Reflections on our Korea Trade Mission

From San Diego to Korea: Collaborative partnerships to strengthen global competitiveness

It has been six years since World Trade Center San Diego—which EDC operates on behalf of the Port, the Airport, and the City of San Diego—ran its very first trade mission. Since then, we have taken annual targeted, cross-sector delegations to Canada, the UK, Japan, Germany, and the Netherlands. Led by Mayors and Members of Congress, flanked by Port, Airport, and University leadership, and accompanied by senior executives from our most innovative firms, these trade missions connect San Diego companies large and small to international markets, seek foreign investment that creates new jobs in our region, and tell the San Diego story: one of life-changing innovation and collaboration.

This year’s destination: Korea. And like every other year, San Diego showed up and impressed. Led by Mayor Todd Gloria—and joined this time by SANDAG and County Board of Supervisors Chairwoman Nora Vargas—this year’s trade delegation of more than 30 civic, academic, and corporate partners also included peer organizations like Biocom and the Tijuana and Imperial Valley EDCs, as well as companies like Qualcomm, Illumina, Dexcom, ASML, General Dynamics NASSCO, and more.

At a time when more than a trillion dollars of federal investments are aimed at modernizing American infrastructure, enabling a green energy transition, and building domestic capacity in strategic industries like semiconductors and biomanufacturing, Korea is a natural partner for the United States, as evidenced by the deepening collaboration between our two countries. Korea is second only to China in manufacturing intensity, and Korean firms produce almost 25 percent of all EV batteries and almost 60 percent of global memory chips used in phones and laptops.

Why Korea →

There is also perhaps no more complementary partner for an innovation incubator like San Diego than a country that scales innovation more efficiently than anywhere else.

The trade mission opened with a Sunday visit to the residence of the Governor of Gyeonggi-do, Korea’s largest and most dynamic province. Governor Kim and his cabinet hosted us for a roundtable discussion focused on revitalizing the MOU between the state of California and Gyeonggi. We delivered a letter from Governor Newsom and invited a return delegation to visit California in 2024 to continue the conversation on economic cooperation.

This set the stage for a whirlwind four days packed from morning to night with more than 15 briefings, meetings, and events:

  • With the help of Dentons and the U.S. Embassy, we convened representatives from more than 30 of the largest Korean companies for an Invest San Diego Luncheon. We provided an economic overview of investment opportunities throughout the binational mega-region, followed by quick pitches on manufacturing, energy, innovation, and real estate projects from Tijuana, Imperial Valley, and San Diego.
  • We visited the rapidly growing Korean offices of Illumina and Qualcomm, and announced a new partnership between San Diego’s Dexcom and Korean tech giant Kakao.
  • We toured and met with leadership of Samsung Biologics, which in just a few years has grown into the world’s largest contract manufacturer of biologics and is considering the location of a large investment in the United States.
  • We celebrated partnerships between UCSD and SDSU—both developing new state of the art innovation districts—and Seoul National and Yonsei Universities, two of South Korea’s finest.
  • We spent a day in the City of Incheon—a city of millions that has been master planned and developed on land reclaimed from the ocean over the last two decades and is now the innovation hub of the greater Seoul area. Incheon is also home to the international airport, completed in just eight years, as well as the Port, completed in four.

See the FULL agenda

Finally, we closed the trip with a VIP meeting with U.S. Ambassador to Korea Philip Goldberg to discuss the evolving political and economic environment in the region, followed by a reception at the Ambassador’s residence in the former legation district of Seoul. As is the tradition on these trade missions, this reception gave us an opportunity to reconnect with the hundreds of partners we met during the week, cement new friendships (and perhaps most importantly, make sure everyone knows which team to root for when the Padres play the Dodgers in the MLB opener in Seoul next March).

We returned home this week to a region in which the entire urban core is being reimagined—with massive mixed-use projects under construction from the border to the bay; to a country attempting to rebuild its infrastructure and establish new industries to take us into a cleaner, smarter future; and in a post-pandemic world where supply chains and geopolitical alliances are shifting rapidly.

One thing is clear: Our binational region has always been a remarkable place, but at this moment—with San Diego’s innovation ecosystem, Imperial Valley’s clean energy leadership, and Tijuana’s advanced manufacturing prowess—we can compete like never before. Add the right international partnerships like those we are building in Korea and elsewhere, and we have all the necessary pieces to anchor the supply chains of the future: collaboratively, efficiently, and sustainably.

Thank you to our sponsors Qualcomm, Dentons, and Townshend Venture Advisors, as well our partner the U.S. Embassy in South Korea for support on this trade mission.

Best,

Nikia Clarke
Nikia Clarke

Chief Strategy Officer, EDC; Exec. Director, WTCSD

 

   

Learn about WTCSD’s trade missions

 

A note from Mark…

October update: Implementing actionable insights

EDC Investors and Partners,

I hope you are enjoying the early days of fall in San Diego.

Those of you who have worked closely with our team at EDC over the last decade know that our core values have long been integrity, accountability, collaboration, and inclusion. We strive to ensure that these principles guide all that we do and are woven into the work of every team—and one of our most important teams at EDC is Research.

Our research is something I have always been quite proud of. You will frequently hear our team and board members say that everything we do at EDC starts with research. I have even heard more than one of our current board officers cite research as our organizational “superpower.”

When we reestablished the EDC Research Bureau, it was mainly to ensure that the internal decisions we were making, the goals we were setting, and the information we were providing on the San Diego economy was accurate and up-to-date. Over the years, we realized that our data and information was at its most powerful when it was being shared with audiences and decision makers outside of the organization.

More and more partners and investors began asking us to use our research to help understand the economic impact of a business or project, a certain sector of the economy, a new market or customer base, and more. Our team has partnered and worked with the Brookings Institution, AECOM, UCSD, SDSU, SANDAG, CBRE, CA EDD, County Office of Education, BW Research, and other partners to ensure that our data remains relevant, free from bias, and helpful in creating more quality jobs, skilled talent, and thriving households across our region.

As the organization has grown and the work has evolved, so has the research. Over the last year, EDC’s Research Bureau has:

And as the challenges, opportunities, and work pertaining to talent, equity and diversity, cost of living, and technology continue to evolve, we will again make sure that our team is moving and changing as well. In the year ahead, our Research Bureau will focus on better understanding and supporting the changing needs of small business as well as the ‘future of work’ and its impact on commercial real estate.

If interested in sponsoring and investing in our research into 2024, we welcome those conversations and opportunities. Please reach out to Eduardo Velasquez—our Sr. Director of Research and Economic Development—if you would like to learn more. After all these years, I can still assure you that everything we do at EDC starts with research, just as I can assure you that an investment in our EDC research team is an investment in accountability, integrity, collaboration, and inclusion.

Thanks as always for your leadership, partnership, and support.

Mark Cafferty
Mark Cafferty

President & CEO

Read EDC’s Monthly Report

Halftime in San Diego

A June note from Mark

When I began working at EDC, I saw a Super Bowl ad that caught my eye—both a car commercial and a moving pep talk in a post-recession era.

As the narrator spoke about “halftime in America” and the opportunity to make a comeback, images of businesses, communities, and people from across the country flashed across the screen. At the end, the narrator’s face came into view as he walked through a locker room tunnel of a packed stadium. You may remember that narrator was actor and director Clint Eastwood, and that his message carried optimism, hope, and resiliency at a critical turning point.

Later that year, to bring that halftime hope home, EDC made our own version with philanthropist and business icon Malin Burnham as our narrator (our Clint Eastwood). You can watch that clip from 2012 here.

And indeed, when we pause at the midpoint to recognize the progress made and refocus on the work still ahead, we are always better for it. This year should be no exception, as EDC recognizes:

  • Our region’s progress toward an inclusive and thriving San Diego at EDC’s Annual Dinner, where we honored Taylor Guitars and WD-40’s Garry Ridge in partnership with Point Loma Nazarene University and JPMorgan Chase & Co.
  • The local and global growth of San Diego small businesses through programs like MetroConnect, and World Trade Center San Diego’s nationally-recognized role in fueling this expansion.
  • AI-Machine Learning technology’s proliferation and job creation in San Diego’s key economic clusters, explored in our AI in San Diego report series with Booz Allen Hamilton.
  • Advancing San Diego’s work to strengthen San Diego’s defense talent pipeline, convening SDMAC and other partners to assess and support emerging shipbuilding needs.

Still, we have work to do—to analyze San Diego’s RNA and Cybersecurity clusters, to lead this fall’s trade mission to Korea with Mayor Gloria, to celebrate your innovation at our annual Summer Bash, and to continue driving inclusive growth.

It’s halftime, San Diego. And it’s with and through your continued leadership, collaboration, and contributions during the months ahead that we will continue to strengthen the region we’re proud to call home.

Mark Cafferty
Mark Cafferty

President & CEO

Read EDC’s Monthly Report

Honoring our 2023 San Diego Life Changing Awardees

Each year, EDC’s Annual Dinner brings together nearly 900 of the region’s business and community leaders to celebrate our organization and region’s success, and to honor an individual and company whose work has promoted an inclusive and thriving San Diego.

Last night at Petco Park, and together with EDC Board Chair Jennie Brooks and Councilmember Raul Campillo, EDC and JPMorgan Chase & Co. were honored to present the 2023 San Diego Life Changing Awards to these household names, made right here in San Diego:

Taylor Guitars

Founded in El Cajon nearly 50 years ago, Taylor Guitars represents the best of what’s ‘Made in San Diego’—manufacturing some of the world’s best guitars for hobbyists and rock stars alike.

In January 2021, Taylor Guitars became the first reported multi-national company to transfer ownership to all of its employees through an Employee Stock Ownership Plan (ESOP). Rather than selling the company to another guitar company or outside investor, founders Bob Taylor and Kurt Listug felt the best way to position the company for future success was to entrust it to its 1,200-person workforce—domestic and international—who drive Taylor Guitars’ innovative culture, growth, and decades-long success.

For its steadfast commitment to inclusive growth, EDC is proud to recognize Taylor Guitars with one of the 2023 San Diego Life Changing awards presented by JPMorgan Chase & Co.

Garry Ridge

Garry Ridge is well known for his 35 years at the helm of WD-40 Company, but even more so for his philosophy and expertise in cultivating corporate culture. Leaning on Aristotle’s quote, “Pleasure in the job puts perfection in the work,” Garry has spent his career as a CEO, professor, author, and coach helping leaders create work environments, or ‘tribes,’ where people feel safe, fulfilled, happy, and guided by values.

For his commitment to uplifting and supporting San Diego talent even beyond the walls of local WD-40, EDC is proud to recognize Garry Ridge with one of the 2023 San Diego Life Changing awards presented by JPMorgan Chase & Co.

To those who could join us to celebrate, thank you. To those who couldn’t, we’ll see you next year!

Six ways to return to the office by Cultura

As a nonprofit, San Diego Regional EDC is supported by investment from nearly 200 private organizations, companies, and public agencies. With their support, EDC provides direct services to help companies grow and thrive in San Diego by leading initiatives to enhance the region’s growth and prosperity.

On the heels of the pandemic, many employers have transitioned back to in-office or hybrid operations. And one thing is clear—there is no one definitive way to bring people ‘back to work.’

This week, we sat down with Anne Benge and Annie Cook, senior executives at EDC investor and design and furnishing company Cultura to understand how employers can promote their workforce’s successful transition back to the office. Check out Cultura’s six essential criteria for your Return to Office strategy.


Tell us about Cultura and its commitment to #lovewhereyouwork

Cultura’s mission is to create places where people love to work. We cultivate discussions around a client’s culture then design and furnish their space to reflect it. After three years of working with more than 300 companies, we have observed companies with successful Return to Office strategies do the following six things. Company size is irrelevant as these steps apply to companies from three to 140,000 employees. Failure to do each of these will result in a subpar return to the office.

Six required steps to ensure a successful return to office:

  1. Lead by Example
    Leadership, at all levels, must be present in the office to lead by example. This means everyone, not just the top executives. By demonstrating a shared commitment to the return, leaders at all levels can help to establish a culture of accountability, motivate employees, and drive success for the company.
  1. Listen
    Taking the time to listen to everyone is essential since returning to the office can be perceived as a loss of a benefit, similar to eliminating health insurance, and affects people differently in ways.
  1. Embrace the Start + Stop
    It is normal to begin a transition back to the office only to have it stop. There can be outbreaks, office relocations, and resignations; some may only return to work with masks while others may refuse to come back if masks are required. It’s a challenging and unpredictable journey that requires perseverance and resilience.
  1. Coaching + Management
    The philosophy of “I trust you until I don’t” can change abruptly, and not everyone is equipped to handle conflict and resolution when trust is breached. Managing remote work, bringing people back to the office that are against it, and questioning work ethic all come into play. You have to address what the new rules are and how are you managing them.
  1. Hidden Influencers
    In every organization, there are change agents who are not in leadership or management roles and may not necessarily lead people, yet are perceived as if they know “what’s going on” and are sought out for “real” answers. Engaging this group in your return is crucial, as they hold great influence and will bring more than 50 percent of the individuals with them.
  1. Space Matters
    Your office performance is a hugely important tool you should use to support a positive internal culture. Temperature, ergonomics, snacks, amenities, and social merriment all matter. Pizza and beer will not bring them back alone—you have to have it all.

If your return has stalled, look to these six things to identify where the breakdown may be. They are your keys to unlocking success.

Previous investor spotlight: Cultura: Women’s History Month

Learn more: wearecultura.com

Instagram: @wearecultura

Read more about EDC’s investors in our investor spotlight blog series. Or, join Cultura by becoming a member of EDC.

Interested in publishing an investor spotlight? Contact our team:

Liz Muthoni
Liz Muthoni

Coordinator, Economic Development

Reflections on #SDinDC with the Chamber

Last week I traveled back to Washington, D.C. with our partners at the San Diego Regional Chamber of Commerce for their 15th annual #SDinDC trip. The delegation brought more than 160 San Diego political, business, education, and community representatives together in Washington to advance local agendas with our federal leaders and partners.

While there, I had the opportunity to sit down with senior leadership at the Pentagon and Washington Navy Yard, meet with members of our congressional delegation, and host a meeting for local San Diego leaders with our partners at the Brookings Institution. Purposeful and beneficial meetings, all. But it was a short walk that I took from my hotel to the Washington Monument that likely had the greatest impact on me.

About a block from our hotel was the U.S. Department of Commerce. As I walked around the building, I took note of the quotes etched in stone above all of the entrances. They are attributed to Lincoln, Washington, and numerous other American leaders who have all famously shared their thoughts on trade, innovation, and the pillars of a free economy. Yet it was a quote from a more obscure statesman from the mid-1800s that still has me thinking.

One-time diplomat (and Secretary of the Navy) from Massachusetts John Bancroft said: “Commerce Defies Every Wind, Outrides Every Tempest, And Invades Every Zone.” He shared these words almost 175 years ago.

While I know that this quote hasn’t proven true for many individuals and populations in our country throughout its existence, it is an important reminder of the intentions and promises of our systems, and clear proof of just how far and wide commerce is supposed to reach—to every zone, and every person, in every corner of our communities.

The words etched above the doors of the U.S. Department of Commerce are meant to stand the test of time and remind us of who we must continuously strive to be as an economic development community—defying every wind and riding out every storm are only important in that their benefits can truly invade every zone. Until then, our work will never be complete.

Inspired and energized by the past, present, and future of our work,

Mark Cafferty
Mark Cafferty

President & CEO

A note from Mark…

Look for the good.

EDC investors and partners:

It might be easy to look at headlines or social media these days and feel a bit weighed down by the news in San Diego. When those chosen to lead important roles fail us, it creates distrust, anger, and frustration that can make its way into all our lives. Yet at the same time, it is important to look away from the headlines and remember who we really are as a community and as a region, and refocus our time and energy on the leadership and contributions that continue to make San Diego shine.

Just this week, 60 leaders came together to address the regional workforce and supply chain needs of San Diego’s defense industrial base. Together with San Diego Military Advisory Council, San Diego Ship Repair Association, NAVSEA, and the IBAS SHIP program, the day-long event served to support near-term and future needs for shipbuilders, submarines manufacturers, and supply chain partners who support thousands of jobs in the region.

The City of San Diego’s Development Services Department just launched its Life Science Industry Pilot Program to provide dedicated permitting resources and information to help the industry expand and succeed in San Diego.

In the weeks ahead, we will celebrate World Trade Week and conclude the sixth round of our MetroConnect program, which has collectively supported 95 small and mid-sized businesses in accessing new international markets. We also look ahead to another Mayor-led trade mission, this time to Korea—a dynamic and innovative country which promises to be a force in the global economy throughout this century.

And, as EDC always tracks, you can count on the region’s employers, anchors, and industries to weekly make ‘Good News’ headlines.

In closing—and to seize the momentum of the SDSU Men’s Basketball Team’s historic run to the NCAA National Championship Game—let’s continue to find those successes, challenges, and opportunities that bring us together as a region. While we have lots of work to do throughout the City and County, I am certain that if we look closely enough, we will see that we are still surrounded by the leadership and partnership needed to get things done. I know that is how we feel at EDC every day.

With respect and admiration for your ongoing leadership, contributions, and support,

Mark Cafferty
Mark Cafferty

President & CEO

Read EDC’s Monthly Report

A talent update from EDC

March note from our Talent Initiatives lead

While companies continue to cut costs and make layoffs in the wake of a highly anticipated (though not clearly signaled) recession, the nation’s ratio of available workers to open positions remains less than one to one. This means that there are more open positions across the United States than unemployed people available to fill them. Demographic changes can be attributed to a decline in the working age population following baby boomer retirements, as well as decreased immigration.

And San Diego is not immune to these impacts. In fact, the nature of the region’s highly skilled economy adds even greater complexity. From August to December 2022, there was an average of more than 50,000 people unemployed month over month in San Diego (BLS). During that same period, there were more than 238,000 unique job postings in the region (Lightcast). Of those 238,000 jobs, 31 percent required a bachelor’s degree or higher as a minimum requirement. Currently, these ‘must-haves’ serve as a proxy for a list of technical and interpersonal skills employers are looking for in candidates. But a recent publication by The Burning Glass Institute explores how that assumption, even in the tech industry, has been changing for the better since before the pandemic.

According to a 2021 statement, multinational tech leader IBM has “stripped bachelor’s degree requirements for more than half of [its] U.S. job openings, and [is] continuously reevaluating [its] roles to prioritize skills over specific degrees.”

Like IBM, it’s time for San Diego to rethink talent pipeline development.

Highly educated individuals are important to the growth of our innovation economy, but they cannot (and should not be expected to) fill every job. Not to mention, the nature of diversity, equity, and inclusion means not every hire should be the ‘university-educated type.’ Often, years of experience and/or non-traditional training can both substitute a degree and serve a company better.

For three years, a key feature of the Advancing San Diego program has been to help employers define the skills required for critical jobs—looking beyond the degree(s) and instead at the capability. Using the Talent Pipeline Management model, talent acquisition teams are challenged to step away from habits and traditions and gain a real understanding of the jobs of today and tomorrow. Doing so has the potential to open high-growth, high-wage occupations to opportunity populations—moving the needle on our Inclusive Growth goals and further seeding diversity of thought within companies.

As the three-year, $3 million AdvancingCities grant from JPMorgan Chase sunsets, San Diego and Imperial Valley were pursued and granted $18 million to continue this talent work. This new funding, called the Border Region Inclusive Talent Pipeline Collaborative, builds upon the work of Advancing San Diego by expanding into K-12 education, into new industries, and into new partnerships.

While this investment aligns and strengthens publicly available resources, long-term solutions to workforce challenges will require the investment and creativity of employers like you.

If you’re interested in learning more about Advancing San Diego, or you want to work with the EDC team to dream up and pilot creative talent solutions, let’s talk.

Thank you,

Taylor Dunne
Taylor Dunne

Director, Talent Initiatives

See more in our monthly report

Investor Spotlight: Founders First Capital Partners

As a nonprofit, San Diego Regional EDC is supported by investment from nearly 200 private organizations, companies, and public agencies. With their support, EDC provides direct services to help companies grow and thrive in San Diego, and leads initiatives to enhance the region’s recovery and resilience.

We sat down with Kim Folsom, founder, chairperson, and CEO of Founders First Capital Partners to discuss the company’s mission to provide access to the capital businesses need to unlock their economic potential. Check out the Investor Spotlight below!

 


Tell us about Founders First Capital Partners and its mission.

Founders First Capital Partners is building a comprehensive ecosystem through its proprietary platform to empower underrepresented founders to become leading, premium-wage job creators within their communities. The firm provides revenue-based financing, term loans, and business acceleration support to service-based small businesses outside of major capital markets.

In addition, Founders First Capital Partners focuses on supporting businesses led by women, people of color, military veterans, LGBTQIA+, businesses located in low-to-moderate income areas, and companies dedicated to inclusive hiring practices.

Why San Diego?

I came to San Diego as a young girl after my dad was stationed here. Growing up here, I loved the city and stayed to attend college at San Diego State University. I knew it was a great place to live and a growing region to do business. For these reasons and more, I decided to build all seven of my companies here.

What’s on the horizon for Founders First?

In the last seven years, we’ve grown from a company of five to more than 35, most of whom are based in San Diego. We see ourselves as a significant driver of the inclusive economy, so it’s no coincidence that we’re staying in the region.

Beyond our full suite of accelerator programs, grants, growth capital, and asynchronous tools, one of our major initiatives is leveraging our expertise and platform to help corporations and their suppliers drive increased capacity and reach. These are very exciting times for us.

Tell us about Founders First’s collaboration and partnership with San Diego Regional EDC.

EDC is a driving force in economic development and aligns with our mission of being a key driver toward an inclusive economy, which makes our focus complementary. We’re focused on not just talking the talk but walking the walk and making a real economic impact driving diverse-led premium wage jobs, profits, and returns for our investors.

Learn more: foundersfirstcapitalpartners.com

Read more about EDC’s investors in our investor spotlight blog series. Or, join Founders First Capital Partners by becoming a member of EDC.

Interested in publishing an investor spotlight? Contact our team:

Contact SDREDC
To learn more, please contact us.

Looking into the crystal ball…

A note from our Senior Director.

Before joining EDC in 2016, I spent more than seven years as an economist and forecaster. On my last day, my boss gifted me a crystal ball as a facetious reminder of how economic forecasting is often more art than science—perhaps mystic, even.

Nearly seven years later, that crystal ball sits on my desk and continues to serve as that reminder. Particularly at the start of every new year. As we look ahead to 2023, there are many economic headwinds to be concerned about—inflation, labor shortages, and record housing unaffordability.

One of the biggest stories at the moment is the massive layoffs in the technology industry. This news is incredibly painful for those who have lost their jobs and should not be minimized. However, much of the reduction in workforce reflects a reversal of the over-extension by these firms in 2022. More importantly, there is a silver lining for those workers affected in that nearly every industry is still hiring and struggling to fill currently open positions. The country currently has the lowest ratio of available workers to unfilled positions in 15 years.

When we look at the San Diego region more specifically, we find that many of the large layoff announcements come from companies with small and or niche presence in San Diego. Last week, official employment statistics were published that showed San Diego’s unemployment rate fell again in December to 2.9 percent. The region ended the year with 50,500 more jobs and saw the labor force grow 1.2 percent. San Diego’s labor market ended 2022 in one of its strongest positions on record.

Throughout 2022, San Diego companies posted more than 53,000 unique jobs openings. As we begin 2023, local employers are still hiring. In fact, during the first few weeks of the new year, local tech companies have already posted 1,213 unique positions with a median advertised salary of $92,000.

The news of tech layoffs and high cost of financing has not scared off investors from San Diego startups. Rather they are flocking toward quality companies with serious growth prospects—something our region is known for. During the fourth quarter of 2022, San Diego tech startups pulled in $671 million in venture capital funding, which continues to trend up relative to pre-pandemic levels.

So when I look at that crystal ball, I see…well I don’t see much. But when I look at the data and past the news headlines, I see a San Diego economy that is diverse and resilient. I see a region that is well positioned to usher the next era of semi-conductor production and clean technology innovation.

While the winds may shift, our north star remains the same. Nationwide talent shortages are a stark reminder that we must build our own skilled workforce. We must continue to support quality job growth in our small businesses by connecting them to new customers locally and around the globe. We must invest in the infrastructure needed to ensure businesses can grow and working families can afford to enjoy all that our beautiful region has to offer. Together, we can make our economic vision a reality.

Happy new year,

Eduardo Velasquez
Eduardo Velasquez

Sr. Director, Research & Economic Development

Read EDC’s Monthly Report

For the latest on EDC, visit our events and news page to stay engaged.