaways from Q2 2022 erroneously stated the number of housing permits for 2021 and 2022 YTD. The written summary has been updated with the correct values.

Check out our most recent Economic Snapshot below

Go to snapshot

San Diego’s Good News of the Week – August 19, 2022

Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week.

Get Good News of the Week in your inbox every Friday. → Sign up

For the week of August 19, 2022, here’s what we’re reading:

…and here are some events and opportunities:

San Diego: Life. Changing. Summer Bash

Join us August 31 for an epic party celebrating San Diego with 300+ of our closest friends! Hosted by EDC and Alexandria Real Estate Equities, Inc., guests will enjoy a short program with remarks by Sarah Boyce of Avidity Biosciences, delicious food, libations, games, and giveaways—all at the SD Tech by Alexandria in Sorrento Valley.

Get Your Ticket


Additional resources:

Be in the know – sign up below to receive future editions of GNOTW.

Want to submit your event or news update to our weekly newsletter? Contact us for more information.

Contact SDREDC
To learn more, please contact us.

San Diego’s Good News of the Week – August 12, 2022

Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week.

Get Good News of the Week in your inbox every Friday. → Sign up

For the week of August 12, 2022, here’s what we’re reading:

…and here are some events and opportunities:

EDC Monthly Report: July 2022

With and through nearly 200 investors, EDC works to maximize San Diego’s prosperity. From connecting recruiters to talent attraction resources, to providing permitting and promotional support services, here’s what EDC did in July 2022.

Read More


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To learn more, please contact us.

Monthly Report – August 2022

In the throes of planning our first international trade mission since 2019, signing a new lease and moving into UC San Diego’s Park & Market space, and continued work against our 2030 Inclusive Growth goals, Team EDC is busier than ever.

See EDC’s month in review below, made possible with and through our investors.

By the numbers

  • 19 HR professionals attended ASD Talent Workshop Series
  • 16 investors hosted at investor lunch
  • 200+ tickets sold to Summer Bash
  • 11K media impressions garnered for Red Door Interactive

Featured stories

New and renewing investors

  • JLL
  • Options for all
  • City of San Diego
  • County of San Diego
  • San Diego Housing Commission
  • Illumina
  • Lowe Enterprises
  • San Diego State University
  • San Diego Wildlife Alliance
  • ASML
  • City of Carlsbad
  • The Gildred Companies

See our current Monthly Report

A note on what’s to come from our CEO

Looking ahead…

Dear Board Members, Investors, and Partners:

I truly hope this message finds you well and enjoying a wonderful summer. I also hope that you are as excited about the Padres’ recent moves as we are at EDC. Being Downtown the last several days, you can already feel the energy.

Recognizing August as a month where many people are finishing up their summer travel and families are preparing to get their children back to school, EDC historically foregoes our regularly scheduled board meeting and executive committee meeting to make sure everyone has the extra time they need. But as we gear up for the final four months of 2022, I wanted to share a bit of what’s to come—because in many ways, our team is busier than ever.

Our World Trade Center team is in the throes of planning our first international trade mission since 2019, bringing dozens of our region’s top business, community, and civic leaders (including San Diego Mayor Gloria) on a fast and furious trip to the Netherlands in late September. This trip will help us expand business, trade, and academic connections within the market while also learning from some of the world’s smartest and most sustainable cities and economies.

True to Mary Walshok’s vision, and with the help of board member Tom Turner of CBRE, we have signed a lease and will be moving into UC San Diego’s Park & Market space, an exciting new addition to the Downtown landscape that promises to “bring people together who might not otherwise have crossed paths.” The building will serve as a homebase for a collection of organizations seen as “multidisciplinary and boundary spanning”—connecting art and science, culture and technology, civic engagement, lifelong learning, etc. With a new office and a new brand identity to come, you can expect an invitation to a reception and other gatherings before year’s end. Stay tuned.

As always, we will work hard to make sure that all EDC board and committee meetings continue to embrace the moments that we are living and working through. In addition to our continued healthcare and employment law updates at our monthly board meetings, we stay committed to digging deeper into the talent, workplace, and human resources-related challenges, opportunities, and discussions that dominate our interactions with local businesses. We will also continue to balance these topics with presentations from our region’s largest, leading, and most cutting-edge businesses. And most importantly, we will work to ensure that all of these efforts continue to guide us toward meeting our 2030 Inclusive Growth goals of growing the number of skilled workers, quality jobs, and thriving households in all corners of our region.

While we have more new names and faces on our board roster than ever before, you all know that it is your investment in our work that allows us to do what we do. Our priorities, strategies, activities, goals, and workplans fully reflect your leadership, direction, feedback, partnership, and support. We look forward to continuing to share this year with all of you as we best position the San Diego economy and community for all that lies ahead.

In closing, I want to share the words sent to me after our last in-person board meeting by EDC board member Bob Rief, executive director and co-founder of San Diego Sport Innovators:

“The EDC meetings are so provocative…virtually every one is a reminder about how much more every citizen, specially me, can do.”

Know that we draw the same inspiration from and share the same admiration for all of you. Look forward to seeing you all in the months ahead.

Sincerely,

Mark Cafferty
Mark Cafferty

President & CEO

More news and events from edc

San Diego’s Good News of the Week – August 5, 2022

Every week, ‘Good News of the Week’ features a curation of positive headlines from San Diego, delivered straight to your inbox. A blend of aggregated stories from San Diego’s most trusted news sources and original EDC-created content, GNOTW provides a comprehensive recap of the region’s best stories from the past week.

Get Good News of the Week in your inbox every Friday. → Sign up

For the week of August 5, 2022, here’s what we’re reading:

…and here are some events and opportunities:

Meet EDC investor Lufthansa

This week, EDC sat down with the Lufthansa Group, WTCSD’s preferred European airline, to discuss its partnership with and support of key efforts to connect San Diego’s business community to Europe. Lufthansa is one of the world’s leading aviation groups, as well as the market leader in Europe’s airline sector.

Read More


Additional resources:

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Contact SDREDC
To learn more, please contact us.

WTCSD’s Q3 Global Brief: International travel returns, San Diego’s newest exporters, and more

Each month, World Trade Center San Diego delivers the latest global news and updates straight to your inbox, sponsored by Lufthansa Group.

In Q3 2022, here’s what you need to know about San Diego’s global trade, investment, and engagement. ➝ Get WTCSD’s Global Brief each quarter.

MetroConnect VI: Meet the cohort

In February, WTCSD announced the sixth cohort of its MetroConnect program, helping 15 small and medium-sized businesses expand international operations and export pipelines. This year’s cohort spans key regional innovation industries, including techlife sciences, and consumer goods, highlighting San Diego’s continued global growth and diverse innovation economy.

➝ Meet the Companies

Spotlight: Lufthansa Group keeps San Diego going global

A long-time partner, Lufthansa Group continues to work collaboratively with WTCSD and the San Diego Regional Airport Authority to offer a trusted gateway from the San Diego region into Western Europe. Lufthansa’s new nonstop flight to Munich, among other efforts, is helping San Diego return to international travel and expand global connectivity—including WTCSD’s upcoming trade mission to the Netherlands.

➝ Read More

Real Dog Box launches local shopping partnership program

Meet Real Dog Box, a San Diego startup and MetroConnect VI company dedicated to creating single-ingredient treats that enhance dogs’ lives and health. Via nine local partnerships, Real Dog Box’s new Pawsport program helps San Diegans support dog-friendly businesses and win big.

➝ Read More

San Diego News

Events

Grow your company in san diego↓

World Trade Center San Diego works directly with companies—free of charge—to help them expand internationally and grow in San Diego.

  • Export Specialty Center: For small companies interested in learning about exporting and international growth.
  • MetroConnect: For small and medium-sized companies ready to export and grow internationally.

Plus: Get WTCSD’s Global Brief, monthly global news and updates delivered straight to your inbox.


You might also like:

For COVID-19 recovery resources and information: Visit this page, or see how we can help your company free of charge.

Investor Spotlight: The Lufthansa Group

As a non-profit, San Diego Regional EDC is supported by investment from nearly 200 private organizations, companies, and public agencies. With their support, EDC provides direct services to help companies grow and thrive in San Diego and, through its affiliate World Trade Center San Diego (WTCSD), leads global initiatives to enhance the region’s recovery and resilience.

We sat down with Lufthansa Group, WTCSD’s preferred European airline, to discuss its partnership with and support of key efforts to connect San Diego’s business community to Europe. Check out the investor spotlight below!


Tell us about Lufthansa Group and its commitment to global connectivity.

The Lufthansa Group is one of the world’s leading aviation groups, as well as the market leader in Europe’s airline sector. The airlines of the Lufthansa Group—Austrian Airlines, Brussels Airlines, Eurowings, Lufthansa, SWISS, and Eurowings Discover—fly business and leisure passengers to more than 300 destinations around the world via hubs in Brussels, Frankfurt, Munich, Vienna, and Zurich. Passengers enjoy a premium product and a comprehensive route network, combined with the highest level of travel flexibility. In its 2022 summer schedule, the Lufthansa Group carriers will offer flights from 30 North American gateways to the various home market hubs, Europe-at-large, and the world.

From San Diego to Germany, and beyond 

A long-time partner, Lufthansa continues to work collaboratively with WTCSD and San Diego Regional Airport Authority (SAN) to offer a trusted gateway from our region into Western Europe.

In March 2022, Lufthansa launched its nonstop service to Munich, opening an opportunity for San Diego companies to partner with German and other EU innovators.

WTCSD’s 2021 Annual Report and the Go Global 2025 Report showed the San Diego business community is eager to return to international travel and expand global connectivity—and Lufthansa’s direct Munich flights have enjoyed positive feedback and frequent use since its launch.

Thriving Cities: A trade mission to the Netherlands

In September 2022, WTCSD will take a delegation of San Diego business leaders to the Netherlands via Lufthansa’s new direct flight to Munich. Over the course of a week, trade mission delegates will broaden international connectivity between San Diego and Western Europe with topics ranging from mobility, sustainability, to life sciences and tech.

In collaboration with Lufthansa and the Consulate of the Netherlands, WTCSD aims to drive increased investment between the two regions.

Are you a senior leader at a San Diego innovation company interested in joining the delegation? Contact Caroline Murray, listed below, for details.

From San Diego to the world

WTCSD looks forward to continuing its partnership with Lufthansa and collaborating on opportunities to help San Diego companies access new international markets through programs like:

  • MetroConnect
  • Future Trade missions
  • Reliable connectivity to Germany and beyond

Stay in touch

Read more about EDC’s investors in our investor spotlight blog series. Or, join Lufthansa Group and become a member of EDC.

Contact our team:

Contact SDREDC
To learn more, please contact us.